87 episodes

15 Minute Freelancer is your snack-sized guide to being your own boss and building a business and life you love. In this podcast for freelancers, you'll get practical strategies and behind the scenes stories from your host, freelance health copywriter Louise Shanahan, so you can create a freelance business that works for you.

15 Minute Freelancer Louise Shanahan

    • Business
    • 5.0 • 3 Ratings

15 Minute Freelancer is your snack-sized guide to being your own boss and building a business and life you love. In this podcast for freelancers, you'll get practical strategies and behind the scenes stories from your host, freelance health copywriter Louise Shanahan, so you can create a freelance business that works for you.

    87. Behind the scenes at Magazine Street! (takeaways for freelancers)

    87. Behind the scenes at Magazine Street! (takeaways for freelancers)

    This week I take you behind the scenes at the Magazine Street conference. 

    (You may remember my interview with Nikki Simpson, organiser of Magazine Street, back in Episode 75.)

    I share my top takeaways from a few of the many brilliant speakers who shared their stories of creativity, resilience and problem-solving – relevant to all freelancers, not just those in the magazine industry. 
    A cocktail-loving couple who demonstrated the power of listening to your audienceA brand new magazine creator with a simple idea that's already inspiring others A remarkable turnaround story that goes from Dragons Den rejection to international title and the lessons learned along the wayHow a mountain biking community defeated a website hackerHow understanding your audience can help you grow your reachWhat we can learn about writing from producing news reports for 9-year-olds.Vox-pop quotes from other attendees and speakers will be included in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com
    Mentioned in this Episode:
    International Magazine Centre: https://internationalmagazinecentre.com/
    Magazine Street Speakers: https://internationalmagazinecentre.com/magazine-street/
    Episode 75: Create your own conference! (With Nikki Simpson) 
    Say hi to Louise:
    Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
    LinkedIn: Louise Shanahan
    Twitter: @LouiseShanahan_
    Website: thecopyprescription.com
    Ask a question for a future episode on memo.fm/15/
    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    • 13 min
    86. Do you need a newsletter? (with Eman Ismail)

    86. Do you need a newsletter? (with Eman Ismail)

    "All freelancers should have an email newsletter for their business, 100%, without a doubt!"

    My guest today is Eman Ismail, email strategist, email copywriter extraordinaire and host of the excellent Mistakes That Made Me podcast. If you've been thinking about starting a newsletter, this episode is packed with tips to help you get set up, grow your list, and use email marketing to attract clients.
    We discuss:
    Why freelancers shouldn't overlook email marketing as a key way to build their businessWhy email is actually better than social media for marketingEman's insights on what to write and how oftenBuilding an email list full of the right people (and what to do if you attract more fellow freelancers than potential clients!)Eman's favourite email marketing platformsGet bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com
    Say hi to Eman:
    The Email Rules: https://data.inkhouse.org.uk/the-email-rules/ 
    Website: https://emancopyco.com/ 
    Say hi to Louise:
    Louise Shanahan is a freelance health and medical copywriter at The Copy Prescription. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites. Find her on LinkedIn: Louise Shanahan.


    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    • 15 min
    85. Is your next freelance client on TikTok? (with Chloe Barnes)

    85. Is your next freelance client on TikTok? (with Chloe Barnes)

    Are you missing a trick if you don't use TikTok to market your freelance business?
    My guest today is Chloe Barnes, a freelance copywriter at The Write Chloe who successfully operates a TikTok-first marketing strategy for her business. Chloe shares her top tips for navigating the platform and makes creating “real person TV” easy and effective, including:
    What makes TikTok different from other social media appsWhy you should think of TikTok as “real person TV”How she got her first client via TikTok when she had just 29 followersHow to find clients on TikTok (or help them find you)How to create content the TikTok algorithm (and potential clients) will loveSpontaneous vs. scheduled contentHow TikTok fits in Chloe's wider marketing strategyAnd since we had SO much to talk about, there are not one but TWO bonus clips in the 15 Minute Freelancer newsletter (previous issues listed here too): 15minutefreelancer.substack.com
    Say hi to Chloe:
    TikTok: @thewritechloe
    Instagram: @thewritechloe
    Website: thewritechloe.com
    Say hi to Louise:
    Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

