100 episodes

Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology.

Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500.

Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.

Marketing Trends Mission

    • Marketing

Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology.

Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500.

Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.

    Cartoons and Contact Marketing with Stu Heinecke

    Cartoons and Contact Marketing with Stu Heinecke

    There are any number of ways to approach marketing. How Stu Heinecke does it, though, is unique. Stu is the author of How To Get A Meeting with Anyone and a Wall Street Journal cartoonist and he started his own company using what he called contact marketing, which he discusses on this episode.

    • 43 min
    Using Data, Analytics and The Customer Experience to Excel at Marketing with Juniper Networks CMO, Mike Marcellin

    Using Data, Analytics and The Customer Experience to Excel at Marketing with Juniper Networks CMO, Mike Marcellin

    Mike Marcellin, the CMO of Juniper Networks believes that Silicon Valley is a great place to be a marketer and somewhere where you can combine data and analytics to build a marketing strategy. He explains all of that and more on this episode of Marketing Trends.

    • 44 min
    The World of ABM with Eric Spett, CEO of Terminus

    The World of ABM with Eric Spett, CEO of Terminus

    Eric Spett is the the CEO of Terminus. On this episode, recorded live at Sirius Decisions in Austin, he discusses his start in the marketing world and finding an opportunity to bring ABM to more companies with Terminus.

    • 45 min
    The Future of Search and Finding Success In The World of SEO with Sarah Bird, CEO of Moz

    The Future of Search and Finding Success In The World of SEO with Sarah Bird, CEO of Moz

    Sarah Bird knows a thing or two about search engine optimization. As the CEO of Moz, it’s the main thing her company focuses on and for good reason. She talks about why here.

    • 55 min
    Content (Marketing) is King with Cathy McPhillips, VP of Marketing at the Content Marketing Institute

    Content (Marketing) is King with Cathy McPhillips, VP of Marketing at the Content Marketing Institute

    There is a misconception that content marketing can’t be part of a huge marketing campaign. At least, that’s what Cathy McPhillips has seen. But, as the Vice President of Marketing at the Content Marketing Institute, she’s trying to show agencies and marketers everywhere that you can integrate content marketing into your campaigns.

    • 43 min
    Focusing on Product in High-Velocity Businesses with Frazier Miller, CMO of Wrike

    Focusing on Product in High-Velocity Businesses with Frazier Miller, CMO of Wrike

    Frazier Miller says his first love was product management, which allowed him to focus on the customer. He brought that love with him as he moved up the corporate ladder and he taps into it frequently when devising strategy as the CMO of Wrike. On this episode of Marketing Trends, Frazier discusses why he thinks that focusing on product fit is such an effective marketing strategy, plus he explains what it means to work in a high-velocity business.

    • 50 min

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