意志力不堅定,真的是肥胖的主因嗎?我們理智上支持身體自愛,在網路上大讚不同的體態美。但當變瘦不再需要努力,而是可以用醫療資源買到時,人類又會展現出什麼行為? 這集《人類行為觀察家》,我們不提供減重醫療建議,而是討論容貌焦慮、以及瘦瘦針帶來的翻天覆地的影響: 肥胖與意志力的迷思:台灣有50%的成人體重超標。如果將肥胖單純歸因於「個人意志薄弱」,顯然說不通。 容貌焦慮的內化: 為什麼斐濟女孩看過歐美電視後開始催吐?為什麼Instagram會惡化我們的自我認同? 瘦瘦針問世:諾和諾德是如何透過洗腦歌曲,以及馬斯克、歐普拉等名人的見證,一夕爆紅? 身體自愛的虛偽與誠實:如果科學給了捷徑,不需要太多的努力就能變瘦,人類好不容易建立起來的「身體自愛」還撐得住嗎? 資本市場重新洗牌:瘦瘦針如何逼麥當勞等速食產業改變策略,將促銷目標轉向負擔不起瘦瘦針的低收入族群? (0:30) 肥胖所帶來的問題 (6:50) 容貌焦慮 (12:15) 身體自愛與多芬的「真美」計畫 (16:05) 第一代瘦瘦針問世,以及諾和諾德高層(差點)暴雷 (27:25) Oh, Oh, Ozempic~針對胰妥讚的行銷策略 (30:45) 爆紅 (34:35) 副作用 (39:25) 對身體自愛運動與資本市場的重擊 如有問題或業務合作機會,歡迎洽詢業務e-mail:infrabehav@gmail.com 歡迎追蹤「人類行為觀察家」的Thread: https://www.threads.com/@infrabehav 以及Substack,不定期更新有趣的資料分析:https://substack.com/@infrabehav 資料來源: 專書: Donnellan, A. (2025)。瘦瘦針革命:體態焦慮餵養出的千億帝國(洪慧芳 譯)。感電出版。(原著出版於2025) 期刊論文: Becker, A. E. (2004). Television, disordered eating, and young women in Fiji: Negotiating body image and identity during rapid social change. Culture, Medicine, and Psychiatry, 28(4), 533–559. https://doi.org/10.1007/s11013-004-1067-5 Bongers, K. S., et al. (2022). Antibiotics cause metabolic changes in mice primarily through microbiome modulation rather than behavioral changes. PLOS One, 17(3), Article e0265023. https://doi.org/10.1371/journal.pone.0265023 Cho, I., Yamanishi, S., Cox, L., Methé, B. A., Zavadil, J., Li, K., Gao, Z., Mahana, D., Raju, K., Teitler, I., Li, H., Alekseyenko, A. V., & Blaser, M. J. (2012). Antibiotics in early life alter the murine colonic microbiome and adiposity. Nature, 488(7413), 621–626. https://doi.org/10.1038/nature11400 Gans, K. M., Salkeld, J., Risica, P. M., Lenz, E., Burton, D., Mello, J., & Bell, J. P. (2015). Occupation is related to weight and lifestyle factors among employees at worksites involved in a weight gain prevention study. Journal of Occupational and Environmental Medicine, 57(10), e114–e120. https://doi.org/10.1097/JOM.0000000000000543 Jebeile, H., et al. (2024). Symptoms of depression, eating disorders, and binge eating in adolescents with obesity. JAMA Pediatrics, 178(10), 996–1005. https://jamanetwork.com/journals/jamapediatrics/fullarticle/2822792 Rodgers, R. F., Nichols, T. E., Damiano, S. R., Wertheim, E. H., & Paxton, S. J. (2019). Low body esteem and dietary restraint among 7-year old children: The role of perfectionism, low self-esteem, and belief in the rewards of thinness and muscularity. Eating Behaviors, 32, 65–68. https://doi.org/10.1016/j.eatbeh.2018.12.004 Tiggemann, M., & Anderberg, I. (2019). Social media is not real: The effect of ‘Instagram vs reality’ images on women’s social comparison and body image. New Media & Society, 22(12), 1–17. https://doi.org/10.1177/1461444819888720 **- **新聞與專題報導 TVBS NEWS. (2026). 超加工食品恐致健康風險 ABC新聞記者親身實測 [Video]. YouTube. https://youtu.be/9cmRAv-fRAg?si=UiisXRBCkMbCWHQt 鄭郁蓁(2025年2月27日)。〈逾半國人都有肥胖或過重 三高年花健保1.7千億〉。《工商時報》。https://www.ctee.com.tw/news/20250227702208-431401 **- **機構報告與網頁資料 Morgan Stanley. (2023, September 5). Could obesity drugs take a bite out of the food industry? https://www.morganstanley.com/ideas/obesity-drugs-food-industry World Health Organization. (2025, June 25). Tobacco. https://www.who.int/news-room/fact-sheets/detail/tobacco **- **Ozempic的廣告:https://youtu.be/YlF5XrTO6rw?si=l5nMcbkQIEz29RH9 -- Hosting provided by SoundOn