60 episodes

Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.

The Optimal Aging Podcast Jay Croft

    • Health & Fitness
    • 5.0 • 1 Rating

Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.

    Veteran Fitness Business Adviser Pat Rigsby on Coaching Gym Owners to Success

    Veteran Fitness Business Adviser Pat Rigsby on Coaching Gym Owners to Success

    Pat Rigsby has been coaching fitness business owners for more than 15 years — after spending some time as a personal trainer and an earlier career as a college baseball coach. 


    Pat is an entrepreneur and author, as we’ll. But “Coach” is his favorite role, and today on the Optimal Aging podcast, Pat shares his coaching experiences and philosophy shaped on the ballfield, in the gym, and in coaching countless gym owners grow their businesses.


    I love Pat’s nurturing approach, his depth of knowledge, and his insistence on communications, marketing and following up on prospects. Get this: Pat has sent an email to his followers every day for 16 years.


    SIXTEEN YEARS.


    Talk about consistency! Here’s my conversation with Coach Pat Rigsby.


    Resources and Links


    Pat Rigsby


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    • 44 min
    Building Healthy Habits for Sustained Weight Loss, with Amy Lang of Moxie Club

    Building Healthy Habits for Sustained Weight Loss, with Amy Lang of Moxie Club

    Amy Lang is one of my favorite people in fitness and wellbeing — and she’s a favorite of listeners of this podcast, too. More people downloaded my interview with Amy from 2020 than any other episode of the show. 


    It’s easy to see why. Amy has tons of experience and expertise, and she’s a font of knowledge and enthusiasm for anyone trying to reach the older market.


    Plus — and this is amazing — she closed her successful gym in San Francisco to start an online coaching business right before the pandemic hit.


    Since then, her Moxie Club has grown, and her own podcast — Happy and Healthy with Amy Lang — is doing great.


    Amy joins me again on this week’s episode of the Optimal Aging podcast. We catch up on her success since our last interview — and we talk about Amy’s focus on building healthy habits that stick — a topic that’s particularly relevant this time of year, when people are struggling with their new year’s resolutions.



    Resources and Links


    Amy’s Moxie Club


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    #10YearChallenge
    Wordle
    AirTable

    • 49 min
    Don't Stop Now: 22 Tips for Promoting Your Fitness or Health Business in '22.

    Don't Stop Now: 22 Tips for Promoting Your Fitness or Health Business in '22.

    Hey, did you hear that now is the time to stop marketing your business?
    Yep – it’s January, after all. People are always tired of hearing about your business after the holidays. And then there’s the whole pandemic Omicron thing.
    Best to just stay quiet for a while.
    Right?
    WRONG!
    You should always be marketing your fitness, health and wellbeing business to people over 50. There is no bad time. There is no reason to stop or slow down. Marketing is a must-have, all the time, not a “nice to have” when things are a breeze.
    So, with this in mind, I want to share 22 tips for communicating and promoting yourself in ’22 – my way of urging you to keep it up and to do it smartly, so you help more people, grow your business, and promote yourself as a leader in over-50 fitness and health. First, we’ll touch on the pandemic, then take a high-level look at your content marketing efforts, and also explore points you need to cover with your internal and community communications.


    Resources and Links
    Naamly -- Support our advertiser, who helps you keep in touch with your members
    RuPaul’s Drag Race
    https://www.lifepriority.com

    • 20 min
    A Look Ahead at the New Year with Dr. Dan Ritchie of the Functional Aging Institute

    A Look Ahead at the New Year with Dr. Dan Ritchie of the Functional Aging Institute

    Today’s guest was also my very FIRST guest when I started the podcast more than a year ago — Dr. Dan Ritchie of the Functional Aging Institute.


    We spoke a few days before Christmas and thought it would be a good chance to look back on 2021 and pivot to looking forward to 2022.


    But then Covid messed with everything yet again, wiping away any pretense of a clear demarcation line.


    So, we punted and talked about that — how the ground keeps moving below our feet — and how we can all continue to cope, to serve, and to succeed. As always, Dan serves up plenty of great perspective and information.



    Resources and Links


    The Functional Aging Institute
    The Functional Aging Summit


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    • 48 min
    No Joke! 'Laughter Yoga' Is Seriously Good for You. With Gerontologist Celeste Greene

    No Joke! 'Laughter Yoga' Is Seriously Good for You. With Gerontologist Celeste Greene

    We’ve all been told that laughter is the best medicine, and we probably have learned along the way that a good laugh really does make you feel better.
    You might also know that laughter has legitimate health benefits, like lowering stress and high blood pressure, and improving mood.
    That’s part of the reason we like to watch comedy movies and shows, right? Because we want something funny to make us laugh.
    But what if I told you that you don’t actually need something funny to laugh — or to get the health benefits from it. You can literally fake it, no humor required. And if you do it right, you can get a great physical and mental workout while you’re at it.
    Celeste Greene calls it “intentional laughter” and laughter yoga. And she’s here today on the Optimal Aging podcast to explain it all.
    No, Celeste is not a comedian. 
    She is highly educated, informed, energetic and genuinely engaging — and I know you will enjoy hearing how she created her laughter yoga business and training. 
    Resources and Links
    Celeste Greene Laughs – for events and corporate engagements
    Laugh Active Training
    Naamly -- Support our advertiser, who helps you keep in touch with your members
    Rope-less Jump Rope
    CrossFit Gets Into Healthcare
    Can Virtual Reality Help Older Adults?

    • 43 min
    Sportswriter Ray Glier Turns His Focus on Older Athletes with GeezerJock Newsletter

    Sportswriter Ray Glier Turns His Focus on Older Athletes with GeezerJock Newsletter

    Ray Glier is a veteran sportswriter for some of the country’s leading newspapers, including The New York Times, The Washington Post and the Atlanta Journal-Constitution, where I had the pleasure of editing him and becoming his friend.
    Now, Ray has branched out in the digital world, writing about older athletes in a newsletter he calls — yes, with a wink and a nod — GeezerJock.
    I’ve also brought Ray on as a contributor to Prime Fit Content, where my subscribers are enjoying his contributions.
    Ray knows how to find and tell amazing stories — sometimes about ordinary people, sometimes about special people, but always with an open heart, curiosity, and precision.
    In a world where everybody’s a writer, Ray Glier is the real deal. And I’m delighted to share my recent conversation with him about sports, the compelling power of aging, and what makes a powerful story.
    Resources and Links
    Geezer Jock Newsletter
    Ray Glier
    Naamly -- Support our advertiser, who helps you keep in touch with your members
    ‘West Side Story’ trailer
    Orange Theory
    You Need a Budget app

    • 38 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Dani-VA ,

Packed of info on how to live well over 50

Great podcast! Packed of educational information for diet, healthy lifestyle on how men and women over 50 should make right now!

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