My DPC Story

Maryal Concepcion, MD
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As the Direct Primary Care and Direct Care models grow, many physicians are providing care to patients in different ways. This podcast is to introduce you to some of those folks and to hear their stories. Go ahead, get a little inspired. Heck, jump in and join the movement! Visit us online at mydpcstory.com and JOIN our PATREON where you can find our EXCLUSIVE PODCAST FEED of extended interview content including updates on former guests!

  1. 2 DAYS AGO

    Marketing a Direct Specialty Care Practice: How Dr. Ashley Agan Built Scottie ENT on Reviews, Relationships, and a Patient-First Brand

    What does it actually take to market a direct specialty care practice in a city full of competitors? For Dr. Ashley Agan, otolaryngologist and founder of Scottie ENT in Dallas, Texas, the answer had nothing to do with billboards or ad spend, and everything to do with how patients felt when they left her office. In this episode, Dr. Agan shares her journey from nearly 13 years at UT Southwestern, including a clerkship director role, to opening her own cash-pay ENT practice named after her late grandmother. From her first pivot away from saying "I'm an otolaryngologist" to leading with "I help you breathe better," Dr. Agan breaks down the marketing mindset shift that changed everything for her practice growth. In this episode, you'll hear: Why Google reviews became the cornerstone of her marketing strategy and what patients consistently say that sets Scottie ENT apartHow she approaches the elevator pitch without feeling salesy and the mindset reframe that makes it feel naturalWhy she stopped offering superbills and what happened when she didHow transparent cash pricing on her website is attracting a patient population she never expectedThe one marketing mistake she would undo from day one, and what she would start doing before she even opened her doorsHow her physician podcast, Back Table ENT, became an unexpected referral engine for out-of-state and international patientsWhat DPC primary care physicians need to know about referring into a direct specialty care practice and how to make those referrals countHer approach to bundled surgical pricing and how she found a surgery center partner that makes cash-pay surgery accessibleHow she uses telemedicine to serve patients across Texas and beyond, including virtual second opinions for her niche specialty in patulous eustachian tube dysfunctionDr. Agan also speaks candidly about building a personal brand alongside a clinic brand, the role her executive MBA played in understanding the business of medicine, and why she believes marketing your practice is ultimately an act of service — not self-promotion. Connect with Dr. Ashley Agan: Scottie ENT | Dallas, Texas Back Table ENT Podcast Resources mentioned in this episode: Take the FREE DPC Marketing Self Assessment from AlignedMD HERE.  Find a My DPC Story Event near you! State Summits in CA, IL, a My DPC Story LIVE event and the DPC Women's Summit are all coming! Learn more at mydpcstory.com/upcoming-events! The DPC Directory: If you're a DPC doctor, you’ll find resources to grow your practice! If you serve the DPC world, grab a FREE listing today and get discovered by doctors who need your services. 👉 Visit thedpcdirectory.com and become part of the movement shaping the future of healthcare! Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    1hr 5min

  2. 5 APR

    Visible Without the Ick: How Dr. Aleea Gupta Built a Thriving Solo DPC Practice with 12K Followers, Niche Patients & Authentic Marketing

    Dr. Aleea Gupta of Family First Direct Primary Care in the western suburbs of Chicago returns to My DPC Story four years after her first appearance, and a lot has changed. Her Instagram following has grown to over 12,000 organic followers, she has partnered with national brands including GoodRx and the AAFP, and her solo practice has evolved into a model of physician entrepreneurship built on authenticity rather than advertising dollars. In this episode, Dr. Gupta and Dr. Maryal Concepcion dive deep into what so many listeners have been asking between seasons: How do you make your DPC practice visible without feeling salesy or icky? How do you show up online authentically and actually get patients to find you? And what does a realistic social media strategy look like for a physician who is also a mom, a wife, a daughter, and a solo practice owner? Whether you are just starting your DPC journey or you have been in practice for years and want to grow your presence, this episode is packed with actionable strategy, hard-won lessons, and a refreshingly honest take on what actually works. What You'll Learn in This Episode How Dr. Gupta pivoted her Instagram from patient acquisition to inspiring the next generation of physicians, and why that shift organically grew her platformThe key difference between Instagram and Google for DPC visibility, and how to leverage both without spending hours on eitherWhy human connection, not content, is what converts a curious follower into a committed patientThe "Macedonian truck driver" niche story: how one patient connection became her largest demographic, and what it teaches us about community outreachHow to identify niche groups in your own community and approach local businesses to present DPCA minimum viable visibility strategy for physicians starting from zero in 2026Content pillars every DPC physician should post about, broken down by audience typeThe essential equipment for quality content creation: lighting, audio, and your smartphoneHow to balance content creation with clinical care, family life, and solo practice managementWhat Dr. Gupta learned about brand partnerships and why you should never underestimate a contractHow to handle negative comments and critics online, professionally and without losiTake the FREE DPC Marketing Self Assessment from AlignedMD HERE.  Find a My DPC Story Event near you! State Summits in CA, IL, a My DPC Story LIVE event and the DPC Women's Summit are all coming! Learn more at mydpcstory.com/upcoming-events! The DPC Directory: If you're a DPC doctor, you’ll find resources to grow your practice! If you serve the DPC world, grab a FREE listing today and get discovered by doctors who need your services. 👉 Visit thedpcdirectory.com and become part of the movement shaping the future of healthcare! Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    54 min

