STACKED | Bitcoin, Wealth & Wellness for Women

Emily Dempsey
  • 0.0 (0)
  • Entrepreneurship
  • Updated weekly

Stacked with Emily Dempsey is the podcast at the intersection of Bitcoin, wealth-building, entrepreneurship, and living well. Emily went from Bergdorf Goodman fashion buyer to Bitcoin miner and founder — and now she's your filter. Expert-level conversations made actionable. No jargon, no shilling, no fluff. Just clarity on money, power, and what's coming next. New episodes weekly. Let's get stacked. For educational purposes only. Not financial advice.

  1. 017. The CEO of Your Own Body | Colleen Wachob on 16 Years Inside Wellness, What Actually Works for Women & Building mindbodygreen to 15 Million Monthly Readers

    3 days ago

    017. The CEO of Your Own Body | Colleen Wachob on 16 Years Inside Wellness, What Actually Works for Women & Building mindbodygreen to 15 Million Monthly Readers

    Welcome back to STACKED, the show about becoming your own best asset. Today I sat down with Colleen Wachob, Co-Founder and Co-CEO of mindbodygreen, the independent media and wellness brand she launched with her husband Jason out of a Brooklyn apartment in 2009. It now reaches 15 million women a month, and their supplement line launched in 2020 is the fastest-growing part of the business. In this conversation we got into everything. What a pulmonary embolism at 32 taught her about listening to her body. What 16 years of watching wellness trends actually teaches you about what works for women and why she rejects bro biohacking and Kardashian wellness. Why the algorithm is making the wellness conversation worse, not better. The creatine shift and what it says about how women are finally moving toward strength. The psychology of quitting a salary to build something you believe in. And what training for HYROX at 45 taught her about cardio, community, and what it feels like when your body is finally getting what it was asking for. Colleen is one of the clearest and most honest thinkers in this space and this conversation will stay with me. Key Topics Covered: — Growing up in SoCal, Stanford, and spending her 20s as a corporate operator at Gap, Walmart, and Amazon — The pulmonary embolism at 32 and the moment she decided to build differently — Quitting Amazon and the psychological weight of taking a massive salary cut to go all in on mindbodygreen — Running the business with her husband Jason: what makes it work, what required couples therapy — The pivot into supplements: why they waited until 2020 and what the Thorne partnership taught them — Over 20 SKUs, in-house PhDs, and the fastest-growing segment of the business — Creatine and why women driving its growth is the most exciting shift in women's health in 16 years — Plant protein vs. whey: what the science actually says about muscle protein synthesis — The algorithm problem: why virality makes wellness advice worse, not better — Training for HYROX at 45: adding 6 points to her VO2 max and why cardio needed a rebrand — Lightning round: wellness or well-being, Whoop or Oura, sauna or cold plunge, bro hacker or Kardashian wellness Timestamps: 00:00 – Welcome + Introducing Colleen Wachob 02:45 – Growing Up in SoCal, Stanford, International Relations & Spanish 05:00 – Gap, Walmart & Amazon: The Corporate Decade 07:30 – The Pulmonary Embolism at 32 That Changed Everything 09:30 – Listening to Your Body Before the Whispers Become a Shout 11:45 – Quitting Amazon: The Psychology of Leaving a Salary Behind 13:30 – Building mindbodygreen in the Early Blog Era 22:24 – What the Algorithm Is Doing to the Wellness Conversation 28:01 – Over 20 SKUs, In-House PhDs & What's Driving Sales 27:46 – Creatine and Why Women Are Driving the Next Wave of Growth 32:39 – Plant Protein vs. Whey: What the Science Says 35:56 – Training for HYROX at 45 & Adding 6 Points to VO2 Max 39:06 – Connection as a Health Strategy: Why Great Friendships Improve Recovery 42:02 – Lightning Round: Wellness vs. Well-Being, Whoop vs. Oura, Sauna vs. Cold Plunge Tags:Colleen Wachob, mindbodygreen, women's health, creatine for women, wellness trends, supplement industry, female founder, how to build a wellness brand, pulmonary embolism, HYROX training, VO2 max, strength training for women, protein for women, co-founder relationship, building with your spouse, wellness algorithm, STACKED podcast, Brickell Babes, CEO of your own body, wellness supplements Disclaimer:The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors or medical professional concerning your situation and specific questions you may have.

