The Tim Castle Show

Tim Castle

Hi I'm Tim Castle, Author, Coach and Entrepreneur, this is my podcast where I sit down with courageous people doing inspirational things around the world. There is so much good in the world, so many amazing stories, each with their own valuable lessons and I want to use this platform as a vehicle for change so help you find your true voice and live life to its fullest. Whether you are facing challenges right now, going through a tough time or on top of the world we can all improve by sharing our story. My mission is to help others go after their really BIG goals and become their fullest potential. It takes persistence, willingness to learn and an open mind but together we will make it happen. I live by my motto "believe it is possible". Course https://believeitispossible.thinkific.com/ Website: www.timjscastle.com Email: tim@timjscastle.com Social: @timjscastle Amazon https://amzn.to/3eoLEn4 Audible https://adbl.co/34edPmT

  1. 3 HR AGO

    Episode 139 5 Global Guru's Negotiation Experts World's Top 30 Compilation | The Tim Castle Show

    What does world-class negotiation actually sound like? In this special episode, we curate a compilation of pure insight from some of the most respected minds in modern negotiation — distilled from powerful conversations with Dr. Keld Jensen, Professor Giuseppe Conti, Mike Inman, Alexandra Carter, and Tim Castle himself. No filler. No theory overload. Just expert guidance you can apply immediately. Inside this high-impact mashup, you’ll discover how elite negotiators think, prepare, and influence outcomes when the stakes are high — whether you’re closing enterprise deals, navigating executive conversations, shaping partnerships, or advancing your career. You’ll hear perspectives grounded in behavioral science, emotional intelligence, strategic persuasion, and real-world dealmaking — the capabilities that increasingly separate top performers from the rest in an AI-accelerated world. Because while technology is transforming how decisions are made, influence remains deeply human. This episode is a masterclass in possibility — designed to sharpen your judgment, strengthen your positioning, and help you create value in every negotiation. If you want to operate at the level of the world’s best, start here. Listen now and step into your Negotiator’s Edge. Follow Tim Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3 #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies. YouTube https://www.youtube.com/@TimCastle Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/ Tim's Website https://www.timjscastl...

    57 min
  2. 5 DAYS AGO

    Episode 138 Stephen Honight AI Search Mastery, Every Marketer Needs To Hear This | The Tim Castle Show

    In this forward-looking episode, I sit down with Stephen Honight, Founder of LMo7, a company operating at the frontier of AI search and next-generation digital discovery. Together, we unpack the seismic shift from traditional SEO to a new paradigm powered by artificial intelligence, AEO, GEO and Agentic Commerce. We explore: • What AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI Search really mean — and why they are rapidly becoming mission-critical for modern marketers. • Agentic Commerce — the rise of autonomous AI agents that don’t just recommend products, but research, evaluate, and purchase on behalf of consumers. • How challenger brands can win by capturing high-value “real estate” inside AI models before incumbents catch up. • Why visibility is no longer about ranking on a page — it’s about being trusted by the model. • The strategic moves leaders must make now to remain discoverable in an AI-first economy. Stephen shares the thinking behind building LMo7 in such a transformative space, what most organizations are underestimating, and how marketing leaders can position themselves ahead of the curve rather than reacting to it. If you care about the future of search, digital influence, and competitive advantage in the AI era - this conversation is essential listening. Because in a world where AI is deciding what gets seen… the brands that understand the rules will own the future. Follow Stephen Stephens LinkedIn https://www.linkedin.com/in/stephen-honight/ Lmo7 https://www.lmo7.com/ai-search-for-consumer-brands Follow Tim Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3 #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies. YouTube https://www.youtube.com/@TimCastle Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/ Tim's Website https://www.timjscastl...

    47 min
  3. 30 JAN

    Episode 137 Alexandra Carter How To Ask For More and Turn "No" into "Yes" | The Tim Castle Show

    Todays guest is one of the most respected voices in modern negotiation. She’s a professor at Columbia Law School, a negotiation trainer to the United Nations, and the bestselling author of Ask for More - a book that has changed how millions of people think about advocating for themselves. Her work challenges a deeply ingrained myth: that negotiation is about confrontation, pressure, or power. Instead, she teaches something far more effective - that the right question, asked at the right moment, can completely change the outcome of a conversation. She’s helped diplomats navigate international crises, leaders negotiate careers and compensation, and everyday people learn how to ask for what they deserve — without fear, guilt, or burnout. Today, we’re going to talk about why asking is a skill, how to negotiate without aggression, and how to show up with confidence in the moments that matter most. Follow Alex: Claim your copy of Ask For More https://amzn.to/4roY4RU Follow Alex on Instagram https://www.instagram.com/alexandrabcarter/ Columbia Law School https://www.law.columbia.edu/faculty/alexandra-carter Alex website https://alexcarterasks.com/ Tedx Talk https://www.ted.com/talks/alex_carter_how_to_ask_for_more_and_get_it_sep_2024 Follow Tim Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3 #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies. YouTube https://www.youtube.com/@TimCastle Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/ Tim's Website https://www.timjscastl...

