The Superwall Podcast

Superwall
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The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy. 

  1. 3 DAYS AGO

    Nic Weber - Meet The Guy Who Solved TikTok

    Nic Weber's platform helped founders generate 2.5 billion views in just one year. Now Noise drives 30-cent app installs by treating TikTok growth like a science experiment instead of a creative gamble. In this episode of The Superwall Podcast, Nic breaks down the exact system he built to crack viral growth: the "eggs theory" that revealed tiny details drive millions of views, the two-pronged content strategy mixing high-effort UGC with retargeting slideshows, and how 50,000 simultaneous creators create an unfair distribution advantage. Why "Don't get a second job" hit 22 million views while "Everybody needs a side hustle" flopped—same video, four-word differenceThe "shots on goal effect" that makes 100,000 daily posts find viral winners fasterHow videos with just 500 views still convert when TikTok serves them to the right audienceThe dual campaign playbook: viral UGC for awareness, mass slideshows for conversionTikTok's "daily views budget" theory that explains why flooding a niche doesn't always workWhy copying what already works beats trying to be creative from scratchWhether you're validating your first TikTok strategy or scaling organic growth, this episode shows the exact playbook Nic used to turn viral marketing into predictable science. Start building paywalls in 10 minutes: https://superwall.com/ Join Consumer Club: https://joinconsumerclub.com/ Learn more and create a free account at superwall.com  Follow us on X: @Superwall Enjoying the show? If you're finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more people discover these conversations. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

    39 min

  2. 17 FEB

    Ryan Thorpe - Meet The Guy Dominating The App Store

    Ryan Thorpe didn't build one successful app. He built a factory that cranked out 30+ apps with over 50 million downloads—and turned one of them into the #1 most downloaded app in the U.S., beating TikTok and Google on the same day. In this episode of The Superwall Podcast, Joseph sits down with Ryan to break down the exact playbook behind Reflective Apps. Ryan reveals how they trained 250 content creators, spent 75% of their annual ad budget in January when costs dropped 50%, and scaled one video with 66.9 million views that they still can't explain. You'll learn: The three-tier ad scaling system that took Done to #1 in the App StoreHow to build a creator army from 2K-20K follower accounts ($30-$100 per video)Why the first Sunday after New Year's is the "Super Bowl" for app downloadsThe viral formula: 25-27 frame cuts in 10-15 seconds with trending soundsSeasonal arbitrage: why January acquisition costs are 50% cheaperHow Ryan's now building Fload—AI employees that grow apps while you sleepWhether you're launching your first app or scaling to millions, this episode shows you the factory system that turns chaos into predictable growth. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

    54 min

  3. 10 FEB

    Ivan Peskov & Nicholas Tsvietkov -The App Marketing Strategy No One Talks About

    Ivan Peskov and Nicholas Tsvietkov cracked organic growth without making a single video. They posted 300,000 Instagram comments and generated 7,000 clicks—building SteelAlive into a distribution engine that automates what entire marketing teams can't scale. In this episode of The Superwall Podcast, Ivan and Nicholas walk through their entire playbook with Joseph—from running Minecraft servers to generating 100 million TikTok views to building custom Android infrastructure that runs 20 accounts per phone. What they cover: How 300,000 Instagram comments drove 7,000 app clicks at 15% profile-to-link conversionThe custom Android ROM that tricks platforms into thinking each account is a real personWhy transparent "I co-founded this app" comments convert better than covert tacticsScaling from 60 phones to 1,000 devices posting 21 million comments monthlyTheir MVP platform launching this week—think Instantly.ai for Instagram commentsStart building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

    57 min

  4. 3 FEB

    Dmitri Mirakyan - he had nothing.. until he built a stupid simple $30k/mo app with AI

    Dmitri Mirakyan started YourMove AI as a drunk joke at a party. Two and a half years later, the app hit $30K/month at 80% margins with over 1 million users—and he sold it. In this episode of The Superwall Podcast, Dmitri breaks down the bootstrap playbook: how he turned major media coverage into an SEO machine, hired 10-12 Upwork contractors while keeping his day job, and scaled profitably by funneling his tech salary into growth experiments. Now he's building Creed, backed by a16z Speedrun. You'll learn: How PR on Fox, CNBC, Wired, and WSJ didn't drive users—but built domain authority that powered SEO for 50% of trafficThe contractor playbook: managing 10-12 Upwork freelancers working just a few hours per week eachWhy he stayed at Opendoor until $20K/month revenue, using his salary to fund experimentsThe exact moment he knew it was time to quit (spoiler: a perfectly timed layoff with severance)Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

    56 min

  5. 27 JAN

    Jack Friks - He Went From Struggling to Make $1 From His App to Turning Down $1M

    Jack Friks scrolled TikTok every morning for an hour, found what worked, and copied it. That "lazy" strategy took his app from $0 to $15,000 in a single month. In this episode of The Superwall Podcast, Joseph breaks down how Jack built four apps—one got a $1M acquisition offer he turned down, another hit 100,000 downloads in 10 weeks. Watch the full episode here. You'll learn: The 15-minute scrolling ritual that finds winning formatsWhy making the same video 400 times generated 5 million viewsThe 8-second format that converted 20x better than slideshowsHow one Twitter thread brought 40,000 downloads overnightWhether you're cracking organic growth or validating your first app, this shows how one founder went from nothing to multi-app portfolio revenue by copying what works. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

