Growth-Minded Marketing

Steve Phipps
  • 5.0 (1)
  • MARKETING

Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.

  1. JAN 26

    Ep. 18 - Building a Purpose-Driven Business: Carolyn Michael-Banks’ Mission Through A Tour of Possibilities

    How Carolyn Michael-Banks turned a tourism vision into a mission-driven company that educates and inspires. In this episode, you'll learn: How Carolyn Michael-Banks founded A Tour of Possibilities to educate and empower through African-American historyWhy resilience and innovation helped her business survive and evolve through COVID-19The bold decisions she made to stay mission-focused—even when it meant challenging normsHow she shifted from individual tours to scaling with larger group experiencesThe importance of boundaries, journaling, and staying aligned with your “why”How to turn obstacles into meaningful opportunities for growthWhether you're a CEO, entrepreneur, or just someone passionate about purpose-driven business, Carolyn’s journey will challenge and inspire you. Timestamps: 00:00 – Introduction and Welcome01:10 – Meet Carolyn Michael-Banks05:10 – Carolyn's Journey in Tourism07:45 – Starting A Tour of Possibilities12:39 – Challenges and Resilience13:55 – Adapting During COVID-1917:32 – Shifting Focus and Scaling Up19:24 – Lessons Learned and Advice27:22 – Conclusion and Takeaways Guest Bio: Carolyn Michael-Banks is the founder and cultural curator of A Tour of Possibilities, an African-American heritage tour company in Memphis, Tennessee. With a background in psychology and decades of experience in the tourism industry, Carolyn is known for her leadership, resilience, and dedication to telling the untold stories of Black history. A native of the Bronx, her career spans from Washington, D.C., to Savannah, Philadelphia, and now Memphis, where she continues to educate, inspire, and challenge perspectives through powerful storytelling. Visit A Tour of PossibilitiesConnect with Carolyn on LinkedIn Quotes & Resources: "You should have a business with like a family atmosphere... but the reality is, some families are dysfunctional. You gotta set those limits." “I built it... but they didn’t come. I had to do the work to get it seen, known, and trusted.” “Journaling helps you remember the good stuff when you're overwhelmed by the hard.” Resources from Wayfind Marketing: Grab the Free AI Marketing Guide:https://wayfindmarketing.com/ai-marketing-guide/ Take the Free B2B Marketing Assessment:https://wayfindmarketing.com/b2b-marketing-assessment/ Connect with the Hosts on LinkedIn:Steve PhippsAnnieLaurie Walters

    31 min

  2. JAN 19

    Ep. 17 - Vanity Metrics vs. Value Metrics: What Really Drives Growth

    Likes don’t grow revenue. Learn which marketing metrics actually drive business growth—and which to ignore. In this episode, you'll learn: Why vanity metrics like page views and likes often mislead marketing decisionsHow AI is changing the way people engage with content—and your website trafficThe difference between feel-good stats and KPIs that actually move the needleA simple test CEOs can use to evaluate if a metric is worth trackingWhat tools like Google Search Console, GA4, and HubSpot can tell youWhy content quantity without strategy is a red flagThe critical role of the GUIDE Marketing Framework in aligning marketing with business goalsHow to empower your marketing team to lead with data-driven insightsTimestamps: 00:00 Introduction: Likes vs. Sales Conversations00:53 The Impact of AI on Website Traffic01:42 Understanding Marketing Metrics02:20 Vanity Metrics vs. KPIs06:22 Tracking Meaningful Metrics08:49 The GUIDE Marketing Framework13:28 Tools for Tracking Metrics19:42 Coaching Your Marketing Team21:48 Conclusion: Measuring What Matters Quotes: “Vanity metrics may look nice, but they won’t grow your business.”“Start with the end in mind. Track what drives revenue, not just recognition.”“We’re not anti-data—we’re pro-alignment.”“If you’re not tracking the right data, then you're just guessing.”Resources: GUIDE Marketing Framework Podcast Series --> Start HereGoogle Search ConsoleHubSpotUTM Tracking Guide Take the Free B2B Marketing Assessment:https://wayfindmarketing.com/b2b-marketing-assessment/ Grab the Free AI Marketing Guide:https://wayfindmarketing.com/ai-marketing-guide/ Connect with the Hosts on LinkedIn:Steve PhippsAnnieLaurie Walters About Steve PhippsSteve Phipps is the CEO, President, and Chief Strategist of Wayfind Marketing. As the company’s visionary founder and chief pathfinder, Steve brings a passion for helping businesses navigate the often overwhelming world of marketing. With a career spanning corporate leadership, agency ownership, and hands-on experience across the marketing spectrum, Steve knows firsthand how frustrating it can be to translate marketing activity into meaningful results. That’s why he’s committed to simplifying strategy and aligning marketing with real business outcomes. Whether he's leading creative strategy or mentoring teams, Steve is driven by one mission: helping growth-minded leaders confidently chart their course. About AnnieLaurie Walters AnnieLaurie Walters is a seasoned content strategist with 25+ years of experience in strategic communications. At Wayfind Marketing, she helps businesses attract and convert qualified leads through SEO-driven content strategies that answer real customer questions. With a background in Washington, D.C. communications and a knack for blending storytelling with strategy, AnnieLaurie empowers brands to grow with clarity and purpose.