    48 min
  4. 24 JAN

    Episode 136: What If You Find Out Australia's Biggest Con Man Is Your Boyfriend? The Lessons and the True Cost of Broken Trust – with Tracy Hall | The Tim Castle Show

    In this gripping episode, Tim Castle sits down with Tracy Hall, author, keynote speaker, and former global marketing executive to explore the shocking true story behind her memoir and story, The Last Victim. After a 25-year career leading brand and marketing for companies like eBay, GoDaddy, and WooliesX, Tracy’s life took a devastating turn when she fell victim to one of Australia’s most notorious con men, a serial fraudster who manipulated 15 victims out of $7.6 million.  Tracy was his final target, losing $317,000 and, for a time, her ability to trust. But this conversation isn’t just about loss, it’s about resilience, rebuilding, and reclaiming power. Tracy opens up about the psychology of scams, the neuroscience of trust, and how even the smartest people can fall prey to manipulation in the age of AI, deepfakes, and digital deception. Together, Tim and Tracy unpack:  💥 How scammers weaponize emotion, urgency, and authority bias  💥 Why “scammers don’t hack systems - they hack people”  💥 The difference between healthy and dangerous vulnerability 💥 How to build “trust by design” inside your brand and business 💥 The mindset shifts to move from victim to victory Tracy’s message is a powerful reminder that while we can’t always control what happens to us, we can control how we respond and rebuild. Now Tracy speaks to global brands about trust, fraud and designing systems that outsmart the fraudsters by understanding how human psychology works. Follow Tracy Website: https://tracyhall.com.au/ You've got to book Tracy to come give a keynote on this topic, it will have you gripped to your seat. Tracy's Instagram https://www.instagram.com/tracyleehall/?hl=en Tracy's LinkedIn https://www.linkedin.com/in/tracyhall1975/ Tracy Hall is an author, financial wellness speaker, dedicated advocate against scams and intimate fraud.  #TheTimCastleShow #TracyHall #TheLastVictim #BelieveItIsPossible #Trust #Resilience #FraudPrevention #FinancialEmpowerment #AIandEthics #Scams #EmotionalIntelligence #Transformation Follow Tim Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3 #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies. YouTube https://www.youtube.com/@TimCastle Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/ Tim's Website https://www.timjscastl...

    53 min
  5. 28/12/2025

    Episode 135: Levi Lopez Castle, Never Give Up: Life Advice From an 8-Year-Old

    In this special episode, I sit down with my 8-year-old son for a powerful, honest conversation about resilience, courage, and why quitting is rarely the answer. With refreshing clarity and zero filters, he shares what never giving up looks like through a child’s eyes — and it might be the most grounded advice you’ll hear all year. This isn’t about hustle. It’s about belief. It’s about trying again when things feel hard. Sometimes the simplest truths are the ones we need most. If you’re a parent, a leader, or anyone who’s felt like giving up lately — this episode is for you. #nevergiveup #persistence #resilience #believeitispossible Follow Tim Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3 #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies. YouTube https://www.youtube.com/@TimCastle Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/ Tim's Website https://www.timjscastl...

    10 min
  6. 23/12/2025

    Episode 134: Why Do Some Top Performers Make Terrible Leaders? Thomas Erikson | The Tim Castle Show

    In this powerful and insightful episode of The Tim Castle Show, Tim sits down with bestselling author and behavioral expert Thomas Erikson to explore one of the most counterintuitive truths in leadership: high achievers don’t always make great leaders. We’ve all seen it — the rock-star salesperson, the brilliant engineer, the top-performing executive who suddenly struggles once they step into a leadership role. Why does excellence in execution so often fail to translate into excellence in leadership? In this episode, you’ll learn: Why the skills that make someone a top performer can actually hinder their success as a leaderHow behavioral styles — the way we communicate, make decisions, and relate to others — shape leadership impactThe subtle but critical differences between individual competence and team influenceWhy self-awareness and emotional intelligence are more important than IQ or technical masteryPractical strategies top performers can use to become confident, inspiring leadersThomas brings his signature framework of human behavior — grounded in psychology, real-world examples, and storytelling — to help you understand leadership through a new lens. Whether you’re a founder, manager, or aspiring leader, this episode will challenge your assumptions about performance, people, and power. Tune in if you want to: ✔️ Flip the “top performer → leader” myth on its head ✔️ Decode the leadership gaps that derail fast-rising talent ✔️ Build teams that follow you not because of what you do — but because of who you are as a leader Get ready to rethink performance, leadership, and what it really takes to lead at the highest level. Follow Tim Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3 #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies. YouTube https://www.youtube.com/@TimCastle Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/ Tim's Website https://www.timjscastl...

