Built on Behavior

Brooke Trometer

Built on Behavior is an unscripted podcast featuring real conversations with business leaders, founders, and high-level professionals about the journey behind who they are and how they got there. This isn’t a tactics-driven show or a platform for polished advice. It’s an in-depth look at the decisions, experiences, belief systems, and behaviors that shaped each guest’s path. The good, the bad, the missteps, the turning points, and the moments that changed how they think and lead. Advice and insights often emerge naturally, but the focus stays on the human side of building a career, a company, and a life under pressure. The mic is open. The conversations are honest. No scripts, no performance, no worrying about whether it’s universally liked. If you’re interested in how people actually navigate growth, change, doubt, and leadership in the real world, Built on Behavior offers a deeper look at what everything is really built on.

Episodes

  1. The Moment You Realize “Normal” Doesn’t Mean Healthy

    MAR 28

    The Moment You Realize “Normal” Doesn’t Mean Healthy

    There’s a moment that doesn’t announce itself. It’s quiet and so very easy to overlook. It’s the moment you’re told everything is normal. The tests are fine, the labs are clean and there’s nothing to be concerned about. Yet, something in you doesn’t settle. You leave with “answers”, but not relief; “reassurance”, but not resolution. For a while, you try to accept it. You even tell yourself maybe this is just how it is. Maybe this is what getting older feels like. Maybe this is what everyone else is managing and I just need to figure out how to adjust. But the body doesn’t stop communicating just because it’s been dismissed. It shows up in the middle of the night when sleep is illusive and won’t come back. It’s in that steady hum of anxiety that doesn’t make sense and the fatigue that doesn’t lift. It’s the quiet but persistent sense that something is off. Not dramatic. Just… off. That space, between what you’re told and what you feel, is where this conversation with Leks Vucko lives. Leks doesn’t come at this from the outside. She was raised around medicine. Her father was a doctor and her mother was a pharmacist. So this isn’t about rejecting the system. It’s about recognizing where it’s incomplete, because people aren’t just symptoms. They’re patterns, histories, environments, and behaviors that don’t show up on a lab report but shape how the body functions over time. And when those things are left out, the answers can be technically correct while still missing the point. One of the simplest ideas in this conversation is also one of the most important: Normal doesn’t mean healthy. It means common. And we have normalized a lot! Chronic stress that never turns off.Sleep that doesn’t restore.Anxiety that blends into the background.A constant state of pushing through instead of actually feeling well. None of it feels extreme… and that’s why it stays. What becomes harder to ignore is how much of this is behavioral. Not intentional, but conditioned. The instinct to push through.To deprioritize discomfort.To treat resilience as endurance instead of awareness. Over time, that creates distance between a person and their own signals. It’s not because they don’t care, but because they’ve been taught not to listen until the body gets loud enough that it can’t be ignored anymore. Leks frames much of this through the nervous system. The body adapts to what it experiences repeatedly. It learns what to expect, and for many people, what it learns is that rest is unfamiliar, stillness is uncomfortable, and attention is always directed outward. So the system stays active not because something is broken, but because something has been reinforced. When we talked about empowerment, it didn’t come up the way most people expect. It wasn’t about confidence. It was about attention. It was the ability to notice when something feels off, to question what’s been accepted, and to respond before things escalate. It sounds simple, but for most people, it’s unfamiliar. We’re taught to look for answers outside of ourselves, to trust what can be measured over what can be felt. Shifting that, even slightly, can feel disorienting, but it’s often where change begins. It’s not all at once, but in small moments. A different question.A signal taken seriously.A pattern noticed instead of repeated. There isn’t a clean conclusion to land on here. There’s no promise that everything has an easy answer. But there is a shift in perspective. Feeling off isn’t something to ignore.That “normal” isn’t always the goal.And that there may be more information in what you feel than you’ve been taught to trust. Because for so many people, the change doesn’t start with a diagnosis. It starts with a realization. That realization is that nothing is fundamentally wrong with them. They may have just been taught to stop listening. If something in this conversation feels familiar, you don’t have to keep trying to figure it out on your own. Leks shares her work, resources, and ways to go deeper across her platforms, along with opportunities to work with her directly if you’re ready to start understanding what your body has been trying to tell you. You can find her here: Facebook: Leks Vucko Website: https://leks.pro/

