More Than Makeup

Kellsie Bain

More Than Makeup with Kellsie Bain — real conversations about scaling a beauty business, treating yourself like a true entrepreneur, building a powerful brand, and everything that happens behind the scenes.

Episodes

  1. 5 DAYS AGO

    4 Essential Marketing Tips to Grow Your Business in 2026

    Is your marketing strategy ready for 2026? In this episode of More Than Makeup, Kellsie Bain dives deep into the four essential marketing pillars every makeup artist needs to master to attract high-ticket bridal clients and build a powerful online presence. The industry is evolving, and simply posting a "before and after" is no longer enough to stand out. Kellsie shares her "marketing brain" secrets on why video is non-negotiable, how to transition from a makeup artist to a storyteller, and why your email list is actually a "gold mine" for your future business In this episode: 00:00 Introduction to the 4 Marketing Pillars for 2026 00:44 Pillar 1: Prioritizing Multi-Platform Video Content 05:10 Pillar 2: Personal Branding and Storytelling 10:17 Pillar 3: Nurturing Your Email List 12:53 Pillar 4: Collaboration and Community Building 15:08  4 Marketing Pillars to Grow Your Makeup Business in 2026 If you’re a millennial artist struggling with editing or trending audios, check out Kellsie’s course, The Beauty Edit, designed to make video creation uncomplicated and engaging. Link: https://kellsiebainmakeup.com/products/the-beauty-edit Discount Code: MORETHANMAKEUP Join Kellsie in Person! Kellsie is heading to New York and Toronto this April for a brand immersion and artistry masterclass. Come learn branding, content creation, and makeup skills in person. Tickets: Available at https://kellsiebainmakeup.com/collections/masterclasses In 2026, I will be taking on a limited number of Makeup Artists for personalised mentorship. To be the first to hear when applications open, join the waitlist below. Mentorship Waitlist

    19 min

About

More Than Makeup with Kellsie Bain — real conversations about scaling a beauty business, treating yourself like a true entrepreneur, building a powerful brand, and everything that happens behind the scenes.