Growing Profitably

Social Paradigm Group - Social Nucleus x Paradigm
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Most eCommerce brands don't know what's driving their growth. So they don't know what to do next.We work with DTC brands doing £2M to £20M+ in revenue who want to scale profitably and know exactly what's working and why.This channel shows you how to diagnose what's working, benchmark it against reality, and build a system where inputs produce predictable outputs. Creative strategy, Meta ads, unit economics, CAC, ROAS, site conversion, retention. Every lever that matters for scaling a DTC brand profitably.Social Paradigm Group is the merger of Social Nucleus and Paradigm Media. Two of the UK's sharpest DTC performance agencies, now one. We manage £60M+ in ad spend and drive £300M+ in revenue across our partners.We built the Reality Operating System. Plus our own tech: AdSynth for creative volume and velocity, eCompass for performance benchmarking.This channel is how we actually think, unfiltered. Growth isn't a mystery. It's a system.

Episodes

  1. 2 days ago

    We're Hosting a BFCM Event With Klaviyo - Here's Why You Should Be There

    This episode is a practical announcement for a Black Friday Cyber Monday readiness event designed for established e-commerce founders. The focus is on helping brand owners prepare for Q4 with founder-led insights on scaling, retail, DTC, AI, measurement, and fulfilment. We discuss who the event is for, why it is intentionally limited to a small group, and what attendees can expect from the talks, the panel, and the networking drinks afterward. What We Cover: ➤ The Black Friday Cyber Monday event announcement, in partnership with Klaviyo and Smart Fulfilment. ➤ Who it's for: scaling e-commerce founders doing £1M–£10M, capped at 50 approved attendees. ➤ How to sharpen Q4 planning, measurement, attribution, and campaign performance. ➤ How to stress-test your fulfilment operations before peak season. ➤ Lucie Macleod -  Founder & CEO, Hair Syrup on building a high-growth beauty brand. ➤ Chloe Walsh — Founder & CEO, Clomaná Beauty on scaling through luxury retail and international expansion. ➤ Luke Bream — Founder & CEO, Valentte. on breaking through the £5M–£10M growth plateau. ➤ Bryn Hassan — Ecommerce Manager, PerfectTed, 2x exited founder. on scaling Perfect Ted through DTC and retail. ➤ Renata Massoud — AI Strategy, Klaviyo. New Klaviyo AI features plus the SPG Black Friday playbook. ➤ Why the room is intentionally capped at 50 founders. ➤How to request a ticket and get approved. Timestamp: 00:00 - Black Friday Cyber Monday event announcement with Klaviyo 01:33 - Founder-only tickets and why the room stays small 02:31 - Lucy McCoy and the Hair Syrup TikTok-led growth story 03:27 - Luke Bream on bootstrapping Valente to £50M projected sales 04:23 - Klaviyo's AI session and the SPG Black Friday playbook 05:03 - Why fulfilment matters before peak 06:07 - Founder Q&A and networking drinks 07:01 - Founder-only, not built for agencies or sales pitches 08:22 - Measurement, attribution, and in-platform decisions 09:28 - How to request a ticket and what approval involves 10:09 - Location, date, and running time Links: 🔗 REQUEST A TICKET HERE: https://socialparadigmgroup.com/event Links: 🔗  Secure your spot at our event: https://socialparadigmgroup.com/event 🔗 Get a free 60-page growth roadmap for your brand: https://app.iclosed.io/e/paradigmmedia/social-paradigm-group-discovery-call 🔗 Social Nucleus: https://socialnucleus.co/ 🔗 Paradigm Media: https://www.paradigmmedia.uk/ 🔗 Social Paradigm Group: https://socialparadigmgroup.com/ 🔗 Get 100+ Free creative templates: https://socialparadigmgroup.com/creative-templates 🔗 Smart Fulfilment: If fulfilment is the bottleneck slowing your growth — SPG referrals get a £1,000 credit on their first invoice. → https://offer.smart-fulfilment.co.uk/ 🔗 Dan Major CFO: If your revenue is growing but the cash isn't keeping up — this free 8-day course was built for that. → The DTC CFO Playbook: http://cfoplaybook.danmajor.co/

