Coryell Roofing: Setting The Standard

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Coryell Roofing: Setting The Standard

Episodes

  1. 08/13/2025

    Built to Last: Roofing Relationships that Raise the Standard

    In this episode of Setting the Standard, host Chris Coryell interviews Darren Schulz (President) and Andrea Fisher (Director of Marketing) from Duro-Last, a premium roofing manufacturer based in Saginaw, Michigan. With Darren marking his first year as president and Andrea bringing nearly seven years of marketing expertise, they discuss what sets Duro-Last apart in a competitive industry.   The conversation centers on Duro-Last's partnership-driven business model, which prioritizes direct relationships with certified contractors over traditional distribution channels. Darren and Andrea explain their "edge to edge, deck to sky" approach - manufacturing complete roofing systems rather than individual components - and how this enables comprehensive warranties backed by rigorous quality control. They discuss the cultural continuity maintained during recent ownership transitions and the importance of their annual contractor seminar that serves as both education and recognition.   Chris explores why Coryell Roofing chose to align exclusively with Duro-Last despite being a premium-priced option, emphasizing how true partnerships provide contractors with technical support, marketing assistance, and quality assurance that extends far beyond product sales. The discussion addresses industry challenges including the need to educate building owners who often don't understand roofing complexities until problems arise, and Chris's philosophy of raising industry standards even when it potentially creates more competition. Both guests share their unexpected journeys into the roofing industry and why professionals find it so engaging once they enter the field.   Host: Chris Coryell, Coryell RoofingGuests: Darren Schulz, President, Duro-Last; Andrea Fisher, Director of Marketing, Duro-Last

    53 min
  2. 07/30/2025

    Smarter Purchasing Power: Cooperative Purchasing with TIPS

    In this episode of Setting the Standard, host Chris Coryell interviews David Mabe (Vice President of Construction & Founder of TIPS) and Brandon Rakestraw (Regional Sales Manager, Coryell Roofing) to explore how purchasing cooperatives are transforming procurement for public entities. Founded in 2002, TIPS (The Interlocal Purchasing System) now serves all 48 states, providing legally compliant procurement alternatives that save public agencies significant time and money.   David shares compelling research showing that traditional bidding costs public entities up to $17,000 per complex procurement, while cooperative purchasing eliminates these expenses entirely. The discussion reveals how the traditional "low bid" mentality often results in poor outcomes, with contractors disappearing after 18 months and substandard work that costs taxpayers more in the long run. Brandon explains how TIPS enables true partnerships between quality contractors and public entities, allowing schools and municipalities to select proven vendors for consistent, high-quality results. The episode highlights the recent legislative victory in Tennessee that now allows construction services through cooperative purchasing, opening new opportunities for rural communities that previously struggled to attract quality contractors. With over 100 roofing contractors in the TIPS network and 150+ procurement categories available, this episode demonstrates why cooperative purchasing represents the future of smart public procurement, combining cost savings, quality assurance, and compliance in one streamlined process.   Host: Chris Coryell, Coryell Roofing Guests: David Mabe, Vice President of Construction & Founder of TIPS; Brandon Rakestraw, Regional Sales Manager, Coryell Roofing

    47 min

Ratings & Reviews

5
out of 5
4 Ratings

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Coryell Roofing: Setting The Standard