    46 min
  2. 016. From Bergdorf's to Bitcoin | Emily Dempsey on Career Pivots, Building the Brickell Babes & Why She Finally Went All In

    23 Jun

    016. From Bergdorf's to Bitcoin | Emily Dempsey on Career Pivots, Building the Brickell Babes & Why She Finally Went All In

    Welcome back to STACKED, the show about becoming your own best asset. This week I am going solo. This is the episode I have been meaning to do for a while — my full career arc and the honest version of how I actually got here. I started at Tulane, transferred to Fordham, studied economics, and spent my college years doing every fashion internship I could find in New York City. I landed my dream job as assistant buyer at Bergdorf Goodman's 5F floor where I worked investment banking hours making $40,000 a year and loved every minute of it. I went on to buy off-price fine jewelry at Saks Fifth Avenue before a light bulb moment made me realize I did not want my boss's job, let alone my boss's boss's job. I pivoted into commercial real estate brokerage, spent years cold calling hundreds of numbers a week, and learned more about sales and the art of the deal than I ever expected. Somewhere in the middle of all of that, I started the Brickell Babes in 2022 just to find a good manicure and make some friends. Three years later it had 70,000 women and I was barely treating it like a business. Nine months ago I decided to go all in. This episode is everything I learned along the way and the through line I finally found connecting all of it. Key Topics Covered: — Tulane to Fordham: why she transferred and what New York City gave her from day one — Landing her dream job: assistant buyer at Bergdorf Goodman 5F — contemporary floor, runway shows, $40K salary — Off-price pivot: Saks Fifth Avenue, fine jewelry, private label development — Detox to Retox: the health and fitness Instagram that started monetizing before the pivot — Switching to self-storage sales and learning cold calling at scale — What commercial real estate taught her that fashion never could: sales, thick skin, the art of the deal — The Brickell Babes origin story: started for a manicure, grew to 70,000 women organically — Exploring Bitcoin mining: conferences, evaluating over 50 sites, going down the rabbit hole — The decision nine months ago to go all in on the Brickell Babes — Membership, partnerships, and building a real revenue model — Launching STACKED as the media layer of everything — The through line across every version of her career: helping people become the best version of themselves Timestamps: 00:00 – Welcome + Solo Episode Intro 01:07 – Tulane to Fordham: Why She Transferred & What NYC Gave Her 05:56 – Three Fashion Internships (PR, Black Denim & Elizabeth Sulcer) 10:40 – Landing Her Dream Job: Assistant Buyer at Bergdorf Goodman 5F 12:40 – What She Learned at Bergdorf: P&L, Business Etiquette & Earning Your Stripes 13:12 – Off-Price Pivot: Saks Fifth Avenue, Fine Jewelry & Private Label 14:57 – Barney's Chapter: Buying Intern Before Bergdorf 17:04 – Detox to Retox: The Health & Fitness Instagram Era 18:25 – Pivoting to Commercial Real Estate: NYC & South Florida Retail Leasing 24:46 – What Commercial Real Estate Taught Her 25:55 – What Fashion Taught Her 30:08 – Going Down the Bitcoin Rabbit Hole 31:06 – Evaluating 50+ Sites & Conferences 33:15 – The Decision to Go All In on Brickell Babes 36:47 – The Through Line Across Every Version of Her Career Tags: Emily Dempsey, Brickell Babes, STACKED podcast, from fashion to Bitcoin, career pivot, female entrepreneur, Bergdorf Goodman buyer, Saks Fifth Avenue, commercial real estate, Bitcoin mining, how to build a community, women in business, solo episode, career arc, fashion buyer, entrepreneurship, Brickell Miami, how I got here, women in crypto, Miami entrepreneur Disclaimer:The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors or medical professional concerning your situation and specific questions you may have.

