Experience-Focused Leaders

Alex Shevelenko
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Introducing Alex Shevelenko, CEO and founder of RELAYTO and the host of the Experienced-Focused Leaders Podcast. With a mission to empower seasoned business owners who recognize the critical role of customer experience in achieving success, Alex brings together a community of discerning listeners eager to explore new perspectives and strategies for enhancing their experience-centric approach. In our thought-provoking podcast episodes, we dive deep into the stories and insights of accomplished business owners who have honed their expertise in delivering exceptional customer experiences. These industry veterans possess a wealth of knowledge and practical experience, making them valuable resources for our audience of seasoned professionals who are passionate about creating meaningful connections with their customers. Our podcast serves as a platform for exchanging ideas, sharing best practices, and exploring innovative approaches to customer experience. We understand that our audience is composed of discerning individuals who have already achieved considerable success and are constantly seeking new ways to elevate their customer-centric strategies. If you are a seasoned business owner with a profound understanding of the significance of customer experience in driving business growth, we invite you to join us as a guest on our podcast. Share your unique insights, success stories, and the strategies that have set you apart in your industry.

  1. 5 HR AGO

    32 – Marketing as the Linchpin: Why the Future of Revenue is Creative

    Your host Alex Shevelenko welcomes Amit Pande, an enterprise product leader with over two decades of experience at industry giants like Oracle, Yahoo, HP, and C3AI. In this episode, Amit shares his insights on the evolving landscape of go-to-market (GTM) strategies, particularly in the context of AI and enterprise applications. They delve into how GTM has transformed from a mere marketing and sales function into a foundational construct that drives innovation and revenue flow. Amit discusses the significant changes he’s observed over the past decade, including the rise of GTM engineers and the integration of sales, marketing, and customer success into cohesive teams. He emphasizes the necessity of adapting to new technologies and the importance of understanding customer needs in a rapidly changing environment. As they explore the implications of AI on traditional systems of record and engagement, Amit highlights the need for organizations to evolve their approaches to data management and customer interaction. The conversation also touches on the challenges faced by regulated industries and the importance of creating meaningful experiences for customers, even when human interaction is not present. Amit shares his vision for a future where AI enhances the sales process, enabling personalized engagements that resonate with buyers on a deeper level. This episode serves as a thought-provoking exploration of how leaders can navigate the complexities of modern GTM strategies while leveraging AI to drive meaningful change. To connect with Amit, find him on LinkedIn and X, where he shares insights on content, storytelling, and the impact of AI on industries. Embrace the opportunity to redefine your identity in this transformative era! To continue the conversation with Amit, visit his LinkedIn. Want to be a guest on the show? Contact us HERE. To learn more about RELAYTO, visit: relayto.com.

    1hr 15min

  2. 3 APR

    31 – The 4 Step Mental Algorithm for High Achievers

    Your host Alex Shevelenko welcomes Scott Britton, author of Conscious Accomplishment, for a profound exploration into the intersection of high-performance entrepreneurship and deep spiritual awareness. Scott, a prolific achiever and co-founder, shares his journey of moving beyond "ego-driven" success to find a more sustainable, "joy-centered" way of creating impact in the real world. Together, they challenge the traditional "macho" startup archetype of burnout and unprocessed stress. In this conversation, Scott breaks down his "Using Your Response to Life" philosophy—a tactical roadmap for turning daily triggers and professional frustrations into "golden threads" that lead to internal freedom. He reveals the invisible reality behind being a "prolific creator," sharing how minor work setbacks often mirror deep-seated childhood patterns that are finally ready to be "brought to completion." Scott illustrates the powerful "inward and outward" oscillation required of the modern leader, explaining how the resilience found in meditation is the ultimate training ground for a CEO navigating the uncertainty of the AI era. From the "Power of the Repatterning Sequence" to the necessity of finding a long-term teacher, Scott provides actionable "nuggets" to ensure your identity remains rooted in your "true nature" rather than your net worth. He also discusses the fascinating dynamic of building a "Conscious Talent" network, proving that "how you do one thing is how you do everything." He explains why the current "Matrix moment" in technology is the ultimate call for founders to recenter, allowing for rapid-fire growth without losing their humanity. This episode provides a sophisticated playbook for anyone looking to navigate the high-stakes world of startups as a "warrior" who is also deeply vulnerable and present. To continue the conversation with Scott, visit ScottBritton.me or find his book, Conscious Accomplishment, on Amazon and Audible. Want to be a guest on the show? Contact us here. To learn more about RELAYTO, visit: relayto.com

