VISIBLE with Usama Khan

Usama Khan
  • 5.0 (1)
  • MARKETING

Welcome to VISIBLE with Usama Khan. Here, you'll find candid interviews with SaaS marketing leads, SEO agency founders, and content strategists. We talk about: - Real-world SEO & AEO strategies that actually work - Behind-the-scenes content marketing playbooks - Lessons from building and managing SaaS growth engines If you're a marketer, founder, or content pro looking to learn, we think you'll this! 

Episodes

  1. 4 DAYS AGO

    Cross-Platform Authority: Building Trust Beyond Google

    Google alone isn't enough anymore. If your brand isn't showing up across Reddit, YouTube, LinkedIn, and AI search engines like ChatGPT and Perplexity, you're leaving visibility on the table. In this episode of VISIBLE with Usama Khan, I sit down with Jules Davies, founder of Scalerrs, to talk about building cross-platform authority for B2B SaaS brands. We cover how to figure out which platforms actually matter for your buyers, why Scalerrs built a full Reddit marketing operation with dedicated writers and account warmers, what type of YouTube content gets pulled into AI search results, how to keep brand messaging consistent across five platforms at once, and why Google's recent advice on "inauthentic mention building" might be their biggest gaslight yet.

    27 min

  2. 7 MAY

    AI Is Killing SEO Traffic? | Junaid Baig (Breaking B2B) | VISIBLE with Usama Khan EP 01

    AI is eating your top-of-funnel traffic, but some B2B SaaS companies are seeing their best conversion numbers ever. What's going on? In this episode, I sit down with Junaid Baig, organic strategist at Breaking B2B, to break down how AI is changing the SEO landscape for B2B SaaS brands. We talk about which content types are getting hit hardest by AI Overviews, why your content strategy should start with sales calls instead of keyword tools, how to report results when traffic is dropping but conversions are climbing, and what AI visibility tracking actually looks like in practice right now. Junaid brings four years of hands-on SEO experience across local SEO and B2B SaaS, currently managing strategy, writers, and link builders for clients across the globe at Breaking B2B.

    29 min
  • 2 Episodes

About

Welcome to VISIBLE with Usama Khan. Here, you'll find candid interviews with SaaS marketing leads, SEO agency founders, and content strategists. We talk about: - Real-world SEO & AEO strategies that actually work - Behind-the-scenes content marketing playbooks - Lessons from building and managing SaaS growth engines If you're a marketer, founder, or content pro looking to learn, we think you'll this! 

Information