Aytekin is the founder and CEO of JotForm, one of the most widely used no-code automation platforms in the world, serving more than 35 million users across education, healthcare, nonprofits, and small businesses. He’s also the author of the Wall Street Journal and Publisher’s Weekly bestselling book Automate Your Busy Work, 00:00 – IntroductionFounder mindset, automation philosophy, and the future of work 00:01 – Why Automate Your Busy Work Was Ahead of Its TimeNo-code, automation thinking before the AI boom 01:09 – Building JotForm Before the AI Hype Cycle20 years of bootstrapping, slow growth, and real product-market fit 02:29 – Forms as the Gateway to AutomationHow education, nonprofits, healthcare, and SMBs really work 03:49 – From Forms to Workflows, Approvals, PDFs, and E-SignaturesDesigning automation for people without developers 04:21 – Solo Founder Reality: Doing HR, Legal, Support, and Product AloneThe hidden cognitive cost of running everything yourself 04:51 – Competing with Google Forms as a Bootstrapped FounderWhy automation and delegation became survival tools 05:58 – Email Automation as Cognitive ReliefHow prioritization systems reduce stress and decision fatigue 07:41 – Applying Automation Internally: Teams, CI/CD, and TestingWhy automation makes teams safer, not riskier 08:10 – Designing Products Around How People Actually WorkFrom tools to systems thinking 09:17 – Writing, Teaching, and Sharing Automation PrinciplesFrom Medium and Forbes to a bestselling book 10:48 – Discovering the AI Revolution After Publishing the BookAutomation philosophy vs AI productivity tools 11:16 – “People Aren’t Overworked — They’re Over-Busy”The psychology of modern work and burnout 12:28 – Embodying Automation Principles Inside the CompanyScaling without chaos 12:48 – Email Prioritization Systems That Actually WorkHow to design inboxes for executives and founders 14:20 – Gmail Filters, Labels, and Decision AutomationSimple systems over complex tools 16:59 – Automation as Stress Reduction, Not SpeedWhy missing important work causes burnout 19:21 – Continuous Deployment and First-Day Code CommitsHow automation builds trust and confidence at scale 21:12 – Why Automation Shouldn’t Be FearedRisk reduction through systems 22:08 – Internal Automation Lessons from JotForm’s Engineering Culture 23:01 – Future of Work: Policy, Strategy, and AIWEF, global work, and structural change 24:32 – Does AI Kill Jobs or Create Better Ones?A real company case study 25:02 – Deploying AI Support Without Laying Off EmployeesHow JotForm handled AI responsibly 27:09 – Human-in-the-Loop AI SystemsWhy oversight matters more than hype 28:19 – Training AI Through Documentation and FeedbackHow resolution rates improved from 25% to 75% 31:01 – Improving AI Through Better Knowledge SystemsDocumentation as infrastructure 32:36 – New Roles Created by AI AdoptionFrom support agents to AI evaluators 33:29 – Multilingual AI Support at Global ScaleWhy AI enables inclusion, not just efficiency 35:09 – Why JotForm Didn’t Get AcquiredIndependence, focus, and long-term thinking 39:29 – Focused Work, Fewer Hours, Higher LeverageRedefining productivity at scale 41:06 – Evolution of JotForm Into a Full Automation PlatformFrom forms to AI agents and integrations 42:09 – AI Agents Demo Discussion and Key TakeawaysReal use cases, real ROI 46:18 – User Research at Massive ScaleLearning from 35 million users 48:03 – Omnichannel AI Agents: Web, Instagram, Gmail, SalesforceTraining once, deploying everywhere 49:35 – The Future of AI Agents as Digital EmployeesOne system, many touchpoints 50:14 – Advice for Young Developers and FoundersHow to compete in the AI era 50:49 – Growth Mindset Through Every Tech RevolutionFrom PCs to the internet to AI 52:10 – Why This Is the Best Time to Be YoungOpportunities created by AI and no-code tools 53:38 – Closing Reflections on Building, Learning, and PurposeA long-term view of work and life