Margin Makers

Bennie Sheally and Danny Reynolds
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  • Entrepreneurship
  • Updated weekly

Margin Makers is hosted by Bennie Sheally, entrepreneur and insurance agency founder, and co-host Danny Reynolds. The podcast features conversations with founders and operators across the trades, property management, insurance, and service industries who are building real businesses and learning through experience. Each episode focuses on practical lessons around leadership, operations, profitability, growth, and the challenges that come with scaling a business while staying grounded in the work.

Episodes

  1. 22 hr ago

    Scaling a Youth Soccer Club to 5,000 Families w/ Carson Porter | Ep 1

    For years Carson Porter got the same backhanded question whenever he explained his job: "Is that really a full-time job?" He played at North Carolina, coached a national title team at Wake Forest, and worked with US Soccer. Then he walked into a youth club in Wilmington that was, by his own description, in disarray. Carson sits down with Bennie and Danny to talk about what the rebuild actually took, from a skeleton operation to a staff of 15 heading to 21. He is proudest of the part that does not show up in the growth numbers: almost nobody leaves. He walks through getting buy-in before the salaries could match, turning sponsors into partners instead of donors, and handing off work he used to own to people who wanted it more than he did. He also gets honest about the one thing about growth that still scares him. In this episode: - Why Carson passed on the flashier jobs, and what it cost him to admit this was the right fit - Building full-time, competitive salaries in a job people assume is part-time - The moment sponsorship stopped being a polite word for donation at his club - Getting big work off his plate by chasing what his staff is passionate about instead of handing out assignments - What he tells himself when a parent comes at him hot - The thing he is most afraid of losing as the club expands into Jacksonville and Myrtle Beach "It's a people business, and I take it as a huge compliment that people stay here." - Carson Porter Timestamps: (00:00) - Intro (01:09) - UNC, Wake Forest, US Soccer (02:49) - Inheriting a Dysfunctional Club (06:05) - What Kept Him Up at Night (08:15) - Building Full-Time Salaries (09:15) - Coach vs. Business Leader (12:05) - Sponsorship vs. Donation (18:11) - Delegating to Passionate Staff (22:16) - Staying Calm Under Conflict (24:16) - Enablement as a Superpower (28:32) - The Next Five Years (32:05) - World Cup Expectations Connect with Carson Porter: Website: https://www.hammerheads.soccer/ LinkedIn: https://www.linkedin.com/in/carson-porter-2828a9aa Instagram: https://www.instagram.com/wilmhammerheads_sc/ Find Margin Makers Here: YouTube: https://www.youtube.com/@Margin_makers Apple Podcasts: https://podcasts.apple.com/us/podcast/margin-makers/id1887598203 Spotify: https://open.spotify.com/show/0VlwVmNIppKpOTsnqBhYRe Instagram: https://www.instagram.com/marginmakerspodcast/ Connect with Bennie Sheally: LinkedIn: https://www.linkedin.com/in/bennie-sheally-1240b340/ Connect with Danny Reynolds: LinkedIn: https://www.linkedin.com/in/dannyreynolds1/ About the Show Margin Makers is hosted by Bennie Sheally, entrepreneur and insurance agency founder, and co-host Danny Reynolds. The podcast features conversations with founders and operators across the trades, property management, insurance, and service industries who are building real businesses and learning through experience. Each episode focuses on practical lessons around leadership, operations, profitability, growth, and the challenges that come with scaling a business while staying grounded in the work. Produced by ⁠UNFLTR

  2. 4 days ago

    Welcome to Margin Makers

    Margin Makers is hosted by Bennie Sheally, entrepreneur and insurance agency founder, and co-host Danny Reynolds. The podcast features conversations with founders and operators across the trades, property management, insurance, and service industries who are building real businesses and learning through experience. Each episode focuses on practical lessons around leadership, operations, profitability, growth, and the challenges that come with scaling a business while staying grounded in the work.

Trailer

About

Margin Makers is hosted by Bennie Sheally, entrepreneur and insurance agency founder, and co-host Danny Reynolds. The podcast features conversations with founders and operators across the trades, property management, insurance, and service industries who are building real businesses and learning through experience. Each episode focuses on practical lessons around leadership, operations, profitability, growth, and the challenges that come with scaling a business while staying grounded in the work.

Information

  • Creator
    Bennie Sheally and Danny Reynolds
  • Years Active
    2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © Bennie Sheally and Danny Reynolds
  • Show Website
    Margin Makers