    40 min
  3. 015. She Bought Bitcoin at $11, Campaigned for Ron Paul, Lobbyist for Ross Ulbricht (Silk Road), Web3 Pioneer | Tatiana Moroz on Artist Coins & Creator Independence, Blockchain, and Freedom

    16 Jun

    015. She Bought Bitcoin at $11, Campaigned for Ron Paul, Lobbyist for Ross Ulbricht (Silk Road), Web3 Pioneer | Tatiana Moroz on Artist Coins & Creator Independence, Blockchain, and Freedom

    Welcome back to STACKED, the show about becoming your own best asset. Today I sat down with Tatiana Moroz, singer-songwriter, early Bitcoiner, and founder of Crypto Media Hub. Tatiana is a Berklee College of Music alumna who bought her first Bitcoin at $11 in 2012 through a connection from the Ron Paul campaign. Two years later, she created TatianaCoin on the Bitcoin blockchain—the world's first artist cryptocurrency—and used it to fund her third album, Keep the Faith, paying her entire band in Bitcoin throughout production. In this conversation, we dive into why the creator economy is still broken for musicians, how blockchain gives artists a way to truly own their audience, what fan-funded music looks like in practice, how AI is compressing years of work into days for independent builders, and what it means to build a career without asking permission from labels or platforms. Tatiana also shares her decade-long advocacy for Ross Ulbricht, what his pardon meant for the Bitcoin and libertarian communities, and why she believes Bitcoin is more than an investment—it's a revolution. This is a beginner-friendly conversation about music, money, creative ownership, and the future of independent creators. Key Topics Covered: — Origin story: Berklee, libertarian politics, and how the Ron Paul campaign led directly to Bitcoin — Buying Bitcoin at $11 through a BitPay sponsorship and falling down the Bitcoin rabbit hole — The DIY creator trap: building audiences on platforms that can censor or cut you off — TatianaCoin: creating the world's first artist cryptocurrency on Bitcoin in 2014 — Blockchain explained simply: digital scarcity, finite ownership, and why it matters — Funding Keep the Faith: the first album funded and paid for entirely with Bitcoin — Why touring is often a social media flex rather than a sustainable income model for artists — Tokenization in music vs. gaming: why network effects remain the biggest challenge — AI as a force multiplier for indie entrepreneurs: 36 hours instead of 2 years and $500K — Building a censorship-free, blockchain-powered platform for artist independence — Ross Ulbricht, Silk Road, and more than a decade of advocacy leading to his pardon — Bitcoin for beginners: wallets, self-custody, trusted communities, and getting started safely Timestamps: 00:00:00 – Welcome + Introducing Tatiana Moroz 00:01:00 – Origin: Berklee, Music as a Message & Reading Dystopian Novels 00:02:21 – Libertarian Politics & Singing for the Ron Paul Campaign 00:04:37 – The DIY Creator Trap: Building Audiences on Platforms You Don't Own 00:07:01 – Blockchain Explained: Scarcity, Finite Copies & Why It Matters for Creators 00:07:38 – Creating TatianaCoin in 2014: The World's First Artist Cryptocurrency 00:12:51 – AI as a Builder's Tool: 36 Hours vs. 2 Years and $500K 00:17:40 – Building a Censorship-Free Platform for Artist Independence 00:35:53 – Bitcoin for Beginners: Wallets, Self-Custody & Trusted Communities 00:42:46 – Teaching Kids About Bitcoin & Ghost Trading as a Starting Point 00:44:24 – Ross Ulbricht, Silk Road & Over 10 Years of Advocacy Before the Pardon 00:48:43 – Lightning Round Tags:Tatiana Moroz, TatianaCoin, Bitcoin for artists, creator economy, fan-funded music, artist cryptocurrency, music and Bitcoin, creator independence, self-custody, blockchain for musicians, indie artist, music business, financial sovereignty, Bitcoin beginner, Crypto Media Hub, STACKED podcast, Brickell Babes, Ross Ulbricht pardon, Bitcoin at $11, direct-to-fan monetizationDisclaimer: The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors or medical professional concerning your situation and specific questions you may have.