  3. 29 MAR

    How Dr. Josh Chow and His Wife Katherine Left Corporate DPC Behind to Open Their Own Practice in Colorado

    What does it look like when a physician gets laid off from a corporate-acquired DPC practice and turns that loss into the exact practice he always wanted to build? We close out Financial Sustainability Month with Dr. Josh Chow, DO and his wife Katherine Chow of Ohana Medical in Centennial, Colorado. Their story is one of resilience, financial clarity, and a deep commitment to family, both the one they are raising and the one they are building with their patients. Dr. Chow spent five and a half years in what started as his dream DPC job. When that practice was sold to a corporate entity, everything changed. Rather than accept the new normal, he and Katherine spent months searching for another DPC position before deciding they had to build their own. Ohana Medical opened in October 2025. In this episode we cover: Why he left surgical residency and how that training shapes his DPC todayHow they funded their startup with a family loan, severance, and a ~$100K budgetTheir pricing strategy, open enrollment timing, and insurance broker vetting processOne-time visits as a patient conversion toolIn-house pharmacy, procedures, and financial non-negotiablesTax strategy: Augusta Rule, home office deductions, sole proprietor LLCRetirement planning: Roth IRAs from day one and front-loaded 529sRunning a practice and a family alongside your spouseThis one is honest, practical, and deeply relatable. Listen now. Take the FREE DPC Marketing Self Assessment from AlignedMD HERE.  Find a My DPC Story Event near you! State Summits in CA, IL, a My DPC Story LIVE event and the DPC Women's Summit are all coming! Learn more at mydpcstory.com/upcoming-events! The DPC Directory: If you're a DPC doctor, you’ll find resources to grow your practice! If you serve the DPC world, grab a FREE listing today and get discovered by doctors who need your services. 👉 Visit thedpcdirectory.com and become part of the movement shaping the future of healthcare! Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    1hr 7min
  4. The Financial Side of Sustainable DPC: What Your Accountant Isn't Telling You (ft. Tom Squire, Osprey CFO)

    26 MAR

    The Financial Side of Sustainable DPC: What Your Accountant Isn't Telling You (ft. Tom Squire, Osprey CFO)

    Can Your DPC Practice Survive Its Own Success? Most physicians opening a Direct Primary Care practice master the clinical side quickly. The harder challenge? Running the business that sustains it. In this episode of My DPC Story, host Dr. Maryal Concepcion sits down with Tom Squire, founder of Osprey CFO, a financial advisory firm built specifically to support small businesses and DPC practices. Tom brings a background in banking and private equity and translates that institutional financial playbook for independent physician practice owners. Whether you're pre-launch, in your first year, or scaling a multi-location DPC, this conversation will help you identify where your finances are quietly costing you time, money, and peace of mind. What You'll Learn in This Episode: The two biggest financial problems DPC physicians face as their panel growsWhy the systems that worked when you opened your practice stop working as you scaleHow to know when it's time to start paying yourself a salary from your DPCThe real cost of DIY financial management (QuickBooks, Gusto, bookkeepers who don't explain anything)Why pricing strategy is one of the highest-leverage tools in your DPC financial toolkitHow a $5 membership price increase can meaningfully impact your bottom lineThe opportunity cost of doing your own financial administration vs. outsourcing to an expertWhat to look for when choosing a financial partner who actually understands DPCWhy private equity is coming for DPC and how strong financial foundations protect independent practicesTake the FREE DPC Marketing Self Assessment from AlignedMD HERE.  Find a My DPC Story Event near you! State Summits in CA, IL, a My DPC Story LIVE event and the DPC Women's Summit are all coming! Learn more at mydpcstory.com/upcoming-events! Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    32 min

