Forward One Podcast

Paul Morris & Josh Spitzen

Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success. Stay ahead. Stay Forward.

  1. 6d ago

    NIGHTMARE SCENARIO: The End of Affordable Housing? Survival Tips for Agents!

    Paul Mark Morris opens the Forward One podcast with a “waiting market” thesis as national median home prices hit a record $440,600 while pending home sales fell 5.4% in June across all regions. He reviews key data: existing sales running near 4 million annually, inventory at 1.56 million (4.6 months’ supply), first-time buyers at 33%, and the 30-year fixed rate at 6.58% (second weekly increase), with daily quotes briefly touching 6.85%. He explains how war-related oil spikes and inflation pressures are moving the 10-year Treasury and mortgage rates, and previews a Fed meeting where a hike is a live possibility. He frames the market as a standoff, not a crash, offers rate/payment examples, urges agents to use local MLS metrics, and provides three client conversation frameworks for buyers, sellers, and crash fears, noting low distressed sales and only 2% of mortgaged homes underwater. *More from Paul*Paul: https://www.instagram.com/paulmarkmorris/Forward One Media: https://www.instagram.com/forwardonemedia/YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate*https://www.,forwardone.comInstagram: https://www.instagram.com/forwardonerealestate/ Timestamps00:00:00 Buyers Are Waiting00:00:47 This Week’s Market Setup00:01:51 Key Numbers Dashboard00:04:55 Mortgage Rates Explained00:09:33 The Standoff Opportunity00:14:53 Why Rates Moved00:18:47 Fed Meeting Watch00:23:09 Local Metrics That Matter00:27:41 Client Conversation Frameworks00:36:32 Crash Talk With Data00:41:08 Wrap Up And Next Week

    NIGHTMARE SCENARIO: The End of Affordable Housing? Survival Tips for Agents!
  2. Aug 3

    BUILDING YOUR LEGACY: How to Succeed by Ignoring Conventional Success Metrics!

    In this Forward One podcast, Jeffrey Saad joins hosts Paul and Josh to discuss managing major career pivots—from restaurants to real estate—by prioritizing authenticity, presence, and enjoyment of the day-to-day over fixation on outcomes. Saad describes his upcoming book with Steve Shull, The Reduction, built around doing less to live better, clarifying one’s story, focusing on the circle of control, stopping “storytelling,” and creating a personal constitution to guide decisions. He emphasizes responsibility, gratitude, open-mindedness, sustainable work habits, and boundaries, including reducing time with toxic people. The conversation also covers practical real estate principles—competing on value, telling clients the truth, asking better questions, consistency, and systematic client follow-up—ending with a rapid-fire round on Saad’s values, fears, and purpose. *Jeffrey Saad* Instagram: https://www.instagram.com/chefjeffreylsaad/ Website: https://www.compass.com/agents/jeffrey-saad/  *More from Paul & Josh*Paul: https://www.instagram.com/paulmarkmorris/Josh: https://www.instagram.com/spitzenjosh/Forward One Media: https://www.instagram.com/forwardonemedia/YouTube: https://www.youtube.com/@forwardonepodcast  *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamps: 00:00:00 Podcast Welcome 00:00:41 Motorcycle Safety Talk 00:02:49 Pivoting Careers Authentically 00:04:43 Process Over Outcomes 00:06:02 Passion Meets Practicality 00:10:59 Finding Your Real Passion 00:12:15 Consistency Through Authenticity 00:17:43 Doing Less Better 00:19:03 Open Mind Learning 00:24:43 Circle of Control 00:27:52 Tools for Moving Forward 00:29:08 Discovering Your True Self 00:32:01 Joy Starts Within 00:32:40 Give First Get More 00:33:41 Value Creation Pays 00:35:10 Own Your Choices 00:37:16 Respond Dont React 00:38:57 Cut Toxic Ties 00:41:44 Reduce to Essence 00:48:28 Flow State Focus 00:49:25 Personal Constitution 00:51:07 Book and Reduction Method 00:57:41 Quiet Time Truth 01:00:21 Speak Truth Kindly 01:02:03 Price Beats Marketing 01:02:13 Hard Truth Listing Reset 01:03:50 Commission Objections 01:04:58 Value Over Price 01:07:28 Local Expert Myth 01:09:56 No Trash Talking 01:13:39 Ask Dont Sell 01:15:39 Walking Away Standards 01:21:09 Closing Gifts Connection 01:23:01 CRM Daily System 01:25:00 Consistency Not Personal 01:27:07 Fire Round Finale

    BUILDING YOUR LEGACY: How to Succeed by Ignoring Conventional Success Metrics!
  3. Jul 27

    STRATEGIC MOVES: Why The Top Realty Experts Are Studying Rod Watson's Blueprint To Success!