    56 min
  4. 014. The Sharing Economy: Airbnb For Pets Founder On Raising $50 Million to Overnight Widow: Dog Vacay, Rover│Karine Nissim on Grief, Being A Single Mom & The Unsexy Side of Consumer Brands

    9 Jun

    014. The Sharing Economy: Airbnb For Pets Founder On Raising $50 Million to Overnight Widow: Dog Vacay, Rover│Karine Nissim on Grief, Being A Single Mom & The Unsexy Side of Consumer Brands

    Welcome back to STACKED, the show about becoming your own best asset. Today I sat down with Karine Nissim, serial entrepreneur, who studied filmmaking in Los Angeles, and built her first real company there alongside her late husband. That company was Dog Vacay, the Airbnb for pets, which raised $50 million and went on to merge with Rover. During the pandemic, she launched Shmask on her own, a shirt with a built-in mask for kids, and sold over $100,000 in a single day on the Today Show. Then Aaron passed away unexpectedly, and everything changed. In this conversation we got into everything: the unsexy logistics behind consumer brands, what she learned about herself as an operator, why your network is always the real shortcut, the grief that led her to build DayNew, and why she believes done is always better than perfect. Karine is one of the most generous and clear-eyed people I know, and this conversation will stay with me. Key Topics Covered🔹 From Israel to New Jersey, South Florida, and LA: growing up in an entrepreneurial immigrant family — How Dog Vacay was born from a personal problem and scaled to raise $50 million — Building with a spouse: balancing egos, defining roles, and why most co-founder relationships fail — Why "done is better than perfect" and how to overcome analysis paralysis — Shmask: turning a midnight idea into a Today Show feature and $100K+ in sales in a single day — The unexpected loss of her husband and the year of survival that followed — How writing through grief became the foundation for DayNew — The two things every person needs during difficult times: connection and consistency — Understanding your strengths as an operator: launching vs. managing day-to-day operations — Why in-person networking remains one of the highest-leverage growth strategies — How negative self-talk prevents the alignment and growth you're seeking — Finding your North Star and allowing your purpose to evolve over time — Lightning Round: Peer Support vs. Expert-Led, CAC vs. LTV, Miami vs. LA Timestamps: 00:00 – Welcome + Introducing Karine Nissim 01:54 – From Israel to LA: Karine's Origin Story 03:00 – Growing Up in an Entrepreneurial Immigrant Family 03:54 – The Personal Problem That Sparked Dog Vacay 04:28 – Raising $50M to Build the Airbnb for Pets 06:11 – Building a Company with Your Spouse: Roles, Ego & Trust 12:02 – Escaping Analysis Paralysis & Making Better Decisions 13:50 – Why Done Is Better Than Perfect 20:51 – Shmask: From a Midnight Idea to $100K+ in One Day 26:05 – Losing Aaron & Navigating a Year of Survival 29:38 – How Writing Through Grief Built an Audience 32:31 – What Is DayNew? AI, Community & Practical Support for Healing 34:44 – The Two Things Every Human Needs During Hard Times 35:51 – Why Acceptance Is the Most Important Step in Healing 44:25 – Knowing Yourself as an Operator: Launching vs Running 48:34 – Negative Self-Talk & the Language of Becoming 50:26 – Finding Your North Star & Letting It Evolve 58:46 – Lightning Round 01:01:41 – Where to Find Karine Nissim Tags: Karine Nissim, DayNew app, grief and entrepreneurship, serial entrepreneur, Dog Vacay, Shmask, consumer brands, female founder, how to build a startup, women in business, turning pain into purpose, entrepreneur mindset, healing tech, grief support, personal brand, community building, STACKED podcast, Brickell Babes, done is better than perfect, startup founder story Disclaimer:The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors or medical professional concerning your situation and specific questions you may have.

