Changing The Sales Game

Connie Whitman

Beyond the bottom line. Creating true success in sales is creating real solutions for your clients. Product knowledge is great but relationships, and understanding your client's goals will help you stand out from the crowd. You'll be able to anticipate their future needs and troubleshoot a potential problem. This means listening and focusing on the person you are working with, even if it's on zoom. Connie Whitman knows sales. Changing The Sales Game will help you tighten the gap between you and your customer. Listen in for tips on how to become a trusted team member with resources, answers and ideas to solve the challenges they face, you'll be happy you did.

  1. Trust-Driven Lead Generation with Lori Turner-Wilson (Episode 251)

    20 JAN

    Trust-Driven Lead Generation with Lori Turner-Wilson (Episode 251)

    "Good marketers see consumers as complete human beings with all the dimensions real people have." – Jonah Sachs Check Out These Highlights: In this episode, my friend and bestselling author Lori Turner-Wilson breaks down why authority is built around people—not faceless brands—and how bankers can leverage a distributed authority strategy to generate higher-quality leads without chasing. Learn how niche focus, insight-driven teaching, and a cornerstone-plus-cobblestone content engine can transform trust, deal velocity, and predictable growth across your bank. About Lori Turner-Wilson: Lori is the founder of RedRover and is a trailblazer in business marketing. With 30+ years of experience, she has led transformative marketing strategies that drive measurable results for hundreds of companies. Under her leadership, RedRover became one of the only full-service B2B firms in the U.S. to guarantee marketing ROI, earning the moniker: "The Results-Guaranteed Agency." Her innovative approach continues to reshape the industry, empowering businesses with strategies that deliver real, guaranteed outcomes. How to Get in Touch with Lori Turner-Wilson: Website: marketingresultsguaranteed.com Email:  lori@redrovercompany.com Gift: www.marketingresultsguaranteed.com/podcast Use Code: Podcast  Previous Podcast Appearances:  https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000736284245 https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000711035912 https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000722731054 Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

    40 min
  2. Practical AI for Relationship-Driven Sales with Nikki Barua (Episode 250)

    13 JAN

    Practical AI for Relationship-Driven Sales with Nikki Barua (Episode 250)

    "Excellence happens when you try, each day, to both do and be a little better than you were yesterday." – Pat Riley Check Out These Highlights:  I'm excited to discuss our topic today on how to keep selling human while scaling AI across the funnel. We can get a little better each day, quickly now that we have AI tools that can help us navigate and get more done with ease, if leveraged correctly. In this episode, my guest will share simple workflow redesigns that free reps from admin and give them more time with customers. You will learn how to pair AI with trust, curiosity, and clear next steps. She will share practical plays teams can use this week, and explain how managers coach behaviors that stick and how to measure progress with leading indicators. About Nikki Barua: Nikki is a serial entrepreneur, keynote speaker, and bestselling author. She is CEO and Co-Founder of FlipWork, the human + agentic system for workforce reinvention. For 25 years, she has helped global brands transform strategy, culture, and capabilities. A recognized expert on digital transformation and change, Nikki is featured by CNBC, Bloomberg, Fortune, and Forbes, and honored by EY and Entrepreneur Magazine for visionary leadership and impact. How to Get in Touch with Nikki Barua: Website:   https://www.flipwork.ai/ LinkedIn: https://www.linkedin.com/in/nikkibarua/ Newsletter: https://www.nikkibarua.com/newsletters/reinvention-roadmap/subscribe Stalk me online! LinkTree: https://linktr.ee/conniewhitman Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

    45 min
  3. The Future of Sales Workflow Automation with Artem Koren (Episode 249)

    6 JAN

    The Future of Sales Workflow Automation with Artem Koren (Episode 249)

