The Author Your Brand Show

Doug Crowe

The Author Your Brand show takes a deep dive into becoming a best selling author, sometimes without writing a word. The host, Doug Crowe, interviews CEO’s of multi-million dollar firms, successful entrepreneurs, and “slightly” famous people. Guests include the former CMO of Starbucks Asia, the Inventor of GPS (who sold the company he founded for $6.6 Billion) & NYT bestselling authors. This daily LIVE show uncovers the mindset of these visionaries & their success tips.

  1. 26/11/2025

    Crisis Communications with Integrity for CEOs with Kathleen Lucente

    This week on the Author Your Brand Show, Doug Crowe sits down with Kathleen Lucente, founder and CEO of Red Fan Communications, to unpack what really happens when leaders face their toughest public moments. Drawing on experiences from 9/11 to global health crises and corporate upheavals, Kathleen explains how smart crisis communication can protect both people and brand reputation. She shows why every CEO needs a clear plan, an aligned leadership team, and an honest narrative before a crisis ever makes the news. The conversation dives into the psychology of employees after traumatic events, the realities of data breaches and public protests, and the importance of practicing crisis scenarios so leaders can respond with confidence instead of panic. Kathleen also shares why she turns down ethically questionable “fix it” work and how values-driven communication builds long-term trust with customers, investors, and teams. Whether you’re running a startup or a global brand, this episode will change how you think about preparedness, reputation, and leadership under pressure. 5 Key Takeaways Every organization needs a crisis communications plan before a crisis hits. Internal communication and employee trust are just as important as external PR. Practicing scenarios and simulations builds the muscle memory to respond well. Ethical, transparent messaging is the foundation of a lasting reputation. A clear brand narrative helps leaders turn high-stakes moments into opportunities for trust and credibility. Learn more about Kathleen Lucente and Red Fan Communications at https://redfancommunications.com.

    31 min
  2. 29/04/2025

    Ghostwriting in the Age of AI: Why Human Stories Still Matter

    In this episode, Doug Crowe sits down with ghostwriting expert Eli Gonzalez to explore the evolving landscape of storytelling. They discuss Eli’s journey from corporate sales to becoming a successful ghostwriter, and why the art of ghostwriting is more important than ever in a world increasingly shaped by AI. Eli and Doug unpack the critical differences between being a writer and an author, share insights on how ghostwriters help people articulate their stories, and highlight the unique role human creativity plays in powerful writing. They dive into why AI can assist but never replace the emotional depth and authenticity that human storytellers bring to the table. You’ll also hear valuable strategies on how to start writing a book, the importance of mastering interviewing skills as a ghostwriter, and the ethical considerations behind writing someone else's story. Whether you're a writer, an aspiring ghostwriter, or someone curious about the future of AI and writing, this conversation reveals why human stories still matter—and always will. Top Takeaways: Most people struggle to articulate their stories without help. Writers should prioritize mastering their craft, not just chasing authorship. AI can support the writing process, but human creativity is irreplaceable. Great ghostwriters are also great interviewers. Ethical ghostwriting can amplify voices and preserve powerful stories. Connect with Eli Gonzalez: Visit godfatherofghostwriting.com to learn more about his work, or reach out directly at eli@theghostpublishing.com to start a conversation.

    27 min

About

The Author Your Brand show takes a deep dive into becoming a best selling author, sometimes without writing a word. The host, Doug Crowe, interviews CEO’s of multi-million dollar firms, successful entrepreneurs, and “slightly” famous people. Guests include the former CMO of Starbucks Asia, the Inventor of GPS (who sold the company he founded for $6.6 Billion) & NYT bestselling authors. This daily LIVE show uncovers the mindset of these visionaries & their success tips.