UX & Growth Podcast

Austin Knight
  • 5.0 (17)
  • TECHNOLOGY
UX & Growth Podcast

Stories, debates and advice. Austin Knight, a designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics. This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host. To learn more, visit us at www.austinknight.com/podcast

  1. 06/01/2020

    Necessity, Innovation & Rapid Launches with Cambria Davies (Product Manager at Ro)

    What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches. "For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acute pain points or problems they have, as opposed to it being this generalizable demographic that will always drink coffee in the mornings." — Cambria at 12:29 Cambria's site: https://cambriadavies.com/ Cambria's blog: https://www.shipsh.it/blog Cambria on Twitter: https://twitter.com/cambria_davies Ro: https://ro.co/ (P.S. They're hiring. Ping Cambria if you're interested.) Book about JTBD: When Coffee and Kale Compete by Alan Klement Book about error reduction: The Checklist Manifesto by Atul Gawande Austin on Twitter: https://twitter.com/ustinknight More about the show and host: https://austinknight.com/

    39 min

  2. 05/04/2020

    Podcast Mastery with Jason Ogle (Host of User Defenders)

    So you've started a podcast. Now, how do you book guests? What about sponsors and affiliates? Where should you be promoting your show? In this episode, I sit down with Jason Ogle (Host of User Defenders) to discuss the intricacies of being a podcast host. This episode was originally recorded in April of 2017 and we didn't release it. So now, it's being brought to you as a bonus episode. The recording may be a bit dated, but the information isn't. Enjoy! User Defenders Community: https://community.userdefenders.com/ User Defenders Podcast: https://userdefenders.com/ Jason on Twitter: https://twitter.com/jasonogle John Lee Dumas' guide to podcast sponsorships: https://www.eofire.com/podcast-sponsorships/ Austin on Twitter: https://twitter.com/ustinknight More about me and the show: https://austinknight.com/

    22 min

  3. 04/20/2020

    Design Portfolios with Martijn van den Broeck (Designer at Google)

    What are the key pieces of a great portfolio? What are the best tools for building and launching one? And what are the pitfalls to avoid? In this episode, Martijn van den Broeck (Designer at Google) joins me to talk about the art and science of design portfolios. For years, Martijn has closely studied portfolios, developing expertise in everything from the ideal number of case studies to the right way to handle an NDA and beyond. He shares a comprehensive approach to building, launching, and leveraging a portfolio. "I'm surprised by how few people actually have read their NDA and tried to understand it. One thing I did was write an article about what I learned while interning at IDEO. So I couldn't go into the specifics of projects, but I could still say, 'Hey, I went to IDEO and I learned all these amazing things' that weren't NDA protected." — Martijn at 22:56 Martijn's portfolio guide: https://medium.com/portfolio-principles Martijn on Twitter: https://twitter.com/MartijnvdBroeck Martijn's portfolio: https://martijnvandenbroeck.com/ Austin on Twitter: https://twitter.com/ustinknight More about me and the show: https://austinknight.com/

    43 min

  4. 04/06/2020

    Designer at Scale with Joel Beukelman (Designer at Google)

    What do designers do after they've achieved their career goals? Why aren't designers typically founders, and why is creative burnout so common? In this episode, I sit down with Joel Beukelman (Designer at Google) for a raw and honest conversation about career growth, goal attainment, and the inevitable existential crisis that follows. We touch on the dangers of being emotionally attached to work, the prevalence of ego and homogeneity in design, and the confusing world of design titles and roles (and how they impact us). Plus, Joel shares his framework for evaluating one's career and its impact on life. "I had to look outside of design in my career and be like, 'There has to be something more than this, because this obviously isn't fulfilling or making me feel purposeful'. In the end, I had a meeting with Monica, my manager, and she was like, 'What do you want next?' and I was like, 'I want to work less. I want to be here less. Can we do that?' It was a weird conversation to have with my boss, but that was really it. I didn't want to invest my time in my career." — Joel at 9:55 Please note that this was recorded well before the COVID-19 pandemic, in October of 2019. Check out the video that Joel made about this interview: https://www.youtube.com/watch?v=QtUeQvp9b8M Try his framework for yourself: https://www.bkl.mn/designer-at-scale Joel on Twitter: https://twitter.com/_bklmn Joel on YouTube: https://www.youtube.com/joelbeukelman Joel on Instagram: http://instagram.com/bklmn Austin on Twitter: https://twitter.com/ustinknight More about me and the show: https://austinknight.com/

