That Digital Take

Torri Webster

Lifestyle personality and digital creator Torri Webster uncovers the ever-evolving world of influencers, challenging the industry, harnessing its power, and exploring how it connects us all. Through the lens of pop culture, Torri shares insider tips, best practices, and personal stories. Each episode gives you a front-row seat to the highs, challenges, and surprises behind this unique job as an influencer. Catch new episodes every Monday. Want more? Join the conversation with your take @thatdigitaltake.

  1. 3 DAYS AGO

    Take #55 - Liv McIlkenny: From SoulCycle to Fitness CEO | Liv Sweaty, Brand Deals & Building Online Community

    What does it actually take to build a fitness brand from scratch... no gym, no studio, just Instagram Lives and pure energy? This week on That Digital Take, we sit down with Toronto fitness founder Liv McIlkenny, the force behind Liv Sweaty, to talk about the real business of wellness, building community in the digital age, and what no one tells you about turning your passion into a paycheck. Liv went from a 7-minute lockdown arm series on Instagram Live to full Zoom classes, park workouts, sold-out challenges, and one of Canada's fastest-growing digital fitness communities. Before that? Three years as a top SoulCycle instructor mastering the art of high-energy, rhythm-based movement. Then she bet on herself, and built her own lane. In this episode, we get into everything: Fitness & Mindset - What the "fitness girl" label gets wrong, how to stay high-vibe when your numbers dip, protecting yourself from comparison culture, and what actually happens when motivation disappears. Business of Wellness - How Liv turned sweat sessions into a real revenue model, why she chooses long-term brand partnerships (think Hoka, Red Bull) over one-off deals, how to price yourself as a wellness creator, and whether brands have ever tried to control her body narrative. Manifestation & Alignment - What manifestation actually means in practical terms, vision boards vs. execution, and the thing she manifested that genuinely shocked her. Community & Authenticity - How she bridges her private and "branded" life online, navigating breakups and real moments publicly, and what a community member once said that she'll never forget. Rapid Fire - 5am workouts or late-night gym? Cold plunges? Would she date someone less disciplined than her? What era is she in right now? If you're a fitness creator, wellness entrepreneur, aspiring founder, or someone building a personal brand online - this episode is your blueprint. Subscribe, rate, and leave a review. New episodes every week on That Digital Take. Follow That Digital Take: @thatdigitaltake Keywords: fitness entrepreneur podcast, wellness creator business, how to build a fitness brand online, Liv Sweaty, SoulCycle instructor turned founder, digital fitness community, manifestation business, personal brand fitness, Canadian fitness podcast, wellness business model, brand partnerships fitness creator, That Digital Take podcast

    1h 3m
  2. 23 FEB

    Take #54 - Gen Z Politics & The Future of Philanthropy with Jay McCauley

    Welcome back to That Digital Take In Season 3, Episode 2, Torri Webster sits down with Jay McCauley, one of Canada’s most influential Gen Z leaders reshaping philanthropy, corporate strategy, and political engagement in the digital age. Jay is a strategic communications advisor, philanthropic strategist, and changemaker who has: • Helped raise over $20 million for community causes • Served as the youngest board member in Canadian nonprofit history • Advised CEOs, political leaders, and major nonprofit boards • Built a reputation for bridging Gen Z culture with legacy institutions This episode dives deep into Gen Z leadership, purpose-driven brands, social media’s role in activism, cancel culture vs. accountability culture, youth voter engagement, and what corporations STILL misunderstand about young consumers. If you care about impact, influence, digital culture, or building a legacy career with purpose, this is a masterclass. What We Cover: 00:00 – Meet Jay McCauley: Gen Z changemaker & philanthropic strategist 03:33 – Walking into legacy boardrooms as the youngest person in the room 04:51 – Networking honestly & building social capital 10:23 – Consulting brands on Gen Z strategy: what actually works 13:57 – Why brands get “youth marketing” wrong (and the Tate McRae debate 👀) 17:33 – Accountability culture vs. cancel culture 21:34 – Has social media permanently changed political strategy? 25:51 – Why young people MUST vote (and what’s holding them back) 33:37 – Social capitalism: Should influencers be doing more? 38:03 – Raising $20 million — what that really means behind the scenes 43:08 – Why Jay launched his podcast In Good Company Key Themes: Gen Z leadership Youth civic engagement Purpose-driven marketing Corporate social responsibility Philanthropy in the digital age Political engagement & social media Building influence with authenticity The future of nonprofit boards Young entrepreneurs scaling with impact Jay sits at the intersection of culture, commerce, and community — and this conversation feels like stepping inside a modern-day boardroom meets digital strategy lab. This episode is for: ✔️ Founders ✔️ Creators ✔️ Marketers ✔️ Young professionals ✔️ Anyone navigating legacy spaces with new ideas If you’ve ever wondered how to create real impact without waiting for permission — this one’s for you. Subscribe to That Digital Take for weekly conversations at the intersection of business, influence, media, and culture. And don’t forget to check out Jay’s podcast, In Good Company. Leave a review if this episode resonates, it helps more listeners discover the show. #GenZ #Philanthropy #YouthLeadership #PurposeDrivenBusiness #CorporateResponsibility #DigitalCulture #CivicEngagement #ThatDigitalTake