    1hr 2min

  3. 26 MAR

    30 – Net Worth vs. Self-Worth: Why Your Startup Isn't You

    Your host Alex Shevelenko welcomes "cohabitating" co-authors Jeffrey Chernick and Alix Gitter for a deep dive into the human soul of entrepreneurship. Jeffrey, a serial founder with 20 years of "startup life" addiction and multiple exits, joins forces with Alix, a professional actress and writer, to debut their bestselling book, High Five Energy: A Different Kind of Founder. Together, they challenge the "Silicon Valley" status quo of burnout and "dirty fuel." In this conversation, Jeffrey and Alix break down the "High Five Energy" philosophy—a roadmap for moving away from fear-based motivation toward joy-centered creation. Jeffrey reveals the invisible reality behind the "highlight reel," sharing how legendary exits often require "eight pivots" and the near-collapse of the business. Alix illustrates the powerful intersection of the arts and entrepreneurship, explaining how the resilience of an actor is the ultimate training ground for a CEO. From the "Power of the Pause" in meditation to the "four-foot rule" of virtual framing, they provide tactical "nuggets" to ensure your identity remains rooted in self-worth rather than net worth. The duo also shares the fascinating dynamic of writing a book as a married couple, proving that "how you do one thing is how you do everything." They discuss why AI is the ultimate co-pilot for the modern founder, removing every excuse to stay on the sidelines and allowing for rapid-fire experimentation. This episode provides a sophisticated playbook for anyone looking to navigate the high-stakes world of startups without losing their humanity, teaching you how to treat every crisis as a "practice" and turn every roadblock into a portal to your next big idea. To continue the conversation with Jeffrey and Alix, visit https://www.jeffreychernick.com/high-five-energy or find their book on Amazon and Barnes & Noble. Want to be a guest on the show? Contact us HERE. To learn more about RELAYTO, visit: relayto.com

    1 hr

  4. 20 MAR

    29 – The Portal to Your People: Why Your Camera is Your Most Powerful Tool

    Your host Alex Shevelenko welcomes Karin Reed, an Emmy Award-winning journalist turned leadership communications expert, for a masterclass in modern connectivity. As the CEO of Speaker Dynamics and the author of Suddenly Virtual and Suddenly Hybrid, Karin has become the go-to coach for global giants like Lenovo and Eli Lilly, helping executives move from being "talking heads" to authentic leaders who command the screen. In this conversation, Karin breaks down her "MVP" framework—Mental mindset, Vocal variety, and Physical factors—to solve the most common pitfalls of digital communication. She reveals why most people sound monotone when reading and introduces "analytical reading" to help you recapture the meaning behind your words. Karin explains the "Audience of One" philosophy, shifting the focus from performing for a crowd to building intimate, one-on-one connections through the camera lens. From the "Power of the Pause" to the "four-foot rule" of virtual framing, she provides tactical "quick wins" to ensure your message lands with impact rather than becoming vocal white noise. Karin also shares the fascinating story behind her prolific collaboration with Dr. Joe Allen—writing multiple books together before ever meeting in person—as a testament to the power of high-richness digital communication. She illustrates how leaders can leverage minimal slide design as a "memory hook" to foster spontaneous, authentic storytelling. This episode provides a sophisticated playbook for anyone looking to navigate the hybrid world, teaching you how to prioritize authenticity over perfection and turn every camera lens into a portal to your people. To continue the conversation with Karin, visit speakerdynamics.com or her LinkedIn profile. Want to be a guest on the show? Apply here. To learn more about RELAYTO, visit: relayto.com.

    46 min

  5. 12 MAR

    28 – Predictable Magic: The $10 Billion Design Secret

    Your host Alex Shevelenko welcomes Ravi Sawhney, the CEO and founder of RKS Design and PA AI, for a deep dive into the intersection of cognitive psychology and world-class innovation. With a career that began at the legendary Xerox PARC developing the first touchscreen interfaces, Ravi has spent over four decades helping global giants like Samsung, Intel, and Lego move beyond traditional aesthetics to create deep emotional resonance through his trademarked methodology, Psychoesthetics™. In this conversation, Ravi explains his "180-degree" approach to design: shifting the focus from how a person feels about a product to how that product makes them feel about themselves. He breaks down his reinvention of Maslow’s Hierarchy of Needs into a powerful mapping system that plots interactivity against self-actualization, revealing the "white space" opportunities where brands can achieve massive enterprise value. Ravi shares the "Predictable Magic" behind iconic successes—from the $10 billion value creation at Life Technologies to the viral utility of a Zyliss can opener—demonstrating that even the most mundane tools can become vehicles for human empowerment. Ravi also introduces his latest venture, PA AI, which digitizes his 35 years of human-centered research into a predictive AI engine. He illustrates how leaders can leverage the Hero’s Journey to de-risk innovation, align global teams, and transform "calls to action" into "calls to adventure." This episode provides a sophisticated playbook for entrepreneurs and executives looking to navigate the modern "Design Quotient" and build products that don't just solve problems, but motivate users to become the best versions of themselves. To continue the conversation with Ravi, visit rksdesign.com or his LinkedIn. Want to be a guest on the show? Apply here. To learn more about RELAYTO, visit: relayto.com.

