AdTech Unwrapped

Aditude
  • 5.0 (2)
  • MANAGEMENT

Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.

Episodes

  1. Context Matters: Measuring Ad Success in Gaming Platforms with Eddie Lee (Blitz)

    12/11/2025

    Context Matters: Measuring Ad Success in Gaming Platforms with Eddie Lee (Blitz)

    Eddie Lee, VP of Revenue Operations at Blitz, challenges traditional ad metrics like CTR and CPM. Learn why context matters more than averages, how to segment users effectively, and why ROI should trump vanity metrics for gaming publishers.

    40 min
  2. Supporting Local Journalism Through Better Monetization with Tobias Bennett (Local Media Consortium)

    11/20/2025

    Supporting Local Journalism Through Better Monetization with Tobias Bennett (Local Media Consortium)

    Tobias Bennett, VP of Revenue and Partnerships at Local Media Consortium, shares why publishers should stop chasing shiny new solutions and focus on building lasting partnerships. We discuss supply path optimization, connecting content creators closer to ad budgets, and why the LLM scraping problem needs immediate attention.

    32 min
  3. Testing, Optimization, and Staying Agile with Andrea Marrigan (LoveToKnow Media)

    11/05/2025

    Testing, Optimization, and Staying Agile with Andrea Marrigan (LoveToKnow Media)

    Andrea Marrigan, VP of Programmatic Operations at LovetoKnow Media, discusses navigating AI's impact on search traffic by focusing on loyal word game audiences and diversifying revenue streams. She shares practical SPO strategies, why impressions per page view is an underrated metric, and how aggressive reseller cleanup actually increases revenue. Plus: why lean ad ops teams should optimize for RPM over CPM and never stop A/B testing.

    34 min
  4. How Brainly Turned AI Disruption Into Revenue Growth with Langdon Miller (Brainly)

    10/22/2025

    How Brainly Turned AI Disruption Into Revenue Growth with Langdon Miller (Brainly)

    Langdon Miller, Director of Programmatic & Rev Ops at Brainly, shares how ChatGPT's release forced them to rebuild their monetization strategy completely overnight. He explains why traditional display ads don't work in AI products. Plus: why publishers should stop obsessing over eCPMs, the shift from RPM to revenue per session, and how to balance ad revenue with subscription growth when information becomes commoditized.

    30 min
  5. Monetizing 75+ Properties Through Collaboration with Michael Bellom (Better Collective)

    10/08/2025

    Monetizing 75+ Properties Through Collaboration with Michael Bellom (Better Collective)

    Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM and Revenue Per Page matter more than vanity metrics, and how the founder mindset becomes your greatest advantage when managing diverse publishing assets.

    33 min
  6. Building Value-Driven Ad Revenue with Ashley Jones (Redfin)

    09/24/2025

    Building Value-Driven Ad Revenue with Ashley Jones (Redfin)

    Redfin's Ashley Jones shares how they turned ads into user value instead of user burden. Discover their geo-targeting workarounds, why CPA deals fail publishers, and how engineering-ad ops collaboration unlocks rapid iteration in non-traditional publishing.

    36 min
  7. Community First, Ads Second with Yuriy Yarovoy (Medal)

    09/10/2025

    Community First, Ads Second with Yuriy Yarovoy (Medal)

    Medal's Yuriy Yarovoy reveals how they solved gaming's toughest challenge: monetizing without user revolt. Learn their 6-year trust-building strategy, why desktop apps need different ad models than web publishers, and hard truths about SEO's future.

    46 min
  8. Trailer

    09/02/2025

    Trailer

    AdTech Unwrapped

    24 sec

Trailer

Ratings & Reviews

5
out of 5
2 Ratings

About

Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.

Information

  • Creator
    Aditude
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © 2025 Aditude Inc.