    1hr 1min
  5. 013. He Built a Top 10 Podcast From Scratch | Scott D. Clary on The Mindset Behind 30 Million Downloads, Content Strategy, & The Creator-Operator Model

    2 Jun

    013. He Built a Top 10 Podcast From Scratch | Scott D. Clary on The Mindset Behind 30 Million Downloads, Content Strategy, & The Creator-Operator Model

    Welcome back to STACKED, the show about becoming your own best asset. Today I sat down with Scott D. Clary, host of Success Story Podcast, one of the Top 10 business shows on earth with over 30 million downloads and 321,000 newsletter subscribers. Scott grew up in Ottawa in a family of government workers, nearly went to law school, then spent a decade moving through enterprise sales, startup CRO roles, and two acquisitions.  When his last company was about to be sold, he had 12 months to figure out what came next. He chose to start a podcast with no audience, no product, and no plan, just a belief that attention compounds. Moving forward in this conversation we got into everything: content strategy, distribution, the locus of control mindset he says every successful person he has ever interviewed shares, why he says riches are always in the niches, and the framework behind giving equity that I wish I had heard earlier. This is the content business playbook in real life: the good calls, the frameworks, and the one thing Scott says you should never give away cheaply. Key Topics Covered: — Ottawa to Miami: growing up in a government household and choosing tech over law school — Why he started the podcast before he had a product or a plan — Teaching a younger version of yourself as the content strategy that works — Video as the highest-trust content medium short of a face-to-face meeting — Locus of control: internal vs external and why every successful entrepreneur has it — Everything is you pushed out: how your internal belief system creates external results — Why entrepreneurship is not logical and what kind of person survives it anyway — Niche first, go broad later: how Gary Vee, Grant Cardone and Hormozi all started — Distribution: 30 to 40 pieces of content per day across 7 platforms — Collaboration strategy: always match medium to medium for maximum conversion — Equity as a marriage: when to give it, when to refuse, and how to evaluate the deal — Staying in the game long enough: why 10 to 15 years compounded beats one big swing Timestamps: 00:00 – Welcome + Introducing Scott D. Clary 00:53 – Ottawa Origin Story: Growing Up in a Government Family, Pre-Law Plans & Choosing Tech 03:04 – From Bell Canada to Startup CRO Roles and a Successful Acquisition 05:21 – Why Scott Started a Podcast With No Product, Audience, or Plan 06:52 – Advice to His Younger Self: Finding Your Content Avatar 07:44 – Why Video Is the Highest-Trust Content Medium 08:10 – Parasocial Relationships and the Creators Who Master Them 33:08 – Locus of Control: Internal vs. External Mindsets Explained 36:48 – "Everything Is You Pushed Out": Belief, Action & Compounding Results 39:17 – Staying in the Game Long Enough: The Million-Dollar Creator Math 42:00 – Why Entrepreneurship Requires a Certain Level of Delusion 49:26 – Distribution Strategy: Publishing 30–40 Pieces of Content Per Day 54:13 – Collaboration: Why Medium-to-Medium Partnerships Drive Growth 55:58 – Equity & When to Say No: The Podcast Equity Offer Story 57:28 – Lightning Round: Niches, Anchors, Big Deals, Newsletters vs. Social 1:02:26 – Where to Find Scott D. Clary Tags: Scott D. Clary, Success Story Podcast, content strategy, podcast growth, locus of control, creator economy, entrepreneur mindset, how to build a podcast, personal brand, media business, organic growth, niche down, how to grow on social media, entrepreneurship, STACKED podcast, Brickell Babes, female founders, women in business, creator operator, podcast monetization Disclaimer. The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors or medical professional concerning your situation and specific questions you may have.

