Wake Up Excited!

Brad Frost

Inspiring conversations with exuberant humans about how to live a creative, fulfilling, and authentic life. Hosted by enthusiasm enthusiast, Brad Frost. We experience a brief moment of truth when we first wake up in the morning. Before the cold shower of reality, our infinite to-do lists, and macro-level woes seize our consciousness. We experience a brief moment of excitement — and this pure moment tells us something important about ourselves. There are people out there who seem to move through life with intention, authenticity, creativity, kindness, and enthusiasm. And they do this despite the deeply inperfect world we inhabit. This podcast is an attempt to learn from these people. Through wide-ranging conversations, Wake Up Excited explores guests' passions, interests, enthusiasms, and philosophy of life.

  1. 5 days ago

    Paul Boag on AI, UX Democratization, and Building a Life-First Career

    Paul and Brad discuss how AI has reintroduced “Wild West” chaos to the web, which Paul finds energizing after years of predictable maturity in the industry. Drawing parallels to past disruptions like desktop publishing, CSS/web standards, and the dot-com bust, Paul argues that panic about AI replacing specialists will settle as organizations realize quality still matters. They emphasize learning through sharing, rejecting performative content marketing, and valuing humility over guru certainty. The conversation explores consulting as amplifying in-house teams’ knowledge, the need to adapt rigid UX processes, and how AI can help democratize UX by empowering non-specialists through playbooks, design systems, and easier access to research. Paul shares how he intentionally built a lifestyle business enabling RV travel, and closes on resilience, change, and optimism. Topics: (00:00) - Hello Chaos (04:10) - Tech Cycles And Jobs (07:27) - Letting Go To Grow (11:01) - Learning By Sharing (25:07) - Process Myths In UX (35:42) - Democratizing UX With AI (43:47) - AI As Meeting Facilitator (59:19) - Kill Handoff With AI (01:04:40) - Is Paul Retiring? (01:13:46) - Business Serves Life (01:33:16) - What Music Does Paul Want You to Know About? Links:◉ Jeffrey Zeldman ◉ Ethan Marcotte ◉ Steve Krug ◉ Jakob Nielsen ◉ boagworld.com ◉ Atomic Design ◉ Starlink ◉ Perplexity ◉ Material Design ◉ Double Diamond design process ◉ Desktop publishing history ◉ Bob Seger & The Silver Bullet Band ◉ Against the Wind (Spotify) ◉ Against the Wind (YouTube)

  2. 23 Jul

    Nathan Curtis on AI, Design Systems Architecture, and Staying Aligned Beyond Figma

    Nathan Curtis discusses how his work has shifted over the past two years from leading design system teams to focusing on strict architecture and building tools that communicate design intent to engineering, energized by faster iteration enabled by AI. He reflects on his long history in design systems, including his 2009 book “Modular Web Design”. Curtis addresses why teams may feel threatened by AI amid layoffs and rapid tool adoption, arguing that system thinking, governance, and coordination remain essential even as non-deterministic workflows grow. He explains building an evolved Specs tool that extracts structured data from Figma via plugin and CLI for repeatable, cross-platform specifications, while cautioning against using agents where deterministic processes are more precise. They explore flexibility vs lockdown culture, Figma’s role as a typed database, ecosystem interoperability, and advice on writing, consulting, and choosing work that sustains energy. Links: Modular Web Design: Creating Reusable Components for User Experience Design and Documentation [Book]Directed Edges / Nathan CurtisWake Up Excited! | Ben Callahan on Building Community, Your Values, and the Power of ConnectionCenter CentreFROSTAPALOOZAMax Richter - On the Nature of Daylight - YouTubeMellon Collie And The Infinite Sadness (Remastered 2012) - YouTubeSpecsDirectedEdges/specs: Schema, types, and command line tools to record and manage UI component specifications.nathanacurtis on GitHubTopics: (00:00) - Introduction (04:56) - Motion Meets AI (07:06) - Threats and Layoffs (14:44) - Flexibility vs Governance (20:21) - Determinism vs Prediction (25:21) - Agentic UX Ergonomics (35:46) - Building the Specs Toolchain (49:52) - Sharing Versus Capitalism (56:05) - Finding Your Voice (01:00:23) - What's the Future Of Design Systems? (01:14:10) - Advice For New Consultants (01:23:23) - Breadth Versus Depth (01:27:26) - Wrap Up And Gratitude