    LinkedIn: Louise Shanahan
    Twitter: @LouiseShanahan_
    Website: thecopyprescription.com
    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated

    • 14 min
    84. Healthy habits for busy freelancers (with Sally Duffin)

    84. Healthy habits for busy freelancers (with Sally Duffin)

    It's the health episode! Working alone, from home, jumping from one task to another – it's all too easy to forget to take care of our physical and mental well-being properly.
    Sally Duffin is a freelance writer and nutritional therapist, and she joins me to share some of her favourite healthy habits to help you feel and perform at your best.
    We pack a lot into this one, including:
    Why we must stop self-care from falling off our radarTips for building healthy habits into your day (and sticking to them)Eating for mental well-beingSmall changes that have a big impact on stressHow menopause can affect freelance life + Sally's advice on recognising and managing perimenopausal symptomsGet bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com
    Mentioned in this episode:
    Ep. 64: A day in the life of a freelance copywriter
    Book: ‘Natural Nutrition for Perimenopause: What to Eat to Feel Good and Stay Sane’
    Say hi to Sally:
    Website: www.nutritioninyork.com
    Instagram: @nutritioninyork
    Twitter: @nutritioninyork
    Facebook: Nutrition in York
    LinkedIn: Sally Duffin
    Say hi to Louise:
    Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
    LinkedIn: Louise Shanahan
    Twitter: @LouiseShanahan_
    Website: thecopyprescription.com
    Leave me a question or comment on memo.fm/15/
    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    • 15 min
    83. How to sell strategy to work less and charge more (with Austin Church)

    83. How to sell strategy to work less and charge more (with Austin Church)

    One way to charge more (and work less) as a freelancer is to shift from implementing the client's brief to selling strategy. When you help to set the direction for a project, you're also far less likely to find yourself navigating the awkward gaps in expectations that can arise from missing or outdated strategies.

    But how do you transition to selling strategy? What do the deliverables look like? How much should you charge?

    My guest today is Austin Church, a brand strategist, business coach, host of the brilliant Freelance Cake podcast and all-round entrepreneur. He shares his experience of shifting from selling implementation to strategy and his tips on how you can do the same.
    We cover:
    Where to start with selling strategyHow strategy engagements can be a great way to vet clientsManaging the paradigm shift from "order taker" to guide and advisorHow to work out what to charge for strategyHow to sell strategy services to clientsGet bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com
    Say hi to Austin:
    LinkedIn: Austin L. Church
    Website: https://freelancecake.com/freelance-fixes 
    Say hi to Louise:
    Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
    LinkedIn: Louise Shanahan
    Twitter: @LouiseShanahan_
    Website: thecopyprescription.com
    Ask a question for a future episode on memo.fm/15/
    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    • 15 min
    82. Choosing – and changing – your niche (with Tom Garfield)

    82. Choosing – and changing – your niche (with Tom Garfield)

    Do you have a niche or specialism as a freelancer?

    Choosing a niche can be a powerful way to use your expertise to stand out, attract clients and charge more – but what if you want to change your mind?

    People have big opinions on this topic, but the truth is you can run a perfectly successful business whether you decide to niche or not.

    And crucially, that decision isn't irreversible.

    In this episode, I'm joined by website consultant Tom Garfield to hear about his experience of choosing (and changing) his business niche.
    We talk about:


    Different ways to specialise and make yourself stand outTransitioning from one specialism to anotherIs it better to niche by service or industry?Pros and cons of nichingHow to figure out your "natural niche"Why "affinity positioning" might be an effective new approach to nichingGet bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com


    Mentioned in the episode:


    Episode 77 - Don't be afraid to change your business (with Heather Pownall) 
    Episode 56 - Dave Harland: how to stand out on LinkedIn


    Say hi to Tom


    Website: https://tomgarfield.co.uk/
    LinkedIn: Tom Garfield
    Twitter: @TomGarfield_


    Say hi to Louise:


    Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.


    LinkedIn: Louise Shanahan
    Twitter: @LouiseShanahan_
    Website: thecopyprescription.com


    Leave me a voice note on memo.fm/15/


    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    • 15 min

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