Embracing Erosion

Devon O'Rourke
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  • MARKETING
  • EVERY TWO WEEKS

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.

  1. 3 DAYS AGO

    Alena Morris: VP of Product Marketing at Kargo on Ad Tech’s Next Chapter, AI-Powered Creative Insights, and Leading Through Transformation

    On this episode of Embracing Erosion, Devon sits down with Alena Morris, Vice President of Product Marketing at Kargo. With over 15 years in ad tech and media — including leadership roles at PubMatic and Quantcast — Alena has seen the industry evolve from managed services to programmatic, and now to an AI-driven future. In this conversation, they explore how the lines between SSPs, DSPs, and retail media are blurring; how AI is shifting from creative production to creative intelligence; and what it takes to lead teams through periods of rapid change. Alena also shares lessons from her first six months at Kargo — from rebuilding trust across teams to shaping the company’s transition from a creative-first business to a tech-powered platform. Enjoy the conversation!

    45 min

  2. 26 JAN

    Chris Gaebler: CMO and Enterprise Marketing Leader on Navigating Constant Change, AI’s Impact on Teams, and the New Realities of Modern Go-to-Market

    On this episode of Embracing Erosion, Devon sits down with Chris Gaebler — a seasoned Chief Marketing Officer whose career spans leadership roles at Netscout, Kaspersky, Guardicore, Sonrai Security, and Protegrity. In this conversation, they dive into what it means to lead marketing in an era defined by relentless change — from navigating new go-to-market models and the rise of AI, to keeping teams motivated and creative amid uncertainty. Chris shares his perspective on how CMOs can separate signal from noise, adapt their playbooks in real time, and build organizations that thrive through disruption. Enjoy the conversation!

    45 min

  3. 16/12/2025

    Sarah Cascone: CMO at Appriss Retail on Building Agile Marketing Teams, AI Teammates and the Future of Personalization in Retail

    On this episode of Embracing Erosion, Devon sits down with Sarah Cascone, the Chief Marketing Officer at Appriss Retail and former VP of Marketing at Bluecore, where she helped scale the company from startup to industry leader. In this conversation, they explored what it takes to lead marketing in a constantly evolving landscape — from scaling startups to transforming enterprise organizations. We talked about the traits that define great modern marketers, how she’s rebuilding the Appriss Retail marketing function with agility and AI at the core, and why she believes critical thinking will be the next must-have skill for every marketer. Enjoy the conversation!

    36 min

  4. 01/12/2025

    Molly Chapman: Senior Associate of Product Marketing at Apax Partners on Product Marketing Inside Private Equity, Driving Go-to-Market in the First 100 Days, and the Future of PMM

    On this episode of Embracing Erosion, Devon sits down with Molly Chapman, Senior Associate of Product Marketing at Apax Partners. Molly’s career spans both agency and in-house roles across industries like travel, and financial services — from shaping campaigns at STA Travel, to leading product marketing and GTM strategy at Moorepay, and now advising a diverse portfolio of companies within one of the world’s leading private equity firms. In their conversation, they discuss how she guides portfolio teams without owning their strategy, what product marketing looks like in a PE context, and how the discipline itself is evolving — both inside traditional tech companies and beyond. Enjoy the conversation!

    30 min

  5. 17/11/2025

    Evan Goldberg: VP of Product Marketing at LastPass on AI’s Impact on Cybersecurity, The Future of Digital Risk Protection, and What Defines Great PMM Leadership

    On this episode of Embracing Erosion, Devon sits down with Evan Goldberg, the Vice President of Product Marketing at LastPass. Evan’s spent over 20 years leading go-to-market and product marketing teams across cybersecurity and SaaS. In their conversation, they discuss how cybersecurity marketing is evolving in an AI-driven world, including the tension between productivity and protection, and how AI is reshaping both attack and defense. They also explored emerging trends like digital risk protection, compliance automation, and the future of executive cyber defense. Evan shared his perspective on what makes for a great PMM leader, how to diagnose the health of a GTM org, and why curiosity and candor are critical to developing world-class teams. Enjoy the conversation!

    50 min

  6. 03/11/2025

    Jason Oakley: Founder of Productive PMM & DemoDash on Lean PMM Teams, The Rise of Interactive Demos, and How to Scale Impact Without Burning Out

    On this episode of Embracing Erosion, Devon sits down with Jason Oakley. Jason is an experienced product marketer, coach, and entrepreneur, recently recognized as a top 100 product marketing influencer. He’s the founder of Productive PMM, where he provides tools, coaching, and inspiration to help founding and solo PMMs deliver meaningful impact without burning out. He’s also the cofounder of DemoDash, an interactive demo agency focused exclusively on Navattic customers, helping SaaS companies turn product demos into one of their most effective go-to-market assets. In their conversation, they discussed what Jason is hearing from PMMs navigating leaner teams and tighter budgets, how interactive demos are evolving as a GTM advantage, the systems and frameworks he’s built through Productive PMM to help solo PMMs scale without burning out, and much more. Enjoy the conversation!

    45 min

  7. 20/10/2025

    Rebecca Geraghty: Publicis SVP on Finding Your PMM Superpower, Leading with Clarity, and Why Great Demos Still Matter

    On this episode of Embracing Erosion, Devon sits down with Rebecca Geraghty, the Senior Vice President of Product Marketing at Publicis Media, where she leads the product marketing department and serves as a key member of the leadership team. In their conversation, they discussed Rebecca’s decade-long journey in product marketing — from aerospace and hardware to startups and agencies — and how she’s learned to translate complex technology into compelling stories. She shared insights on finding your “superpower” as a PMM, leading with clarity, balancing management and mentorship, the art of a great demo, and how she’s navigated growth and impostor syndrome throughout her career. Enjoy the conversation!

    39 min

  8. 22/09/2025

    Ryan Walker: Boeing Digital Marketing Leader on GTM Transformation, Lessons from Reddit & TikTok, and What PMMs Need to Unlearn

    On this episode of Embracing Erosion, Devon sits down with Ryan Walker. Ryan is a global marketing, product, and growth executive with over 15 years of experience scaling iconic B2B and B2C platforms—from Meta and TikTok to Reddit and now Boeing. In their conversation, they discussed aligning teams at scale, preparing for IPOs, navigating regulatory pressure, why alignment, velocity and transparent are key to transformation, and what PMMs need to unlearn to lead in the next decade. Enjoy the conversation!

    31 min
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About

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.

Information

  • Creator
    Devon O'Rourke
  • Years Active
    2022 - 2026
  • Episodes
    71
  • Rating
    Clean
  • Copyright
    © Devon O'Rourke
  • Show Website
    Embracing Erosion