    48 min

  6. 20 JAN

    Connor Burd - This 23 Yr Old Genius Makes $1M/Year with No-Code Apps. Here's How

    Connor Burd is 23 years old and makes over $1M a year building apps. His main app, Payout, does $45,000 a month—almost entirely from influencers. But here's the twist: he doesn't pay them to post. He gives them equity and builds the app for their audience before writing a single line of code. In this episode of The Superwall Podcast, Joseph breaks down Connor's entire playbook: how to actually reach influencers (hint: not DMs), the Figma mockup strategy that wins partnerships, and why equity deals beat paid promotions when you're starting out. Here's what you'll learn: How Connor's partner Casper drove 35,000+ clicks with ManyChat integrationThe email outreach method that gets influencer responses (find their YouTube email)Why building apps in niche markets beats competing with unicornsThe "highest leverage activity" mindset that scaled Connor from $0 to $1M ARRWhether you're validating your first app idea or struggling with distribution, this episode shows you exactly how to flip the traditional model and partner with influencers who actually care about your success. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

    48 min

  7. 13 JAN

    Roger Chen - How I Built the #1 App on The App Store (Twice)

    Roger Chen built two consumer social apps that hit #1 on the App Store. Lobby reached 500,000 daily active users across five countries. Bro, his AI companion app, topped the US charts. The wild part? He validated both ideas before writing production code. In this episode of The Superwall Podcast, Joseph sits down with Roger to break down his unconventional playbook. Watch the full conversation here. Roger's refreshingly transparent about what actually works versus what's just noise—from using PowerPoint mockups that hit 7.9 million views on TikTok to the exact growth feature that made Lobby explode across multiple countries. Here's what Roger covers: Pre-validating products with PowerPoint mockups before building anything—his co-founder filmed fake prototypes using Protoy that looked real enough to test user interest at scaleWhy ads are for validation, not scaling—spending a few thousand dollars on TikTok ads gives you instant feedback instead of burning months building in isolationThe group picture feature that changed everything—Lobby users could take synchronized boomerangs during video chats, share to Instagram Stories with watermarks, creating FOMO for friends not in the hangoutNetwork density as the real growth lever—Lobby struggled for a year until it went viral in Israel, where 60% of users got five friends on day one (versus 20% elsewhere), leading to 25-30% 90-day retentionHow one viral TikTok mockup hit 7.9M views—the Bro concept resonated even though viewers spotted it was staged, proving the idea worked before any code was writtenScaling with 50 TikTok creators testing formats—Roger admits he couldn't predict what would work, with some "ridiculous" concepts hitting 2.3M views while polished ideas floppedThe one-minute call that solved temporal density—forcing everyone online at the same random moment each night, inspired by BeReal's synchronous magicUsing AI to create context, not content—Bro floats over your texts and apps as an ambient companion that augments social interactions instead of replacing themWhether you're validating your first app idea or trying to crack product-led viral growth, this episode shows you the exact playbook Roger used to hit #1 on the App Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

    42 min

  8. 6 JAN

    Kyle Fowler - How I make $42k/mo passively with simple no-code apps (copy me)

    Kyle Fowler made $700,000 from two apps he built in college. The crazy part? Cardstock generated $10K a month passively for two straight years—while he traveled, studied, and barely touched the app. Now both apps pull $41K in monthly recurring revenue, zero VC funding, just ASO tactics and a friend he hired from Wendy's. In this episode of The Superwall Podcast, Kyle breaks down how two weeks of keyword research turned into years of passive income, why he hired his friend Jacob from Wendy's instead of a marketing agency, and how they're now scaling to 7,600 TikTok posts per month using a platform that costs $1 per thousand views. Joseph digs into the exact ASO strategy, the repeatable TikTok format that drives "what's the app?" comments, and Kyle's philosophy that every growth channel probably works—you just have to commit long enough to figure it out. Watch the full episode here. Two weeks of Sensor Tower keyword research that held the #1 App Store ranking for "baseball card scanner" for 2-3 years straightThe Reddit validation method: 12-15 replies in r/baseballcards before writing any code, $60 in revenue on launch dayWhy switching from $4.99 one-time purchase to $5/month subscriptions exploded revenue from $10K to $30K+ monthlyThe exact TikTok slideshow format: 3-5 seconds of desirable card + in-hand app scan + value reveal = repeatable viral contentHow Noise platform lets them generate 7,600 posts per month across 150+ creators at just $1 CPM ($2,600 for 27 million views)Kyle's "learn it yourself first" hiring philosophy: why he mastered TikTok before bringing on Jacob, then replicated the entire playbook for Scanémon ($9K MRR)The "everything works" mindset that most founders miss—stop channel-hopping and commit to one until you crack itWhy bootstrapping forced better decisions: no VC cash meant learning each channel deeply instead of throwing money at agenciesHow being "overly on Twitter" and the Consumer Club Discord accelerated his learning through founder-to-founder knowledge sharingWhether you're trying to crack ASO in an underserved niche or scale organic TikTok without burning cash on agencies, Kyle's playbook shows exactly how two simple apps hit $41K MRR through relentless iteration and picking one channel at a time. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...

    1h 3m
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About

The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy. 

Information

  • Creator
    Superwall
  • Years Active
    2025 - 2026
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © 2026 The Superwall Podcast
  • Show Website
    The Superwall Podcast

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