Skip the Queue

Rubber Cheese

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Merac. We're here to help attractions unlock growth with innovative solutions, expert insights, and customer-first strategies.

  1. Climate Action in Attractions: What’s Holding the Industry Back? - Vero Celis and Marie Rayner with Ruth Read

    11 HR AGO

    Climate Action in Attractions: What’s Holding the Industry Back? - Vero Celis and Marie Rayner with Ruth Read

    In this Skip the Queue podcast episode, our guest host Ruth Read, Director of blooloop and greenloop, is joined by Vero Celis, CEO and Founder of Valumia and Sustainability Advisor at Skutek Consulting, and Marie Rayner, Director of Project Development and Sustainability Lead at Storyland Studios, to discuss sustainability in the attractions industry, focusing on practical climate action, key risks, and how small, data-driven steps can create meaningful progress. Topics Discussed: what sustainability and climate action mean for attractions how to get started using existing data and simple steps integrating sustainability into storytelling and guest experience designing attractions with biodiversity and long term impact in mind attractions as spaces to test and showcase sustainable innovation risks of not acting including climate impacts and infrastructure challenges supply chain risks and ESG considerations growing guest expectations around sustainability practical operational improvements and quick wins barriers to progress including cost, alignment, and lack of clarity circular design and reducing waste across projects engaging and educating guests through visible sustainability efforts   Show references:    Guest Host:  Ruth Read, Director at blooloop, the go-to source for attractions news and its sustainability platform greenloop. https://blooloop.com/ https://www.linkedin.com/company/blooloop/about/ https://www.linkedin.com/in/ruthread/ Join the greenloop newsletter. https://mailchi.mp/blooloop.com/greenloops-reasons-to-be-cheerful   Veronica Celis Vergara, CEO and founder of Valumia and Sustainability Advisor at Skutek Consulting https://skutek-consulting.de/ https://www.valumia.com/ https://www.linkedin.com/in/veronica-celis-vergara/   Marie Rayner, Director of Project Development and Sustainability Lead at Storyland Studios https://www.storylandstudios.com/ https://www.linkedin.com/company/storyland-studios/about/ https://www.linkedin.com/in/marie-r-138b181b/   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your guest host is Ruth Read. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    41 min
  2. The Future of Experiences: What Guests Expect Now (and What Comes Next) -  Andy Zimmerman

    29 APR

    The Future of Experiences: What Guests Expect Now (and What Comes Next) - Andy Zimmerman

    Andy Povey is joined by Andy Zimmerman, CEO of Journey, the global design and innovation agency behind some of the world's most innovative immersive experiences. Andy shares how Journey blends storytelling, technology, and multidisciplinary creativity to transform everything from theme parks and observation decks to healthcare and live entertainment. They discuss the shift from digital to real-world experiences, the importance of designing every touchpoint in the guest journey, and why the most memorable moments often happen before the main event even begins.   Topics Discussed How Journey creates world-class immersive experiences across multiple industries Why storytelling is the foundation of every successful project Designing experiences beyond entertainment, including healthcare and hospitality The transformation of the Empire State Building visitor experience Lessons from Disney's MagicBand and pre-arrival guest engagement The growing demand for real-life, technology-enabled experiences How Journey combines diverse creative disciplines under one roof The future of immersive experiences and opportunities with influencer-led attractions Why every part of the guest journey, including queues, matters The shift from the experience economy to the transformation economy   Show references: Andy Zimmerman, CEO of Journey https://journey.world/ https://www.linkedin.com/company/journeydotworld/ https://www.linkedin.com/in/andrewzimmerman1/   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    43 min
  3. What Three Generations of Women Can Teach Us About Running a Theme Park - Debs Griffin

    22 APR

    What Three Generations of Women Can Teach Us About Running a Theme Park - Debs Griffin

    Andy Povey is joined by Debs Griffin, Director of Sundown Adventureland, to explore a family-run theme park shaped by three generations of women. The conversation covers its growth into a leading destination for young families, alongside insights on expansion, operations, and maintaining a clear focus on imaginative play for children under 10.   Topics Discussed Origins and growth of Sundown Adventureland Three generations of female leadership Expansion into rides, play areas, and accommodation Challenges in staffing and operations Importance of hands-on leadership Focus on under 10s and free play experiences Balancing growth while maintaining family values   Show references: Debs Griffin, Director of Sundown Adventureland https://sundownadventureland.co.uk/ https://www.linkedin.com/company/sundown-adventureland/ https://www.linkedin.com/in/debora-griffin-924161120/   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    32 min
  4. From Zoo to Conservation Experience: Reinventing a 200-Year-Old Institution-Matthew Philpott

