The Digital Handshake

MediaPSC
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How to take control of your digital identity and turn it into your most powerful marketing asset. Most entrepreneurs know their online presence matters, but few know how to truly leverage it. The Digital Handshake is the official podcast of MediaPSC, where we explore how to optimize your digital identity, build trust at scale, and make every impression count.

  1. FEB 26

    Why “Natural” Means Something Different to Every Patient with Dr. Shawna Kleban

    In this episode, host Scott Jorgensen sits down with Dr. Shawna Kleban, a board-certified plastic surgeon with the HKB Plastic Surgery Group in Charlotte, North Carolina. Dr. Kleban shares her journey from aesthetic fellowship to becoming Fellowship Director within one of the fastest-growing plastic surgery groups in the Southeast. The conversation dives deep into massive weight-loss body contouring, the rise of GLP-1 medications, and how plastic surgeons can build trust and connection through authentic digital marketing.

    18 min

  2. FEB 12

    Authentic Digital Presence with Dr. Alannah Phelan

    In this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Alannah Phelan, a Boston-based plastic surgeon specializing in facial, breast, and body procedures as well as non-invasive aesthetics.

    12 min
  3. Dr. Lara Devgan on Beauty Branding & Digital Authority

    FEB 11

    Dr. Lara Devgan on Beauty Branding & Digital Authority

    On this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Lara Devgan, a New York City–based, board-certified plastic surgeon and leading voice in modern aesthetics.

    14 min
  4. Trust Before the Consult with Dr. Mark Epstein

    JAN 22

    Trust Before the Consult with Dr. Mark Epstein

    Legendary plastic surgeon Dr. Mark Epstein shares how informational video content, patient education journeys, and personalization helped double his consultation conversion rates. From early websites to MediaPSC and The Plastic Surgery Channel, this is a masterclass in building trust before patients ever walk in the door.

    18 min
  5. Authentic Growth with Dr. Raghu Athre

    12/18/2025

    Authentic Growth with Dr. Raghu Athre

    In this episode of The Digital Handshake, host Scott Jorgensen, CEO of MediaPSC, sits down with renowned Houston facial plastic surgeon Dr. Raghu Athre to unpack what it really takes to build a successful digital presence in medicine.

    21 min
  6. Keeping It Real Online with Dr. Gianfranco Frojo

    12/04/2025

    Keeping It Real Online with Dr. Gianfranco Frojo

    Host Scott Jorgensen sits down with Virginia Beach plastic surgeon Dr. Gianfranco Frojo to discuss the power of authenticity in digital marketing. From Google reviews to viral videos and his million-view YouTube channel, Dr. Frojo shares why showing up as yourself—and creating content you actually enjoy—is the key to connecting with patients.

    14 min
  7. Social Media, Patient Connection, and Growth with Dr. Charlie Riccio

    11/20/2025

    Social Media, Patient Connection, and Growth with Dr. Charlie Riccio

    Host Scott Jorgensen welcomes Boca Raton plastic surgeon Dr. Charlie Riccio to discuss building a thriving practice in one of the most competitive markets in the country. Just two years out of training, Dr. Riccio shares how Instagram, video marketing, and authentic patient communication are helping him stand out in South Florida’s crowded landscape. He reflects on the balance between professionalism and personality online, the importance of reputation management, and why treating patients like family is the key to long-term success.

    15 min
  8. Innovation, Integrity, and Image with Dr. Barry DiBernardo

    11/13/2025

    Innovation, Integrity, and Image with Dr. Barry DiBernardo

    Host Scott Jorgensen sits down with Montclair, New Jersey plastic surgeon Dr. Barry DiBernardo to discuss his three decades at the forefront of aesthetics and marketing. From his early passion for photography to becoming a thought leader in lasers and medical devices, Dr. DiBernardo shares how innovation, honesty, and attention to detail have shaped his career. He also explains why quality visuals, authentic storytelling, and consistency are essential for building a digital identity that lasts.

    23 min
See All (15)

About

How to take control of your digital identity and turn it into your most powerful marketing asset. Most entrepreneurs know their online presence matters, but few know how to truly leverage it. The Digital Handshake is the official podcast of MediaPSC, where we explore how to optimize your digital identity, build trust at scale, and make every impression count.

Information

  • Creator
    MediaPSC
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © MediaPSC 2025
  • Show Website
    The Digital Handshake