    In this Forward One podcast episode, hosts Paul Mark Morris and Josh Spitzen interview real estate broker Rod Watson about how an infomercial course launched his career while he was coaching college basketball, leading him to study real estate terminology and eventually leave coaching and later a six-figure job at Porsche to build a family business. Watson explains starting as an investor, then getting licensed and building expertise during the 2007–2008 short sale/REO era, where he learned patience, negotiation, and title complexity, often waiting 9–12 months to close. He describes generating business through letter writing to a car-sales client base, doing 18–20 annual deals in Texas, and later leading Bank of America’s cooperative short sale work in Southern California. Watson shares his current boutique brokerage, service-first approach, niche in sports/entertainment clients, expansion plans in downtown San Diego, database-focused AI assistant “Ace,” and routines and principles centered on family, health, impact, and playing the long game. * Rod Watson*Instagram:  https://www.instagram.com/rodwatson23/ Website: https://www.zillow.com/profile/RodWatson  *More from Paul & Josh*Paul: https://www.instagram.com/paulmarkmorris/Josh: https://www.instagram.com/spitzenjosh/Forward One Media: https://www.instagram.com/forwardonemedia/YouTube: https://www.youtube.com/@forwardonepodcast  *Presented by Forward One Real Estate*https://www.,forwardone.comInstagram: https://www.instagram.com/forwardonerealestate/ Timestamps:00:00:00 Welcome and Introductions00:00:41 Infomercial Spark00:02:57 From Coaching to License00:03:08 Investing in Texas00:04:26 Short Sales Crash Era00:05:10 Lessons from Distress Deals00:09:02 Lead Generation Playbook00:15:16 Long Game Client Story00:17:30 Modern Buyer Expectations00:20:53 Boutique Brokerage Today00:22:33 Going the Extra Mile00:26:57 LA San Diego Strategy00:29:19 Long Game Leadership00:30:25 AI Assistant Ace00:32:21 Automating Database Follow Up00:33:22 Family Legacy Vision00:37:07 Daily Routine Discipline00:39:08 Protecting Your Time00:42:16 Riches In Niches00:44:29 Superpower Strategy00:51:53 Patience And Long Game00:54:08 Fire Round Finale

    STRATEGIC MOVES: Why The Top Realty Experts Are Studying Rod Watson's Blueprint To Success!
  4. Jul 20

    CRACKING THE CODE: Social Media Strategies from a Real Estate Powerhouse!

    In this Forward One podcast episode, realtor Alyssa Barajas shares how she shifted from studying to be a physician’s assistant to real estate seven years ago after her husband encouraged her to get licensed and list his flipped properties. She explains growing into a high-producing solo agent averaging about 25 transactions per year and why hiring an assistant (Danielle) and later adding an agent (Jasmine) helped her create systems, organize her CRM, and restore balance. Barajas discusses leveraging people and processes, using Follow Up Boss, and the importance of consistent follow-up and managing client expectations when delegating tasks. She outlines her social media strategy—posting 2–3 times daily across platforms with educational, sales, and personal content—plus vendor-collaboration videos for learning and referrals, and she emphasizes authenticity, resources, ongoing learning, and a long-term goal of building rental-property income. *Alyssa Barajas *Instagram:  https://www.instagram.com/alyssambarajas/ Website: https://teamcirca.com/agent/alyssa-barajas  *More from Paul & Josh*Paul: https://www.instagram.com/paulmarkmorris/Josh: https://www.instagram.com/spitzenjosh/Forward One Media: https://www.instagram.com/forwardonemedia/YouTube: https://www.youtube.com/@forwardonepodcast  *Presented by Forward One Real Estate*https://www.,forwardone.comInstagram: https://www.instagram.com/forwardonerealestate/ Timestamp:00:00:00 Meet Alyssa Barajas00:00:18 From Medicine to Real Estate00:02:15 Scaling to 25 Deals00:03:30 Hiring an Assistant00:06:23 Systems and CRM Setup00:10:04 Delegation and Standards00:15:59 Vendor Videos for Referrals00:20:45 Social Media Content Plan00:23:42 Posting Cadence and Lead Split00:25:51 No Prospecting Needed00:26:41 DIY Media Workflow00:28:36 Gear Apps and AI Editing00:29:59 Authenticity Beats Production00:32:30 Scheduling Posting Strategy00:35:06 Content vs Lead Gen Debate00:38:19 Algorithm Shifts and Discovery00:40:35 Search AI and Local Visibility00:45:16 Learning Rooms and Mentors00:47:10 Goals Mentorship Script00:49:48 Rapid Fire Closing