    1h 40m
  2. Why Does Success Start to Feel Heavy

    MAR 13

    Why Does Success Start to Feel Heavy

    When Winning Stops Feeling Like Winning At some point in many high performers’ journeys, something shifts.You’ve worked hard. You’ve built success. You’ve reached rooms that once felt out of reach. But instead of feeling more confident, things begin to feel heavier.The stakes rise. Expectations grow. The room gets bigger. And suddenly it can feel like you’re performing instead of leading.That’s where our conversation with Angus Nelson began. Angus is an executive coach, keynote speaker, and the author of The Neuro-Resilient Leader. During our conversation he shared something that immediately reframed the way many of us think about growth.High performers don’t plateau because they lack strategy.They plateau because their nervous system hasn’t caught up with their ambition. The Internal Ceiling Most Leaders Never See Angus explained that many leaders believe they have a strategy problem. They think they need better tactics, more productivity tools, or a stronger business plan. But the real issue is often something deeper. Capacity. He described three quiet beliefs that many high achievers carry, even when they appear successful on the outside: I don’t deserve this.I’m not worthy of this.I don’t have what it takes to keep this. These thoughts rarely appear as obvious statements. Instead they show up as pressure, hesitation, overworking, or the feeling that you constantly have to prove yourself. Even leaders at the highest levels deal with this. The Brain Is Still Wired for Survival One of the most eye-opening parts of our conversation was how Angus explained the nervous system. Our brains evolved to keep us alive.Thousands of years ago the threats were physical. Predators. Enemies. Dangerous environments. Our bodies responded with fight, flight, or freeze. Today those threats look very different. A promotion.A public speaking opportunity.Leading a larger team.Taking on more visibility. But the body often reacts the same way. Your nervous system interprets unfamiliar responsibility as danger. It activates protection mechanisms that try to pull you back to what feels safe. That’s why growth can feel uncomfortable even when it’s something you want. As Angus put it: You can’t scale what’s not regulated. Your Inner Critic Might Actually Be Protecting You Most of us think of the voice in our head as the “inner critic.” Angus gave it a different name. He calls it the guardian. This voice is constantly scanning for threats. When you step into something bigger, it quickly starts listing reasons why you shouldn’t be there. Why you’re not ready.Why you’ll fail.Why someone else is better suited. But that voice isn’t trying to sabotage you. It’s trying to protect you. The goal isn’t to eliminate that voice. The goal is to recognize it and choose differently. Instead of fighting it, Angus reframes the response. Thank you for trying to keep me safe. But I’m ready for the next level. That shift alone can change how people approach fear and growth. The Framework That Changes Everything Angus shared the leadership framework he teaches called the C³ Protocol. It focuses on three pillars that help leaders grow beyond their internal ceiling. ClarityFirst comes clarity. Clarity means knowing the direction you want your life or leadership to move. Angus made an important distinction here.A destination can trap you. A direction expands you. When we attach ourselves to a specific destination, we risk disappointment if we miss it. But when we pursue a direction, growth becomes continuous. Clarity lives in the mind. It’s cognitive. CapacityThe second pillar is capacity. Capacity is your ability to carry the responsibility and pressure that come with growth. This is where many high performers get stuck. They may have the opportunity, but internally they don’t feel ready to hold it. Building capacity requires emotional awareness and nervous system regulation. This work happens in the body. ComposureThe final pillar is composure. Composure is the ability to remain steady under pressure. A regulated leader doesn’t react impulsively. They create safety for the people around them, even in stressful moments. When leaders maintain composure, teams trust them. People feel safe. Decisions become clearer. Composure is behavioral. It’s what others experience from your leadership. Raising Your Standards Changes Your Life Another powerful idea Angus shared is about standards. Most people tolerate conditions in their lives that quietly limit them. They tolerate habits that drain them.They tolerate beliefs that shrink them.They tolerate environments that hold them back. Your life often reflects what you are willing to tolerate. When you raise your standards, everything begins to shift. Not because you suddenly chase more achievement, but because you expect more alignment from yourself. Success Is Not a Finish Line One of the biggest takeaways from this conversation was the idea that success isn’t a destination. It’s a direction. Every level of growth introduces new challenges and responsibilities. Instead of asking when things will finally feel easy, Angus suggests focusing on becoming stronger. The weight may grow. But so does your ability to carry it. The Real Work of Transformation Toward the end of our conversation, Angus said something that stuck with me. Transformation isn’t about becoming someone new. It’s about removing what has been interfering with who you already are. Underneath the performance and pressure is a version of you that already holds the power you’re looking for. Growth is simply the process of uncovering it. Connect with Angus Nelson If you want to explore more of Angus’s work, he is offering his book as a free download. Free Bookfreebook.vip LinkedInAngus Nelson Final Reflection What struck me most about this conversation is how many leaders assume their limitations come from outside factors. But the real ceiling is often internal. Clarity about where you’re going.Capacity to carry the responsibility.Composure when the pressure rises. When those three align, growth stops feeling like struggle and starts feeling like expansion. And sometimes the next level isn’t about doing more. It’s about finally allowing yourself to become who you already are.

