(So) How's Business?

alma mabachi
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(So) How's Business? is the podcast for African women entrepreneurs who are figuring it out as they go. Hosted by Alma Mabachi, a bootstrapping founder and mother, this show trades polished success stories for raw, honest conversations. Every week is a candid look into the lives of women entrepreneurs and hustlers navigating the messy middle: the pivots, failures, small wins, big dreams, and what it actually takes to build something from scratch. Connect with us @sohowsbusiness on IG, X, Facebook, Tiktok, and Linkedin. Send us an email on sohowsbusinesspodcast@gmail.com

Episodes

  1. 17/12/2025

    Ep 7- From Disconnected to Empowered: Building a Pan-African Sisterhood

    In this grounding and deeply honest conversation, Alma sits down with Debra Ouma-Weya, women’s leadership champion and founder of Positive Circles, a women-centred community built to support growth, connection, and self-advocacy across different seasons of life. The conversation opens with an important discussion on menopause and perimenopause, why these transitions are often misunderstood, how they can affect women physically, mentally, and professionally, and why women need better awareness, language, and support around their health. From there, the conversation widens into leadership, mentorship, community-building, and what it takes to create spaces where women can grow without competition or performance. Debra shares the journey of building Positive Circles from a small gathering into a thriving ecosystem, the realities of running a purpose-driven business, and the lessons she’s learned about resilience, alignment, and sustainability along the way. They explore: Menopause and perimenopause, and why women’s health conversations matter beyond medicine Self-advocacy and understanding your body at different life stages The difference between networking and genuine community Mentorship across generations and supporting younger women Building Positive Circles and the pillars of money, career, business, personal growth, and impact Navigating leadership, identity, and purpose as a woman Balancing impact-driven work with sustainability and alignment If you’re a woman navigating change, in your health, career, business, or identity, this episode offers perspective, reassurance, and a reminder that you don’t have to do it alone. New episodes every Tuesday.Nominate yourself or another woman founder to be a guest: ⁠https://shorturl.at/S0zue⁠Follow the show on Instagram & TikTok: @sohowsbusinessSubscribe for more stories amplifying African women in business.

    1h 8m
  2. Ep 6- Beyond Survival: How African Women Can Build Truly Resilient Businesses

    09/12/2025

    Ep 6- Beyond Survival: How African Women Can Build Truly Resilient Businesses

    In this grounding and deeply honest conversation, Alma sits down with AnnRita Njiru-Mugo, business strategist, ecosystem builder, and soon-to-be certified coach, whose career has spanned academia, entrepreneurship, climate impact, and supporting African women founders. From lecturing at Strathmore University at just 22, to co-founding an EdTech startup during COVID, to coaching and mentoring founders across Africa, AnnRita breaks down what resilience really looks like for African women in business. They explore: What resilience actually means in entrepreneurship How mindset shapes confidence, fundraising, and leadership Burnout, boundaries, and building systems that protect your wellbeing Why African women must unlearn suffering and embrace supported success The tension between motherhood, ambition, and identity Why resilience sometimes means letting go, not pushing harder How she’s transitioning into coaching and building a purpose-led career If you’re a founder navigating a tough season, a mother balancing multiple roles, or a woman stepping into your next level — this episode will meet you exactly where you are. New episodes every Tuesday. Nominate yourself or another woman founder to be a guest: https://shorturl.at/S0zue Follow the show on Instagram & TikTok: @sohowsbusinessSubscribe for more stories that amplify African women in business.

    1h 2m
  3. Ep 5- The First Sale: How One Viral Moment Sparked a Gen Z Founder’s Journey

    02/12/2025

    Ep 5- The First Sale: How One Viral Moment Sparked a Gen Z Founder’s Journey

    At just 26, Grace Kimaru swapped her gumboots for grit and walked straight into a male-dominated hardware industry in Dandora, Nairobi — with no experience, no blueprint, and a whole lot of audacity. In this episode of (So) How’s Business?, we unpack the real story behind the viral video where Grace celebrates her first-ever sale, and why that tiny moment meant everything after days of zero customers. Grace and Alma dive into: How a simple WhatsApp status turned into a viral TikTok moment The emotional rollercoaster of starting a female-led hardware business in Africa Learning pricing, suppliers, and stock the hard way - including almost getting scammed buying cement online Being funded by her dad, why she sees it as a rare privilege, and the pressure of “not being allowed to fail” Building an honest, founder-led brand online with “unsexy” products like pipes, cement and chuma The cost of entrepreneurship: long days, lost social life, constant mental load Why Gen Z founders “jump first, cry in the middle, then keep going” What older founders and mentors need to know about supporting young women in business If you love female entrepreneurship stories, African business interviews, and authentic founder journeys from African women success stories, this conversation will speak to you whether you’re on your first sale or your fiftieth. This episode touches on:African entrepreneurship podcast • Women founders in Africa • Women in business Africa • Female-led startups in Africa • How to fund your startup • How women run businesses in Africa • Women empowerment Africa Follow (So) How’s Business? for more real, unpolished conversations with African women building businesses their own way.