    24 min

  3. JAN 11

    Ep. 16 - Two Moms, One Mission: The Oh Grate Journey from Kitchen to Kroger

    In this episode of Growth Minded Marketing, host Steve Phipps sits down with Courtney Jones and Amy Bingham, co-founders of Oh Grate — a meal solution company born from their desire to make family dinner easier. What started as a front-porch side hustle has grown into a thriving brand serving families across West Tennessee and North Mississippi. Courtney and Amy share how they built a business around real food, smart systems, and the belief that time at the table is priceless. In this episode, you’ll learn: How Oh Grate began as a personal solution to busy mom lifeWhy solving an everyday pain point can unlock serious business growthThe powerful mindset shift: they’re not just selling food — they’re making space for what mattersHow Oh Grate scaled from a front-porch cooler to Kroger shelvesWhy knowing your strengths (and weaknesses) is essential when starting a businessThe role of clear messaging and a shared vision in building a brand that resonates with familiesTimestamps 00:00 – Meet Courtney and Amy of Oh Grate05:40 – Building a partnership that plays to each founder’s strengths10:10 – The pivot that made their business pandemic-proof14:25 – The deeper message: dinner is about more than food19:00 – From meals to Fiesta Sauce: how one product opened new doors23:40 – Getting into Kroger and pushing through plateaus28:12 – The power of process, systems, and scaling with intention32:00 – Advice for other founders: embrace change and pivot wellGuest Bios Amy Bingham and Courtney Jones are the founders of Oh Grate, a company built by moms, for families. What started with making meals for neighbors out of a cooler on the front porch has grown into a thriving brand offering home delivery, retail partnerships, and a flagship store in Collierville, TN. Courtney brings years of restaurant and leadership experience, while Amy adds her strategic marketing expertise — a combination that’s helped Oh Grate stay grounded in its mission while scaling with heart. Together, they help busy families put real food on the table, minus the overwhelm. Oh Grate now serves Mid-South area customers across Shelby, Desoto, and Tipton Counties with handcrafted meals, grab-and-go options, and their fan-favorite Fiesta Sauce — now in Kroger. Quotes from the Episode "We’re not just selling meals — we’re giving people peace of mind.""Dinner doesn’t have to be another task — it can be the best part of your day.""When we realized we were really selling time, everything shifted.""You can’t grow if you don’t know what you’re not good at.""Fiesta Sauce wasn’t in the plan — it just worked. We followed the momentum."Resources & Links Visit Oh Grate:➡️ https://www.oh-grate.com/ Connect with the Hosts & Guests:🔗 Steve Phipps on LinkedIn🔗 Amy Bingham on LinkedIn Helpful Free Resources from Wayfind Marketing:📘 Grab the Free AI Marketing Guide📊 Take the Free B2B Marketing Assessment The Entrepreneurial Operating System (EOS) ➡️ Learn More About EOS

    40 min

  4. JAN 5

    Ep. 15 - From Intern to CEO: How Fancher Sargent Led CRS CPAs Through Change with Clarity and Courage

