94 episodes

Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.

The Optimal Aging Podcast Jay Croft

    • Health & Fitness
    • 5.0 • 1 Rating

Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.

    Training Older People Is Trendy -- Again. Here's Why You Should Care.

    Training Older People Is Trendy -- Again. Here's Why You Should Care.

    If you live long enough, you start to notice how things come in and out of fashion, and then come in and out of fashion again… and again… 
    It’s one of the nice thigns about aging, I think. It makes it easier to avoid getting too excited abou t the latest this or the trendiest that, because you’ve learned by now that if you miss one trend, there’s always another round coming up later. 
    Well, it’s like that for fitness over 50 in 2023, according to market watchers who have decided that the fourth and fifth biggest trends in fitness surround this demographic – a return to how things were the last few years before the pandemic. What does this mean for you and your bsiness? Why should you care about this trend or any other?
    That’s what I’ll be discussing on this edition of Optimal Aging, the podcast for gym and studio owners who want to grow their business with the lucrative yet
    underserved over-50 market.

    Resources
    ACSM's Worldwide Survey of Fitness Trends

    Life Priority Supplements -- Affiliate Discount  here
    Naamly – Support our advertiser, who helps you keep in touch with your members
    Functional Aging Institute -- Use FAIMM50 discount code
    Prime Fit Content – Engage the over-50 market

    • 9 min
    Should You Carry Vitamins and Supplements for Your Over-50 Fitness Clients?

    Should You Carry Vitamins and Supplements for Your Over-50 Fitness Clients?

    Lots of gyms and studios provide -- or want to provide -- a line of vitamins and supplements for their customers. It's a great way to have an extra income stream and to enrich ties with your clients, particularly people over 50.

    A lot of older people are curious about supplements, and they don't want to be burned by products that offer a lot of hype but not much value.

    Greg Pryor shares his story about how he went from winning the 1985 World Series with the Kansas City Royals to owning Life Priority supplements.

    Andy why, in his 70s, he's proud to share the good word about how they help.


    Life Priority Supplements -- Affiliate Discount  here

    Naamly – Support our advertiser, who helps you keep in touch with your members
    Functional Aging Institute -- Use FAIMM50 discount code
    Prime Fit Content – Engage the over-50 market

    • 19 min
    How to Approach Your Desired Over-50 Fitness Segment: Part 2 with Alloy's Rick Mayo.

    How to Approach Your Desired Over-50 Fitness Segment: Part 2 with Alloy's Rick Mayo.

    I had so much great content from my interview with Rick Mayo -- founder and CEO of Alloy Personal Training Franchise System -- that I had to break it up into two parts.

    I published the first one in November, and I'm excited to share Part 2 now. We cover some interesting questions about how Rick approaches marketing fitness to the over-50 segment, the importance of knowing who you want as your customer, and why this is such a lucrative market to pursue.

    Different gym or studio owners will have different approaches to marketing fitness over 50, and that's great. Every community is different, every business. I know you'll be interested in what Rick has to say -- and in his thoughts about fitness trends in general that are coming for 2023.

    Alloy Personal Training Franchise System
    Rick Mayo on LinkedIn
    Naamly – Support our advertiser, who helps you keep in touch with your members
    Life Priority Supplements -- Affiliate Discount code here
    Functional Aging Institute -- Use FAIMM50 discount code
    Prime Fit Content – Engage the over-50 market

    • 20 min
    A Fitness Friendship Helps 76-year-old Spartan Racer Reach His Goals.

    A Fitness Friendship Helps 76-year-old Spartan Racer Reach His Goals.

    How close do fitness clients typically become with their trianers? What qualifies as sufficiently good customer service, what goes above and beyond, and how do genuine personal relationships develop — particularly among a client in his 70s and a trainer in his 30s?
    This is Optimal Aging, the podcast for fitness professionals who want to grow their businesses by reaching more people over 50.
    I’m delighted to bring this episode to you during the holidays, because it’s been a gift for me to work on — and I hope you enjoy our conversation half as much as I did.
    I first met Jerry Mathis last year and wrote about him for my Prime Fit Content subscribers, after he ran his first 5K Spartan Race to celebrate his 75th birthday.
    He’ll be 77 soon and hopes to be doing this into his 80s. Here’s my chat with Christian about his amazing physical fitness and his amazing friendship with his trainer. Enjoy.
    Naamly – Support our advertiser, who helps you keep in touch with your members
    Life Priority Supplements -- Affiliate Discount code here
    Functional Aging Institute -- Use FAIMM50 discount code
    Prime Fit Content – Engage the over-50 market

    • 21 min
    Here's the No. 1 Tip for Gyms and Studios to Help Older Clients Succeed in the New Year.

    Here's the No. 1 Tip for Gyms and Studios to Help Older Clients Succeed in the New Year.

    Gym and studio owners -- you're about to get flooded with the annual January rush. This year, be sure your new clients over 50 know why it's so important they should be lifting weights.

    And remember: They probably don't know! You have to tell them. Clearly and repeatedly.

    This week's Optimal Aging presents 15 reasons why people over 50 need to be weightlifting. Use this list -- and more reasons -- to motivate all your clients, but especially the new ones.

    It could be the difference between another failed New Year's Resolution and starting on the path to lifelong healthy habits.

    Resources and Links
    Naamly – Support our advertiser, who helps you keep in touch with your members
    Life Priority Supplements -- Affiliate Discount code here
    Functional Aging Institute -- Use FAIMM50 discount code
    Prime Fit Content – Engage the over-50 market

    • 15 min
    Franchising Fitness over 50: How Rick Mayo and Alloy Are Bringing High-End Personal Training to Active Agers.

    Franchising Fitness over 50: How Rick Mayo and Alloy Are Bringing High-End Personal Training to Active Agers.

    Do you ever feel like a phony? Like someone’s about to find out any minute that you have no idea what you’re doing and that you don’t belong where you are?
    Well, a LOT of people do, so don’t worry! It’s called Imposter Syndrome, and it’s common in all walks of life and at every stage of success.
    I know I’ve felt it sometimes. 
    And so has my guest on this week’s episode of Optimal Aging, which might surprise those of you familiar with his success. 
    Rick Mayo, founder and CEO of the Alloy Personal Training Franchise system, is a fitness business leader who seems like the very model of success. And yet, as he tells me in this conversation, he’s been bugged by Imposter Syndrome repeatedly throughout his career. He also shares how he learned to turn it into a powerful motivator to help him keep succeeding in his business, which now is a thriving franchise system with 100 locations, all bringing fitness over 50 to people across the country.

    Resources and Links
    Alloy Personal Training Franchise System
    Rick Mayo on LinkedIn
    Naamly – Support our advertiser, who helps you keep in touch with your members
    Life Priority Supplements -- Affiliate Discount code here
    Functional Aging Institute -- Use FAIMM50 discount code
    Prime Fit Content – Engage the over-50 market

    • 28 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Dani-VA ,

Packed of info on how to live well over 50

Great podcast! Packed of educational information for diet, healthy lifestyle on how men and women over 50 should make right now!

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