In this episode of aBlogtoWatch Weekly, the conversation opens exactly where it should for a new year: questioning whether the word “master” needs to be retired from watch naming altogether, before immediately veering into geopolitical hypotheticals, Swiss invasion logistics, and the undeniable truth that Geneva traffic would stop any army dead in its tracks. Once the dust settles, the group dives headfirst into Seiko’s latest releases, kicking off a familiar round of “guess the price” that once again proves Seiko pricing remains as unpredictable as ever, with King Seiko, Prospex Speedtimers, anniversary models, and Astron pieces all seemingly priced by different departments that may or may not be speaking to one another. From there, the discussion broadens into material choices, marketing language, sustainability footnotes, and the growing frustration with watches that feel overexplained yet under-justified. The episode then shifts gears into a full-fledged Omega marketing rant, unpacking celebrity placements, perceived popularity, and whether the brand has stopped explaining why its watches are actually good, before reluctantly admitting that Omega still makes excellent watches despite the noise. Things spiral further into horological absurdity with a deep dive into ultra-high-end independent watchmaking, including Roger Smith’s painstakingly handcrafted Series 6 and the realities of six-figure handmade perfection. The back half of the show fully embraces chaos with the return of the Brand Death Wheel, debates over which brands deserve resurrection or oblivion, and a surprisingly passionate detour into vacuum cleaners, industrial design, and why some machines, much like watches, are built to last while others are just shiny distractions. As always, the episode wraps with sharp opinions, running jokes, and the lingering sense that no matter how much the industry changes, confusion, contradiction, and spirited debate remain the true constants. To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ - Website - https://www.ablogtowatch.com/ - Facebook - https://www.facebook.com/aBlogtoWatch If you enjoy the show please Subscribe, Rate, and Review! [00:00] Intro: Playing the "Guess the Seiko Price" game [00:48] Banter: Should "Master" be removed from watch names? [05:32] Discussion on new two-tone black and gold Seikos [09:50] Guessing the price: King Seiko KS1969 [12:32] Critique of the new "movable lug" Seiko strap [13:51] Rant on "Leather Working Group" and sustainability marketing [17:25] Shock at the actual Seiko prices (Astron & Prospex) [20:10] Ariel's rant: Omega's celebrity-obsessed marketing [22:43] "Omega Corner": Trying to find technical positives for the brand [26:40] Review: Hautlence Sphere Series 3 (The "Muppet Strap") [31:23] Game: "Brand Wheel of Death" (Keep, Kill, Resurrect) [32:52] Brand 1: Brew Watches [33:16] Brand 2: Dornblüth & Sohn [33:43] Brand 3: Romain Jerome (Discussion on resurrecting it) [37:22] The Final Verdict: Resurrect RJ, Keep Brew, Kill Dornblüth [38:18] Tangent: The Kirby vs. Dyson vacuum cleaner debate [41:16] Highlights of the handmade Roger Smith Series 6 [46:07] Browsing the Roger Smith configurator [48:20] Review: Atelier Wen Tantalum (Integrated bracelet) [54:45] Industry News: The decline of LVMH Watch Week events [56:14] Teaser: Ripley’s upcoming review involving a tiny Hot Wheels car [57:44] Rating the episode's "Watch Content" vs. "Filler" [58:16] Final Debate: Kirby the vacuum vs. Kirby the Nintendo character [01:00:55] Closing remarks