    1hr 5min
  6. 012. My AI Stack: The Exact Systems, Agents, Automations & Workflows Running My Business on a Lean Team with Claude Code and Cowork | Emily Dempsey

    26 May

    012. My AI Stack: The Exact Systems, Agents, Automations & Workflows Running My Business on a Lean Team with Claude Code and Cowork | Emily Dempsey

    Welcome back to STACKED, the show about becoming your own best asset. This week I am pulling back the curtain on Part 2 of how I use AI in my business — and this one gets specific. I walk you through the exact Claude systems, automations, and workflows my team uses across partnerships, content production, podcast operations, and customer service. We are talking brand voice documents as sources of truth, N8N automations connected to Claude agents, Otter AI meeting notes that turn into Gmail drafts before I wake up, and a content pipeline that saves this team 40+ hours per week. Before I built this stack, executing the volume we are doing today would have required 25 people. We do it with a lean team. I also tell you the three things I will never hand off to AI — and why that line matters more the deeper you go. If you run a business, a brand, a community, or a content operation of any size, this episode is the blueprint. Key Topics Covered: — Why I moved from ChatGPT to Claude and what changed — How to set up Claude as a desktop app and connect your integrations — Creating a brand voice document — the single most important thing you can do before using AI — The "sources of truth" system: media kit, partnership stack, SOPs, and how to train your Claude — Partnership workflow: how Otter AI + Claude + N8N turns a sales meeting into a draft email — How Claude audits pricing and flags proposal errors before they go out — The podcast production pipeline: from raw transcript to copy template to Canva — fully automated — Customer service automation: N8N + Claude agent + Slack approval loop — What I will never let AI touch: external emails, negotiation decisions, emotionally sensitive comms, brand taste — The 25-people stat: what a lean AI-powered team can actually do — Why future jobs are shifting from execution to system architecture — What is coming next: moving Claude agents off desktop and into the cloud for the whole team 00:00  Welcome + solo episode intro 00:42  Why I left ChatGPT after almost2 years and moved to Claude 03:08  Setting up Claude desktop:integrations, connectors, and your folder of sources of truth 05:58  Brand voice documents: the mostimportant thing you build before touching AI 08:22  Use case 1: Partnerships — OtterAI + Claude + N8N meeting-to-email automation 11:35  Pricing strategy + proposalaudit: how Claude flags errors before they go out 16:31  Use case 2: Content production —the full podcast-to-Canva pipeline 19:54  How the copy template systemworks and the 40-hours-per-week save 24:10  Use case 3: Operations — Zapiervs N8N and why we switched 26:03  Customer service automation: N8N+ Claude + Slack approval loop 28:08  What I will NEVER let AI touch 30:00  Unexpected wins: sleepingbetter, thinking more clearly, better data 31:47  The 25-people stat and the realROI of this stack 33:44  Why future jobs are aboutarchitecting, not executing 34:27  What's coming next: team-wideClaude agents in the cloud 35:03  Outro Tags: Emily Dempsey, STACKED podcast, AI for business, Claude AI, how to use Claude, AI automation, N8N workflow, Otter AI, AI tools for entrepreneurs, small team operations, AI content production, brand voice AI, podcast production automation, Brickell Babes, women entrepreneurs, AI systems, business automation 2026, Claude vs ChatGPT, AI workflow for founders Disclaimer: Disclaimer. The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors concerning your situation and specific questions you may have.

