103 episodes

Focal Points takes a look at all the different areas photographers need to focus on in their business. From sales to service to workflow to products, none of these things can be ignored when running a business. They all are important to the success of any photography studio. It doesn’t matter where you are in the world, running a photography business can be a challenge. With a full calendar of guests and interesting topics, this podcast will address all of those issues (and more) to help you grow your business with ease.

Focal Points with Dorie Howell Dorie Howell

    • Arts
    • 5.0 • 3 Ratings

Focal Points takes a look at all the different areas photographers need to focus on in their business. From sales to service to workflow to products, none of these things can be ignored when running a business. They all are important to the success of any photography studio. It doesn’t matter where you are in the world, running a photography business can be a challenge. With a full calendar of guests and interesting topics, this podcast will address all of those issues (and more) to help you grow your business with ease.

    Episode 102: Does Your Business Need an Alignment?

    Episode 102: Does Your Business Need an Alignment?

    In this episode of the Focal Points podcast, Dorie sits down with Annemie Tonken, owner of the “This Can’t Be That Hard” photography education platform, to discuss the importance of business alignment in running a successful photography operation. Annemie shares her journey from being a nurse to becoming a photographer, her mantra that inspired the name of her business, and how she focuses on making photography less hard for others through her education platform. With Annemie's enlightening '5 P's' alignment model, this is an episode that could be a turning point on your journey to photography success.
    Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.
    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 
    Be sure and follow these accounts on Instagram:
    nPhotolab Dorie Howell The Focal Points Podcast

    • 34 min
    Episode 101: The Other “F” Word

    Episode 101: The Other “F” Word

    In this episode, Dorie discusses the dirty word in the photography industry… free. She explores some of the advantages and disadvantages of doing free work. Dorie emphasizes the importance of strategic thinking and having a clear plan when accepting free work, including collecting email addresses for future marketing efforts. "Working for free, the other F word, is not always a bad thing. Working for free without a strategy is a bad thing."
    Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.
    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 
    Be sure and follow these accounts on Instagram:
    nPhotolab Dorie Howell The Focal Points Podcast  

    • 29 min
    Episode 100: 100

    Episode 100: 100

    In today's milestone 100th podcast episode, Dorie takes a look back at the evolution of the podcast since episode #1. Dorie shares snippets of wisdom from past guests that you can lean into right now. Pricing and customer service, scheduling social media content, tax strategy and outsourcing, capturing great pet expressions, and the value of uniqueness are just a few of the topics covered by these experts. You won’t want to miss Dorie’s special discount on her coaching programs in celebration of the 100th episode!
    Links:
    $100 off any of Dorie’s coaching programs. Use the code 100focalpoints
    Looking for comprehensive mentoring for your business?  
    https://the-harmony-hangout.mykajabi.com/coachwithdorie
    A great flexible option where you can cross one big thing off your to-do list like creating your email sequences, perfecting your workflow, creating a social media calendar, or marketing campaign?  A day of Voxer is perfect for this.
    https://the-harmony-hangout.mykajabi.com/day-of-voxer
    My marketing Breakthrough program is a one on one program that focuses completely on your marketing strategy.  
    https://www.harmonyhangout.com/offers/TN8okr49
    Use the codes 100focalpoints for $100 off any of these programs. Coupon expires May 3rd
    ———
    Guest info:
    Christine Hamrick christinehamrickphotography.com ———
    Chris Wooley www.cwooley.com ———
    Kimberly Tara @kimberlytaracpa https://www.taracpafirm.com/ https://www.taracpafirm.com/download https://www.facebook.com/profile.php?id=100094706203880  ———
    Nicole Begley @nicolebegleyofficial on IG Special offer: 7-day trial to the Hair of the Dog Academy for only $1 - https://hairofthedogacademy.thrivecart.com/hair-of-the-dog-academy-trial/?ref=focalpointspodcast ———
    Sarah Jane Shorthose IG: @sjanephotography FB: facebook.com/sjanephotog Sarah’s newest goals journal (aka grown-up goals coloring book!) https://www.sjanephotography.com/for-photographers/ ———
    Miranda Hayak IG: @blossombluephoto www.theblossomblue.com ———
    Tavia Redburn - Birth & Newborn Photographer  From Better Half to Boss Photography Podcast http://www.taviaredburn.com/podcast  Instagram: http://www.instagram.com/taviaredburn  Website: http://www.thebeautyinbirth.com

    • 30 min
    Episode 99: Stable Shots with Betsy Bird

    Episode 99: Stable Shots with Betsy Bird

    In today’s episode, Betsy Bird, an equine photographer, shares with Dorie her insights on time management and juggling responsibilities. She discusses how she balances her photography business with being a mother of three and managing her children's activities. Betsy emphasizes the importance of setting boundaries and task blocking to stay organized and focused.  They also explore the different ways people prefer to organize, whether it's through digital tools or physical lists. The conversation touches on the generational divide in organizational methods and the challenges of using AI in content creation. Overall, the conversation highlights the need for individuals to understand their own organizational preferences and find the methods that work best for them. Make sure to check out Betsy’s upcoming book, "Equine & Equestrian Photography Poses that Sell: The Ultimate Guide to Posing Horses & Humans." Listen in for all this, and more as we gallop through this captivating conversation.
    Links:
    www.rideattheskyequine.com
    Facebook: @ridetheskyequine
    Instagram: @ridetheskyequine
    Upcoming Book: Equine and Equestrian Photography Poses That Sell
    Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.
    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 
    Be sure and follow these accounts on Instagram:
    nPhotolab Dorie Howell The Focal Points Podcast

    • 42 min
    Episode 98: The Guilt Game

    Episode 98: The Guilt Game

    In this must-listen episode, Dorie dives deep into the debilitating emotions of guilt and shame. She dissects the differences between these two often misunderstood emotions, painting clear scenarios on how they can manifest in your work. Dorie shares her personal experiences and provides insightful advice on gaining the confidence to make decisions without fear or regret. You won’t want to miss this episode that is sure to inspire you if you’re looking to break free from the limits of guilt and shame.
    Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.
    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 
    Be sure and follow these accounts on Instagram:
    nPhotolab Dorie Howell The Focal Points Podcast

    • 25 min
    Episode 97: The Importance of a Great Personal Brand with guest Jordan Duvall

    Episode 97: The Importance of a Great Personal Brand with guest Jordan Duvall

    In this episode, Dorie welcomes Jordan Duvall, a branding expert extraordinaire. Jordan shares her journey from designing movie posters to launching a photography business and eventually combining branding, marketing, strategy, color energetics, and NLP in her company, Ignite Your Soul Brand. She stresses the importance of creating a brand that reflects who you are and resonates with your target audience. This episode is a treasure trove of branding know-how you won't want to miss!
    Links:
    igniteyoursoulbrand.com @igniteyoursoulbrand Want to get the latest marketing information that you can use in your business today?  Sign up for Dorie’s Free Weekly Cull Newsletter.
    Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album. 
    Be sure and follow these accounts on Instagram:
    nPhotolab Dorie Howell The Focal Points Podcast

    • 33 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

MIrsec ,

Golden info Bits

Love the easy informational format, I can listen in anytime and always take away helpful actionable information.

Tavia Redburn ,

So much knowledge for photographers!!

Dorie and her guests have so much incredible knowledge to share for new and established photographers. Definitely a must listen if you want to grow your business and sales!

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