10 episodes

The digital marketing landscape is changing faster than ever before, but, in today's competitive and connected marketplace, if you don’t adapt, you’re out. Join hosts, Tom Gallego, Author and CEO of award winning agency, L7 Creative, and Kate Houser, millennial social media guru, as they discuss (and debate) topics around how to survive as a modern marketer, with very special guests along the way. If you are on the hunt for trends in digital marketing, social media secrets and best practices to grow and connect brands with their audience, then this podcast is for you.

Adapt & Thrive: A Survival Guide for the Modern Marketer L7Creative

    • Business
    • 3.4 • 5 Ratings

The digital marketing landscape is changing faster than ever before, but, in today's competitive and connected marketplace, if you don’t adapt, you’re out. Join hosts, Tom Gallego, Author and CEO of award winning agency, L7 Creative, and Kate Houser, millennial social media guru, as they discuss (and debate) topics around how to survive as a modern marketer, with very special guests along the way. If you are on the hunt for trends in digital marketing, social media secrets and best practices to grow and connect brands with their audience, then this podcast is for you.

    Episode 10: How to Market to Generation Z

    Episode 10: How to Market to Generation Z

    If you are a business owner or marketer looking to sell to Gen Z, this podcast is for YOU. Tom and Kate debunk some common myths and reveal strategic tips on how to market to this thriving generation of current and future customers.

    • 33 min
    Episode 9: Seven of the Biggest Digital Marketing Trends for 2022: PART THREE

    Episode 9: Seven of the Biggest Digital Marketing Trends for 2022: PART THREE

    Welcome to the final part of our three-part series where Tom and Kate reveal seven of the biggest digital marketing trends for 2022. In part three, they list out some of the ways marketers can optimize their content for voice AI, discuss strategies for educational advertising, and finally, share the top THREE things consumers are looking for from brands heading into this year. 

    • 28 min
    Episode 8: Seven of the Biggest Digital Marketing Trends for 2022: PART TWO

    Episode 8: Seven of the Biggest Digital Marketing Trends for 2022: PART TWO

    Welcome to part two of our three-part series where Tom and Kate reveal seven of the biggest digital marketing trends for 2022. In part two, they debunk trends number three and four: Event Marketing and AI in Marketing. 


     


     

    • 22 min
    Episode 7: Seven of the Biggest Digital Marketing Trends for 2022: PART ONE

    Episode 7: Seven of the Biggest Digital Marketing Trends for 2022: PART ONE

    Join us for part one of a three-part series where Tom and Kate reveal seven of the biggest digital marketing trends for 2022. They kick off this series with a breakdown of the ”death of the cookie” and creative ways to collect customer data without relying on third-party tracking

    • 16 min
    Episode 6: Have you Protected your Brand Yet?

    Episode 6: Have you Protected your Brand Yet?

    Is your brand fully protected? If you're a marketer or business owner and have named your brand, registered your URL, or designed your logo, but can't answer this question, then this episode is for you. Tom and Kate sit down with special guest, Mariana Noli as she shares some "war stories" of diverse trademark cases from her 20+ year-long career as an experienced International Intellectual Property Attorney. With the interconnectedness of the world we live in today, protecting your brand is more challenging, but more important now than ever. 

    • 35 min
    Episode 5: Part TWO of The OG on IG, Everything you Want to Know About Instagram Marketing

    Episode 5: Part TWO of The OG on IG, Everything you Want to Know About Instagram Marketing

    PART TWO of THE OG ON IG. Tom and Kate continue to share key strategies, algorithm updates, insider tips, and more around INSTAGRAM MARKETING. If you haven't listened to part one yet, head over to Episode 4: The OG on IG, Everything you Want to Know About Instagram Marketing (then come back here for part two).

    • 20 min

Customer Reviews

3.4 out of 5
5 Ratings

5 Ratings

happy listener DG ,

So far, so great!

Thanks for a refreshing new podcast for marketers!

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