  5. 22 MAR

    Melody Health Closed in December. Open Arms Opened in March. | Drs. Connolly, Poulin and Tressan

    Dr. Shannon Connolly, Dr. Shayne Poulin, and Dr. Amy Tressan found each other inside Melody Health, a mission-driven primary care practice embedded within Planned Parenthood, serving more than 13,000 patients across seven health centers in Orange County, California. Then, with the passage of HR 1 and the defunding of Planned Parenthood, they lost it, in a matter of weeks. They opened Open Arms Primary Care on March 1st 2026. Melody Health closed in December 2025. In this episode, Dr. Connolly and Dr. Poulin share what it looks like to join forces and rebuild from the ground up - in four months, on a shoestring budget, in one of the most expensive zip codes in the country - and why DPC was the only model that made sense for the community they refused to leave behind. This is one of the most timely and honest conversations we have had on this podcast. What we cover: Why Melody Health closed and what that loss felt like for their patients and their teamThe phone call between Dr. Poulin and Dr. Connolly that sparked Open ArmsHow three physician co-founders structured equal ownership from day oneFunding a DPC startup with GoFundMe, retirement savings, and a lot of creative sourcingFinding 1,300 square feet of primary care perfection three doors down from another DPCTrauma-informed care, reproductive health, and gender affirming care as DPC superpowersThe JEDI committee, DPC advocacy, and why professional societies need to catch upWhat it felt like to see their first patient walk through the doorDr. Shannon Connolly, Dr. Shayne Poulin, and Dr. Amy Tressan are the co-founders of Open Arms Primary Care in Orange County, California. They are currently accepting new patients! Learn more at mydpcstory.com. Take the FREE DPC Marketing Self Assessment from AlignedMD HERE.  Find a My DPC Story Event near you! State Summits in CA, IL, a My DPC Story LIVE event and the DPC Women's Summit are all coming! Learn more at mydpcstory.com/upcoming-events! The DPC Directory: If you're a DPC doctor, you’ll find resources to grow your practice! If you serve the DPC world, grab a FREE listing today and get discovered by doctors who need your services. 👉 Visit thedpcdirectory.com and become part of the movement shaping the future of healthcare! Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    1hr 45min

  6. 15 MAR

    She Didn't Start a DPC Practice. She Bought One.

    Dr. Feneisha Franklin spent a decade in corporate medicine before finding her door: a Direct Primary Care practice seven minutes from her house, owned by a retiring physician ready to pass the torch. She left her employer on a Friday. She owned Living Well Family Medicine on Monday. In this episode, Dr. Franklin breaks down what it actually takes to purchase an existing DPC practice: profit and loss statements, Medicare opt-out windows, non-compete clauses, legacy pricing, quarterly taxes, and the financial advisory team she credits with keeping her afloat in year one. This is one of the most practical financial conversations we have had on this podcast. What we cover: Evaluating a practice before you buyThe Medicare opt-out problem nobody warned her aboutBuilding a financial team before you think you need onePricing for legacy vs. new patientsGrowing sustainably without burning out your staffWhat physician joy actually looks like on the other sideDr. Feneisha Franklin is the owner of Living Well Family Medicine in Lexington, South Carolina. She is currently accepting new patients. Learn more at mydpcstory.com. Take the FREE DPC Marketing Self Assessment from AlignedMD HERE.  Find a My DPC Story Event near you! State Summits in CA, IL, a My DPC Story LIVE event and the DPC Women's Summit are all coming! Learn more at mydpcstory.com/upcoming-events! The DPC Directory: If you're a DPC doctor, you’ll find resources to grow your practice! If you serve the DPC world, grab a FREE listing today and get discovered by doctors who need your services. 👉 Visit thedpcdirectory.com and become part of the movement shaping the future of healthcare! Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    1hr 12min

  7. 8 MAR

    She Was Working 20 Hours a Day. Here's What She Built Instead.

