HBR On Strategy

HBR On Strategy

Hand-curated insights and inspiration to unlock new ways of doing business.

  1. 15 ENE

    Competitive Strategy Lessons from the LIV Golf and PGA Tour Merger

    In June 2022, the first ever LIV Golf event teed off outside of London. Offering players larger prizes and more flexibility, LIV Golf aimed to disrupt the sport. In response, the PGA Tour suspended all players who participated in the LIV Golf event, escalating tensions between the two entities. This conflict culminated in LIV Golf filing an antitrust lawsuit against the PGA Tour. Then, in a surprising turn of events, the two tours announced their merger in June 2023. University of Virginia associate professor Alexander MacKay discusses the competitive and regulatory issues at stake and whether or not the PGA Tour took the right actions in response to LIV Golf’s entry in his case, “LIV Golf.” In this episode, He explores how a dominant organization like the PGA Tour can respond to challenges from innovative competitors. He also shares lessons from the PGA Tour’s response to LIV Golf’s market entrance and explains when it makes more sense to treat a competitor as a partner rather than an adversary. Key episode topics include: strategy, business management, antitrust laws, disruptive innovation, professional sports industry, media, entertainment, and professional sports, golf, merger. HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the original HBR Cold Call episode: The PGA Tour and LIV Golf Merger: Competition Vs. Cooperation (2023) · Find more episodes of Cold Call · Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org ]]>

    28 min
  2. 18/12/2024

    How Glossier Maintained Brand Integrity While Scaling

    Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital community around the brand. But after the company received its first major round of funding, Glossier was ready to scale up its marketing spending. The challenge: How to do that while also preserving the brand’s all-important authenticity? In this episode, Harvard Business School senior lecturer Jill Avery explains how to think about marketing when scaling a business. Drawing from her business case on Glossier, Avery breaks down how their management team incorporated paid micro-influencers to grow their brand value without undermining their credibility. She also explores how Glossier leveraged their existing community to engage new customers. Key episode topics include: strategy, growth strategy, marketing, social media, beauty care, startup, scaling, DTC, digital marketing. HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the original HBR Cold Call episode: Glossier Built a Cult Brand and a Digital Community, but What’s Next? (2020) · Find more episodes of Cold Call · Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org ]]>

    29 min

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