    1h 26m
  3. AI, Ethics, & the Line Between Star Trek and Skynet | Christopher Trocola

    MAR 7

    AI, Ethics, & the Line Between Star Trek and Skynet | Christopher Trocola

    AI, Ethics, & the Line Between Star Trek and Skynet | Christopher Trocola There is a difference between someone who talks about artificial intelligence and someone who has lived inside the tension of it. You can feel it quickly. It shows up in how they answer questions, and in what they don’t say. It shows up in whether they reach for hype or pause before they speak. When Christopher Trocola sits down to talk about AI, he doesn’t sound like a futurist chasing headlines. He sounds like someone who has already seen systems break and the devastation it causes. Christopher is the CEO and founder of ACT, an executive risk management firm focused exclusively on AI safety and compliance. He has helped influence legislation, worked alongside federal agencies, and protected over half a billion dollars in regulated contracts. But what makes the conversation compelling is not his résumé. It’s the behavioral lens he brings to technology. For him, AI is not a “tool” conversation. It is a “character” conversation. And that’s a distinction that matters more than most people realize. Resilience Before Regulation Long before he was advising executives on AI governance, Christopher was a sick teenager in Tucson, Arizona. He missed most of high school due to a severe illness that resulted in half of his right lung being removed. And what did he tell his doctor the day after surgery? He had regional choir auditions and was insisting on attending! This wasn’t because it was wise, and definitely not because it was medically advisable. It was because that’s just who Christopher was. The story is not a sentimental anecdote. It’s a pattern. Throughout his life, Christopher has shown a consistent instinct: when pressure increases, he moves toward it. After high school he enlisted in the Marine Corps. Later, he went into door-to-door sales, building his skill in persuasion and pattern recognition. He scaled a solar company to 27 territories, and it was inside that industry, watching regulatory blind spots widen, that he began to see something others were missing. He noticed how loosely structured systems create incentives for abuse. He watched financial models that mirrored pre-2008 fragility beginning to emerge. He saw gray areas that, if exploited, could cascade. Pattern recognition is not mystical. It’s disciplined attention over time, and it’s this ability to see structural vulnerabilities that eventually led him into AI compliance. He recognized something early… AI is not dangerous because it’s intelligent. It’s dangerous because humans are inconsistent. The Conversation Most People Avoid The public conversation about AI often centers on productivity. Faster writing. Faster coding. Faster marketing. Christopher’s focus, on the other hand, is different. He is concerned with shadow AI, bias, hallucinations that become legal liability, systems that autonomously delete production databases, market cap collapses following AI failures, and the legal precedent that may make hallucinations a company’s responsibility, just to name a few. During our discussion, he described an HR prompt that seemed reasonable on the surface: avoid candidates likely to take extended leave within the first year. The AI filtered out 100 percent of women between ages 18 and 30. This wasn’t malicious. It was just logical. Can you figure out why? Another system attempting to identify internal theft risk produced racially skewed outputs. AI does not possess malice. It possesses pattern acceleration. It amplifies what it’s given. If the data contains bias, the output scales bias. If governance is loose, then risk multiplies. Shadow AI, one of his primary concerns, refers to unapproved AI tools operating inside organizations. Employees use them to save time. Vendors embed them without disclosure. Data is shared casually. No one intends harm, yet sensitive financial data, personally identifiable information, and proprietary strategy can leak quietly. The cost is rarely small. The danger is rarely dramatic, but it is cumulative. Star Trek or Terminator When Christopher evaluates experts in the field, he asks a simple question: Where are we headed? Star Trek or Terminator? Star Trek represents augmentation. Humans being enhanced, not replaced. Technology disciplined by ethical frameworks. Terminator represents autonomy without restraint, and systems executing logic without context. His answer is neither fatalistic nor naïve. We are not doomed, he believes. But we are not safe either. The deciding factor will not be code. It will be behavior. There is a widespread myth that AI governance does not yet exist, and the field is a regulatory Wild West. In reality, many existing laws already apply, such as consumer protection statutes, data privacy frameworks, employment law, and fraud regulation. The issue is not absence of law. It’s the absence of disciplined application. Most “AI governance” conversations, he argues, are opinion. What’s required is integration of existing compliance structures into emerging systems. We don’t need futuristic ethics. What we actually need is operational maturity. The Workforce Question When the conversation turns to employment, the tone shifts. If AI handles repetitive cognitive tasks, what becomes valuable? Christopher’s answer is immediate: emotional intelligence. Not IQ. EQ. Judgment, discernment, human nuance, the ability to read a room, navigate ambiguity, and assume responsibility become exponentially more valuable.  Automation won’t eliminate humanity. It will, though, eliminate passivity. Those who treat AI as a crutch may struggle, while those who learn to manage, govern, and collaborate with systems will remain essential.  There will be disruptions like blue-collar robotics, autonomous transport, and consolidated departments. He doesn’t sugarcoat that, but he returns to the same principle: education first, accountability second. If individuals and companies learn how these systems function, where they break, and how they scale risk, adaptation becomes possible. Without that understanding, fear fills the gap. The Summit and the Standard On April 8, during Arizona Tech Week, Christopher is hosting the AI Safety Summit. It was originally designed as a paid executive event, but it is now free to attend in person! The focus is not hype. It’s structure. What will you experience there? Legal experts, insurers, security officers, policy professionals,  LIVE ethical AI demonstrations, and breakout sessions on governance and risk! Not theoretical musings, but applied frameworks. Alongside the summit, his organization offers certification and advisory pathways for companies seeking to align AI use with compliance standards. For those interested in the AI Certification program, the link will be at the bottom.  But beyond the event logistics, the deeper invitation is intellectual. The AI conversation is not about fear, but about stewardship. The Behavioral Line At the end of our conversation, I asked him what messa...