    49 min
  3. 29/12/2025

    Take #52 - 2025 Changed Everything

    In this Year in Review episode of That Digital Take, host Torri Webster reflects on the lessons, mindset shifts, and defining moments that shaped her life and career in 2025. From navigating growth in the creator economy to redefining success, boundaries, ambition, and self-trust—this episode is about what to hold onto, what to release, and how to move forward with intention. This isn’t a highlight reel. It’s an honest breakdown of what worked, what didn’t, and the truths Torri is carrying into 2026. ✨ In this episode, Torri covers: The biggest lessons learned in 2025 (personally & professionally) Quotes and mindset shifts that anchored her through change What success really looked like behind the scenes What she’s consciously letting go of—and why What she’s protecting, nurturing, and doubling down on Reflections on burnout, clarity, confidence, and creative alignment How 2025 reshaped her goals, boundaries, and vision for the future Whether you’re a creator, entrepreneur, or simply in a season of reflection, this episode is a reminder that growth often comes from honesty, stillness, and choosing yourself—again and again. 🎧 Listen now to reset your mindset, take stock of your year, and step into 2026 with clarity and purpose. — Follow & connect with That Digital Take New episodes weekly featuring creators, founders, and honest conversations about ambition, identity, and building a life you’re proud of—online and offline. #ThatDigitalTake #YearInReview #2025Reflection #CreatorEconomy #PersonalGrowth #LessonsLearned #EntrepreneurMindset #LettingGo #MindsetReset #Podcast

    35 min
  4. 15/12/2025

    Take #50 - From Kitchen Startup to $3.5M Brand: The Three Ships Beauty Story

    From mixing DIY skincare in a kitchen to building one of Canada’s fastest-growing women-led beauty brands, this episode of THAT DIGITAL TAKE goes deep with Connie & Laura, co-founders of Three Ships Beauty. In this candid, founder-to-founder conversation, we unpack how Three Ships Beauty disrupted the clean beauty and natural skincare space with transparency, science-backed formulas, and truly accessible price points. Connie and Laura share the real story behind bootstrapping the brand, raising ~$3.5M CAD in institutional funding, and navigating hyper-growth in a crowded beauty market. We also explore the human side of entrepreneurship, including how Laura’s brain tumour diagnosis reshaped their definition of risk, leadership, and success, and how their friendship and co-foundership evolved through life’s hardest moments. If you’re a beauty founder, entrepreneur, content creator, or consumer trying to make sense of clean beauty claims, this episode is packed with insight you won’t hear anywhere else. ✨ In this episode, we cover: • How Three Ships Beauty grew from a kitchen startup to national recognition • The biggest myths around clean beauty & natural skincare • Bootstrapping vs. raising capital — mindset shifts founders don’t talk about • Balancing affordability, ingredient integrity & transparency • How to simplify your skincare routine (without falling for marketing noise) • The role of content in educating, not just selling • How Gen Z is reshaping the beauty industry • Leadership lessons for women-led brands • Redefining success beyond revenue and recognition Whether you’re building a brand, navigating entrepreneurship, or just trying to shop smarter in the beauty aisle, this conversation will change how you think about skincare, business, and modern leadership. 🎧 Listen now and subscribe to THAT DIGITAL TAKE for weekly conversations at the intersection of beauty, business, and pop culture.

    51 min
  5. 01/12/2025

    Take #48 - 10 Years Of Love… IN A CONTENT CULTURE!

    How social media rewired our idea of modern romance! This week on That Digital Take, Torri opens up about 10 years of love in the era of soft launches, hard launches, aesthetic romance, and algorithm-approved relationships. We’re diving deep into how social media has completely reshaped modern love, and what a decade-long partnership really looks like when your career lives online. From the pressure to curate picture-perfect moments to the rise of relationship comparison culture, this episode breaks down the realities behind the aesthetics—and the unexpected ways content culture can strengthen (or strain) your connection. In this episode, we unpack: • The Aesthetic of Love: Why “aesthetic romance” isn’t the same as actual romance, and the reality behind those cinematic-looking moments we all double-tap. • The Performance Trap: How performing your relationship for the internet can kill intimacy—and why some people post their partners while others stay private. • Relationship Comparison Culture: Engagement by 28, baby by 30, house by 32… why social media makes everyone feel behind, even when they’re not. • When the Algorithm Becomes the Third Partner: Digital jealousy, parasocial threats, and how your likes/saves/watch history quietly shape your relationship dynamics. • Money & Love in 2025: The “aesthetic tax,” luxury date-night pressure, curated gifting, and the truth about who pays for the lifestyle we see online. • What Social Media Actually Gets Right: Representation, therapy talk, diverse love stories, and permission to build a relationship model that works for you. • Surviving 10 Years While Building a Public Career: Boundaries, private rituals, respecting each other’s “brand,” and choosing steady over cinematic. Plus, Torri answers YOUR messages, including: “My partner doesn’t post me — is that a red flag?” “Do aesthetic dates matter, or is that social pressure?” “How do you keep the romance alive after the honeymoon phase?” If you’ve ever felt overwhelmed by relationship timelines, aesthetic pressure, or the myth of the perfect couple online, this is your episode.

    38 min

About

Lifestyle personality and digital creator Torri Webster uncovers the ever-evolving world of influencers, challenging the industry, harnessing its power, and exploring how it connects us all. Through the lens of pop culture, Torri shares insider tips, best practices, and personal stories. Each episode gives you a front-row seat to the highs, challenges, and surprises behind this unique job as an influencer. Catch new episodes every Monday. Want more? Join the conversation with your take @thatdigitaltake.

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