    33 min

  5. 03/23/2020

    Starting & Growing A Podcast

    What are the basic steps to take when starting a podcast? And how do you grow it? In this episode, Matt, Geoff and I recap what we've done to run the UX & Growth Podcast. We talk format, guests, equipment, hosting, distribution, promotion and more. From the best mics to the most unexpected growth channels, these are the big things we've learned while running our small show. This episode was originally recorded in April of 2017 and we didn't release it. So now, it's being brought to you as a bonus episode. The recording may be a bit dated, but the information isn't. Enjoy! Microphones: ATR-2100 (USB/XLR), AKG P220 (XLR) Software: Audacity, Garageband & Auphonic Self-hosting on Wordpress: https://en.support.wordpress.com/audio/podcasting/ Submitting a podcast to iTunes: https://help.apple.com/itc/podcasts_connect/#/itcc0e1eaa94 Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault

    35 min

  6. 03/09/2020

    Side Projects & Incremental Growth with Lee Munroe (Director of Design at OneSignal)

    How do side projects impact a designer's career? What are the incremental growth tools that can turn a side project into something bigger? In this episode, I sit down with Lee Munroe (Director of Design at OneSignal) to talk about his numerous side projects, the various growth tools that he's used, and why personal growth (not revenue) was always his goal. We also discuss his role at OneSignal, where he's growing a product and a team simultaneously. I've discussed OneSignal (and their unique revenue model) several times in the past, and Lee brings some new insights on that topic throughout our discussion - including how they decided to pivot their revenue model recently. Plus, we dive into a space that OneSignal and Chrome share responsibility for: notifications on the web. "I started a company called Lookaly, which was like the Yelp of Ireland. I thought what we needed to do was create a really good user experience and we didn't focus at all on customer development. We got to a point where the website was doing really well from a consumer point of view. It got lots of traffic. But when we tried to monetize it and make money, we didn't know who the customer was. We didn't know what persona was going to pay for the product. I definitely learned a lot from that experience. You have to try and find product-market fit and be more focused on that side of things, rather than just creating something beautiful." — Lee at 14:47 Learn more about OneSignal: https://onesignal.com/ Join Lee's team: https://onesignal.com/careers Learn about Google's Digital Wellbeing efforts: https://wellbeing.google/ Lee's website: https://www.leemunroe.com/ Lee on Twitter: https://twitter.com/leemunroe HTML Email: https://htmlemail.io/ Codeshare: https://codeshare.io/ Austin on Twitter: https://twitter.com/ustinknight More about me and the show: https://austinknight.com/

    35 min

  7. 09/13/2019

    Design at Planet Scale with Hannah Lee (Designer at Google)

    The UX & Growth Podcast is back, and we’re kicking things off right. In this episode, I sit down with Hannah Lee (Designer at Google) to discuss how she audited Chrome’s entire UI and introduced a new design system in time for its tenth birthday, reducing the application size by megabytes in the process. When rolled out across Chrome’s more than 2 billion users, this represented a material impact on global device memory and data usage. From discovering 98 different shades of grey, to designing for obsolete operating systems, to open sourcing Chrome’s design system, we cover all of the epiphanies, lessons and downright hilarious moments in Hannah’s quest to design at planet scale. Hannah on Twitter: https://twitter.com/san_toki Hannah on Medium: https://medium.com/@san_toki Unboxing Chrome: https://medium.com/@san_toki/unboxing-chrome-f6af7b8161a2 Austin on Twitter: https://twitter.com/ustinknight

    29 min

  8. 07/24/2017

    Freemium Growth with Dexter Zhuang (Growth Manager at Dropbox)

    How do companies like Dropbox, Spotify, Slack, and HubSpot leverage freemium strategies to grow? What are the different approaches to freemium, and when should (or shouldn't) they be used? In this episode, I sit down with Dexter Zhuang (Growth & Monetization Manager at Dropbox) to take a deep dive on freemium growth. From acquiring free users, to converting them to paid customers, to reinvesting that money into acquiring more free users, we cover it all and give you a glimpse at examples where it’s all gone right, and a few where it’s gone terribly wrong. "Spotify has 40 million paid subscribers out of over 100 million monthly active users. The active user to paid subscriber conversion rate is somewhere between 25-40%, which is unheard of. This is an astronomical conversion rate. 80% of all users on Spotify use it multiple times per week. Multiple times per week." — Dexter at 19:30 Dexter on Twitter: Twitter.com/dexteryz Check out Dropbox: https://www.dropbox.com/ Email us: Hello@UXandGrowth.com Austin on Twitter: Twitter.com/ustinKnight

    51 min
See All (41)

5
out of 5
17 Ratings

About

Stories, debates and advice. Austin Knight, a designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics. This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host. To learn more, visit us at www.austinknight.com/podcast

Information

  • Creator
    Austin Knight
  • Years Active
    2015 - 2020
  • Episodes
    41
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    UX & Growth Podcast

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