Keller Podcast Network

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Channel • 5 Shows

Entrepreneurship

Entrepreneurship

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Careers

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Business

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Entrepreneurship

Entrepreneurship

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4 DAYS AGO

135. Become the Local Google: 300 Deals in a Small Town With Troy Williams

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast Today, we’re joined by Troy Williams, a real estate leader who has built a massive business in a small town with only seven stoplights. Troy’s team closes 300 to 400 transactions a year, with more than 85 percent of that business coming from repeat clients and referrals. How? He became the person people call before they ever think to search online. In this episode, Troy breaks down how he became the “real estate mayor” of York, Maine. He shares how he built a list of local influencers, sent personal letters, created real value for his town, and used strategic giving to turn trust into referrals. We talk about his monthly newsletter, Troy’s List, client events, his branded trolley, and how he created inventory in a low-listing market by learning land, zoning, and development. This is a simple model, but it is not small. Troy proves that you do not have to be loud, flashy, or everywhere to win big. You just have to be deeply useful, highly trusted, and known for solving real problems in your market. Resources: Visit Williams Realty Partners: WilliamsRealtyPartners.com Order the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

4 days ago

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33 min
4 MAY

133. Stop Prompting, Start Delegating: Your First AI Agent With Lauren Lucas

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast Lauren Lucas is back, and she is bringing the next wave of AI with her. Since her last visit, Lauren has taken 48 flights to teach real estate agents how to use AI in a real way. She is still running a real estate team closing around 300 deals a year, and she is still not a “tech person.” That is what makes this talk so good. We dig into AI agents: what they are, how they work, what they cost, and how we can start using them without getting buried in tech talk. Lauren breaks down how to build one agent for one job, like pulling market data, finding FSBOs and expired listings, drafting content, updating CRM gaps, or helping with tax prep. Lauren also gives us a clear warning. AI can do the work, but we still need to protect client data, guard our passwords, and keep a human in the loop. The real estate agents who learn this now will have a major edge. The real estate agents who ignore it may soon feel like they’re trying to work without a cell phone. Start small. Build one AI agent. Give it one clear task. Learn by doing. Resources: Follow Lauren Lucas on Instagram: @laurenlucas_reOrder the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance. Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.

4 May

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34 min
11 MAY

Brand Building 101: Content Strategy, Storytelling, Positioning and More with Donald Miller

Entrepreneurs know they need to create content, build trust, and stay visible. The hard part is knowing what to say, how often to say it, and how to make sure your message actually leads people toward your business. In this episode, Jay Papasan sits down with Donald Miller, author of StoryBrand, for a practical masterclass on brand building for entrepreneurs. Donald breaks down how to use content to create curiosity, build familiarity, and guide customers toward commitment. He also explains why the strongest brands are built around a specific problem, a clear promise, and a founder or leader who knows how to show up with both empathy and competence. From personal brand strategy to storytelling, positioning, social proof, and video content, this conversation gives business owners a clearer path for becoming known, trusted, and chosen. Challenge of the Week: Own a specific problem. Identify the negative, painful, or annoying thing you want people to call you for, then start saying it clearly. The more specific the problem, the easier it is for customers to understand why they need you. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] Your Brand Is Holding You Back [04:01] Avoid the Biggest Mistake Entrepreneurs Make [11:41] Share the Right Stories to Stay Top of Mind [17:22] Build Trust Before You Ask for the Sale [21:49] Use Proof to Make People Feel Like They Know You [28:45] Own the Problem You Want to Solve Links & Tools from This Episode: Donald’s Book, Building a StoryBrand 2.0 Donald Miller’s Website Free Resources Produced by NOVA

11 May

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35 min
11 MAY

134. The HUMAN Social Media Framework With Giselle Ugarte

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast Use the special MREA code to join Giselle’s On-Camera Confidence Boot Camp for just $97 Social media is not about going viral. It is about building trust with the people you want to serve. Today, we are joined by Giselle Ugarte, a social media coach, speaker and content strategist, who was creating videos online before “influencer” was a job title. She has been named one of TikTok’s 100 people to watch, appeared on “E!,” and worked with leaders and businesses around the world. But in this conversation, she brings it back to one simple truth: social media is a tool for connection. Giselle walks us through her HUMAN framework for showing up online in a way that feels real, useful, and clear. We talk about why agents should stop chasing hacks and start speaking to real people. We dig into how to make your language simple, how to show your values, why filters can break trust, and how to get more comfortable on camera. If you want people to trust you offline, they need to recognize you online. This episode gives you the playbook to make that happen. Resources: Follow Giselle Ugarte on Instagram: @giselleugarte Visit Giselle Ugarte’s websiteVisit Action-Forward Coaching by Giselle UgarteOrder the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