    38 min
  7. 011. She Manifested A Martha Stewart Collab — And Just Renewed It. How a Second Date Idea Became a Multi-City Empire in New York City | Elisa Marshall, Maman Founder and Hospitality Expert

    19 May

    011. She Manifested A Martha Stewart Collab — And Just Renewed It. How a Second Date Idea Became a Multi-City Empire in New York City | Elisa Marshall, Maman Founder and Hospitality Expert

    Welcome back to STACKED — the show about becoming your own best asset. Today I sat down with Elisa Marshall, co-founder and Chief Brand Officer of Maman, the French-inspired café and lifestyle brand she built with her husband Benjamin Sormonte from a 1,600 sq ft SoHo grab-and-go in 2014 into 54 locations across the US and Canada, a Martha Stewart collaboration, and one of the most imitated brand aesthetics in hospitality. Elisa came up through luxury fashion buying, retail leasing, wedding planning, catering, and baking — five jobs, none of them enough. Maman was the room she built to do all of it under one roof. In this episode she breaks down how she built a hero product before social media existed, what makes a celebrity partnership actually work, the commissary model behind scaling 54 locations economically, and the line she will never cross on in-person hospitality. Key Topics Covered Multi-passion origin story: fashion, events, weddings, baking, and the job that did not exist The first Maman in SoHo: 18 seats, grab-and-go that became sit-and-stay The cookie that put Maman on the map and the man who drove an hour to buy one Pre-Instagram virality: how a Grub Street article triggered a 24-hour bake shift From 50 cookies a day to 100 dozen at peak demand Why Elisa builds every location like it is the only one The four signature brand prints and the personal stories behind each The vintage china obsession and why customers steal it The Martha Stewart partnership: how it came together and how it just got renewed What makes a celebrity collab work — and what kills most of them The commissary model: one central kitchen, 8 to 10 satellite locations Events as 20% of revenue and why dinner service did not pencil Site selection: second-generation spaces with charm built in Why Maman will never put a self-order screen in any location What Elisa would do with $50K in 30 days starting over today Building a legacy brand for the next generation Timestamps:  00:00 Welcome to STACKED  00:30 Introducing Elisa Marshall and Maman  02:00 Growing up between Toronto and Montreal  02:30 The five jobs era: fashion, events, weddings, catering, baking  04:00 Two entrepreneurial parents and the lesson that stuck 07:00 The first Maman: 1,600 sq ft in SoHo, 2014  10:00 Why reservations did not work in New York  12:00 The first signal: the man who drove an hour for cookies  13:30 The Grub Street article they did not know about  15:00 Fifty cookies a day to 100 dozen at peak  26:00 Maman today: 54 locations across the US and Canada  29:00 Events as a 20% revenue stream 34:00 Aesthetics as the moat: the feeling, not just the food  37:00 The four signature prints and the stories behind them  40:00 Why customers steal the china and what Elisa is building because of it  46:30 Manifesting Martha Stewart since age nine 48:00 How the Martha Stewart partnership came together  51:00 What makes a celebrity collaboration actually work  1:00:30 The hardest part of scaling hospitality  1:05:00 Why Maman will never install a self-order screen  1:07:30 Starting over with $50K in 30 days  1:10:00 Building a legacy business for her kids  Tags: Elisa Marshall, Maman NYC, French café, lifestyle brand, hospitality scaling, brand building, Martha Stewart collab, café business, restaurant unit economics, commissary model, hero product, women founders, female entrepreneur podcast, café aesthetics, brand strategy, STACKED podcast, Emily Dempsey, Brickell Babes, scaling a small business, second generation real estate Disclaimer : The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors concerning your situation and specific questions you may have.

    55 min
  8. 010. Bitcoin 101: He Built The First Laptop. Now He's Securing Bitcoin. | Bob Burnett former CTO of Gateway Computers On Bitcoin Mining, Heat Reuse, and Why Crypto Pulled Him Out of Retirement

    12 May

    010. Bitcoin 101: He Built The First Laptop. Now He's Securing Bitcoin. | Bob Burnett former CTO of Gateway Computers On Bitcoin Mining, Heat Reuse, and Why Crypto Pulled Him Out of Retirement

