UX & Growth Podcast

Austin Knight
UX & Growth Podcast

Stories, debates and advice. Austin Knight, a designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics. This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host. To learn more, visit us at www.austinknight.com/podcast

  1. 06/01/2020

    Necessity, Innovation & Rapid Launches with Cambria Davies (Product Manager at Ro)

    What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches. "For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acute pain points or problems they have, as opposed to it being this generalizable demographic that will always drink coffee in the mornings." — Cambria at 12:29 Cambria's site: https://cambriadavies.com/ Cambria's blog: https://www.shipsh.it/blog Cambria on Twitter: https://twitter.com/cambria_davies Ro: https://ro.co/ (P.S. They're hiring. Ping Cambria if you're interested.) Book about JTBD: When Coffee and Kale Compete by Alan Klement Book about error reduction: The Checklist Manifesto by Atul Gawande Austin on Twitter: https://twitter.com/ustinknight More about the show and host: https://austinknight.com/

    39 min
  2. 04/06/2020

    Designer at Scale with Joel Beukelman (Designer at Google)

    What do designers do after they've achieved their career goals? Why aren't designers typically founders, and why is creative burnout so common? In this episode, I sit down with Joel Beukelman (Designer at Google) for a raw and honest conversation about career growth, goal attainment, and the inevitable existential crisis that follows. We touch on the dangers of being emotionally attached to work, the prevalence of ego and homogeneity in design, and the confusing world of design titles and roles (and how they impact us). Plus, Joel shares his framework for evaluating one's career and its impact on life. "I had to look outside of design in my career and be like, 'There has to be something more than this, because this obviously isn't fulfilling or making me feel purposeful'. In the end, I had a meeting with Monica, my manager, and she was like, 'What do you want next?' and I was like, 'I want to work less. I want to be here less. Can we do that?' It was a weird conversation to have with my boss, but that was really it. I didn't want to invest my time in my career." — Joel at 9:55 Please note that this was recorded well before the COVID-19 pandemic, in October of 2019. Check out the video that Joel made about this interview: https://www.youtube.com/watch?v=QtUeQvp9b8M Try his framework for yourself: https://www.bkl.mn/designer-at-scale Joel on Twitter: https://twitter.com/_bklmn Joel on YouTube: https://www.youtube.com/joelbeukelman Joel on Instagram: http://instagram.com/bklmn Austin on Twitter: https://twitter.com/ustinknight More about me and the show: https://austinknight.com/

    33 min
  3. 03/09/2020

    Side Projects & Incremental Growth with Lee Munroe (Director of Design at OneSignal)

    How do side projects impact a designer's career? What are the incremental growth tools that can turn a side project into something bigger? In this episode, I sit down with Lee Munroe (Director of Design at OneSignal) to talk about his numerous side projects, the various growth tools that he's used, and why personal growth (not revenue) was always his goal. We also discuss his role at OneSignal, where he's growing a product and a team simultaneously. I've discussed OneSignal (and their unique revenue model) several times in the past, and Lee brings some new insights on that topic throughout our discussion - including how they decided to pivot their revenue model recently. Plus, we dive into a space that OneSignal and Chrome share responsibility for: notifications on the web. "I started a company called Lookaly, which was like the Yelp of Ireland. I thought what we needed to do was create a really good user experience and we didn't focus at all on customer development. We got to a point where the website was doing really well from a consumer point of view. It got lots of traffic. But when we tried to monetize it and make money, we didn't know who the customer was. We didn't know what persona was going to pay for the product. I definitely learned a lot from that experience. You have to try and find product-market fit and be more focused on that side of things, rather than just creating something beautiful." — Lee at 14:47 Learn more about OneSignal: https://onesignal.com/ Join Lee's team: https://onesignal.com/careers Learn about Google's Digital Wellbeing efforts: https://wellbeing.google/ Lee's website: https://www.leemunroe.com/ Lee on Twitter: https://twitter.com/leemunroe HTML Email: https://htmlemail.io/ Codeshare: https://codeshare.io/ Austin on Twitter: https://twitter.com/ustinknight More about me and the show: https://austinknight.com/

    35 min
5
out of 5
17 Ratings

About

Stories, debates and advice. Austin Knight, a designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics. This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host. To learn more, visit us at www.austinknight.com/podcast

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