    1h 24m
  4. Sent Back for a Reason: Choosing Legacy After Survival

    FEB 27

    Sent Back for a Reason: Choosing Legacy After Survival

    There are certain conversations that stay with you long after the recording ends, and my conversation with Taylor Harrell was one of them. When we sat down to record this episode of Built on Behavior, I knew pieces of her story. I knew she had built BeLively Company at a young age. I knew she was hosting the Legacy Conference. I knew she had been through significant health challenges. What I did not fully grasp until she said it out loud was this… She was dead for seven minutes. In 2024, Taylor was involved in a catastrophic hit and run accident. Her vehicle was struck at 100 miles per hour. She was declared dead on record. When she regained consciousness, she remembers the EMT telling her not to move because she was bleeding. She drifted in and out. The kind of trauma that forces your body to remember what your mind is still trying to process. And what struck me most was not just that she survived. It was what she felt about surviving. She talked about being angry. Angry to be sent back. Angry to leave what she described as a place of purity, light, and peace. She believed deeply, though, if she had been returned to this life, it had to be for something bigger. That question shaped everything that followed. If I am still here, what am I meant to build? The Business Was Never About the Business Before the accident, BeLively was already in motion. Taylor is twenty one years older than her youngest sister, Mattie. When Mattie was born, Taylor was in one of the hardest seasons of her life. She had been on her own since she was sixteen. Independence was not a personality trait. It was survival, but Mattie changed something in her. BeLively began as an ecosystem, not just a networking group, not just a brand. It was an ecosystem of strong, independent women who could rely on each other. A safety net that would exist even if Taylor did not. “I just wanted to create something Maddie could fall back on.” As she said that, I could hear it clearly. This was NEVER about ego. It was about protection. It was about legacy long before she ever used that word publicly. She started BeLively in 2019 with $500. No investors. No family funding. No trust account. $500 and a decision. And yet there is often an assumption when someone builds something successful at a young age that they must have been handed something. Taylor addressed that head on. She built it from scratch. She learned what she needed to learn. She asked questions she had never been taught to ask. And she noticed something frustrating along the way. No one teaches women how to build wealth. The Gap No One Talks About One of the themes that kept surfacing in our conversation was old programming. The belief that you must save every penny out of fear.The belief that you cannot build a business without massive capital.The belief that financial literacy is too complicated for the average person.The belief that women should rely on someone else for security. Taylor questioned all of it. Why are business credit and personal credit not clearly explained?Why are 529 plans rarely discussed beyond the surface?Why is wealth building language so inaccessible? She went through the Goldman Sachs 10,000 Women program. She studied. She built frameworks. She became the youngest on record to be published in Academia for her financial literacy work. But what I appreciated most was not her credentials. It was her insistence on clarity. She told me she asks clients if the language she is using is digestible. She tells people to explain things to her in kindergarten terms if necessary. She refuses to hide behind jargon just to sound intelligent. And that matters, because I have seen too many people give up on learning simply because they felt talked down to. When Strength Meets Stillness Six months after the accident, Taylor underwent emergency surgeries. Recovery was not optional. It required limitations. No heavy lifting. Limited screen time. No pushing through. For someone who had been hyper independent since her teenage years, that loss of autonomy hit harder than expected. “I was mad that I had to rely on people.” That sentence spoke to my core. There is something uniquely destabilizing about being the strong one and suddenly needing support. Especially when you are responsible for others. Especially when you are building something that depends on your energy. She retrained her dog, Bella, into a psychiatric service animal. She navigated traumatic brain injury symptoms. She confronted the reality that just because someone looks fine does not mean they are fine. And in the quiet space of healing, something sharpened. If she had been sent back, she was not going to play small. The Legacy Conference and a Bigger Assignment Out of that season came the Legacy Conference. Scheduled for June 5 through June 7 in Austin, Texas, the conference is not built around hype. It is built around structure. Attorneys discussing wills and trusts. Conversations about wealth preservation. Business strategy. Financial literacy that removes gatekeeping. When Taylor talks about it, I don’t hear pressure. I hear responsibility. She knows people are trusting her with their time, their money, and their belief. She takes that seriously. But she also understands something crucial. She is not responsible for someone else’s success. She can provide the tools. She can create the room. She can build the ecosystem, but each person has to choose to act. As someone who works closely with entrepreneurs, that distinction resonated deeply with me. We can guide. We can teach. We can support. But we cannot drink the water for someone else. Redefining Success I asked Taylor what belief she no longer holds. Her answer surprised me. She no longer believes success is tied to income. For her, success is knowing Mattie is protected. Success is helping one woman leave a relationship she stayed in because of financial dependence. Success is giving someone the confidence to ask for the promotion. Money can be gone tomorrow. Legacy remains. That perspective reframes everything. I have met high earners who are deeply unhappy. I have met people who have sold companies for life changing amounts of money and still feel empty. Taylor’s definition is different. It is relational. It is impact driven. It is long term. The Final Question At the end of our conversation, I asked her something I ask many guests. If everything you have ever taught disappears, and you get one final message that people will remember forever, what would it be? She did not hesitate. Be well.Be you.Be lively. It sounds simple. But it is not. Be well requires boundaries.Be you requires courage.Be lively requires intention. Taylor Harrell was sent back. And instead of shrinking, she chose to build. Not just a business, but a LEGACY! Connect with Taylor Harrell

