How To Succeed on YouTube Today feat. Colin & Samir [Greatest Hits]

I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have.

⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠

Colin and Samir's ⁠⁠⁠⁠Website⁠⁠⁠ / ⁠⁠⁠Twitter⁠⁠⁠ / ⁠⁠⁠YouTube⁠⁠⁠ / ⁠⁠Instagram⁠⁠

***

TIMESTAMPS

(00:00) The Most Influential Duo on YouTube

(01:08) What Are Successful YouTubers Doing Right Now

(03:47) Relationship Between Consistency and a Strong Brand

(12:38) What Consistency Looks Like in the C&S Brand

(16:27) Don’t Commercialize Your Passion

(18:51) Turning Your Channel Into a Business

(25:52) The Future of Monetization

(29:41) YouTubers Are Underselling Themselves to Brands

(39:02) Merch as a Revenue Driver Vs Brand Loyalty

(41:12) Future of Shorts

(44:07) What Happens When Thumbnails Become Less Important

(46:41) What’s the Deal with Livestreaming

(50:23) Venting to Each Other About the World Around Us

(55:46) Learn How to Secure High Paying Brand Deals

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#209: Paddy Galloway – How he makes any niche go viral⁠

→ ⁠#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)⁠

***

ASK CREATOR SCIENCE

→ ⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠

***

WHEN YOU'RE READY

📬 ⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠

🚀 ⁠⁠⁠⁠Get CreatorHQ⁠⁠⁠⁠ (creator operating system)

🧪 ⁠⁠⁠⁠Join The Lab⁠⁠⁠⁠ (private membership community)

🧞‍♂️ ⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠

***

CONNECT

🐦 ⁠⁠⁠⁠Connect on Twitter⁠⁠⁠⁠

📸 ⁠⁠⁠⁠Connect on Instagram⁠⁠⁠⁠

💼 ⁠⁠⁠⁠Connect on LinkedIn⁠⁠⁠⁠

📹 ⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠

***

SPONSORS

💼 ⁠⁠⁠⁠View all sponsors and offers⁠⁠⁠⁠

***

SAY THANKS

💜 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠

🟢 ⁠⁠⁠⁠Leave a rating on Spotify