    1h 15m

  4. 25/11/2025

    Ep 4- Black Tax, Family Business & Kenyan Traditions: How Linda Makatiani Protects Her Family’s Finances

    Linda Muriuki, financial literacy educator and founder of Finance4Families, breaks down the real building blocks of generational wealth: money habits at home, family business systems, intentional conversations, and financial protection planning. No theory — just lived experience, cultural honesty, and practical strategy Kenyan families actually need.

    1h 31m

  5. 17/11/2025

    Ep 3- From Grief to Growth: Priscilla on Turning Loss into a Mindset Mission

    In this deeply moving episode, Priscilla opens up about her journey through years of loss, grief, and rediscovering self-worth. After losing a baby and experiencing multiple miscarriages, she found herself questioning everything, her body, her faith, and her place in the world.But through that pain came purpose. While training to become a mindset coach, pregnant with her son after seven years of heartbreak, Priscilla began to rebuild her sense of worth from the inside out.Today, as a mother and coach, she helps others navigate their own insecurities and healing journeys with compassion and courage. Her story is a powerful reminder that even in our darkest moments, transformation is possible, and healing begins when we choose to believe we are worthy of it.https://linktr.ee/sohowsbusinessFollow Priscilla Instagram: https://www.instagram.com/priscillathemindsetcoach/Facebook: https://www.facebook.com/share/16ZZQ1Vbdi/?mibextid=wwXIfr

    1h 18m

  6. 09/11/2025

    Ep 2: The Power of Purpose: Mercy Achieng on Turning Adversity into Action

    In this deeply inspiring episode, Mercy Achieng shares how her early life in Kibera shaped her purpose and fuelled her mission to create lasting impact.From watching her parents rise from poverty through grit and grace, she learned the true meaning of resilience. Today, she’s channeling that lesson into building a business that serves those who need it most.Her story is a reminder that perspective changes everything: what we see as challenges, others turn into purpose.https://etsirbellascholarship.org/https://www.instagram.com/etsirbelladesigns?igsh=dnc0ZzJkOW94ZGxrTo support Etsirbella Scholarship Fund, send to:Paybill 247247Account 538070

    1h 5m

  7. 31/10/2025

    Ep 1- Kenyan Identity in the Business of Tea- Jennifer Odera

    What does it really take to build a proudly Kenyan brand in an industry dominated by foreign ownership?In this episode of (So) How’s Business?, host Alma Mabachi sits down with Jennifer Odera, founder of T&Co, a premium tea brand on a mission to bring Kenyan tea ownership back home.Jennifer opens up about her journey from idea to execution—how she started T&Co, the hurdles she’s faces raising funds as a woman entrepreneur, and why value addition isn’t just good business—it’s an act of reclaiming Africa’s story. For more real, unfiltered stories of African women building, breaking, and becoming, follow and subscribe @sohowsbusiness https://linktr.ee/sohowsbusiness

    59 min

  8. 27/10/2025

    Introducing '(So) How's Business?' with Alma Mabachi

    No one prepares you for how personal building a business can get. The highs, the heartbreaks, and the moments you wonder if it’s all worth it. For African women, it runs even deeper. We’re building dreams while raising families, managing expectations, and learning to thrive in the mess Hosted by Alma Mabachi, So, How’s Business? is a raw, unfiltered podcast spotlighting the untold stories of African women entrepreneurs. Their pivots, failures, comebacks, and lessons from the messy middle of building something real. Every week, Alma sits down with bold, brilliant women rewriting what success looks like on our continent.These aren’t just business conversations- they’re human ones. New episodes every week.Follow and rate the show to join a movement amplifying the true nature of entrepreneurship for African women.

    2 min

Trailer

About

(So) How's Business? is the podcast for African women entrepreneurs who are figuring it out as they go. Hosted by Alma Mabachi, a bootstrapping founder and mother, this show trades polished success stories for raw, honest conversations. Every week is a candid look into the lives of women entrepreneurs and hustlers navigating the messy middle: the pivots, failures, small wins, big dreams, and what it actually takes to build something from scratch. Connect with us @sohowsbusiness on IG, X, Facebook, Tiktok, and Linkedin. Send us an email on sohowsbusinesspodcast@gmail.com

Information

  • Creator
    alma mabachi
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © alma mabachi
  • Show Website
    (So) How's Business?