    15 APR

    From Zoo to Conservation Experience: Reinventing a 200-Year-Old Institution-Matthew Philpott

    In this episode, Andy Povey is joined by Matthew Philpott, Head of Marketing at Bristol Zoological Society to discuss the transformation of Bristol Zoological Society and the move from Bristol Zoo Gardens to the larger, conservation focused Bristol Zoo Project. They explore how the new site prioritises animal welfare through natural habitats, the challenges of relocating animals including gorillas, and the creation of immersive environments like the African Forest. The episode also touches on changing visitor expectations and the evolving role of zoos in global conservation.   Key Topics Discussed Transformation from city zoo to large scale conservation site Closure and legacy of Bristol Zoo Gardens Vision behind Bristol Zoo Project and modern zoo design Animal welfare and natural habitat creation Relocation of animals and logistical challenges Gorilla troop move and preparation process Design and features of African Forest habitat Multi species environments and enrichment Balancing visitor expectations with new experiences Branding and retaining the Bristol Zoo name Conservation breeding programmes and global collaboration Role of zoos in wildlife conservation Visitor engagement through immersive design and play Data driven decision making in attractions Industry trends and future zoo regulations Education and inspiring conservation action   Show references:   Matthew Philpott, Head of Marketing at Bristol Zoological Society https://bristolzoo.org.uk/ https://www.linkedin.com/company/bristol-zoo-project/ https://www.linkedin.com/in/matthew-p-b82395b3/   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    1 hr
  5. What happens when museums stop giving answers and start asking questions instead - Donna Speed

    25 MAR

    What happens when museums stop giving answers and start asking questions instead - Donna Speed

    In this episode of Skip the Queue, Andy Povey is joined by Donna Speed, CEO of We The Curious, to explore how curiosity can transform visitor experiences. Following major challenges, including COVID-19 and a devastating fire in 2022, the organisation rebuilt with a strong community-first approach, taking science directly to people through outreach while the venue was closed. The conversation focuses on a shift from traditional, answer-led exhibitions to question-led experiences, highlighted by the “Project What If” exhibition built from over 20,000 public questions. Donna shares how co-creation, inclusivity, and audience-led design are reshaping engagement, and how attractions can balance education and entertainment, remain relevant, and inspire curiosity in new ways. Key Topics Discussed Designing visitor experiences around curiosity rather than content The transformation and rebrand of We The Curious Community-led decision making and co-creation Recovery and resilience after the 2022 fire Outreach strategies during closure and post-pandemic recovery Project What If and question-led exhibition design Differences between interactive science centres and traditional museums Inclusion and representation in science and learning spaces The role of curiosity in lifelong learning Balancing entertainment and education in attractions Building trust and relevance with audiences Collaboration across the attractions and museum sector The evolving role of museums in society Leadership through crisis and change Inspiring future generations through engagement and accessibility   Show references:   Donna Speed - CEO of We The Curious https://wethecurious.org/ https://www.linkedin.com/in/donna-speed-15252916/ https://www.wethecurious.org/news-blog/we-curious-reopening-project-what-if Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    34 min
  6. Dark Universe at Epic Universe: Design Secrets from Universal Creative and Framestore - Greg Hall and Max MacEwan

    18 MAR

    Dark Universe at Epic Universe: Design Secrets from Universal Creative and Framestore - Greg Hall and Max MacEwan

    In this episode of Skip the Queue, Andy Povey speaks with Greg Hall from Universal Creative and Max MacEwan from Framestore about the creation of Dark Universe at Universal Epic Universe. Inspired by the legacy of Universal Monsters, they explore how storytelling, technology, and psychology come together to create a thrilling yet re-rideable attraction. The conversation highlights the importance of anticipation, immersive queue design, creative collaboration, and balancing innovation with guest experience. Key Topics Discussed Creating Dark Universe at Universal Epic Universe Reimagining Universal Monsters for a modern audience Designing immersive queues and building anticipation Balancing storytelling with new technology Collaboration between Universal Creative and Framestore Using cinema techniques in attraction design Guest psychology and re-rideable thrill experiences The role of experimentation and creative risk in theme park design     Maximilian Guy McNair MacEwan, Head of Strategic Partnerships - Immersive of Framestore https://www.framestore.com/ https://www.linkedin.com/in/maximilian-guy-mcnair-macewan-64809824/   Gregory Hall, Assistant Director, Creative Design of Universal Creative https://linktr.ee/universalcreative https://www.linkedin.com/in/gprodigy/   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    48 min
  7. Why neuroinclusion needs to be top of mind for themed attractions - with Robbie Jones

    11 MAR

    Why neuroinclusion needs to be top of mind for themed attractions - with Robbie Jones