    She was working 20 hours a day in fee-for-service medicine, and her supervisor was online at 3am too, totally unbothered. That's when Dr. Victoria Leventis-Shew knew nothing was ever going to change. So she changed everything. Dr. Leventis-Shew is the founder of Victory Family Medicine in Columbia, SC, a physician-only micropractice she built intentionally, organically, and on her own terms. In this episode she gets radically honest about the financial decisions that shaped her DPC journey: using retirement savings to launch, hiring a consulting firm she wasn't sure she needed, growing slowly without advertising, and why a financial advisor has been one of her most important investments. What we cover: The 3am moment that made leaving feel like survival, not a choiceUsing retirement funds to launch, and why she'd do it againThe real cost of hiring a consulting firm (and the complicated truth about whether it was worth it)Why slow, organic growth is a financial strategy, not a failureHow a micropractice under 130 patients can be sustainable and deeply fulfillingWhat financial sustainability actually looks like when you're a solo physician with no staff🗓️ March on My DPC Story: Sustainable DPC Economics Every episode this month explores what it takes to build a DPC practice built to last. Listen to the full series. 🎧 Extended, commercial-free on Patreon Patreon.com/MyDPCStory Take the FREE DPC Marketing Self Assessment from AlignedMD HERE.  Find a My DPC Story Event near you! State Summits in CA, IL, a My DPC Story LIVE event and the DPC Women's Summit are all coming! Learn more at mydpcstory.com/upcoming-events! The DPC Directory: If you're a DPC doctor, you’ll find resources to grow your practice! If you serve the DPC world, grab a FREE listing today and get discovered by doctors who need your services. 👉 Visit thedpcdirectory.com and become part of the movement shaping the future of healthcare! Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    1hr 6min

  8. 1 MAR

    How One DPC Practice Built a Financially Sustainable Model - Without Insurance

    Dr. Matthew Hitchcock of Hitchcock Medical Group in Chattanooga, TN has spent over a decade proving that direct primary care is not just better medicine, it's a smarter business. In this episode, he breaks down the layered economic model behind his DPC practice, in-house pharmacy, and cash-only imaging center. What we cover: Why primary care is a loss leader in the insurance world and how DPC fixes thatHealth insurance ≠ healthcare access (and why that distinction matters)How a fully licensed pharmacy and cash-only imaging center ($350 CT vs. $2,000+) create financial resilienceWhy PE and VC-backed primary care keeps failingHow DPC can actually scale — and what kills it when it tries🎙️ March on My DPC Story: Sustainable DPC Economics Every episode this month is dedicated to what it takes to build a DPC practice that lasts. Don't miss one. 🎧 Extended, commercial-free conversations on Patreon Get the full uncut version of every March episode at Patreon.com/MyDPCStoryfan Resources: CaringDirectly.com - Dr. Concepcion's physician-only DPC mapper. Add your practice today!Hitchcock Medical Group | Chattanooga, TNKeywords: direct primary care, DPC economics, cash-pay medicine, physician entrepreneurship, DPC pharmacy, healthcare business model, primary care sustainability Take the FREE DPC Marketing Self Assessment from AlignedMD HERE.  Find a My DPC Story Event near you! State Summits in CA, IL, a My DPC Story LIVE event and the DPC Women's Summit are all coming! Learn more at mydpcstory.com/upcoming-events! The DPC Directory: If you're a DPC doctor, you’ll find resources to grow your practice! If you serve the DPC world, grab a FREE listing today and get discovered by doctors who need your services. 👉 Visit thedpcdirectory.com and become part of the movement shaping the future of healthcare! Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    56 min
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About

As the Direct Primary Care and Direct Care models grow, many physicians are providing care to patients in different ways. This podcast is to introduce you to some of those folks and to hear their stories. Go ahead, get a little inspired. Heck, jump in and join the movement! Visit us online at mydpcstory.com and JOIN our PATREON where you can find our EXCLUSIVE PODCAST FEED of extended interview content including updates on former guests!

Information

  • Creator
    Maryal Concepcion, MD
  • Years Active
    2020 - 2026
  • Episodes
    315
  • Rating
    Clean
  • Copyright
    © 2026 My DPC Story
  • Show Website
    My DPC Story

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