    16 min
  7. 23/12/2025

    Episode 133: Maz Farrelly, From Hollywood to the Boardroom: How to Win Attention, Lead in Chaos & Stand Out in a Noisy World | The Tim Castle Show

    I don't think I have ever been as engaged, as obsessed, as when I heard Maz speak. I knew I had to have her on the show to share her goodness with you.  I sit down with Maz Farrelly - one of the most fascinating minds in media, storytelling, and influence. Maz is the global powerhouse behind Maz Speaks Global. She has produced some of the most famous shows in the world including Big Brother, Celebrity Apprentice, Big Breakfast, Ready Steady Cook, Dragons Den, Strictly Come Dancing, and so many more. Maz’s journey is anything but ordinary. From London journalist and stylist, to producing some of the world’s biggest TV shows (Big Brother, X Factor, Celebrity Apprentice), to working alongside icons like Beyoncé, Elton John, Snoop Dogg, Ed Sheeran, Richard Branson and even King Charles - Maz now helps businesses and leaders stand out when attention is the most valuable currency of all. This conversation is a masterclass in attention, influence, leadership, and reinvention. We explore why “business is show business”, how to think like a TV producer when building your brand, and what most leaders get completely wrong when trying to cut through the noise. In this episode, you’ll learn: Why “It’s not my job to be interested — it’s your job to be interesting” is the most important rule in business todayHow to win attention in the Attention Economy (without shouting or selling harder)What Hollywood teaches us about storytelling that actually sticksHow to lead calmly in chaos when everything is going wrongPractical strategies for managing big egos (without losing your sanity)The biggest mistake people make when pitching themselves — and how great storytelling fixes it instantlyMaz’s direct advice for anyone feeling stuck and needing to reinvent themselvesThis episode is for leaders, entrepreneurs, sales professionals, creators, and anyone who wants to stand out, influence with confidence, and lead when the pressure is on. If you’ve ever wondered how to translate lessons from the world’s biggest stages into business success - this one’s unmissable. Listen now and learn how to think like a producer, communicate like a star, and lead like a pro. Follow Maz Maz Speaks Global https://www.mazspeaksglobal.com/ LinkedIn Follow Tim Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3 #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies. YouTube https://www.youtube.com/@TimCastle Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/ Tim's Website https://www.timjscastl...

    57 min
  8. 19/12/2025

    Episode 132: Surrounded By Idiots Quick Fire Round Thomas Erikson

    In the last episode I did something special, a quick fire round where I grilled Thomas Erikson at speed on the 4 major personality types to understand how to interact with others, build trust fast and communicate more effectively with everyone.  I've added it here for your listening pleasure. Enjoy, Best, Tim Follow Thomas: https://www.instagram.com/thomaseriksonwriter/?hl=en Check out Surrounded By Idiots https://www.surroundedbyidiots.com/en/ LinkedIn https://www.linkedin.com/in/surroundedbyidiots/?originalSubdomain=se Follow Tim Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3 #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies. YouTube https://www.youtube.com/@TimCastle Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/ Tim's Website https://www.timjscastl...

    25 min

About

Hi I'm Tim Castle, Author, Coach and Entrepreneur, this is my podcast where I sit down with courageous people doing inspirational things around the world. There is so much good in the world, so many amazing stories, each with their own valuable lessons and I want to use this platform as a vehicle for change so help you find your true voice and live life to its fullest. Whether you are facing challenges right now, going through a tough time or on top of the world we can all improve by sharing our story. My mission is to help others go after their really BIG goals and become their fullest potential. It takes persistence, willingness to learn and an open mind but together we will make it happen. I live by my motto "believe it is possible". Course https://believeitispossible.thinkific.com/ Website: www.timjscastle.com Email: tim@timjscastle.com Social: @timjscastle Amazon https://amzn.to/3eoLEn4 Audible https://adbl.co/34edPmT