Rolled Up Network

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Channel • 7 Shows

Management

Management

Updated twice weekly
Marketing

Marketing

Updated twice weekly
Careers

Careers

Updated weekly
History

History

Updated 13/01/2023
Marketing

Marketing

Updated daily
Entrepreneurship

Entrepreneurship

Updated 11/08/2021
Marketing

Marketing

Updated weekly

04/01/2022

The D word isn't dirty (when you do it right)? David Foulstone, Swan Products

How does a 90 year old brand, that pioneered the electric kettle, keep invigorating? By being a 90 year old startup. David Foulstone, marketing director at Swan brands, joins me to talk about managing partnerships with retailers while selling online. Dropship and fulfilled by is a strategy you can use to build relationships with your suppliers and grow sales. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money. Pitstop is presented by Mesa. Mentioned in this episode: Triple Whale - Whale Mail

04/01/2022

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13 min
25/05/2022

What sweet treat is in the pantry?

What else is in our pantry? Johnny, Colin, and Lucas reach shoulder deep into their pantries to pull out 3 more stacks for discussion around pricing and promotion. Check out thebrandpantry.com Oreos as a sweet, accidentally vegan treat that are always on sale.Wild Planet Canned Pink Salmon.Balzac's coffee. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

25/05/2022

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14 min
31/03/2022

You can't make it up in volume - Mythbusting thin margins.

One of the most common myths in CPG is that you can make it up in volume. Sometimes it's doable but unless you're a big company you're not going to make up for eroding margins. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

31/03/2022

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11 min
02/11/2022

It's Actually Plant Based! Olivia Chen on launching Twrl Milk tea during the pandemic and scaling since

Olvia Chen and Pauline Ang are best friends and moms who started Twrl Milk Tea during the pandemic needed to fulfil the need for going out to the boba shop. In this episode Olivia joins us to discuss Share her brand story, and the importance of bringing products representative of Asian American heritage to more fridges and pantry's.Build an innovative and sustainable brand.Looking at the differences between coffee and tea consumption in the USA vs the world.Choosing to go plant based as a milk product that isn't loaded with sugar.Food service as a distribution strategy at companies like LinkedIn. Connect with the co-founders Olivia and Pauline directly on LinkedIn and stay up-to-date with Twrl Milk Tea on Linkedin and Instagram. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

02/11/2022

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21 min
23/11/2021

Roll Into the Holidays after BFCM

How do you prepare for the holidays after BFCM? Here are four strategies you can use to get the most out of this year's BFCM. Mentioned in this episode: Triple Whale - Whale Mail

23/11/2021

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4 min
13/01/2022

Keeping design in-house

Jarrod Steffes of Muddy Bites is back talking about designing in-house vs using an agency. Work to your strengths, Jarrod ran a small agency so he knows what tasks his team is great at.Ability to deploy quicker for fast and dirtyWorking with agencies on bigger, more intricate products like packaging?Working with tools you love like Figma. Pitstop is a tactical podcast for DTC/ecommerce/Shopify entrepreneurs to keep their store on the track and winning. Updated a few times a week, these short episodes get right to the point with none of the fluff. Hear real stories from operators and experts to get fast fixes and find free money. Pitstop is presented by Mesa. Mentioned in this episode: Triple Whale - Whale Mail

13/01/2022

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11 min
28/09/2022

Don't use size 9 text in your BFCM emails!

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub. Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space. Sarah and Danavir break down this BFCM. Learn from the mistakes others have made so you don't burn cash! Very dark email BFCM shoppers are price sensitive now, they’re expecting discounts Put the offer at the top if it’s a sales emailCritical mistake the copy looks like fine print Weak headlines Sales Product Display page put into the email.Minimal social proof at the bottom Subject line has a bad typo Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative. Mentioned in this episode: Triple Whale - Whale Mail

28/09/2022

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13 min
01/05/2023

Why Hero Products are the Atomic Unit of Your Business | Nate Poulin | Feat Clothing

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Nate Poulin, COO at Feat Clothing, joins the conversation to discuss the recent Facebook Ad Manager outage and the impact on DTC brands, the importance of founder energy in apparel and lifestyle brands, and the difficulties of merging businesses and cultures. He also touches on the issues with Facebook's monopoly and the impact on smaller brands and marketing budgets. Connect with Nate: https://twitter.com/digitallynativ Check out Feat Clothing: https://featclothing.com/ Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social! 📲 Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST 👋

01/05/2023

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1 hr
24/02/2022 · BONUS

Bricks and Clicks - Account Planning and Distribution

If you enjoyed this, subscribe to Bricks and Clicks on Apple, Spotify, wherever you get your podcasts. What happens during account planning? In short it’s a collaborative process when everyone, from the team at Omnium, heads of sales, account management, and customer marketing go over weeks and years of data to drive and execute the strategy for each account (retail store). When one store can have 2500 locations, the strategy of a single SKU can make a big impact, it’s about a $1.3M sales opportunity. Turn Strategy into actionPrior to an account planning session, it’s easy to talk about what would be nice to do in terms of promotions and prices, but it’s not until the account planning actually happens that action can actually be taken. Otherwise you’re just guessing and gambling big dollars away. Hone in on each account to see what you can, and should run. Timing is everythingTypically account planning will look at a year of promotions in advance, this could be your fiscal year, the calendar year or even the customer’s fiscal year. It’s critical to line up your promotions with high seasonality points. If the most shoppers are in the category during Thanksgiving, run your promotions then. More seasonal than you thinkMany products have opposite seasonality, and will come in strong, but finish the year weak. For instance, health products and foods to get healthier typically they do well at the start of the year because people want to undo the unhealthy habits at the start of the year. You want to avoid running promotions when nobody is buying in your category. Hedge Your RisksSpending $100,000 on an event can be expensive, work with your retailers to come up with variable rate or blended rates. This mitigates your risk if you run a promotion but environmental factors make it harder to sell. The best tool you haveHistorical data is the best friend you have. Looking backwards at how products and promotions have run, will be the best tool for predicting the future. Mentioned in this episode: Triple Whale - Whale Mail

24/02/2022 · Bonus

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14 min
09/03/2022

Community led growth starts with 1000 true fans

Will Torez is back to share his community led growth strategy, and how it isn't all that hard. Mentioned in this episode: Triple Whale - Whale Mail

09/03/2022

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6 min

Ecommerce, Media Buying, Shopify, DTC, and CPG podcasts featuring strategies and tactics from industry leaders. Subscribe to learn more, sell more, and do more.