Building An AI Layer For B2B Commerce And Search With Rob Neumann

Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first.

• unifying brand, author, and entity signals for clarity
• why every business needs an e-commerce path
• findability before conversion and product page SEO
• persona-based descriptions with private LLMs
• PIM/DAM as the enrichment layer above ERP
• AI search for exact matches and smart substitutes
• channel-aware inventory and safety stock reduction
• SKU and vendor normalization for white label margin
• CAD, specs, and E‑E‑A‑T for trust and rankings
• email fatigue, SMS prompts, and postcard nudges
• urgency of the LLM land grab and authority hardening

Guest Contact Information: 

Website: robneumann.com

LinkedIn: linkedin.com/in/robertneumann

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