Influencer Confidential

Sidewalker Daily
  • 0.0 (0)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and Economics from Boston College.

  1. 1 DAY AGO

    The Truth About Growing on YouTube in 2026 | Lucie Fink Breaks It Down

    You Can Follow Lucie Here: Instagram: https://www.instagram.com/luciebfink/ TikTok: https://www.tiktok.com/ YouTube: https://www.youtube.com/ Facebook: https://www.facebook.com/luciebfink/ The Real Stuff Podcast: Spotify: https://open.spotify.com/show/0TdvoWQBDY353htUa47qSp?si=1368f8ea280f4c74Apple: https://podcasts.apple.com/us/podcast/the-real-stuff-with-lucie-fink/id1724982367 Website: https://luciefink.com/ Course: Youtube LaunchPad: https://luciefink.com/youtube In this episode, I sit down with Lucie Fink, a powerhouse creator, video producer, and entrepreneur who made her mark in digital media creating viral video series at Refinery29 before building her own brand and media company. Known for her creativity, storytelling, and ability to stay ahead of the curve, she’s worked with major global brands and built a loyal audience across platforms, truly someone who understands what it takes to stand out in a crowded space. We get into the behind-the-scenes decisions, mindset shifts, and bold moves that completely changed the trajectory of her career, and how she went from working behind the scenes to building something of her own. We also dive into YouTube in 2026, what’s actually working right now, what creators are getting wrong, and why so many people are still hesitant to start. Lucie shares powerful insights around growth, content strategy, and how to approach the platform in a way that sets you up for long-term success. If you’ve been feeling stuck, overthinking your next move, or wondering if it’s “too late” to start… this episode is going to give you a whole new perspective (and probably the push you need to finally go for it). Want to join our Inner Circle? Email: team@sidewalkerdaily.com to learn more! This episode can be seen on YouTube: https://youtu.be/4bNxTq9znuM

    52 min

  2. 30 APR

    How To Pitch The Media & Press as a Creator / Influencer #295

    If you want to be seen as an authority in your space… you can’t rely on content alone. You need to start putting yourself in places that validate your expertise. And one of the most powerful ways to do that is through media and press. In this episode, I’m breaking down how to pitch yourself for press features so you can build credibility, increase visibility, and open doors to new opportunities beyond brand deals. Because pitching isn’t just for paid partnerships. When you learn how to pitch the media, you position yourself as someone worth paying attention to. 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: _________________

    13 min

  3. 28 APR

    How to Go Viral in 2026 | Content Strategy Secrets with Conar from One Peak Creative

    You Can Follow Conar Here: Instagram: https://www.instagram.com/conarfair/ TikTok: https://www.tiktok.com/@conarfairway Conar Fair Way Instagram: https://www.instagram.com/conarfairway One Peak Creative Instagram: https://www.instagram.com/onepeakcreative/ Enroll in the Tik Tok & Reels Course: https://findyourpeak.onepeakcreative.com/a/2147636233/qJ2aDraT Try Format Finder AI Tool for your content: https://get.onepeakcreative.com/format-finder-97?via=nina Conar is truly one of those creators who has cracked the code when it comes to content, and in this episode, it shows. I sit down with him to unpack what really goes into creating viral content in today’s landscape, and spoiler: it’s not luck. We dive into the strategy, mindset, and intentionality behind content that actually performs, and why it’s less about your follower count and more about how you capture (and keep) attention. If you want to go viral on Instagram in 2026, you are NOT going to want to miss this episode. What I love about this conversation is how real and refreshing it is. We touch on everything from the pressure of “brand-safe” content to what brands are actually looking for, and why authenticity matters more than ever in a world full of noise. Conar shares simple but powerful frameworks that will shift how you think about your content, without making it feel complicated. We also go beyond tactics and into the reality of being a creator: consistency, discipline, and finding your voice while balancing real life. If you’ve ever felt stuck, overwhelmed, or unsure why your content isn’t landing, this episode will definitely get you thinking (in the best way 😉). Want to join our Inner Circle? Email: team@sidewalkerdaily.com to learn more! This episode can be seen on YouTube: https://youtu.be/hAHS1gg2vVI