    "Sales is an outcome, not a goal. It's a function of doing numerous things right." – Jill Konrath Check Out These Highlights:  I love how this quote blends the dynamics of selling through service with AI to personalize our approach to meeting clients' needs more quickly and with greater precision. When I started my career 42 years ago, we had no internet, and computers were pretty lame, used only for order-taking. Long gone are the days of using index cards and Pendaflex folders for my follow-up.  Change is good when we leverage it to save time and deliver better results.  Now more than ever, salespeople need to do numerous things correctly, including being well-versed in AI use throughout their entire sales process.  About Artem Koren: Artem is the Co-founder and Chief Product Officer of Sembly AI, a leading platform that transforms conversations into actionable intelligence for teams. With a background in systems engineering, product leadership, and enterprise consulting, Artem specializes in building AI that enhances how people work—not replaces them. He's passionate about human-centered AI, meeting intelligence, and the future of collaborative workflows. How to get In Touch with Artem Koren: Website:   https://www.sembly.ai/ Email:  artem@sembly.ai Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

    41 min
  4. ENCORE: Kate DiLeo – Building the Brand Trifecta (Episode 91)

    23/12/2025

    ENCORE: Kate DiLeo – Building the Brand Trifecta (Episode 91)

    I know you have all heard me say that marketing and sales are married but are two very different things that are equally important to a business. I am great at all things sales, not so much at marketing or branding!  Even though they are all key ingredients for business and career success, building the right brand is important to attracting the right clients.  I have hired people to help me build my brand Changing the Sales Game with my tag line of, "getting you off the bench and in the game!"  Pretty cool…right?  The fact is businesses need more than marketing, we need storytelling of our brand.    Connie's motivational quote for today is by – Seth Godin, "A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over another."   YouTube: https://youtu.be/kqSXJR0Nv0k   About Kate DiLeo: Kate is a brand architect who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy.   How to Get in Touch With Kate DiLeo: Website:  http://www.katedileo.com/ Email:  kate@katedileo.com   Stalk me online! LinkTree: https://linktr.ee/conniewhitman Download Free Communication Style Assessment: https://www.changingthesalesgame.com/communication-style-assessment  All-Star Community:  https://changingthesalesgame.mykajabi.com/All-Star-Community Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

    35 min
  5. Business Chaos to Business Clarity with Adam Hamadache (Episode 248)

    02/12/2025

    Business Chaos to Business Clarity with Adam Hamadache (Episode 248)

    "The future of sales is to serve, not sell. Generative AI gives us guidance that's so personal and precise, we're always presenting the most relevant solutions — no pushing required." – Marcus Chan Check Out These Highlights:   I love how this quote blends the dynamics of selling through service with how using AI can personalize our approach to meet clients' needs more quickly and with greater precision.  When I started my career 42 years ago, we had no internet, and computers were pretty lame, used only for order-taking. Long gone are the days of using index cards and Pendaflex folders for my follow-up.  Change is good if we understand how to leverage it to save time and generate more results.  About Adam Hamadache: Adam is a proven business builder, leader, and digital strategist with deep expertise in both growing companies and navigating the evolving intersection of AI, SEO, and hospitality. As founder and CEO of Formula, Adam has spent over a decade scaling his own agency into a trusted digital growth partner for brands across the UK and internationally. How to Get in Touch with Adam Hamadache: Website:   http://thisisformula.com/ Email:  adam@thisisformula.com Gift: https://scoreplan.ai/ Stalk me online! LinkTree: https://linktr.ee/conniewhitman Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

    44 min
  6. ENCORE: Achieving Goals Quickly Using Solutions That Stick With Amanda HarNess (EP. 115)

    19/11/2025

    ENCORE: Achieving Goals Quickly Using Solutions That Stick With Amanda HarNess (EP. 115)

    Connie's motivational quote for today is by Lawrence J. Peter: "If you don't know where you are going, you will probably end up somewhere else."   Watch this episode on YouTube.   Check Out These Highlights:   Today's quote actually made me pause and reflect on my own business journey over the past 21 years and knowing where I was going was not always clear or easy to define!    I know for me as a business owner, finding the next step is important yet I have also learned that moving forward, even if a misstep is still good and allows for easier shifts and pivots. It also allows for learning and defining what is working and what changes are needed along the way.     So is there an easier way to grow a business using goals to support long-term solutions that stick?    About Amanda HarNess:   Amanda is the owner of Business Excelerated and works with service-based organizations to resolve the problems that are keeping owners from achieving their business goals.   With a focus on growth strategy, people & leadership, and change navigation, her clients can close the gap between where they are now and where they want to be. She helps owners determine real goals, supports them to increase the speed of execution, and provides long-term solutions that stick.   How to Get in Touch With Amanda HarNess: Website Email Free Gift 7 Early Warning Signs of Leadership Breakdown   Stalk me online! Connie's Website Connie's LinkTr.ee Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success Download the FREE Communication Style Assessment Join our All-Star Community Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week on Web Talk Radio. Listen to Connie dive into new sales and business topics or problems you may have in your business.