    CRACKING THE CODE: Social Media Strategies from a Real Estate Powerhouse!
  5. Jul 6

    AGAINST ALL ODDS: Daryl Owen's Journey to Real Estate Dominance!

    Forward One podcast hosts Paul Mark Morris and Josh Spitzen reunite with realtor and leader Daryl Owen, who describes getting licensed at 19 while running a Papa John’s, buying an early rental, and adopting system-driven sales habits. After a severe head trauma at 20, he outworked limitations by hand-dialing 500 cold calls a day in a suit, learning a buyer-heavy model, and using simple lead magnets like PennySaver ads to sell homes and small multifamily deals. He shares how a mindset shift led to consistent production, why he left a successful Century 21 office to pursue leverage and ownership, and how he built Nationwide Real Estate to 1,000 agents across nine locations with franchise-style economics. The conversation contrasts brokerage vs. team value, emphasizes CRM-driven follow-up and off-market databases, outlines his 18-person 50/50 team model built from Ben Kinney systems, and ends with a rapid-fire on ownership, peace, childhood memories, and insecurities.  *Daryl Owen* Instagram: https://www.instagram.com/darylrowen/  Website: https://www.zillow.com/profile/Daryl%20Owen  *More from Paul & Josh*Paul: https://www.instagram.com/paulmarkmorris/Josh: https://www.instagram.com/spitzenjosh/Forward One Media: https://www.instagram.com/forwardonemedia/YouTube: https://www.youtube.com/@forwardonepodcast  *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamp:00:00:00 Podcast Welcome 00:00:29 From Pizza to Realtor 00:02:03 Systems Over Sales 00:04:56 Building Nationwide 00:05:34 Trauma and Cold Calls 00:08:52 First Deals Breakthrough 00:11:43 PennySaver Lead Magnet 00:14:04 Process and Numbers 00:16:02 Burnout and Reset 00:20:49 Old School Execution 00:25:10 Team Dialing Scripts 00:27:53 Off Market Advantage 00:29:11 Building Off Market Lists 00:29:32 Targeting Stale Listings 00:30:58 Top Agent Follow Up 00:34:45 CRM and AI Automation 00:37:18 Team Hiring Standards 00:42:15 Team Model vs Brokerage 00:50:22 Better Brokerage Blueprint 00:53:14 Fire Round Reflections 00:59:00 Final Peak Message

    AGAINST ALL ODDS: Daryl Owen's Journey to Real Estate Dominance!
  6. Jun 29

    MARKET MASTERCLASS: Sasha Kaplan's Blueprint for Real Estate Success and Growth!

    On the Forward One podcast, Sasha Kaplan shares how she transitioned from modeling to real estate at 21 in Los Angeles, initially misunderstanding commission-based work and then building her career through mentorship from Josie Benjamin. She describes landing her first deal by adding simple value at an open house, working through COVID by continuing to show up, and starting with leases due to her peer group’s buying patterns. Kaplan explains how she grew a developer-driven business (about 60% new construction) by relentlessly pursuing opportunities, underwriting deals, targeted prospecting, and insisting on getting the listing when she brings a teardown. She details winning a key developer relationship after nine months of persistence, record-breaking Sherman Oaks transactions, the importance of befriending listing agents, pricing honestly, managing expectations, and playing the long game, then discusses goals, routines, and a brief fire-round. *Sasha Kaplan*Instagram: https://www.instagram.com/sashabkaplan/?hl=enWebsite:https://www.coldwellbanker.com/ca/beverly-hills/agents/sasha-kaplan *More from Paul & Josh*Paul: https://www.instagram.com/paulmarkmorris/Josh: https://www.instagram.com/spitzenjosh/Forward One Media: https://www.instagram.com/forwardonemedia/YouTube: https://www.youtube.com/@forwardonepodcast  *Presented by Forward One Real Estate*https://www.,forwardone.comInstagram: https://www.instagram.com/forwardonerealestate/ Timestamp:00:00:00 Welcome and Intro00:00:13 From Modeling to Real Estate00:01:09 Mentorship and Starting Out00:02:43 First Deal Breakthrough00:04:21 Extra Mile Mindset00:08:03 Landing Developer Clients00:13:15 Relentless Follow Up Wins00:19:36 First Developer Listing Lessons00:20:56 Winning Multiple Offer Deals00:29:54 New Construction Business Model00:31:53 Pricing Honesty and Trust00:33:57 Securing the Listing Agreement00:38:30 Walk Away With Confidence00:42:28 Developers Vs Emotional Buyers00:43:38 Building The Other 40%00:45:04 CRM And Personal Touches00:49:43 Breezy And Buildable Reports00:51:55 Daily Prospecting Routine00:53:20 Goals Teams And Growth00:54:45 Manifestation And Goal Setting00:59:57 How To Vet A Deal01:07:24 Underwriting X Y Z01:11:43 Purposeful Value Creation01:13:58 Fire Round And Closing