11 May

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38 min
4 DAYS AGO

324. Do This Before You Learn One More Thing

Ever feel like you are learning everything and still not moving forward? We get it. Between books, webinars, conferences, coaches, AI updates, market shifts, and the constant pressure to keep up, it is easy to mistake consuming information for making progress. In this episode, we are unpacking four lean learning shifts inspired by Pat Flynn’s book Lean Learning: learn less and apply faster, use short sprints to create breakthroughs, create pressure on purpose, and reconnect to your why before you drift too far off course. We talk about the difference between just-in-time learning and just-in-case learning, why action reveals the gaps faster than another class ever could, and how deadlines can help you build capability and confidence. We also share real examples from investing, hiring, AI automation, team leadership, health, and business planning. Whether you are stuck in research mode, waiting until you feel ready, or climbing a mountain you are not sure you even want anymore, this conversation will help you stop collecting ideas and start executing on what you already know. Resources: Read Lean Learning By Pat FlynnCheck out Her Best Life: www.herbestlife.comLearn more about Empire Circle Connect on Instagram: Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykes Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

4 days ago

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31 min
13 APR

130. Serve First, Sell More With Michael and James Hern

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast What does it take to build a real estate business that wins at a high level without losing its heart? In this episode, we sit down with brothers Michael and James Hern, who sell more than 250 units a year and over $85 million in volume in the Kansas City metro. They share the four-part framework behind their success: serve first, do the basics better, build people, and stay consistent. We dig into how their upbringing on a cattle farm shaped their work ethic, their father influenced the way they lead, and early-learned lessons still show up in their business today. Michael breaks down the simple habits that keep his pipeline moving, while James explains how they recruit for culture and turn income goals into a real plan. This conversation is full of practical ideas for any agent who wants to grow production, lead people well, and build a business that lasts. If we want to create more opportunity for our clients, our teams, and our families, this episode gives us a strong model to follow. Resources: The Hern Group Website at hernhomes.com Order the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance. Do not leave a prerecorded or ringless voicemail, use an artificial voice, or use an automatic telephone dialing system (ATDS) to make calls or texts to a FSBO or Expired without obtaining prior express written consent. Do not call or text a FSBO or Expired whose number is on the National Do Not Call Registry or state Do Not Call list unless you have proper consent. Do not call or text a FSBO or Expired who tells you to stop calling or texting or who has asked to be on your internal Do Not Call list.

13 Apr

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40 min
4 MAY

The Making of The ONE Thing: What We Cut From the Book (And Lessons We’d Add Today)

Before The ONE Thing became the bestselling book readers know today, it was a much bigger manuscript, more than 400 pages long. In this episode, Jay Papasan goes back to the final stretch before publication to unpack the hard decisions that shaped the book and made it stronger. Jay shares the lessons behind what got cut, including the idea that low hanging fruit can be a distraction and how maintenance can quietly steal time from the work that matters most. Then he turns to what 13 years of teaching, coaching, and living these principles has taught him since the book came out. He walks through the concepts he would add back today, including core values, the someday letter, taking a bigger view of time with a paper calendar, and the origin story behind the focusing question. Challenge of the Week: Take the biggest project on your plate right now and ask yourself: what is one thing I can subtract to make this simpler, more manageable, and more elegant? Play the subtraction game. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] We Cut 50% of The Book [04:39] Low Hanging Fruit is a Trap [08:56] Maintenance Can Quietly Become a Thief of Productivity [13:59] Thirteen Years Later, Jay Knows What He Would Add Back [18:02] A Bigger View of Time Leads to Better Planning [22:37] The Focusing Question Came From a Need for Real Accountability [28:18] The ONE Thing Challenge Links & Tools from This Episode: The ONE Thing Operating System Get the ONE Thing Book Here Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com Produced by NOVA

4 May

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31 min
9 MAR

125. Stop Guessing the Algorithm: A 2026 Social Plan for Agents With Rachel Adams Lee

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast Right now, only 7 to 10 percent of our friends see our content. If we are not intentional, we are invisible. In this episode, we sit down with Rachel Adams Lee, a top-producing agent whose Sacramento-based team closes more than $60 million a year. The majority of her business is driven by social media because she treats it like a lead generation machine, not a hobby. Rachel breaks down her 9-step model for winning with the algorithm in 2026. From five content pillars and scroll-stopping hooks to her Rule of 555 and two-hour lead gen blocks, she gives us a clear system to turn engagement into referrals. She generated 103 referrals from social in just one year by following this approach. The message is simple. We can scroll for hours and hope something happens or we can build a digital storefront that funds our life. Resources: Follow Rachel Adams Lee on Instagram: @racheladamslee Get a free class from Rachel Adams Lee on how to set up your Stan Store pageOrder the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