    In this episode of Skip the Queue, host Andy Povey is joined by Robbie Jones from Katapult to discuss how guest insights and psychology shape the design of modern visitor attractions. Robbie shares how Katapult works with IPs, theme parks and destinations to create experiences that focus on guest behaviour, emotions and expectations. The conversation centres on a groundbreaking four-year research project with University of Birmingham and Drayton Manor Resort exploring how attractions can better support neurodivergent guests. The project aims to develop a global blueprint for neuroinclusive design that improves accessibility while maintaining exciting and immersive experiences. Key Topics Discussed: Insights-led design in themed attractions Neurodiversity and inclusion in theme parks A four-year research project with the University of Birmingham and Drayton Manor Breaking misconceptions around sensory experiences and neurodivergence Personalisation and guest autonomy in attractions Reducing friction in queues and guest journeys The role of analogue, interactive experiences in museums and parks The commercial and social impact of inclusive attraction design   Show References:   Robbie Jones, Insights Director at Katapult https://www.katapult.co.uk/ https://www.linkedin.com/in/mrrobbiejones/ https://blooloop.com/katapult-neuroinclusion-research/   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching 'Skip the Queue' or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn.   Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    35 min
  8. The Leaders Redefining the Visitor Attractions Industry - Emily Popovich, Rachael Hamilton, Ruth Read, Liz Sanchez Rasking & Claire Furnival

    4 MAR

    The Leaders Redefining the Visitor Attractions Industry - Emily Popovich, Rachael Hamilton, Ruth Read, Liz Sanchez Rasking & Claire Furnival

    In this special International Women’s Day episode of Skip the Queue, guest host Claire Furnival brings together four leaders from across the global visitor attractions industry to discuss progress, challenges and what comes next. Joining Claire are Emily Popovich of KMI International, Rachael Hamilton of Rise AV, Liz Sanchez Rasking of Looking Glass Strategies and Entertainment SHE-nanigans, and Ruth Read of blooloop. They share personal career journeys and discuss the ongoing barriers women face, including pay gaps, unconscious bias, burnout, safety at trade shows and confidence in leadership. The episode highlights practical initiatives driving change, such as mentoring programmes, representation in awards and panels, pay transparency advocacy and grassroots networking groups. The conversation reinforces the importance of community, allyship, visibility and self advocacy in accelerating equality across the sector, while recognising there is still work to do before women focused initiatives are no longer needed. Key Topics Discussed Career pathways in attractions, AV, media and themed entertainment Confidence gaps and self advocacy Burnout and workplace pressures Gender pay transparency Safety and inclusion at trade shows Mentoring and leadership development Representation on boards and industry awards The role of allyship Building safe and supportive networks Priorities for the next five years   Show References:   Claire Furnival, Client Success Manager of JP Showsystems & previously Head of Engineering of Merac http://www.jpshowsystems.com https://www.linkedin.com/in/claire-furnival-exec/   Emily Popovich, Director of Global Business Development of KMI International https://www.kmiintl.com/ https://www.linkedin.com/in/emilypopovich/   Rachael Hamilton, Managing Director of Rise AV https://www.rise-av.com/ https://www.iamrachael.co.uk/ https://www.linkedin.com/in/rachael-hamilton-836a5825/   Liz Sanchez Rasking,  Founder | Director of Business Development, Looking Glass Strategies https://www.looking-glass.pro/ https://www.linkedin.com/in/lizsanchezrasking/   Ruth Read, Director of blooloop http://www.blooloop.com/ https://www.linkedin.com/in/ruthread/   There's an incredible line-up of events taking place for this year's #IWD that you can be a part of: 📅 5th March | 2:00pm EST & 7:00pm GMT Live Chat: Empowered voices: Celebrating Women who Lead and Inspire hosted by IAAPA. https://iaapa.org/event/live-chat-empowered-voices-celebrating-women-who-lead-and-inspire 📅 6th March | 1:00pm EST  The Power of Connection Webinar brought to you by MUSE and the Female Leaders of Amusement Parks and Attractions.https://events.teams.microsoft.com/event/b47d6a8c-57f5-4e75-b0bc-ffc33c415d11@9ce37703-53e8-441e-8fba-26704215ed39 📅 12th March | 3:30 - 8:00pm GMT  Rise AV International Women’s Day 2026 | Give to Gain hosted by Rise AV. https://www.eventbrite.co.uk/e/rise-international-womens-day-2026-give-to-gain-tickets-1982282957688   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your guest host is Claire Furnival. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    45 min

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About

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Merac. We're here to help attractions unlock growth with innovative solutions, expert insights, and customer-first strategies.

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