    Welcome back to STACKED — the show about becoming your own best asset. Today, I sat down with Bob Burnett. Bob spent over 35 years at the intersection of technology and infrastructure — on the engineering team behind the world’s first laptop, and as CTO of Gateway Computers, one of the most iconic Fortune 200 companies of the era. In 2017 a single phone call brought him into crypto mining and one year of deep research led out of retirement and all-in on Bitcoin. Today,  Bob is the founder and CEO of Barefoot Mining and board member at Ocean – a Bitcoin mining pool backed by Jack Dorsey, the co-founder of Twitter, among other ventures. Barefoot Mining is one of the most innovative off-grid Bitcoin mining operations in the world. This episode is your introductory course on Bitcoin mining: why do people mine Bitcoin in the first place, how does it work, and why energy costs matter more than money in today’s world.  Key Topics Covered From Wisconsin to the world’s first laptop How the personal computer, the internet, Bitcoin, and AI are not four separate things Metcalfe’s Law, network effects, and what happens when networks start multiplying each other The Bitcoin adoption S-curve Why Ethereum lost its soul when it abandoned proof of work Why Bitcoin consumes only 0.6% of the world’s electricity and why most of it is wasted energy Cow manure, hydroelectric, solar, and stranded gas On-grid vs. off-grid mining The future of block space — why nation states and big banks will eventually mine Ocean and why template creation is the only mining that is true to Bitcoin’s principles Timestamps 00:00 — Welcome to STACKED 00:30 — Introducing Bob Burnett and Barefoot Mining 01:30 — The Stacked play on words: stacking sats 02:00 — Why Emily made an exception for a virtual inter in view 03:20 — Growing up in Kenosha, Wisconsin and the Apollo missions 05:00 — The birth of the personal computer 06:55 — The world’s first laptop and being there when something big was happening 09:00 — Metcalfe’s Law: the power of a network is the square of its users 10:50 — The four steps: personal computer, internet, Bitcoin, AI 11:30 — AI, agentic workflows, and the decentralization of intelligence 13:50 — Metcalfe’s Law of Metcalfe’s Law 22:00 — How the rate of change is becoming astronomical 24:00 — The technology adoption S-curve 38:00 — Where Bitcoin sits on the adoption curve today 44:30 — What was Bob’s first signal on Bitcoin? 48:00 — The 2017 phone call that changed everything 54:50 — The switch from Ethereum to Bitcoin 58:00 — What Bitcoin actually has that Ethereum never did 01:06:10 — The biggest misconception about Bitcoin mining 01:11:10 — Is Bitcoin mining bad for the environment? No. 01:13:30 — Cow manure to Bitcoin: the Indiana dairy farm 01:16:40 — Bitcoin mining explained in 60 seconds 01:29:50 — The orchard produces oranges. Bob produces blocks. 01:33:10 — Final settlement in 10 minutes and what that means for global commerce 01:40:40 — The future: nation states, big banks, and the fade of public miners 01:41:20 — On-grid vs. off-grid 01:49:50 — Lightning round 01:57:00 — Wrap up and where to find Bob Tags Bob Burnett, Barefoot Mining, Ocean mining pool, Bitcoin mining, Bitcoin infrastructure, proof of work, block space, Bitcoin energy, off-grid mining, on-grid mining, Bitcoin adoption curve, Ethereum vs Bitcoin, Gateway CTO, Bitcoin decentralization, Metcalfe’s Law, digital asset investing, STACKED podcast, Emily Dempsey, Brickell Babes, Bitcoin sovereignty, Bitcoin mining explained Disclaimer The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors concerning your situation and specific questions you may have.

    1hr 58min
See All (18)

Trailer

About

Stacked with Emily Dempsey is the podcast at the intersection of Bitcoin, wealth-building, entrepreneurship, and living well. Emily went from Bergdorf Goodman fashion buyer to Bitcoin miner and founder — and now she's your filter. Expert-level conversations made actionable. No jargon, no shilling, no fluff. Just clarity on money, power, and what's coming next. New episodes weekly. Let's get stacked. For educational purposes only. Not financial advice.

Information