    1h 3m
  5. Spiritual Warfare, Discipline, and Healing: A Conversation with Spiro Demetriadi

    FEB 11

    Spiritual Warfare, Discipline, and Healing: A Conversation with Spiro Demetriadi

    What if the real battle most people face is invisible? In this episode of Built on Behavior, Brooke Trometer sits down with Spiro Demetriadi, founder of Spiritual Combatives and author of How to Kill PTSD Before It Kills You. Drawing from decades of military training, martial arts, and faith-based study, Spiro explains why spiritual warfare is real, why mindset is survival, and how faith becomes a tactical advantage when life feels overwhelming. From the Battlefield to the Inner Battle Spiro Demetriadi has spent his life immersed in discipline, combat training, and survival. Military service, infantry training, airborne school, and decades working alongside elite law enforcement and military units shaped his professional path. But the most important battles of his life were not physical. They were internal. After years of helping others master tactics and physical defense, Spiro found himself facing personal loss and emotional hardship. That season forced a realization. Physical training alone was not enough. The spiritual dimension had been ignored. That realization became the foundation of Spiritual Combatives. What Spiritual Warfare Really Means According to Spiro, spiritual warfare is conflict waged in the invisible spiritual world that manifests in the visible physical one. The battlefield is the mind. Negative thoughts, fear, hopelessness, self-doubt, and despair are not random. They are attempts to gain ground. While no one can stop thoughts from appearing, everyone has the power to choose which thoughts they allow to stay. You cannot stop birds from flying over your head.But you can stop them from building a nest in your hair. Detection matters. Response matters even more. Why Strength Alone Is Not Enough Spiro emphasizes that physical strength without spiritual strength eventually collapses under pressure. He points to elite athletes, military operators, and high performers who break down not because their bodies fail, but because their inner foundation does. This belief is central to his book How to Kill PTSD Before It Kills You, written primarily for law enforcement, military, and first responders. The book reframes trauma through a spiritual lens, not as denial, but as preparation. His message is clear. God has your six.You are not alone, even when it feels that way. From Trauma to Training After a divorce and a season of deep sadness, Spiro immersed himself in scripture and spiritual study. What began as personal survival became a structured system. Over four years, he created the Spiritual Combatives Masterclass, a comprehensive program with more than 160 lessons and over 20 hours of training. The focus is not motivation, but transformation. Just as physical strength requires repetition, spiritual strength is built through daily discipline. Reading scripture. Challenging destructive thoughts. Reframing setbacks. Choosing gratitude even in pain. It is not about avoiding hardship.It is about refusing to be destroyed by it. Why This Message Matters Now Law enforcement, military members, and first responders see humanity at its worst. Over time, that weight erodes faith, hope, and connection. Spiro addresses the stigma head-on. Vulnerability is often seen as weakness, but he believes it is the opposite. Strength includes asking for help. Heroes need support too. Closing Reflection This conversation is about awareness, not argument. About understanding that unseen battles shape visible outcomes. About recognizing that faith, discipline, and mindset are not abstract ideas, they are survival tools. Spiro leaves listeners with a powerful truth. You are already standing on the hilltop.Victory is not something you chase.It is something you defend. Connect with Spiro Demetriadi All resources, courses, and service offerings:https://spiritualcombatives.com/fifthdimensionshowNew Book – U-Turn Your Life In 3 Days: Get Your Life Headed Back in the Right Directionhttps://www.amazon.com/dp/B0GBZH32HCU-Turn Your Life In 3 Days is a no-nonsense field guide for anyone who feels off-course, burned out, drifting, or spiritually worn down. This is not motivation. It’s a course correction.Drawing from decades of real-world combatives and tactical training and the battle-tested principles of the Spiritual Combatives Masterclass, Spiro delivers a clear, step-by-step plan to stop the downward spiral, expose deception, regain clarity, and realign your life with God’s direction.In a focused three-day framework, readers learn how to assess where they are, reverse course, and set a new heading rooted in truth, discipline, faith, and spiritual strength.Waiting won’t fix it. Make the U-Turn.Email: contact@spiritualcombatives.comLinkedIn: Search “Spiro Demetriadi”

