Small Fortune Podcast

Global Wine Partners

Our podcast is about the wine business, how difficult it is to be successful and why. It’s also about the strategies that various participants in the industry have used to overcome the challenges inherent in making and selling wine. And it is simply about telling the stories of the wine business.

  1. 5 days ago

    Ep 78: Randall Grahm: New Ideas in Terroir at Popelouchum Estate

    Randall Grahm is a highly creative person whose ideas have been expressed in a number of well-known and successful brands. At various times during his career his Big House, Cardinal Zin, and Bonny Doon wine labels were sold to others, and now he has turned his unique point of view to the creation of a “sense of place”, or terroir, at his estate in San Benito on the Central Coast of California.  Grape growers will be fascinated by his discussion of creating new varieties, how genetic diversity in the vineyard contributes to the expression of terroir, how the use of biochar “makes soil smart” and more. For winery owners and managers, Randall discusses his lessons learned over his career such as finding and building on underappreciated varietal niches, his unique use of humor in wine branding, and why the sale of Big House affected his winery operations. Carol and Randall also discuss today’s challenges in reaching younger consumers who are more visually oriented, and so less reachable through language, where Randall’s creativity as a writer really shines. https://www.popelouchum.com/ https://www.abebooks.com/9780520259560/Been-Doon-Long-Randall-Grahm-0520259564/plp Questions? Comments? smallfortunepodcast@gmail.com Sponsor: Global Wine Partners https://www.globalwinebank.com/ Editor: John Kiernan, The PodHouse Productions www.thepodhouseproductions.com Music: Nate Collison Logo Photography: John Corcoran

    43 min
  2. 31 Mar

    Ep 72: How to Wind Down a Wine Business the Right Way

    Back in mid-2024, Episode #25, Carol interviewed Megan Bell, owner of Margins Winery in Santa Cruz, California. Megan had been profiled in the SF Chronicle about the increasing challenges in the wine business. Two years later she was profiled again for having ended her wine company, and host Carol Collison asked her back to talk through her process of deciding to wind down the business, and the sacrifices she made to make sure she paid all her growers and her bankers. Carol and Megan discuss various issues and tendencies that make it difficult for entrepreneurs to make decisions like this: the tendency to ignore information that contradicts your decision, the “sunk cost fallacy”, as well as the role of investments - such as a tasting room lease and tenant improvements - that have the effect of increasing a company’s break-even point and reducing financial flexibility.  Carol emphasizes that the discipline and integrity that Megan demonstrated in her wind down of Margins winery reflects the best of American business ethics, and calls to all business managers to remember to “do what you say you’re going to do.” An ethos that has made American entrepreneurship the envy of the world. https://www.agleaders.org/programs/about/ https://www.sba.gov/local-assistance/resource-partners/small-business-development-centers-sbdc Questions? Comments? smallfortunepodcast@gmail.com Sponsor: Global Wine Partners https://www.globalwinebank.com/ Editor: John Kiernan, The PodHouse Productions www.thepodhouseproductions.com Music: Nate Collison Logo Photography: John Corcoran

    42 min

About

Our podcast is about the wine business, how difficult it is to be successful and why. It’s also about the strategies that various participants in the industry have used to overcome the challenges inherent in making and selling wine. And it is simply about telling the stories of the wine business.

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