Franchise Today

Franchise Today

Welcome to Franchise Today as it celebrates its 16th Season in 2025. Join host Stan Friedman, President of FRM Solutions every Wednesday at 12 PM ET / 11 AM CT as he serves up discussions with weekly guests, who will talk about best practices for scaling their franchise businesses for sustainable growth, through sensible franchising. Franchising remains an unintentional profession. Most people don't go to school to study about how to become involved in franchising. Rather, some life event causes it to find us. Each episode of the podcast begins with a look back at how franchising found that week's guest. This is followed by a walk through the milestones of their journey and career, up to and including the present day. My guests could be franchisors, franchisees or suppliers, who provide insights into high-level support services or top-quality products to better enable the franchise community. Each podcast will wrap with a look ahead to upcoming industry events, upcoming guests or important dates on the horizon.

  1. 3 DAYS AGO

    How Outreach Genius Uses AI to Unlock Hidden Franchise Revenue

    What if your franchise system is already sitting on millions of dollars in hidden revenue… and you just haven’t unlocked it yet? In this episode of Franchise Today, Stan Friedman welcomes back David Owasi, CEO of Outreach Genius, for one of the most practical and eye-opening conversations yet about AI, franchise growth, and dormant lead recovery. Forget the hype. This conversation is about what AI can do right now for franchisors, franchisees, and home service operators willing to think differently. David reveals how brands are: Reviving thousands of dormant CRM leadsGenerating new business from permits data and realtor relationshipsUsing AI-powered outreach to increase engagement and conversionsAccelerating software development from idea to launch in days instead of monthsAnd creating scalable systems that save time while uncovering hidden revenue opportunitiesOne standout insight: Most businesses are obsessed with generating new leads while completely ignoring the goldmine already sitting inside their databases. David explains why AI isn’t replacing human strategy—it’s amplifying it. But there’s a catch:Bad thinking still produces bad outcomes. The businesses winning with AI are the ones combining automation with discipline, infrastructure, compliance, and clear strategic direction. Stan and David also discuss: AI-assisted coding and rapid prototypingMulti-channel outreach strategiesExit interviews and competitive intelligenceWhy “those who know more, grow more”And where franchising is headed as AI becomes mainstreamIf you’re a franchisor, supplier, entrepreneur, or franchise executive trying to separate real AI opportunities from empty noise, this episode delivers actionable insights you can use immediately. This isn’t theory... It’s the future of franchise growth, and the future is NOW!

    39 min

  2. 6 MAY

    Scaling Smart: Nick Vojnovic on Growth, Simplicity, and Little Greek Fresh Grill

    What does it really take to build a franchise brand that scales? In this episode of Franchise Today, Stan Friedman sits down with Nick Vojnovic, CEO of Little Greek Fresh Grill, to explore the fundamentals of sustainable franchise growth. Nick brings a rare perspective to franchising—having worked as an operator, executive, and investor across multiple brands. That experience has shaped his belief that successful franchise systems are built on simplicity, strong unit economics, and disciplined execution. At Little Greek Fresh Grill, Nick is focused on creating a brand that franchisees can actually operate effectively—prioritizing consistency over complexity and long-term growth over rapid expansion. In this conversation, Nick shares: What separates scalable franchise brands from those that stallWhy simplicity is a competitive advantage in franchisingThe importance of unit-level profitabilityHow operator experience influences leadership decisionsWhat he looks for in successful franchiseesWhether you’re a franchisor, franchisee, or just beginning to explore franchising, this episode offers practical insights into building a system designed to last.

    37 min

  3. 29 APR

    From McKinsey to Franchising: Jeff Helfgott on Building Profitable, People-First Franchise Systems

    In this episode of Franchise Today, Stan Friedman sits down with Jeff Helfgott, CEO of Boardroom Salon for Men, to explore a leadership philosophy grounded in integrity, partnership, and disciplined growth. Jeff’s journey into franchising wasn’t planned. From ROTC to an MBA and a career at McKinsey, he found his way into the industry through Planet Fitness—first as a franchisee, then on the franchisor side. That rare dual perspective shaped his belief that franchising only works when both sides succeed. Today, at Boardroom Salon for Men, Jeff is putting that philosophy into practice. The brand is experiencing double-digit revenue growth and a 47% increase in new client traffic—while maintaining something almost unheard of in franchising: no locations operating at a loss. In this conversation, Jeff shares: Why so many franchise systems fail at the unit levelThe importance of franchisor-franchisee alignmentA defining moment where integrity built a lasting competitor relationshipWhy he reversed a rebrand to return to the company’s core identityHow “How can we help you?” became his operating philosophyThis episode is shines a light on building a franchise system that prioritizes people, profitability, and long-term success over rapid expansion. If you’re a franchisor, franchisee, or considering entering the space, this is a conversation you won’t want to miss.