    We're Hosting a BFCM Event With Klaviyo - Here's Why You Should Be There

  2. 4 days ago

    Why 7 Figure Brands Hit a Wall

    Will and Charlie Williams break down why so many brands stall once they reach the seven-figure range—and why the answer is usually not more ads, a new creative format, or a more sophisticated ad account structure. This episode focuses on the bigger growth levers that actually move the needle: product, offer, unit economics, lifetime value, pricing, retention, and customer experience. What We Cover ➤ Why brands often get stuck between £1M and £3M in annual revenue ➤ Why creative is often blamed for problems it cannot solve ➤ Why there is no single ad format that magically unlocks scale ➤ How scaling means entering tougher auctions against more sophisticated competitors ➤ Why margins, stock levels, payment terms, AOV, and LTV determine how far a brand can scale ➤ Why product and offer improvements usually create more leverage than trying to force CAC lower ➤ How one brand reduced churn from 16% to 9.5% by focusing on retention ➤ Why new products and product improvements can unlock growth faster than new ads ➤ How pricing, bundles, free gifts, and customer experience can improve contribution and LTV ➤ Why competing on price is a race to the bottom ➤ The growth sequence most founders overlook: product, offer, then creative Timestamps: 00:00 — Why most seven-figure brands hit a wall 02:10 — Why winning ads can be a black box 04:53 — Growth means entering a bigger, more competitive auction 05:22 — The unit economics required to scale 08:50 — How product improvements can increase LTV and CAC capacity 10:04 — Why retention matters more than scaling spend 10:33 — How reducing churn from 16% to 9.5% unlocks growth 14:15 — Understanding "natural CAC" 14:47 — Using the AOV-to-CAC framework 18:06 — Why a 3:1 LTV-to-CAC ratio is a useful benchmark 19:05 — How a 20% price increase improved contribution 21:44 — Why offer fixes outperform creative fixes 22:25 — How a great offer can make a basic ad work 24:27 — The sequence: product, offer, then creative 26:26 — Closing: identifying the levers that actually matter Links: 🔗  Secure your spot at our event: https://socialparadigmgroup.com/event 🔗 Get a free 60-page growth roadmap for your brand: https://app.iclosed.io/e/paradigmmedia/social-paradigm-group-discovery-call 🔗 Social Nucleus: https://socialnucleus.co/ 🔗 Paradigm Media: https://www.paradigmmedia.uk/ 🔗 Social Paradigm Group: https://socialparadigmgroup.com/ 🔗 Get 100+ Free creative templates: https://socialparadigmgroup.com/creative-templates 🔗 Smart Fulfilment: If fulfilment is the bottleneck slowing your growth — SPG referrals get a £1,000 credit on their first invoice. → https://offer.smart-fulfilment.co.uk/ 🔗 Dan Major CFO: If your revenue is growing but the cash isn't keeping up — this free 8-day course was built for that. → The DTC CFO Playbook: http://cfoplaybook.danmajor.co/

    Why 7 Figure Brands Hit a Wall
  • 2 Episodes

About

Most eCommerce brands don't know what's driving their growth. So they don't know what to do next.We work with DTC brands doing £2M to £20M+ in revenue who want to scale profitably and know exactly what's working and why.This channel shows you how to diagnose what's working, benchmark it against reality, and build a system where inputs produce predictable outputs. Creative strategy, Meta ads, unit economics, CAC, ROAS, site conversion, retention. Every lever that matters for scaling a DTC brand profitably.Social Paradigm Group is the merger of Social Nucleus and Paradigm Media. Two of the UK's sharpest DTC performance agencies, now one. We manage £60M+ in ad spend and drive £300M+ in revenue across our partners.We built the Reality Operating System. Plus our own tech: AdSynth for creative volume and velocity, eCompass for performance benchmarking.This channel is how we actually think, unfiltered. Growth isn't a mystery. It's a system.

Information

  • Creator
    Social Paradigm Group - Social Nucleus x Paradigm
  • Years Active
    2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 Growing Profitably
  • Show Website
    Growing Profitably