Free To Lead

Will Steel
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Free to Lead is dedicated to showcasing not just the journeys of business owners and executives from various industries who are making significant impacts in their fields, but also some of what each of them dealt with along the way, and what they are dealing with now. Hosted by Will Steel, one of the world’s most highly regarded transformational leaders, the podcast delves into the stories of visionary business owners and leaders who are not only driven by their passion but also inspired by their purpose.

Episodes

  1. 6 DAYS AGO

    Dr. Bruno Cignacco: Why Humans Outvalue AI and Property

    We often treat profit and humanity as opposing forces, but true business mastery lies in the realisation that they are entirely compatible. Dr. Bruno Cignacco, international consultant and author of The Art of Compassionate Business, joins the show to explain why the "human being" is the ultimate meta-resource in an age of automation. From the psychological impact of fear in the workplace to the "positive cycle of reciprocity" found in strong stakeholder relationships, this conversation provides a research-backed roadmap for leaders who want to achieve interesting profits through a human-oriented approach. Whether you are a CEO looking to lower turnover or a manager aiming to foster a psychologically safe environment, Dr Cignacco offers practical strategies to transform your corporate culture into a supportive, high-performing community. KEY TAKEAWAYS Personalisation is the key differentiator: When products are similar, customers choose the company that connects with them on an emotional level and treats them as individuals rather than impersonal data points. The "Meta-Resource" advantage: While technology and assets are important, only human beings can develop the innovative business models and long-lasting relationships necessary for true success. Psychological safety boosts the bottom line: Workplaces that support employees and allow for mistakes without ridicule see lower stress, higher productivity, and significantly reduced turnover. Focus on qualitative values: Principles like gratitude, generosity, and compassion are not just "nice to have"; they create a supportive environment that makes achieving quantitative goals like market share easier. Eliminate fear-based management: Fear of making mistakes or being outpaced by colleagues puts employees in a defensive "freeze-fire-flight" mode, which destroys analytical thinking and creativity. QUOTES "You can be profitable, you can obtain profit, a very interesting profit, but also you can be human-oriented." "The differentiating point is the personalisation of the relationship that you have with the customer." "The human being is a meta resource... [they] can help develop new business models, innovative products, [and] non-traditional services." "Not everything that counts can be counted, and not everything that can be counted counts." "When people are stressed at work, their productivity levels go down... they cannot think clearly, because they are a bit fearful of making mistakes." DR. BRUNO CIGNACCO INFORMATION https://brunocignacco.com/ https://www.linkedin.com/in/dr-bruno-roque-cignacco-sfhea-0609317/ https://www.instagram.com/brunocignacco/ WILL STEEL LINKS 🔥 Connect with Will Steel – Business Coach & High Performance Transformation Expert If you're ready to level up your mindset, scale your business, and unlock peak performance, check out Will Steel’s coaching and content below: 🌐 Official Website https://willsteel.com/ 📸 Instagram https://www.instagram.com/willsteelcoaching/ 📘 Facebook https://www.facebook.com/willsteelcoaching/ 💼 LinkedIn https://www.linkedin.com/in/will-steel-business-coach-high-performance-transform This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

    21 min

  2. 6 DAYS AGO

    Ekaterina Gorbacheva: Go Global or Go Home

    Imagine managing a high-growth global team where the staff lives in 37 different countries and never steps into an office. Ekaterina Gorbacheva, Global Expansion Team Lead at Flowwow, joins the show to share how she navigates the complexities of driving international revenue across markets like the UAE, Spain, and the UK. With a backstory that spans living in Shanghai for eight years and visiting 50 countries, Ekaterina brings a unique, "no-nonsense" perspective to leadership. We dive into why transparency via tools like Slack is the ultimate antidote to micromanagement, how to recognise untapped potential in your team instead of "firing and rehiring," and why the tech industry offers a breath of fresh air compared to the rigid hierarchies of traditional finance. Whether you're a founder looking to launch an MVP or a manager trying to build deep trust in a remote setting, this conversation provides a roadmap for leading with freedom and purpose. KEY TAKEAWAYS Transparency kills micromanagement: Using public communication tools like Slack allows leaders to monitor results and provide support without "bugging" developers or team members for status updates. Prioritise potential over dismissal: Instead of firing underperformers, effective leaders identify a person's core strengths and move them to a team or role that is a better match for their skills. The "Value Match" Hire: Swift hiring decisions often come down to a gut feeling, where both the founder and the candidate recognise immediate alignment on values and potential value-add. Realistic Planning (The Developer Multiplier): To manage expectations and reduce team pressure, experienced leaders often multiply estimated timelines to account for hidden priorities and communication lags. Freedom of Movement: A fully remote culture built on trust and clear organisation enables a global workforce that is more motivated by quality time and results than by office face time. QUOTES "Recognising the potential, how you can develop the people within the company instead of just firing and rehiring the others." "Trust your gut. Oh, this is a good person. It just, that’s not their strength. Maybe move them over here." "Everybody values freedom and the freedom of movement. So the whole, the entire company is remote." "Trust, if you manage to build it, it makes work so much easier." "In tech, they judge you by the results you're producing—what kind of person you are... that’s more interesting to discuss." EKATERINA GORBACHEVA INFORMATION https://www.linkedin.com/in/ekatsl/ https://www.instagram.com/flowwow/ https://flowwow.com/en/ WILL STEEL LINKS 🔥 Connect with Will Steel – Business Coach & High Performance Transformation Expert If you're ready to level up your mindset, scale your business, and unlock peak performance, check out Will Steel’s coaching and content below: 🌐 Official Website https://willsteel.com/ 📸 Instagram https://www.instagram.com/willsteelcoaching/ 📘 Facebook https://www.facebook.com/willsteelcoaching/ 💼 LinkedIn https://www.linkedin.com/in/will-steel-business-coach-high-performance-transform This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