    1h 36m
  6. Success Isn't a Destination. It's Who You Get to be Along the Way.

    FEB 11

    Success Isn't a Destination. It's Who You Get to be Along the Way.

    Success Isn’t a Destination. It’s Who You Get to Be Along the Way. Some conversations don’t feel like interviews. They feel like space opening up. That’s what this one felt like. When I sat down with Thomas Edwards Jr., I knew we would talk about identity, success, and leadership. What I didn’t expect was how naturally the conversation kept circling back to a quiet tension so many people are carrying without realizing it: the experience of living as two different people. When Success Looks Right but Feels Off Thomas is widely known for his earlier work as The Professional Wingman. From the outside, his life looked like success by every visible measure. Media appearances, including The Steve Harvey Show, national recognition, a fast-growing business, and a public reputation built on confidence and charisma. But what stood out most as he shared his story wasn’t the rise. It was what came after. There was a moment when he realized he had checked all the boxes and still felt unsettled. Not in a dramatic, crisis-driven way. Just a quiet awareness that something didn’t line up. That question many people never stop long enough to ask: Why am I doing all of this? The Cost of Living as Two People As we talked, it became clear that the issue wasn’t effort or ambition. It was fragmentation. We are taught, often without realizing it, to divide ourselves into roles. There is the business version of us and the personal version. The leader, the parent, the partner. We assume this separation is normal, even necessary. But living that way doesn’t create balance. It creates pressure. It requires constant switching, constant monitoring, constant performance. What Thomas described wasn’t a need to reinvent himself for optics or branding. It was a return to wholeness. Not becoming someone new, but learning how to be the same person everywhere. Why Imposter Syndrome Isn’t Really About Confidence That idea reshaped how we talked about confidence and imposter syndrome. Thomas offered a perspective that reframed the issue entirely. Imposter syndrome isn’t really about confidence. It’s about identity. When you’re unclear about who you are, of course you question whether you belong. Confidence doesn’t arrive before action. It shows up afterward, built through practice, feedback, and repetition. This is why “fake it till you make it” so often makes things worse. Pretending reinforces the split instead of resolving it. Learning Requires Permission to Make Mistakes We also talked about why so many capable people stop taking risks. Fear, when you look closely, isn’t always about failure. It’s often about finality. When every decision feels like it has to be perfect, movement stops. Thomas shared how video games helped him reconnect with growth in a healthier way. Games like Super Mario Bros. are designed around learning. Mistakes are expected. You’re given room to try again. When you gain an extra life, you stop playing defensively. You explore. You take chances. You improve. Somewhere along the way, many adults forget how to give themselves that margin. Rebuilding Trust Happens Through Consistency One of the most grounded parts of the conversation was Thomas’s honesty about his marriage. Addiction and escapism brought him close to losing everything that mattered most. Rebuilding trust didn’t happen through explanations or promises. It happened through consistency. Doing what he said he would do. Showing up again and again. Letting integrity rebuild slowly over time. We also talked about communication, and how many couples live carefully, afraid to say the wrong thing because everything feels fragile. What changed for them was a shared commitment to remember they were on the same team. Not trying to win. Trying to move forward together. Rethinking What Success Actually Is As the conversation came to a close, we returned to the idea of success itself. What Thomas believes now is something his younger self wouldn’t have accepted. Success isn’t a destination. It isn’t a moment you arrive at and stay. It’s an experience shaped by who you are becoming along the way. Goals still matter. Direction still matters. But when outcomes are pursued without attention to wholeness, the cost eventually shows up. The Thought That Lingered At the end of the episode, I asked Thomas one final question. If everything else were forgotten, what message would he leave behind? His answer was simple: You are someone else’s inspiration. Whether you see it or not. 🔗 Connect with Thomas Edwards Jr. Website: https://thomasedwardsjr.comInstagram: https://instagram.com/thethomasedwardsjr DM “BETTER” to learn more about Better Together, the marriage experience he leads with his wifeJoin the waitlist for The Inner Drive experience (August 2026)