    39 min
  7. How Account Based Marketing Strengthen Business Development with Lori Turner-Wilson (Episode 247)

    11/11/2025

    How Account Based Marketing Strengthen Business Development with Lori Turner-Wilson (Episode 247)

    "Don't be afraid to give up the good to go for the great." - John D. Rockefeller Check Out These Highlights: I often think about this quote. Humans are interesting because we get comfortable, and when things are good, we tend to sit back and coast. It's when things go wrong that we say, "ok, I need to make a change because it's not going well." The truth is, we need to evolve and grow every day, or we risk getting stuck in what's okay.   I work with organizations in the financial services sector. A few years ago, one of my clients, after working with me for a year, said that the effort to build relationships with their clients and have their managers coach their employees every month was just too time-consuming and challenging, and that they were doing ok with their current profitability.  What???  Needless to say, I no longer work with them.  It's always about the client and about staying relevant and focused on the client's experience. Otherwise, we will lose business over time that will be lost forever.  About Lori Turner-Wilson: Lori is the founder of RedRover, is a trailblazer in business marketing. With over 30 years of experience, she has led transformative marketing strategies that deliver measurable results for hundreds of companies. Under her leadership, RedRover became one of the only full-service B2B firms in the U.S. to guarantee marketing ROI, earning the moniker: "The Results-Guaranteed Agency." Her innovative approach continues to reshape the industry, empowering businesses with strategies that deliver real, guaranteed outcomes. How to Get In Touch with Lori Turner-Wilson: Website:   marketingresultsguaranteed.com Email:  lori@redrovercompany.com Gift: www.marketingresultsguaranteed.com/podcast Use Code: Podcast Changing the Sales Podcast Episodes: 1. https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000722731054 2. https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000711035912  Stalk me online! LinkTree: https://linktr.ee/conniewhitman Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

    42 min
  8. 05/11/2025

    Emotional Intelligence Today and into the 2030s with Robin Hills (Episode 246)

    "It is very important to understand that emotional intelligence is not the opposite of intelligence, it is not the triumph of heart over head – it is the unique intersection of both." – David Caruso Check Out These Highlights:   Everyone is talking about AI, and rightfully so, it's here and it's here to stay.  So, how do we navigate technology when we're being very human? The reality is that the future of work is human. Today's show, we are going to explore how emotional intelligence is shaping success now and will define leadership, collaboration, and innovation in the 2030s as technology accelerates and global challenges intensify. My guest today is Dr. Robin Hills is a business psychologist and one of the world's leading voices on emotional intelligence. As director of Ei4Change, he's helped over 500,000 people in 200+ countries use emotional intelligence to work, lead, and live better. A global speaker and author, Robin has shared his insights at Harvard, received an Honorary Doctorate in Psychology, and earned multiple international awards recognizing his impact in the field of emotional intelligence education. How to Get in Touch with Robin Hills: Website: https://ei4change.com/ Email:  robin@ei4change.com Gift - Free Book – Developing your Emotional Intelligence https://courses.ei4change.info/courses/free-book Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

    38 min
5
out of 5
3 Ratings

About

Beyond the bottom line. Creating true success in sales is creating real solutions for your clients. Product knowledge is great but relationships, and understanding your client's goals will help you stand out from the crowd. You'll be able to anticipate their future needs and troubleshoot a potential problem. This means listening and focusing on the person you are working with, even if it's on zoom. Connie Whitman knows sales. Changing The Sales Game will help you tighten the gap between you and your customer. Listen in for tips on how to become a trusted team member with resources, answers and ideas to solve the challenges they face, you'll be happy you did.