Online Marketing Podcast

Paul Pruitt

Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs. Just sign up to be notified at onlinemarketingpodcast.com

  1. 9 HR AGO ·  BONUS

    Nugget: How to Embrace Change and Thrive

    Traditional sales funnels are dead! Oh my goodness, pretty controversial right? Yes, but stick with me. I want you to really think about this, when it comes to marketing and sales, it’s a process right? Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase. In the past we had posters, television, magazines, and newspapers. These were the things that guided our buying decisions. What happens these days? We have blogs and podcasts and YouTube and Facebook lives. So, while the strategy is the same, the tactics are always going to shift and change. When it comes to funnels, it's not really a new concept either. What is new is that the people coming into the space, they've gotten spoiled with how easy things have been over the last several years: all the targeting and retargeting, the extra information that we're able to gather about people, and what happened was we as marketers, we got used to how easy it was. With the IOS changes and privacy issues shifting all over the place, we need to be adaptable and lean in to the new and different opportunities that are being provided to us, because different doesn’t mean bad! Resources: Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! Connect with us on social! Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

    5 min
  2. 1 DAY AGO

    Connecting with Buyers at Every Stage of the Buyer's Journey

    So many people mess up when it comes to their messaging. They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something. And this is where they lose a lot of people. We want to slowly guide your audience into that conversation and adjust our messaging to match what phase of the buyer's journey your individual people are in.. In this episode, we are discussing how to create successful messaging for each stage, from your pre-launch phase, to your actual launch, all the way to your onboarding, in a way that creates desire and naturally bridges into your offer. Find the full show notes here: https://onlinemarketingpodcast.com/connecting-with-buyers-at-every-stage-of-the-buyers-journey/ Resources: Launch Conversation Calendar - turn your participants in your launch into buyers! The Launch Conversation Calendar is designed to help you determine what type of conversations you should have with your audience throughout your launch. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ Connect with us on social! Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

    11 min
  3. 6 DAYS AGO

    How to Build and Grow Multiple Memberships — Interview with Dayna Abraham

    A lot of us think that the offers we put into the market are permanent and set in stone. But to be successful, we have to stop being so hard on ourselves and stay flexible with our business and our decisions. We need to be able to adjust our initial vision to have room to grow, pivot, and evolve our offers. In this episode, we are talking with Dayna Abraham about how she was able to grow and manage multiple successful memberships and courses that complement each other. Dayna Abraham is a National Board Certified early childhood teacher turned homeschooling mom of three. She started blogging at Lemon Lime Adventures because she believes that life is full of adventures, from the photo-worthy to the not so pretty. She has made Lemon Lime Adventures is a place where you can find inspiration for all of life’s adventures, from tinkering and adventures in learning to positive parenting tips and adventures in parenting a child with special needs. She wants to show just how easy it can be to embrace adventure through all of life's sweet and sour moments. In addition to writing Lemon Lime Adventures, Dayna is also the co-founder of Project Sensory, an online store dedicated to getting sensory tools into classrooms around the world. Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-and-grow-multiple-memberships-interview-with-dayna-abraham/ Resources: Lemon Lime Adventures – Free Quiz: Discover Your Child's Behavior Type Out of 5 Unique Behavior Types. Knowing this for your child can provide incredible clarity and confidence in connecting with, understanding and empowering your child Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business! Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ Connect with Dayna Websites: http://lemonlimeadventures.com/ http://www.projectsensory.com Facebook: https://www.facebook.com/LemonLimeAdventures Instagram: https://www.instagram.com/lemonlimeadventures/ Connect with us on social! Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

    29 min

About

Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs. Just sign up to be notified at onlinemarketingpodcast.com

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