    31 min

  4. 22 APR

    Matt Friedman: Scaling Wing Zone from College Kitchen to National Franchise Brand

    What does it take to build a franchise brand from scratch—and what does it feel like to be part of that journey? In this episode of Franchise Today, Stan Friedman sits down with Matt Friedman, founder of Wing Zone, for a deeply personal and insightful conversation. Stan shares his own connection to the brand—having spent four of the most meaningful years of his career as a partner in Wing Zone—before diving into Matt’s 27-year journey building the company from a $500 college startup into a nationally recognized franchise. Together, they explore the realities of franchising, the importance of franchisee support, the power of long-term partnerships, and the lessons learned through growth, adversity, and eventual exit. This is more than a franchise story—it’s a shared journey of entrepreneurship, partnership, and legacy.

    31 min

  5. 15 APR

    No Shortcuts: Michael Haith on Building Teriyaki Madness the Right Way

    What does it really take to scale a franchise system without losing control? In this episode of Franchise Today, Stan Friedman speaks with Michael Haith, CEO of Teriyaki Madness, about building a franchise brand through discipline, infrastructure, and relentless execution. From his early days as a franchisee to helping grow Maui Waui to hundreds of units, and ultimately acquiring Teriyaki Madness in 2016, Michael shares hard-earned lessons about scaling responsibly. He explains why hiring ahead of growth is essential, how strong systems prevent operational breakdowns, and why chasing trends often leads franchisors in the wrong direction. The conversation also explores the role of AI in franchising, including how predictive analytics and real-time data are helping franchisees improve performance and make better decisions. For franchisors and operators alike, this episode offers a clear message: there are no shortcuts to sustainable growth, or sensible franchising.

    28 min

  6. 8 APR

    From Burger King to Woof Gang: Ricardo Azevedo on Building a 300+-Unit Pet Franchise

    The pet services industry continues to experience strong growth, driven by consumers who increasingly view pets as members of the family. In this episode of Franchise Today, Stan Friedman speaks with Ricardo Azevedo, CEO of Woof Gang Bakery & Grooming, about building a franchise brand in one of the most resilient and relationship-driven sectors in franchising. Ricardo shares how Woof Gang has evolved from a boutique pet retail concept into a national franchise platform, combining grooming services, premium pet products, and community-focused experiences. He discusses the importance of unit-level economics, franchisee support, and maintaining brand consistency across a growing network. The conversation also explores broader industry trends, including consumer spending behavior in pet care, the importance of service differentiation, and how franchise systems can create lasting customer loyalty. For franchisors, franchisees, and anyone interested in the future of pet services, this episode offers valuable insights into building a scalable and sustainable franchise brand.

    35 min

  7. 18 MAR

    Scaling Trust Worldwide: Leadership Lessons from Ziebart CEO, Thomas A. Wolfe

    After nearly four decades in the automotive aftermarket industry, Thomas A. Wolfe understands what it takes to keep a legacy brand relevant. Now, President and CEO of Ziebart International, Wolfe’s journey began in 1986 working in the Ziebart mailroom and working in the warehouse while attending college — a humble start that ultimately evolved into leading one of the most recognized automotive service franchise brands in the world. In this episode, Wolfe shares how Ziebart reinvented itself through a pivotal “Change or Die” strategy, returning to its rust-protection roots while expanding into high-value premium services like ceramic coatings, paint protection film, detailing, and window tinting. Today, the company operates approximately 400 locations across more than 35 countries, with a particularly strong presence in markets like Turkey. Wolfe explains how global franchise growth depends on deeply personal relationships, noting his commitment to visiting International master franchisees regularly to understand local challenges firsthand. He also discusses balancing the needs of multiple customer groups — franchisees, licensees, and automotive dealership partners — while maintaining a clear focus on long-term brand relevance. From leadership philosophy to global strategy, this conversation offers valuable insights into sustaining a legacy franchise system in a rapidly evolving marketplace.

    26 min

  8. 11 MAR

    8. Garage Experts: The Next Wave of Home Services Franchising

    What happens when a franchise system stalls — and how do you get it moving again? In this episode of Franchise Today, Stan Friedman speaks with Mike Mushinski, President of Garage Experts. Mike joined the brand in 2024 to rebuild operations and restore momentum to a growing garage flooring and storage franchise. Mike shares why most franchise problems originate in recruitment rather than operations, how setting clear expectations solves many system challenges, and why franchising is fundamentally a relationship-driven business. The conversation also explores the growth potential in garage organization, the advantages of a vertically integrated supply chain, and how home services brands are adapting to changing economic conditions.

    29 min
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About

Welcome to Franchise Today as it celebrates its 16th Season in 2025. Join host Stan Friedman, President of FRM Solutions every Wednesday at 12 PM ET / 11 AM CT as he serves up discussions with weekly guests, who will talk about best practices for scaling their franchise businesses for sustainable growth, through sensible franchising. Franchising remains an unintentional profession. Most people don't go to school to study about how to become involved in franchising. Rather, some life event causes it to find us. Each episode of the podcast begins with a look back at how franchising found that week's guest. This is followed by a walk through the milestones of their journey and career, up to and including the present day. My guests could be franchisors, franchisees or suppliers, who provide insights into high-level support services or top-quality products to better enable the franchise community. Each podcast will wrap with a look ahead to upcoming industry events, upcoming guests or important dates on the horizon.

Information

  • Creator
    Franchise Today
  • Years Active
    2025 - 2026
  • Episodes
    683
  • Rating
    Clean
  • Copyright
    © Franchise Today
  • Show Website
    Franchise Today

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