The Avid Reader Show

Samuel Hankin

The Avid Reader is a podcast for book lovers. Tune in for interviews, recommendations, and insider news from Sam Hankin, host and owner of independent bookstore Wellington Square Bookshop - www.wellingtonsquarebooks.com

  1. Keza MacDonald - Super Nintendo: The Game-Changing Company That Unlocked the Power of Play

    2 days ago

    Keza MacDonald - Super Nintendo: The Game-Changing Company That Unlocked the Power of Play

    An exuberant, behind-the-scenes look at the designers and the company that brought us Mario, Zelda, Pokémon, and so much more, illuminating Nintendo's singular ethos, its massive cultural impact, and the innovative solutions behind its creative triumphsWhat magical mushroom could have turned an unassuming playing card company into one of the dominant cultural forces of the twenty-first century?In Super Nintendo, lifelong gamer and a renowned video games journalist Keza MacDonald traces Nintendo back to its quirky beginnings in 1889. Leaping from game to game, she tells the remarkable story of the people who brought us Super Mario Bros., Zelda, Pokémon, Animal Crossing, Splatoon, and more—not to mention the SNES, N64, Game Boy, Wii, Switch, and a host of other wacky gizmos—and charts the delights they’ve offered over the decades. MacDonald draws on private interviews with icons like Shigeru Miyamoto, the creator of Mario, who continues to leave his stamp on the company, and takes readers on a trip to the secretive Nintendo HQ—making her one of the few Western journalists to have set foot inside the building. Along the way, she provides a close-up look at the company's willingness to take risks and place long-term success over short-term profits.A carousel of wonders, Super Nintendo whisks you back to the couch in the den, a controller in your hands for the very first time, staring up at a screen of infinite possibilities.

    1hr 10min
  2. Steve Ramirez - How to Change a Memory: One Neuroscientist's Quest To Alter The Past

    05/11/2025

    Steve Ramirez - How to Change a Memory: One Neuroscientist's Quest To Alter The Past

    A disarmingly personal account of the new science of memory manipulation by one of today's leading pioneers in the fieldAs a graduate student at MIT, Steve Ramirez successfully created false memories in the lab. Now, as a neuroscientist working at the frontiers of brain science, he foresees a future where we can replace our negative memories with positive ones. In How to Change a Memory, Ramirez draws on his own memories--of friendship, family, loss, and recovery--to reveal how memory can be turned on and off like a switch, edited, and even constructed from nothing.A future in which we can change our memories of the past may seem improbable, but in fact, the everyday act of remembering is one of transformation. Intentionally editing memory to improve our lives takes advantage of the brain's natural capacity for change.In How to Change a Memory, Ramirez explores how scientists discovered that memories are fluid--they change over time, can be erased, reactivated, and even falsely implanted in the lab. Reflecting on his own path as a scientist, he examines how memory manipulation shapes our imagination and sense of self. If we can erase a deeply traumatic memory, would it change who we are? And what would that change mean anyway? Throughout, Ramirez carefully considers the ethics of artificially controlling memory, exploring how we might use this tool responsibly--for both personal healing and the greater good.A masterful blend of memoir and cutting-edge science, How to Change a Memory explores how neuroscience has reached a critical juncture, where scientists can see the potential of memory manipulation to help people suffering from the debilitating effects of PTSD, anxiety, Alzheimer's, addiction, and a host of other neurological and behavioral disorders.Steve Ramirez has been featured on CNN, NPR, and the BBC and in leading publications such as The New York Times, National Geographic, Wired, Forbes, The Guardian, The Economist, and Nature. An award-winning neuroscientist who has given TED talks on his groundbreaking work on memory manipulation, he is associate professor of psychological and brain sciences at Boston University.Buy the book from Wellington Square Bookshop - ​https://wellingtonsquarebooks.com/book/9780691266688

    53 min

About

The Avid Reader is a podcast for book lovers. Tune in for interviews, recommendations, and insider news from Sam Hankin, host and owner of independent bookstore Wellington Square Bookshop - www.wellingtonsquarebooks.com

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