Transformational Selling: Sales Tips and Techniques for Sellers, Sales Managers and Entrepreneurs

Steve Lowndes

You want to be more effective at selling, drive more revenue and ultimately smash you sales targets and grow your business. Bryn, Steve and guests will share with you the secrets to becoming a Transformational Seller which will separate you from the majority of sales people out there and achieve your business goals.

Episodes

  1. 24/04/2025

    Tipping The Scales - Why Customers Don't Buy - Episode 3

    In this episode Bryn and Steve start out by discussing whatis the new financial quarter or year for many sales organisations and the current economic uncertainty, which will no doubt create some challenges formany sellers.    Steve shares some insights from Todd Caponi’s book ‘TheTransparency Sale’ and why sellers giving their own products or services the ‘5 star review’ might not be the best tactic.   Moving on to main theme they discuss the reasons why mostsales deals are lost – and it’s not necessarily due to price or the competition.   In particular the conversation focuses on customer’s reservations to change and provides practical tips on how sellers need to tip the scales in their favour.   Finally, Bryn gets on his soapbox about ‘End of Quarter’discounting.

    31 min

  2. 28/03/2025

    Transformational Selling - Being Bolder and Braver - Episode 2

    In this episode Bryn and Steve discuss the importance ofbeing bolder and braver as salespeople.  In particular there is a focus on the idea of challenging customers around what it is they actually need and the difference between being a true Transformational Seller and an order taker.   The conversation includes examples of where they have pushed back on customer requests, to ensure that the right outcomes were achieved for the customer.   They also provide some tips on how to position those allimportant ‘difficult questions’.   The episode kicks off with their experiences from the pastweek:  Bryn’s observations from reviewing a sales team in action and Steve describes being on the receiving end of a ‘Wolf of Wall St’ style cold call!   If you’re enjoying the podcast – don’t forget to subscribeand get notified when new episodes drop. Follow Transformational Selling on LinkedIn  https://www.linkedin.com/company/new-world-selling Or check out Transformational Selling: How to Adapt youSales Style to the New World in all formats: https://www.amazon.co.uk/Transformational-Selling-adapt-sales-style-ebook/dp/B0BVC22PZK

    33 min

  3. 06/03/2025

    Transformational Selling - The Pilot - Episode 1

    In this first episode of Transformational Selling, BrynThompson and Steve Lowndes sit down to discuss the 3 core pillars of Transformational Selling:  Focus on Outcomes - Leverage Expertise - Foster Collaboration. They share with their thinking around what each of these mean and provide tips and practical actions that sellers can incorporate into their day to day sales activity. They have some forthright views on what questions you should be asking customers and why you shouldn’t be sending out proposals and quotations and Bryn has a rant about the saying “…they could sell ice to the Eskimos”.

    32 min
  • 3 Episodes

About

You want to be more effective at selling, drive more revenue and ultimately smash you sales targets and grow your business. Bryn, Steve and guests will share with you the secrets to becoming a Transformational Seller which will separate you from the majority of sales people out there and achieve your business goals.

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