    56 min

  4. 23 APR

    How To Get Booked On Podcasts As A Guest #294

    One of the most overlooked growth strategies as a creator or business owner is getting booked on podcasts. In this episode, I’m breaking down exactly how to pitch yourself as a podcast guest - so you can grow your audience, build authority, and create opportunities beyond brand deals. Because the creators who grow faster aren’t just waiting to be discovered…they’re actively putting themselves in rooms they weren’t invited to yet. Podcast guesting is one of the most powerful ways to expand your reach, build credibility, and grow your network - while positioning yourself as an expert in your space! 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse (Code: YOUTUBE500 for $500 off): https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/X4kHQ4f4Bi0

    14 min

  5. 16 APR

    How to Collab with Other Youtubers:Instagrammers:Tiktokers (Without It Feeling Weird) #293

    If the idea of collaborating with other creators feels awkward, forced, or a little “what do I even say?” - then this episode is for you. Because the relationships you build with other creators can completely change your business. From new opportunities, referrals, and audience growth… to friendships that actually make this whole journey more fun! In this episode, I’m breaking down how to collaborate with YouTubers, Instagrammers, TikTokers (and more) in a way that feels natural, mutually beneficial, and not weird at all. Because the creators who grow the fastest? They’re not doing this alone! 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/vf-lZyGkNJI

    14 min

  6. 9 APR

    Creator Pitching Strategy: Beyond Brand Deals #292

    If you think pitching is just about brand deal… then this episode is going to change how you see your entire business! Because the truth is: most creators are pitching in the smallest way possible and pitching is actually so much bigger than that. In this episode, I’m breaking down the opportunity strategy no one is teaching - how pitching can open doors for growth, visibility, relationships, and revenue in your business (not just sponsorships). We’re diving into the 3 types of pitching every creator should be using… so you can start building a system that doesn’t just wait for opportunities but actually creates them! 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/9Ju1cH7W20M

    13 min

  7. 2 APR

    5 Ways to Grow Your Instagram Reach Directly From Instagram — Not My Opinion #291

    If you’ve been trying to grow on Instagram but feel like nothing is working… this is what Instagram actually wants you to do. Yup - straight from the Instagram team itself. No guessing, no trends, no opinions. In this episode, I’m breaking down the 5 ways to grow your reach based on what Instagram has directly told creators to focus on. AND more importantly, showing you exactly how to apply each one to your content strategy! ✨ AI Prompt to Generate Instagram Hooks: https://drive.google.com/file/d/1UBPLYDqTerT2mFdXYCsXTdgQAD9D-3sF/view?usp=sharing 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/Q7rO-1L3Rk4

    13 min

  8. 26 MAR

    Want To Hire An Influencer Manager For Brand Deals? Listen To This First! #290

    Thinking about hiring an influencer manager to help you land brand deals? Before you sign anything… listen to this. In this episode, I’m breaking down what it actually looks like to work with a creator manager, when it does make sense to get one (and when it doesn’t), plus what managers are really looking for before they even say yes to working with you! This will help you make a smarter, more informed decision for your business. Because at the end of the day… this is your business. And how you choose to run it matters. Free Guide: Questions To Ask Before Hiring a Manager https://sidewalkerdaily.kit.com/0e95560a97 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/ 🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ 🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/ 🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily ⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/ This episode can also been seen on YouTube: https://youtu.be/q9uUr4v9JLY

    14 min
See All (322)

About

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and Economics from Boston College.

Information

  • Creator
    Sidewalker Daily
  • Years Active
    2021 - 2026
  • Episodes
    322
  • Rating
    Clean
  • Copyright
    © Copyright Sidewalker Daily
  • Show Website
    Influencer Confidential

You Might Also Like