    CRS CPAs didn’t grow from five employees to a 50-person, multi-office firm by accident. CEO Fancher Sargent shares the leadership decisions, hard conversations, and moments of clarity that helped the firm navigate change, overcome limiting beliefs, and build a business aligned around mission, values, and purpose. In this episode, you'll learn: How CRS CPAs grew from a 5-person firm to a 50-person, multi-office practiceThe power of clarity in mission, vision, and values during seasons of changeHow 2020 became a catalyst for redefining purpose and structureThe challenges and rewards of moving from generalist to specialistWhy saying "no" can be the most strategic decision a firm can makeHow aligning around shared values improved culture, retention, and profitabilityWhat it takes to lead through growth, mergers, and internal resistanceTimestamps 00:00 — Clarity as a survival strategy01:00 — From intern to managing shareholder03:00 — Mergers, growth, and building a multi-office firm06:30 — Why generalist firms struggle to grow08:30 — Letting go of old habits and beliefs10:00 — Discovering purpose and creating internal alignment12:00 — The cultural and financial impact of clarifying values14:00 — Vision leaks: Why clarity requires ongoing leadership16:00 — Learning to say no and choosing the right clients20:00 — Defining ideal clients beyond industry: behavior and values23:00 — Final advice for growth-minded CEOsThis conversation is a reminder that growth doesn’t come from doing more — it comes from getting clearer. When leaders take the time to define who they are, what they value, and who they’re best positioned to serve, alignment follows. And with alignment comes momentum. Guest Bio — Fancher SargentFancher Sargent is the Managing Shareholder of CRS CPAs, a firm based in Jackson, Tennessee. He began with the firm as an intern in 1995 and played a key role in leading its growth from a five-person team into a 50-person, multi-office practice. Under his leadership, CRS CPAs has navigated mergers, specialization, and cultural change by anchoring the firm around clear mission, vision, and values. Fancher is passionate about building businesses that are both profitable and purpose-driven. CRS CPAsFancher on LinkedIn Resources from Wayfind Marketing  Take the Free B2B Marketing Assessment: https://wayfindmarketing.com/b2b-marketing-assessment/Grab the Free AI Marketing Guide: https://wayfindmarketing.com/ai-marketing-guide/Connect With the Hosts Steve Phipps — LinkedInAnnieLaurie Walters — LinkedIn

    27 min

  5. 11/30/2025

    Ep. 14 - Douglas Skipworth on Purposeful Leadership and the Power of Service

    Douglas Skipworth shares how service-first leadership creates purpose, clarity, and sustainable business growth. Hosted by Steve Phipps, CEO of Wayfind Marketing, this episode of the Growth Minded Marketing Podcast explores how purpose-driven leadership can scale impact and align strategy. In this episode, you'll learn: Why Douglas Skipworth believes business is the best place to do meaningful work with and for othersHow he scaled a suite of real estate companies by solving real customer needsWhat it takes to align your leadership, vision, and team around a shared purposeWhy clarity isn’t just a marketing issue — it's a business essentialHow EOS, vision casting, and understanding your own strengths unlocks scalable growthThe real value of marketing: aligning your internal message with your external impactWhat Douglas means by “make it up, make it real, make it recur” — and why that matters Timestamps: 00:00 – Why business is the arena for meaningful work02:00 – Introducing Douglas Skipworth and his companies04:00 – From third-grade basketball to real estate08:00 – Starting Cresco and growing by solving customer needs12:00 – Creating Core Assist to place virtual team members16:00 – Leading with service: values, faith, and team dynamics20:00 – Visionary vs. Integrator: Scaling through complementary strengths24:00 – Clarifying the vision for internal and external alignment27:00 – Marketing clarity as a business growth multiplier30:00 – Confidence and consistency through clear messaging31:00 – Douglas’s advice to CEOs: clarity drives scalability33:00 – Final reflections and where to connect with Douglas Guest Bio: Douglas Skipworth is a serial entrepreneur and real-estate investor who owns and operates multiple companies that help residential real-estate investors buy, finance, manage, and rehabilitate rental or flip properties. His businesses span real estate brokerage, property management, general contracting, and hard-money lending — supporting hundreds of investors doing tens of millions of dollars of deals annually. Skipworth often invests alongside his clients, ensuring his team always treats investors as top-priority clients rather than just “accounts.” He is the Principal Broker at CrestCore Realty and related companies. Resources Mentioned: Douglas Skipworth’s LinktreeCrestCore RealtyDouglas Skipworth on LinkedInEOS (Entrepreneurial Operating System) Work With Us Wayfind Marketing helps medium-sized B2B companies fix their marketing strategies and increase their ROI. Start by taking our Free B2B Marketing Assessment:👉 https://wayfindmarketing.com/b2b-marketing-assessment/ Connect with the Hosts on LinkedIn: Steve PhippsAnnieLaurie Walters