9 Mar

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37 min
6 APR

How Billionaires Set Goals: A Step-by-Step Guide to Achieve Your Goals Using the 4-1-1

If you want to achieve real and sustainable success, you don’t need another productivity system - try this instead. In this episode, Jay Papasan sits down with Director of Training Chris Dixon to unpack one of the most requested teachings in The ONE Thing community: the 411. They explain why to-do lists, project management tools, and reactive planning often leave people busy but not truly productive. Then they walk through how the 411 creates a simple, one-page view of your most important goals by connecting the year, the month, and the week. Jay and Chris also break down the rhythm that makes the 411 work: daily review, weekly reflection, monthly adjustment, and time blocking the actions that matter most. Along the way, they share common mistakes people make, how to avoid turning the 411 into another to-do list, and why simplicity is the key to making this tool stick. If you’ve ever felt clear on your goals but unsure what to do next, this episode gives you a practical way to close that gap. Challenge of the Week: Go download the 411 tool from the1thing.com/resources, then time block 30 minutes at the end of this week to build your first 411. Keep it simple. Start with just one goal for the year, one milestone for the month, and one action for the week. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] This is How Billionaires Set Goals [01:25] Why To-Do Lists DON’T WORK. [10:21] How to Make a 411 [16:09] What Real 411 Progress Looks Like in Practice [22:58] How To Build Rhythms [32:19] How to Update the 411 Month to Month and Year to Year [37:08] Common Mistakes [39:59] The ONE Thing Weekly Links & Tools from This Episode: The ONE Thing Operating System Free Resources (Including the 411) Want to be a guest or share feedback? Email podcast@the1thing.com Produced by NOVA

6 Apr

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43 min
23 FEB

The ONE Thing Isn’t A Productivity Book

Most high performers think they have a productivity problem. They don’t. They have a purpose problem. In this episode, Jay Papasan pulls back the curtain on what The ONE Thing has always been about. Yes, it lives in the productivity section of bookstores. Yes, it teaches focus. But at its core, it’s a purpose book. Using the iceberg metaphor from the original book, Jay walks through the real order of success: purpose drives priority, and priority drives productivity. When you start at the surface with hacks and tools, you get busyness. When you start beneath the surface with clarity about why you’re working in the first place, everything changes. He shares stories from Stu McLaren and Pat Flynn, unpacks the rider-and-elephant concept from The Happiness Hypothesis, and challenges you to define your “season” of life. What matters most right now? What role can you not afford to fail? If you’ve been feeling busy but unfulfilled, this conversation will help you realign your work with what truly matters. Challenge of the Week: Block 30 minutes this week and ask yourself one simple question: Why am I working so hard? Journal your answer. Don’t edit it. Just get honest. Clarity begins there. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] Productivity vs. Purpose [01:09] The Busyness Trap [04:30] The Iceberg [13:59] Stu McLaren and the Courage to Pivot Toward Purpose [17:09] Building a Successful Business Can’t Be The Only Goal [18:18] Purpose Is Always in Charge [24:31] The Simple Challenge: Start With Purpose Links & Tools from This Episode: The ONE Thing Operating System The ONE Thing (book) Stu McLaren Website Michael Hyatt Website Pat Flynn Will It Fly? by Pat Flynn The Happiness Hypothesis by Jonathan Haidt Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com Produced by NOVA

23 Feb

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29 min

Essential Conversations for Entrepreneurs. Keller Podcast Network features essential conversations for entrepreneurs in real estate and beyond. Listen in for compelling interviews with real estate luminaries, renowned business leaders, and influential change-makers.

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Keller Podcast Network

Top Shows

135. Become the Local Google: 300 Deals in a Small Town With Troy Williams

133. Stop Prompting, Start Delegating: Your First AI Agent With Lauren Lucas

Brand Building 101: Content Strategy, Storytelling, Positioning and More with Donald Miller

134. The HUMAN Social Media Framework With Giselle Ugarte

324. Do This Before You Learn One More Thing

130. Serve First, Sell More With Michael and James Hern

The Making of The ONE Thing: What We Cut From the Book (And Lessons We’d Add Today)

125. Stop Guessing the Algorithm: A 2026 Social Plan for Agents With Rachel Adams Lee

How Billionaires Set Goals: A Step-by-Step Guide to Achieve Your Goals Using the 4-1-1

The ONE Thing Isn’t A Productivity Book

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