    MARKET MASTERCLASS: Sasha Kaplan's Blueprint for Real Estate Success and Growth!
  7. May 5

    The Open House Strategy That Built His Entire Career

    Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. This week, we sit down with Bryan Beagles to break down how he built his real estate business from the ground up—starting with zero deals and turning open houses into his biggest opportunity. We get into the exact strategies he used to generate clients, why direct communication and follow-up separate top agents, and how he’s now scaling into investor and development deals.If you’re looking to build real momentum in your business, this episode is a clear blueprint for what actually works. *Bryan Beagles*Instagram:  https://www.instagram.com/bryanbeags/ Website:  https://bryanbeagles.com/  *More from Paul & Josh*Paul: https://www.instagram.com/paulmarkmorris/Josh: https://www.instagram.com/spitzenjosh/Forward One Media: https://www.instagram.com/forwardonemedia/YouTube: https://www.youtube.com/@forwardonepodcast  *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamps00:00:00 Meet Brian Beagles 00:00:51 From Entertainment to Real Estate 00:02:38 The Moment He Went Solo 00:09:13 Surviving the Early Dry Spell 00:11:34 Communication Style That Wins Clients 00:16:24 Open Houses as Lead Gen 00:18:28 Qualifying and Converting Walk Ins 00:27:25 Cold Calling and AI Dialers 00:31:46 Auto Voicemail Outreach 00:32:30 Atlas Features and Compliance 00:35:16 Cold Call Personal Pitch 00:37:47 Persistence Lessons from Sherry 00:40:27 Personality Styles in Selling 00:45:49 Path to 500K GCI 00:48:32 Developer Deals and Underwriting 01:02:48 Lead Gen Reality and Wrap Up

    The Open House Strategy That Built His Entire Career
  8. Mar 30

    She Had Zero Deals Her First Year—Then Became a Top Agent

    Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Barbara Isabel, who shares how she went through her entire first year in real estate without closing a single deal—and what she did to push through when most agents would have quit. We talk about the cold calling grind, the expired listing that changed her trajectory, and how persistence turned early setbacks into long-term success. If you're struggling in your first years or questioning whether to keep going, Barbara’s story is a powerful reminder that consistency and resilience are what separate those who last from those who leave. *Barbara Isabel*Instagram:https://www.instagram.com/barbaraisabelre/ Website: https://www.zillow.com/profile/barbaraisabelr *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamps00:00:00 Meet Barbara 00:02:11 From Law to Real Estate 00:04:51 Cold Calling Grind 00:05:45 First Malibu Listing Win 00:09:16 Learning LA Fast 00:12:01 Expireds vs Door Knocking 00:21:30 Winning Listing Appointments 00:31:28 Reverse Prospecting System 00:34:16 Cold Caller Prospecting System 00:34:48 MLS Filters and Radius Strategy 00:35:49 Emailing Upcoming Listings 00:37:25 Courses and Wealth Tracks 00:38:26 Pivot Into Development Niche 00:40:48 Learn by Doing and Client Loyalty 00:45:09 Open House Standards and Checklists 01:01:27 Rapid Fire and Closing Message

    She Had Zero Deals Her First Year—Then Became a Top Agent
4.9
out of 5
90 Ratings

About

Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success. Stay ahead. Stay Forward.