    41 min

  6. 10/20/2025

    Ep. 13 - Faster Chaos or Force Multiplier? How to Use AI Strategically in Your Marketing

    AI can help you scale your content—but without a plan, it leads to chaos, not results. In this episode of Growth-Minded Marketing, we dive into a question every business leader should be asking: Is AI truly helping your marketing—or is it just helping you create more noise, faster? Host Steve Phipps reveals why strategy—not speed—is the most important variable in today’s AI-driven marketing environment. With insights from Wayfind Marketing’s proprietary GUIDE Framework, this episode helps growth-minded CEOs avoid the trap of “faster chaos” and instead use AI as a purposeful multiplier. In this episode, you'll learn: Why AI isn't your marketing strategy—and what happens when you treat it like oneHow to avoid turning AI into a content chaos machineThe biggest pitfalls CEOs and marketing teams face with AI-generated contentA breakdown of the GUIDE Framework—a strategic system for smart, scalable marketingHow to use AI tools like ChatGPT the right way: as a trained partner, not a one-click shortcutThe questions every marketer must ask to ensure content supports the customer journeyWhy sales and marketing alignment is key to content successReal-world advice for training AI to reflect your brand voice and support your goals🎧 Episode Breakdown: 00:00 Introduction: Is AI Helping or Hurting Your Marketing?00:58 The Importance of Strategy in AI-Driven Marketing04:52 Understanding the GUIDE Framework06:06 Generating Effective Content with AI14:43 Training AI Tools to Support Your Strategy19:20 Conclusion: Connecting Content to PurposeAbout the Host Steve Phipps is the CEO and Chief Strategist at Wayfind Marketing. As a seasoned entrepreneur and marketing leader, Steve helps B2B companies navigate the complexity of modern marketing with clarity and purpose. With years of executive experience and hands-on work across the marketing spectrum, Steve understands that marketing should be a business driver—not a distraction. He leads clients with a rare mix of curiosity, creativity, and strategic focus. 🔗 Related Resources Listen to this podcast about the GUIDE Marketing Framework: What It Is & Why It WorksLearn how to: Generate Your Story and StrategyMaster your marketing with our Learning Center – Strategy Resources Next Steps 🧭 Take the Free B2B Marketing Assessment 🎯 Grab the Free AI Marketing Guide 💼 Connect with the Hosts on LinkedIn: Steve PhippsAnnieLaurie Walters

    23 min

  7. 09/15/2025

    Ep. 12 - Leadership, Culture, and Honest Sales: A Conversation with Jonathan Torres

