Outsmart

TEAM LEWIS

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MARKETING
EVERY TWO WEEKS

Gain insider agency insights on crafting campaigns that deliver. Join us biweekly on Thursdays as we deep dive into the trends that are defining the future of marketing. Your hosts, TEAM LEWIS VPs of Growth Strategy and Paid Media, Nicole Allen and Rex Petrill, will be joined by in-house experts, clients, and partners to break down how brands can outsmart the competition and win with compelling omni-channel creative campaigns that last.

15/12/2022

Marketing Trends: Past, Present & Future

On our final Outsmart episode of Season 2, Nicole and Rex look back on their podcasting journey throughout 2022. In this episode we chat through: Highlights from the first two seasons of Outsmart How accurate the predictions from our premiere episode turned out Five trends that marketers should expect heading into 2023

15 min
08/12/2022

Connecting Through Content

On this episode of Outsmart, Nicole and Rex chat with their last guest of 2022, Mark Tay, who leads content marketing in the APAC region at TEAM LEWIS. In the episode we explore: Creating an adaptable, but structured framework for content creation The importance of research and planning in a content strategy Bringing empathy into your content, from ideation and creation to execution and distribution

24 min
17/11/2022

Impact of Social Media

On this episode of Outsmart, Nicole Allen and Rex Petrill are joined by Claude Springer. As the Area Director of Social at Meltwater and an advisor for SupportRoom, a workplace mental health platform, Claude has a unique perspective on social media. In the episode we dive into: Top findings from Meltwater’s latest State of Social Survey How social has become intertwined with modern society The intricate relationship between social media and mental health

30 min
03/11/2022

Influencing With Intention

This week on Outsmart, Nicole Allen and Steph Proos are back for the 2nd part of our special series with Social Media & Digital Content Manager at ASTROGLIDE, Emily Davis. In the episode we discuss: Strategic approaches to partnering with influencers Being nimble on social to capitalize on trending moments in time How consumer behaviors inform product innovation

16 min
27/10/2022

Marketing the Unmentionable

This week on Outsmart, Nicole and guest host Steph Proos chat with Social Media & Digital Content Manager at ASTROGLIDE, Emily Davis. In the episode we explore: The delicate dance around advertising restrictions for taboo products Creating strategic solutions when typical promotion avenues are limited Letting your audience’s behavior influence your social strategy per platform

26 min
13/10/2022

Redefining Innovation

On this episode of Outsmart, hosts Rex and Nicole explore what it means to innovate creatively with TEAM LEWIS Global Head of Innovation, Andy Martinus. In the episode we dive into: Why innovation doesn’t always mean looking at the next shiny thing The ongoing shift from Web 2 to Web 3 Brands who are getting innovation right, and who has gotten it wrong

31 min
29/09/2022

True Cost of Content

This week on Outsmart, your hosts Rex and Nicole dive into all things content marketing with Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse. In the episode we discuss: Viewing content costs through the buying team’s perspective How AI can improve your content marketing workflows Perception vs reality of the future of AI in marketing

36 min
15/09/2022

Integrated Strategy That Inspires

On this episode of Outsmart, your hosts Rex and Nicole chat with SVP of Integrated Strategy at TEAM LEWIS, Rebekah Crispin, who specializes in connecting the dots across complex organizations. In the episode we explore: Balancing micro and macro views to achieve business goals The importance of building mutual trust across teams from day one Understanding and aligning organizational and individual stakeholder perspectives and motivations

24 min

Gain insider agency insights on crafting campaigns that deliver. Join us biweekly on Thursdays as we deep dive into the trends that are defining the future of marketing. Your hosts, TEAM LEWIS VPs of Growth Strategy and Paid Media, Nicole Allen and Rex Petrill, will be joined by in-house experts, clients, and partners to break down how brands can outsmart the competition and win with compelling omni-channel creative campaigns that last.

Creator

TEAM LEWIS
Years Active

2K
Episodes

21
Rating

Clean
Show Website

Outsmart