    49 min

  6. 5 MAR

    27 – From Forbes 30 Under 30 to Salesforce Exit: Scott Britton’s Journey Inward

    Your host Alex Shevelenko welcomes Scott Britton, entrepreneur, author of Conscious Accomplishment, and a former Forbes 30 Under 30 honoree. After the successful acquisition of his venture-backed company, Troops, by Salesforce in 2022, Scott turned his focus toward the "Third Way"—a philosophy that integrates high-level material achievement with deep internal fulfillment and spiritual awareness. In this conversation, Scott challenges the traditional binary between professional success and personal peace, explaining why true fulfillment is an "inside job" rather than an external metric. He introduces the concept of the subconscious database, using a tech-forward analogy to show how leaders can "debug" their automatic reactive patterns—such as stress, procrastination, and scarcity mindsets. Scott dives into the "High-Achiever’s Trap," sharing his own journey of realizing that "killing it" on paper often masks invisible strings of productivity-based worth and burnout. From his background as a Princeton athlete to his experiences exploring altered states of consciousness, Scott illustrates how our professional lives serve as a "dojo" for self-awareness. He offers a framework for reframing life's challenges as a personalized growth curriculum, arguing that heightened consciousness doesn't distract from material reality—it actually makes us more capable of navigating it. This episode provides a profound playbook for leaders, founders, and anyone looking to bridge the gap between "doing" and "being" in an era of constant pressure. To continue the conversation with Scott, connect with him via his LinkedIn or consciousaccomplishment.com. Want to be a guest on the show? Apply here. To learn more about RELAYTO, visit: relayto.com.

    33 min

  7. 27 FEB

    26 – The Productivity Paradox: Why AI Hasn't Saved the Economy (Yet)

    Your host Alex Shevelenko welcomes Professor Hermann Simon, founder and honorary chairman of Simon-Kucher and the world’s leading authority on pricing and strategy. Often cited as the most influential management thinker since Peter Drucker, Hermann brings five decades of experience identifying the "Hidden Champions" of the global economy and advising world-class organizations on value and growth. In this conversation, Hermann shares his perspective on the intersection of specialized expertise and artificial intelligence, explaining why companies must "stay deep" while accelerating their "disruptive velocity." He addresses the "mother of all problems"—demography—and discusses the IT Productivity Paradox, questioning why decades of technical investment have yet to yield massive gains in labor productivity. Hermann also offers a candid look at the bureaucratic hurdles facing Western industries and why the secret to modern competition lies in the speed of translating research into marketable products. From his early days as a professor at Harvard and Stanford to his role in building a global consultancy with over 2,000 employees, Hermann illustrates how trust, purpose, and human relationships remain the constants in an era of exponential change. This episode provides profound strategic insights for leaders navigating the complexities of global competition, pricing in the age of AI, and the structural shifts defining the next decade of business. To continue the conversation with Hermann, connect with him via hermannsimon.com. Want to be a guest on the show? Apply here. To learn more about RELAYTO, visit: relayto.com.

    1hr 4min

  8. 20 FEB

    25 – The Double-Edged Sword of AI in Financial Services

    Your host Alex Shevelenko welcomes Luke Giancarlo, Director of the FinTech Innovation Lab in New York and an executive at Accenture, where he leads digital currency and AI initiatives. Luke brings a unique perspective, combining hands-on startup experience with deep insight into enterprise innovation, fintech, and emerging technologies. In this conversation, Luke shares his view on corporate-startup collaboration, the future of AI and digital currency, and the evolving landscape of financial services. He explains how startups can succeed with tier-one financial institutions, why focus and clarity matter more than flashy technology, and how building a strong network—or “your army”—can accelerate growth. Luke also highlights the next wave of innovation, from agentic commerce to AI-enabled treasury and blockchain applications, and the human-centered opportunities these technologies create. From guiding startups through the Lab’s competitive program to helping enterprises adopt emerging technologies responsibly, Luke illustrates how practical experience, experimentation, and a collaborative mindset can drive meaningful impact. This episode provides actionable insights for founders, innovators, and enterprise leaders navigating the fast-changing world of fintech. To continue the conversation with Luke, connect with him via LinkedIn. Want to be a guest on the show? Apply HERE. To learn more about RELAYTO, visit: relayto.com.

    57 min
See All (94)

Ratings & Reviews

5
out of 5
3 Ratings

About

Introducing Alex Shevelenko, CEO and founder of RELAYTO and the host of the Experienced-Focused Leaders Podcast. With a mission to empower seasoned business owners who recognize the critical role of customer experience in achieving success, Alex brings together a community of discerning listeners eager to explore new perspectives and strategies for enhancing their experience-centric approach. In our thought-provoking podcast episodes, we dive deep into the stories and insights of accomplished business owners who have honed their expertise in delivering exceptional customer experiences. These industry veterans possess a wealth of knowledge and practical experience, making them valuable resources for our audience of seasoned professionals who are passionate about creating meaningful connections with their customers. Our podcast serves as a platform for exchanging ideas, sharing best practices, and exploring innovative approaches to customer experience. We understand that our audience is composed of discerning individuals who have already achieved considerable success and are constantly seeking new ways to elevate their customer-centric strategies. If you are a seasoned business owner with a profound understanding of the significance of customer experience in driving business growth, we invite you to join us as a guest on our podcast. Share your unique insights, success stories, and the strategies that have set you apart in your industry.

Information

  • Creator
    Alex Shevelenko
  • Years Active
    2023 - 2026
  • Episodes
    94
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Alex Shevelenko
  • Show Website
    Experience-Focused Leaders