    20 min

  3. 6 DAYS AGO

    Chris Hurn: How to Start a Bank A Vision for Entrepreneurial Funding

    Most entrepreneurs think their only path to growth is selling off pieces of their soul to venture capitalists, but they’re missing a critical truth: debt is far cheaper than equity. Chris Hurn, a powerhouse in small business lending and a two-time CEO of the year, joins the show to dismantle the myths surrounding business finance. From his roots in an entrepreneurial family to playing a pivotal role in the Paycheck Protection Program—saving nearly half a million jobs—Chris has built a career on empowering others to keep their ownership while scaling their impact. This conversation cuts through the complexity of government-guaranteed lending, the mechanics of starting a bank, and why preserving your ownership today prevents a lifetime of regret. KEY TAKEAWAYS Ownership is the ultimate asset: Giving away equity is a permanent decision that becomes increasingly expensive as a company grows more successful. Debt provides a competitive edge: Strategic debt is often a more efficient and cost-effective way to fuel a vision than raising private equity. The specialised banking model: Success in lending comes from being highly focused and specialised rather than trying to be all things to all people. Public-private partnerships work: Government-guaranteed programs like the SBA and USDA allow for better terms, longer repayments, and lower down payments for small businesses. Proof of concept changes the game: Once a business reaches cashflow positivity or secures contracts, it unlocks professional financing options beyond "friends and family" rounds. QUOTES "Debt is much cheaper than equity." "I'm all about having entrepreneurs try to preserve as much of their ownership as they can." "If you give away equity, it's really hard to get that equity back." "We don't want to be all things to all people. We want to be highly focused, highly specialised." "You have a vision, you execute on the vision." CHRIS HURN INFORMATION https://www.fountainheadcc.com/contact/ http://linkedin.com/in/chrishurn/ https://councils.forbes.com/profile/Christopher-Hurn-President-CEO-Community-Bankshares-Inc-Community-Bankshares-Inc/25ee5567-51c9-4ec8-88df-e21ad370caa0 WILL STEEL LINKS 🔥 Connect with Will Steel – Business Coach & High Performance Transformation Expert If you're ready to level up your mindset, scale your business, and unlock peak performance, check out Will Steel’s coaching and content below: 🌐 Official Website https://willsteel.com/ 📸 Instagram https://www.instagram.com/willsteelcoaching/ 📘 Facebook https://www.facebook.com/willsteelcoaching/ 💼 LinkedIn https://www.linkedin.com/in/will-steel-business-coach-high-performance-transform This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

    16 min
  4. Gary Bishop: The Truth You’ve Been Avoiding

    6 DAYS AGO

    Gary Bishop: The Truth You’ve Been Avoiding

    Most of us are just meerkats peeking out of a hole, convinced that our narrow view of the world is all there is. We spend years following a trail of solutions to problems we’ve made up, oblivious to the fact that we’re actually being driven by a background narrative of "not being enough." Gary Bishop joins Will, their conversation cuts through the typical self-help morass to get to the heart of what it actually means to transform. Whether it’s realising that business structures are often just elaborate protection for personal fears or understanding that "now" is the only eternal reality we have, this is about shifting the internal geography. KEY TAKEAWAYS The background is the driver: Life choices are rarely about what is liked or appealing, but are instead driven by subconscious "fixes" for perceived internal flaws. Business reflects the owner: Organisational structures and "linear logic" are frequently just tools used to manage and protect the founder's deepest personal fears. Comfort is the enemy of growth: Money and success often act as pacifiers that dull the sense of what is truly possible in a lifetime. The Bankruptcy of Self: A midlife crisis is actually a moment of self-bankruptcy where you realise you've taken so many turns you no longer recognise who you are. Now is eternal: Transformation happens when you stop viewing time as a linear passage and start experiencing life as a "grand cathedral of now". QUOTES "As you make your way through your life, you think you're following your dreams and really you're following your fixes and avoiding your stuff." "Intelligence is not the accumulation of knowledge, but the exploration of imagination." "The minute I'm on the hook for what you get, you're no longer responsible for your life." "We mistake the edges of our minds for the edges of the universe." "Your life is more about following a trial of solutions than actually living it." GARY BISHOP LINKS https://garyjohnbishop.com/unfucknation/ https://www.instagram.com/garyjohnbishop/ https://mrfeelgood.com/articles/gary-john-bishop https://www.harpercollins.com/products/love-unfuked-gary-john-bishop?variant=40822982115362 WILL STEEL LINKS 🔥 Connect with Will Steel – Business Coach & High Performance Transformation Expert If you're ready to level up your mindset, scale your business, and unlock peak performance, check out Will Steel’s coaching and content below: 🌐 Official Website https://willsteel.com/ 📸 Instagram https://www.instagram.com/willsteelcoaching/ 📘 Facebook https://www.facebook.com/willsteelcoaching/ 💼 LinkedIn https://www.linkedin.com/in/will-steel-business-coach-high-performance-transform

    1hr 2min
  • 4 Episodes

About

Free to Lead is dedicated to showcasing not just the journeys of business owners and executives from various industries who are making significant impacts in their fields, but also some of what each of them dealt with along the way, and what they are dealing with now. Hosted by Will Steel, one of the world’s most highly regarded transformational leaders, the podcast delves into the stories of visionary business owners and leaders who are not only driven by their passion but also inspired by their purpose.

Information

  • Creator
    Will Steel
  • Years Active
    2024 - 2026
  • Episodes
    4
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Will Steel

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