  3. 2 Jul

    Mountain Biking, Parenting, and AI’s Breakneck Evolution with Luke Wroblewski

    Luke Wroblewski talks about what’s waking him up excited these days and draws an analogy between trail building and product building, emphasizing prototyping and especially maintenance. The conversation shifts to parenting teens and Luke’s view that people should find their own path, criticizing cookie-cutter career thinking and overly mechanical approaches to life and design. They discuss AI’s rapid, compounding evolution, the widening gap between those keeping up and those not, and how automation should free humans to focus on purpose. Luke shares concerns about awareness and control in agentic systems, shows examples of interfaces for visibility, and argues for collaboration-focused workspaces.  Chapters: (00:00) - Intro (03:41) - Trails are a lot like products (10:28) - Purpose over process (15:57) - AI moving at warp speed (23:15) - What interfaces look like next (27:53) - Keeping the web open (32:34) - Writing with AI (44:47) - Can you trust what agents do (53:13) - Did AI steal the training data? (57:52) - Building an ethics harness for AI tooling (01:13:30) - Luke's work on a shared AI tool workspace for teams (01:22:47) - Grit, incentives, and the mess left behind (01:28:16) - Music picks from Luke (01:32:12) - Where to find Luke online Links:CodexGmailOutlookSlackFigmaNotionClaude CodeRev (rev.art)lukew.commaggieappleton.comtheatlantic.comHomageBig Ears Festivalbillfrisell.comjulianlage.comClaude's Constitution

  4. 26 Jun

    Incubating Ideas, Human Memory, and Designing for Humanity with Don Norman

    Don Norman discusses how his best ideas arrive through “incubation,” often waking him at 1–2 AM to write, and explains how he starts books by finding a guiding title and compelling theme rather than dull “history and basics.” He compares the subconscious to AI: it creatively assembles plausible outputs that may be wrong, requiring conscious evaluation—unlike today’s AI, which can “hallucinate.” The conversation explores reconstructive memory and the unreliability of eyewitness testimony, the power of framing and placebo effects, and how emotions chemically change how the brain operates. Norman describes managing creativity with playful, noncritical collaboration followed by focused stress, and shares optimism rooted in action via the Don Norman Design Award and an “Alliance for Humanity” aligned with UN Sustainable Development Goals. They address AI’s impact on designers, artists, and musicians, arguing for attribution, licensing, collaboration, and the need for all of us to start getting weird. Links: Henri PoincaréElizabeth LoftusWassily KandinskySnarky Puppy4′33″ by John CageMarcel Duchamp | FountainPeter Singer | The Expanding CircleAnthropic | OpenAIDesign for GoodCommit GlobalInfosysUN Sustainable Development GoalsDon Norman Design Award / Alliance for HumanityThe Design of Everyday Things — Don NormanDesign for a Better World — Don NormanTopics: (00:00) - Welcome (01:55) - Finding the Book (03:26) - Incubation and Breakthroughs (09:24) - Eyewitness and Word Framing (11:52) - Placebos and Double Blind (14:34) - Emotions Change the Brain (16:08) - Creativity Needs Stress (23:35) - Optimism as a Choice (25:35) - AI and the Future of Music and Art (37:21) - Rethinking Cheating With AI (40:45) - Cooperation Beats Competition (47:01) - Alliance for Humanity (51:33) - LLMs as Collaboration Hub (59:10) - Humanity Centered Design (01:08:03) - Disagreeing Without Conflict

About

Inspiring conversations with exuberant humans about how to live a creative, fulfilling, and authentic life. Hosted by enthusiasm enthusiast, Brad Frost. We experience a brief moment of truth when we first wake up in the morning. Before the cold shower of reality, our infinite to-do lists, and macro-level woes seize our consciousness. We experience a brief moment of excitement — and this pure moment tells us something important about ourselves. There are people out there who seem to move through life with intention, authenticity, creativity, kindness, and enthusiasm. And they do this despite the deeply inperfect world we inhabit. This podcast is an attempt to learn from these people. Through wide-ranging conversations, Wake Up Excited explores guests' passions, interests, enthusiasms, and philosophy of life.

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