126 episodes

Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.

The Optimal Aging Podcast Jay Croft

    • Health & Fitness
    • 5.0 • 1 Rating

Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.

    Consistency Pays: Building a Thriving Fitness Business for Older Adults in Nashville

    Consistency Pays: Building a Thriving Fitness Business for Older Adults in Nashville

    Fitness success is a lot like communications success. Both involve repeating the same steps consistently over time, making incremental progress, and remaining committed to doing the right thing. Even when a shiny new temptation wants to steal your attention or you'd rather just stay on the couch and forget about it.

    Aaron Hines, a gym owner from the Nashville area, who has been putting in the work month after month, year after year. communicating steadily with his prospects and clients, running a good business, networking both online and in real life, writing books and promoting them, all while bringing top shelf training services to people over 50 in his location.

    And here's the best part. It's paying off.

    Aaron had his biggest month ever last December, and 2024 is banging so far.

    What's his trendy gimmick, his sexy trick? Well, uhm... about that...

    Online Links and Resources
    Premier Performance Training
    Aaron Hines on LinkedIn

    My new course to motivate men over 50 to get off the couch and into fitness
    Life Priority Supplements -- Affiliate Discount  here
    Prime Fit Content – Engage the over-50 market

    • 21 min
    Overcoming Alcoholism to Forge a Health Legacy: Gary's Inspirational Fitness Journey at 50+

    Overcoming Alcoholism to Forge a Health Legacy: Gary's Inspirational Fitness Journey at 50+

    Nothing moves people like a story.
     More than mere facts, and more than promotions or advertising, a good story makes us feel something. We relate to it. We want to take action, even if it’s just talking about the story some more.
     Here’s an example of how powerful storytelling can be – for people trying to improve their lives and for a gym or fitness studio.
    Gary shared his story with me, which I then shared with my audience… and the beautiful way it circled back to him was profound.
    If you want to grow your audience and move them to join your club, you can’t talk about yourself all the time. Remember the stories are rarely about you, the fitness professional. Make them about your clients and prospects, help them connect to each other and to the power of healthy living — and you can’t go wrong. 
    Resources
    My new course to motivate men over 50 to get off the couch and into fitness
    Life Priority Supplements -- Affiliate Discount  here
    Prime Fit Content – Engage the over-50 market

    • 12 min
    Alloy's Nick Garrity Shares Secrets of Serving the 'Older' Market While Expanding His Fitness Footprint. (REMASTERED for Improved Audio)

    Alloy's Nick Garrity Shares Secrets of Serving the 'Older' Market While Expanding His Fitness Footprint. (REMASTERED for Improved Audio)

    Alloy Personal Training is one of the most exciting brands in fitness. And Nick Garrity is a prime example of why, having launched two successful locations last year and preparing to birth a third.

    We discuss the secrets to appealing to the 'older' fitness clientele, the value of communications, and the essential power of providing a first-class, consistent customer experience.

    Nick and I really connect on the basics of content marketing. You have to let people know you want their business. It's that simple! And once they agree to try you out, then you have to deliver.

    I'm proud to share this conversation with someone who gets it -- and is putting his understanding of this market to good use.

    Please note: This is a reposting of the earlier show. The content is the same, but the audio is much improved. Apologies for the previous issues!

    Nick Garrity on LinkedIn
    Alloy Chastain
    My new course to motivate men over 50 to get off the couch and into fitness
    Life Priority Supplements -- Affiliate Discount  here
    Prime Fit Content – Engage the over-50 market

    • 33 min
    Should Gyms Provide Ozempic and Wegovy to Fitness Clients? Here's What You Need to Know.

    Should Gyms Provide Ozempic and Wegovy to Fitness Clients? Here's What You Need to Know.

    What happens when the craze for new weight-loss drugs hooks up with gyms and fitness studios?


    We’re about to find out, based on a couple of announcements from industry leaders in the last few months.



    And on this week’s episode, we have a leading industry researcher to help us see the opportunity here for gym and studio owners. Welcome to Optimal Aging, the show for fitness leaders trying to grow businesses by reachin more people over 50. I’m your host, Jay Croft, of Prime Fit Content.



    And, if you’re like me, you might be wondering how a prescription medication like Ozempic or Wegovy to lose weight is going to get more people exercising… Right? Why bother going to a gym when you can take an injection or swallow a pill.



    Well, lucky for us all, Eric Durak isn’t like me – and he’s here to explain it in a way that’s enlightening and, really, just very intriguing under the broader umbrella of how fitness, medicine, and insurance might work together in the future.


    Resources

    Eric Durak on LinkedIn
    Medical Health and Fitness (medhealthfit)
    My new course to motivate men over 50 to get off the couch and into fitness
    Life Priority Supplements -- Affiliate Discount  here
    Prime Fit Content – Engage the over-50 market

    • 29 min
    How High-Tech, Big-Data Innovation Is Improving Functional Fitness and More.

    How High-Tech, Big-Data Innovation Is Improving Functional Fitness and More.

    We tend to go to the gym and lift weights in one plane -- up-down, up-down...

    But in real life, our bodies move in 3D, up, down and all around, at all angles, across multiple planes of motion.

    So if we want to be strong and truly fit, we need to be strong in 3D. And to get there, we need first to measure ourselves fully an accurately.

    That's the exciting premise behind Proteus Motion, which is bringing its high-tech, data-driven tool to gyms and other businesses across the country and in Canada. Thousands of people of all ages are assessing their fitness and improving it with Proteus technology.

    Founder and CEO Sam Miller joins the show to explain this all. It's fascinating stuff, and I know gym and studio owners will enjoy learning how they can use Proteus to improve their service to people over 50 -- and even use it as a revenue-generating tool. Enjoy.

    Resources and Information

    Proteus Motion
    Sam Miller on LinkedIn

    My new course to motivate men over 50 to get off the couch and into fitness

    Life Priority Supplements -- Affiliate Discount  here
    Prime Fit Content – Engage the over-50 market

    • 28 min
    Health, Sex and More: Men Tell Us What Finally Got Them to Embrace Fitness over 50.

    Health, Sex and More: Men Tell Us What Finally Got Them to Embrace Fitness over 50.

    Ever felt it's too late to start making healthy changes? This episode of Optimal Aging is for you. We're chatting with three inspiring men, all over the age of 50, who decided to rewrite their health narrative. Listen in as Bennett, Jerry, and Blaine share their stumbling blocks, the catalysts for change, and the practical steps they've taken to reclaim their health. They prove that it's never too late to adopt healthy habits, and even small changes can dramatically enhance your life's quality post 50.

    Resources and Information

    My new course to motivate men over 50 to get off the couch and into fitness

    Life Priority Supplements -- Affiliate Discount  here
    Functional Aging Institute -- Use FAIMM50 discount code
    Prime Fit Content – Engage the over-50 market

    • 16 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Dani-VA ,

Packed of info on how to live well over 50

Great podcast! Packed of educational information for diet, healthy lifestyle on how men and women over 50 should make right now!

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