    1h 18m
  7. Success Has Seasons: Knowing When It’s Time to Let Go

    FEB 11

    Success Has Seasons: Knowing When It’s Time to Let Go

    Success Has Seasons: Knowing When It’s Time to Let Go Some conversations stay with you long after the recording ends. This was one of those conversations. In this episode of Built on Behavior, I sat down with Monique Alvarez to talk about identity, reinvention, intuition, and what it actually costs us to keep living and working in ways that no longer fit. What struck me immediately about Monique wasn’t her résumé, though it’s impressive. It was her ability to hold space for realness. There was no posturing. No performance. Just honesty about what changes as we grow, and how uncomfortable it can be to outgrow the versions of ourselves that others are attached to. Growing Up Known, and Learning to Please Both Monique and I come from small towns, the kind where people don’t just know you, they know your parents, your grandparents, and the story they’ve already decided about who you are. That kind of environment teaches you how to talk to people. You learn to find common ground quickly. You learn how to be agreeable, polite, and accommodating. But it also teaches you something else, often without you realizing it: how to please people, how to stay inside expectations, and how difficult it is to evolve when everyone remembers you as you were at sixteen. We talked about how small towns freeze identity. Whoever you were at a certain age can become who you’re expected to be forever. There isn’t always room for growth, change, or reinvention, especially when family legacy or reputation is involved. Leaving to Figure Out Who You Are For Monique, travel became the way out and the way through. Living overseas, including extended time in Albania, forced her to confront who she was without the familiar structures of American life. She shared how exhausting it was at first, trying to recreate what she knew instead of fully inhabiting where she was. The shift came when she stopped resisting and started immersing. That choice changed everything. Language, relationships, food, pace of life, all of it opened up once she let go of trying to stay the same. What resonated deeply for me was her description of reverse culture shock. Coming back to the United States after years away didn’t feel like returning home. It felt overwhelming. Loud. Fast. Disconnected. It highlighted something we don’t often question from the inside: we are incredibly successful as a culture, but we are not necessarily happier. When Success Stops Fitting One of the most important threads in this conversation was seasonality. Monique talked about stepping away from work that made good money but no longer aligned with who she is now. High-touch consulting. Deeply involved client work. Offers that once made sense, and simply don’t anymore. This wasn’t burnout. It wasn’t failure. It was honesty. She described the signs clearly. Dreading certain calendar appointments. Needing time to recover after calls. Catching herself imagining life without that work at all. I’ve felt those same signals in my own life, and I know many people listening have too. Just because something works does not mean it’s meant to continue. Intuition Is Not the Opposite of Strategy We spent a lot of time talking about intuition, and I’m glad we did. There’s a narrative in business that good decisions come only from data, logic, and analysis. Monique pushed back on that hard. Not by dismissing numbers, but by reframing intuition as another form of intelligence, one that sharpens as you remove noise, misalignment, and unhealthy relationships. She shared a story about a baseball coach trusting his gut over statistics, even at the highest level of professional sports like the Los Angeles Dodgers. The point wasn’t baseball. The point was this: intuition doesn’t disappear as stakes get higher. If anything, it becomes more important. Jealousy, Boundaries, and Inner Circles We also went into territory that many people avoid talking about publicly: jealousy, envy, and how success changes relationships. Monique was direct. Once you cross a certain line of visibility or influence, people who once cheered for you may begin to resent you. That shift is not something you can manage your way out of by being nicer, quieter, or more accommodating. Her advice was clear and firm. Your inner circle matters. Deeply. And jealousy does not resolve itself if ignored. Allowing it to linger can quietly erode your confidence, clarity, and self-trust. I shared my own experiences with cutting ties, including family, when relationships became a threat to peace rather than a source of support. It’s never easy. But the stillness and clarity that follow are unmistakable. Choosing Human Connection on Purpose As we looked toward the future, the conversation turned to technology, AI, and the growing sense of isolation so many people feel. Monique shared her vision for Network Like the Rich, which is less about transactions and more about leaving people better than you found them. Not rejecting tools, but refusing to replace humanity with them. I see the same hunger she does, especially in younger generations who grew up online and are now craving something real. Conversation. Presence. Community. The kind of connection that doesn’t need to be optimized or automated. One Message That Remains At the end of the episode, I asked Monique a question I like to reserve for conversations that go deep. If everything else were forgotten, what message would you want people to remember? Her answer was simple. Be who you are. That answer encapsulates this entire conversation. Behavior changes when identity is honored. Alignment creates energy. And the most sustainable form of success is the one that no longer requires you to betray yourself. Guest: Monique Alvarez Host: Brooke Trometer Learn more about Monique and her work at:https://networkliketherich.com