    Leadership, Culture, and Honest Sales: A Conversation with Jonathan Torres What if your company’s culture was your greatest sales and marketing tool? CEO Jonathan Torres shares how aligning vision, values, and strategy leads to growth with purpose. This episode is packed with real talk on leadership, honest sales, and building a business that actually lives its values. Summary In this episode, you’ll learn: How purpose and vision drive better alignment between sales & marketingThe importance of transparency, integrity, and internal culture in leadershipWhy peer groups and support systems matter for CEOsHow Jonathan Torres moved from nonprofit to for-profit, and what that taught himPractical ways to tie company values to business strategy for customer-first marketingGuest Bio Jonathan Torres, more affectionately known as “Torres”, is currently a Chair for C12 Memphis, a faith-based peer advisory group for business leaders and owners. He most recently served as the CEO at Frase Protection, a local residential and commercial security company. Torres’ background also includes experience as the CEO of Memphis Athletic Ministries and more than two decades of non-profit leadership experience serving the city of Memphis. He has been married to Janna for 20 years and they have three beautiful daughters, Jaidyn, Jazlyn and Joia. Timestamps: Time | Segment00:00 | Introduction: The Loneliness at the Top00:27 | Guest Introduction: Jonathan Torres00:54 | The Power of Peer Groups02:28 | Podcast Overview and Episode Focus03:13 | Jonathan Torres' Leadership Journey04:24 | Transition from Nonprofit to For‑Profit06:16 | Building a Compelling Strategy06:55 | Aligning Vision and Purpose08:38 | Challenges in Sales and Marketing14:38 | The Importance of Company Culture21:40 | C12: Faith‑Based Peer Advisory26:16 | Conclusion and Takeaways Related Resources: Podcast: From Rake to Revenue: What CEOs Can Learn from David Perdue’s Remarkable Start Blog: How to Ask for Marketing Help (When You’re Not the Decision Maker) Grab the Free AI Marketing Guide:https://wayfindmarketing.com/ai-marketing-guide/Take the Free B2B Marketing Assessment:https://wayfindmarketing.com/b2b-marketing‑assessment Connect with the Hosts on LinkedIn: Steve Phipps AnnieLaurie Walters

    37 min

  8. 08/17/2025

    Ep. 11 - The CEO’s Guide to Tailwinds, Teams, and Transformation with Tyler Whitney

    What happens when a new CEO steps into a decades-old business? Tyler Whitney, CEO of Mid-South Safety Services, shares how he reshaped the company through rebranding, clarifying its value proposition, leveraging market tailwinds, and building a strong people strategy. His insights offer practical takeaways for CEOs looking to scale with clarity and purpose.  This episode is part of our CEO Interview Series—host Steve Phipps sits down with business leaders to unpack real-world lessons on growth, leadership, and marketing. Guest Bio: Tyler Whitney grew up in Memphis, was homeschooled, and graduated from Mississippi State. He's been married 11 years and is raising three boys—with a fourth on the way. Since 2020, he's proudly owned and led Mid-South Safety Services. Connect with Tyler on LinkedIn. Quotes & Resources: “Look for the tailwind. You want the wind blowing behind you—you don’t want to be fighting against something.”“You don’t just decide to be an owner—you’ve got to know how to cast a vision and build a team.”“Sometimes we don’t grow because we’re not clear on the value we really provide.”Related Resources from Wayfind Marketing: Wayfind Marketing Learning Center5 Ways a Business Marketing Coach Can Help CEOs Drive GrowthWhy Hiring a Marketing Coach Could Be the Best Investment You Make for Your BusinessCTA: Grab the Free AI Marketing Guide: 👉 https://wayfindmarketing.com/ai-marketing-guide/ Take the Free B2B Marketing Assessment: 👉 https://wayfindmarketing.com/b2b-marketing-assessment/ Timestamps: 00:00 – Why your company’s name might be holding you back 01:19 – Introducing Tyler Whitney and Mid-South Safety Services 02:10 – Tyler’s path to business ownership and early influences 04:00 – Why he chose to buy vs. start a business from scratch 06:30 – Negotiating the business purchase during a pandemic 08:00 – Lessons on leadership and knowing your strengths 09:15 – Rebranding from Mid-South Emergency Lighting to Mid-South Safety Services 11:00 – How the old brand limited growth opportunities 13:00 – Executing a successful rebrand and client communication 14:30 – Expanding services based on market demand 16:00 – The power of tailwinds: identifying the right opportunities 18:00 – Developing a strong people strategy to support growth 20:00 – Letting go: Building a team and hiring for strengths 22:00 – Why knowing your value prop is critical for scaling 24:00 – Final thoughts and takeaways Connect with the Hosts on LinkedIn: Steve Phipps AnnieLaurie Walters

    33 min
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About

Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.

Information

  • Creator
    Steve Phipps
  • Years Active
    2025 - 2026
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    © 2025 Wayfind Marketing, Inc.
  • Show Website
    Growth-Minded Marketing