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Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

  1. 132. How Mondelez moved beyond one-off launches to build innovation that lasts

    4 DAYS AGO

    132. How Mondelez moved beyond one-off launches to build innovation that lasts

    On this week’s episode, Jess is joined by Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelez, to unpack how starting with real snacking moments helps close the say–do gap, why system-led innovation beats one-off launches, and what it takes to build scalable growth platforms that actually show up on shelf.

    27 min
  2. 131. Dig (In)spiration: How marketing is evolving in an AI world

    28 JAN · BONUS

    131. Dig (In)spiration: How marketing is evolving in an AI world

    On this week’s episode, Jess is joined by DIG’s VP of Marketing and Brand Strategy Meagan Healey to unpack how AI is reshaping agency discovery and marketing decision-making, why human judgment and trust still matter most, and what it means to be a modern marketer in an AI-accelerated world.

    20 min
  3. 131. How this challenger brand is using AI to accelerate their marketing

    21 JAN

    131. How this challenger brand is using AI to accelerate their marketing

    On this week’s episode, host Jess Gaedeke is joined by Saverio Spontella, (newly appointed!) Chief Commercial Officer, at Land O’Frost, to discuss how marketing leaders can practically embed AI into everyday decision-making, use it to accelerate insight-to-action workflows, and why embracing AI is quickly becoming table stakes for modern marketing and insights teams.

    27 min
  4. 130. Dig (In)spiration: Why innovation demands more than idea testing (and what you can actually do)

    14 JAN · BONUS

    130. Dig (In)spiration: Why innovation demands more than idea testing (and what you can actually do)

    On this week’s episode, Jess is joined by Kevin Hare, EVP here at Dig, to unpack how agile iteration, predictive insights, and social context are transforming innovation from early signals to validated concepts.

    17 min
  5. 130. How Danone used consumer empathy to launch a breakthrough product

    7 JAN

    130. How Danone used consumer empathy to launch a breakthrough product

    On this week’s episode, Jess is joined by Jenna Levine, Senior Manager, Agile Strategic Priorities at Danone, to explore how consumer empathy fuels breakthrough innovation, why nuanced understanding maters when  designing for complex needs, and how agile, insight-led ways of working help teams move faster without sacrificing rigor.

    26 min
  6. 128. Dig (In)spiration: How humanizing your segments creates real activation and alignment

    29/12/2025 · BONUS

    128. Dig (In)spiration: How humanizing your segments creates real activation and alignment

    On this week’s episode, Jess is joined by Frank Serpico, EVP at Dig, to unpack how true conviction (without ego) helps overcome pushback, why the real power of segmentation lies in activation and stakeholder alignment, and what Gen Z’s BS radar means for brands trying to earn authentic credibility.

    20 min
  7. 128. How Barilla used consumer segmentation to drive brand growth

    22/12/2025

    128. How Barilla used consumer segmentation to drive brand growth

    On this week’s episode, host Jess Gaedeke is joined by Amir Jamil, Associate Director of Analytics, Insights and Capabilities at Barilla, to discuss how he navigated stakeholder pushback to rebuild Barilla’s consumer segmentation, why trust and empathy are the real drivers of insights impact, and how Gen Z, AI, and shifting food trends are reshaping the future of the category.

    14 min
  8. 129. Dig (In)spiration: Why protein became the new pillar of modern wellness (and what you can learn from it)

    17/12/2025 · BONUS

    129. Dig (In)spiration: Why protein became the new pillar of modern wellness (and what you can learn from it)

    On this week’s episode, Jess is joined by Erin Mays, EVP of Trends & Innovation at Dig Insights, to unpack how protein evolved from a niche fitness ingredient into a powerful cultural and brand signal, what its rise reveals about the shift from diet culture to resilience-driven wellness, and the lessons brand leaders can take from protein’s inclusive, insight-led path to mainstream relevance.

    17 min
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About

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

Information

  • Creator
    Dig Insights
  • Years Active
    2021 - 2026
  • Episodes
    159
  • Rating
    Clean
  • Copyright
    © Dig Insights
  • Show Website
    Dig In