    1h 16m
  8. Why Time Management Doesn’t Work for Women (And What Actually Does)

    FEB 11

    Why Time Management Doesn’t Work for Women (And What Actually Does)

    Why do so many productivity systems fail women? In this episode, I sit down with Nancy Garfinkel, productivity coach and former healthcare executive, to talk about what actually works when you’re juggling business, life, responsibility, and everything in between. This isn’t about doing more. It’s about doing what matters. From 36 Years in Healthcare to a Line in the Sand Nancy spent more than three decades in healthcare operations, leading teams and large-scale projects. She built a career many would call successful. But over time, the environment shifted. After being recruited into what she thought was an ideal role during COVID, she found herself in a culture that no longer aligned with her values. During a difficult exchange with leadership, she reached a breaking point. “I’m 61 years old. I just don’t need this anymore.” And she walked out. No perfect exit strategy. No five-year runway. Just clarity. Busy Isn’t the Same as Productive One of the most powerful distinctions Nancy makes is this: “A lot of people confuse a to-do list with goals.” We talk about how women often fill their calendars with urgent tasks that feel productive but don’t actually move long-term priorities forward. Laundry. Emails. Errands. Admin. Those are tasks. Goals deserve something different. They deserve protected time. Nancy explains how traditional time blocking often fails because it fills every hour instead of creating intentional space. When everything is scheduled, nothing feels meaningful. A Different Way to Plan Nancy’s approach starts with long-term vision, narrows into a three-year focus, and then breaks down into 12-week plans. She encourages starting with just two goals, one personal and one business, and building clear tactics around them. Her 13-week program includes a final week dedicated to reflection, celebration, and planning the next quarter. Not more pressure. Just clarity and momentum. Accountability Without Shame We also talk about how accountability is often misunderstood. In corporate settings, accountability can feel like blame. Nancy reframes it as ownership paired with reflection. If something didn’t get done, the question isn’t “What’s wrong with me?” It’s “What got in the way?” That shift alone changes everything. Decision Fatigue Is Real Nancy also shares the concept behind “Decision Debbie,” a tool she created to help women reduce decision fatigue. There’s a smaller version to help structure your day when your energy is low, and a larger AI-powered version inside her program that supports bigger strategic decisions. It’s not about outsourcing your thinking. It’s about reducing friction. Ignite 2026 Nancy is also launching Ignite 2026, a series of online summits designed to give women a stage. The first event, Ignite 2026: Reset and Thrive, takes place December 4–5 and focuses on health, wealth, and personal growth. Her goal is simple. Create accessible visibility for women and amplify voices that deserve to be heard. Final Reflection Success is not a straight line. Nancy’s story is a reminder that reinvention doesn’t have an expiration date. You don’t bounce back. You bounce forward. If you’ve been feeling stuck, overwhelmed, or quietly outgrowing something in your life or business, this conversation will resonate. Connect with Nancy Garfinkel Instagram: Coach Nancy GarfinkelFacebook: Nancy Garfinkel, the No BS CoachPrivate Facebook Group: The Productivity PlaceWebsite: https://nancygarfinkel.com/ Connect with Brooke Trometer Facebook: Brooke TrometerPrivate Facebook Group: Podcasting for Business: Authority, Trust, & ConversionWebsite: Cypress Media Productions

    1h 11m

About

Built on Behavior is an unscripted podcast featuring real conversations with business leaders, founders, and high-level professionals about the journey behind who they are and how they got there. This isn’t a tactics-driven show or a platform for polished advice. It’s an in-depth look at the decisions, experiences, belief systems, and behaviors that shaped each guest’s path. The good, the bad, the missteps, the turning points, and the moments that changed how they think and lead. Advice and insights often emerge naturally, but the focus stays on the human side of building a career, a company, and a life under pressure. The mic is open. The conversations are honest. No scripts, no performance, no worrying about whether it’s universally liked. If you’re interested in how people actually navigate growth, change, doubt, and leadership in the real world, Built on Behavior offers a deeper look at what everything is really built on.