What growing up around big family meals taught Tom Cook about food, hospitality, and building something local. In this episode of The Long Game, Mitch Long talks with Tom from Tutti’s Italian Market and Deli in Concord, NC about family, food, teaching, and the path that led him into the restaurant business. Tom shares how growing up in a New York Italian family shaped the way he thinks about meals, community, and what it means to bring people back to the table. They also get into entrepreneurship, opening a business with his brother (Johnny Cook), learning from mistakes, and why Tutti’s is really about people as much as it is about food. It is a conversation about family traditions, local business, and creating a place where customers feel known. WHAT WE TALK ABOUT Growing up in a New York Italian familyHow food and family meals shaped Tom earlyTeaching English before opening Tutti’sWhy Concord felt like the right place to build something localOpening a deli without a restaurant backgroundWhat Tutti’s means and why the table mattersLearning patience, trust, and mistakes as a new ownerHow Tom and his brother, Johnny Cook, built the business togetherWhy community matters more than transactionsBuilding a team that feels like family CHAPTERS 00:20 – Mitch introduces Tutti’s and asks Tom about his background00:56 – Growing up in a second- and third-generation Italian-American family02:00 – Tom on education, teaching, and staying connected to UNC Charlotte03:36 – How family ended up in the Charlotte area05:00 – A family full of teachers, writers, and creatives06:21 – Why entrepreneurship and family history shaped the business08:35 – Why Concord became the right place to open Tutti’s10:14 – The market, wine, and creating a local place people remember11:08 – What Tutti’s means and the idea of bringing people back to the table13:13 – The Godfather, lasagna, and favorite dishes on the menu15:07 – Making food from scratch and why that still matters15:19 – Early business challenges, patience, and learning to trust people16:00 – Building the deli with Johnny and opening later than planned17:00 – Why getting open in time for his grandfather mattered so much19:00 – Imposter syndrome and starting a food business with English degrees20:00 – Why Tutti’s is in the people business21:36 – Repeat customers, community, and knowing people by name22:07 – How catering became a bigger part of the business24:20 – Staffing, culture, and building a strong team26:10 – Family meal with the staff on Tuesdays27:08 – Mitch on family dinners and why they mattered so much28:17 – Why this building felt right from the start29:00 – Creating the kind of local place people come back to Connect with Mitch Long: LinkedIn | KazInsurance | Read: Pagers & Payphones Connect with Tom Cook: Tutti's Italian Market & Deli More from QuietLoud Studios One Post Is Content, A Body of Work Is Authority — KazCM From Green Beret to Blackhawk Pilot to Financial Planner: Nick O’Kelly on Risk, Family, and Starting Over — The Long Game Why Youth Soccer Needs Player-Led Pathways | Brando Babini of Youth 4 Youth FC — SportsEpreneur About This Podcast and Series The Long Game is a series under Entrepreneur Perspectives. Produced by QuietLoud Studios — a modern media network and a KazSource brand. Credits:Music by Jess & Ricky — SoundCloud