99 episodes

Keeping It Real is a hangout between real estate professionals where we share ideas on growing your business and getting more leads.

Keeping It Real - Real Estate Growth Tips, Tricks, & Techniques Real Geeks

    • Business
    • 4.7 • 55 Ratings

Keeping It Real is a hangout between real estate professionals where we share ideas on growing your business and getting more leads.

    Working Towards a Career in Real Estate w/ Aymen Alobaidi

    Working Towards a Career in Real Estate w/ Aymen Alobaidi

    On this episode of Keeping It Real, we sit down in person with Aymen Alobaidi at Pouch 6 Studios in Austin. 
    Aymen has been laser-focused on becoming a real estate agent since he was 14, strategically choosing jobs in sales and hospitality in order to accumulate skills in preparation for his career in real estate. Now he’s in his second year in real estate and is killing it.  
    In our conversation, Aymen shares some of the lessons he’s learned starting out, including:
    Learning how to handle objections
    The chaos of change creating opportunity 
    Focusing on the client instead of the commission 
    The payoff of making 100 calls a day
    Working with your clients on their timelines 
    Working with difficult buyers  
     

    • 40 min
    Is The Proposed NAR Settlement an Attack on The American Dream?

    Is The Proposed NAR Settlement an Attack on The American Dream?

    On this episode of Keeping It Real, Theresa Bastian is back with us in person at Pouch 6 Studios in Austin.
    Theresa shares her takeaways from the proposed NAR settlement, including: 
    NAR as a lobbying group
    Corporate home ownership
    How the NAR settlement could make it harder for individuals to get into homes
    Tough conversations we need to be ready for that may not even occur
    As an industry, we’ve not done a good job of showing our value to the media, our consumers, and the general public  
    How we are not taking a good job of articulating the value we bring 
    That this could be healthy and level the playing field 
    Fears surrounding buyers rep agreements 
    Tune in to hear about what parts of the settlement you need to be aware of, take seriously, and will have the most impact on your day to day.  
     

    • 40 min
    How NAR Locked in Higher Compensation for High Value Agents

    How NAR Locked in Higher Compensation for High Value Agents

    The announcement of the NAR settlement has caused quite a stir in the real estate world, leaving many agents unsure about their futures in the industry. In this episode of Keeping It Real, Todd Tramonte is back to share his insights on how this will affect the future of our industry and how to turn this into a major win.
    If you can provide value and communicate it effectively, the opportunity is a massive. During our conversation we dive into:
     The basics of the NAR settlement Why consumers view buyers' agents this way Why the consumer is right  How to turn this into an opportunity How to provide and communicate value How our industry has weathered much bigger storms than this one How NAR locked in higher compensation for higher-value agents And a whole lot more  Todd has also generously provided a digital download PACKED with valuable information to help you get through these changes, which you can download here: https://hub.realgeeks.com/nar-settlement-with-todd
    If you aren’t sure what to do to prepare for these upcoming changes or just want to get ahead of them you’re going to want to tune in.

    • 1 hr 1 min
    Leveraging Tech to Scale w/ Darren Woodard

    Leveraging Tech to Scale w/ Darren Woodard

    In this episode of Keeping It Real, Darren Woodard shares his journey in real estate and how he leveraged SEO to generate leads.
    From door knocking and using a reverse directory book to find phone numbers to his first real estate website in 2006 which he quickly started optimizing for SEO with neighborhood-specific content and has been crushing it with SEO since.
    Some of the topics we explore in this episode are:
    Creating neighborhood-specific content How his business took off during the 2008 recession What to do when you are hit with a Google penalty Why you need more than just a WordPress site Optimizing URL structure How technology has changed follow-up Recruiting opportunities We also have a quick chat with Darren’s marketing director, Lisa Broussard, about going through a company rebrand.
    Tune in to hear how Darren’s business has evolved and some of the lessons he’s learned along the way.

    • 44 min
    The Biggest Concerns in the Real Estate Industry Today w/ D.J. Paris

    The Biggest Concerns in the Real Estate Industry Today w/ D.J. Paris

    For this very special episode of Keeping It Real we are joined by Chicago based broker and podcast host D.J. Paris.
    On D.J.’s podcast, also named Keeping It Real, he sits down and talks to real estate experts to share what is really working for them in their business and the state of industry.
    In this episode, we dive into some of the hot button issues today including:
    The NAR lawsuit, including possible changes Portals like Zillow becoming major players in the real estate market The potential of A.I. Today’s interest rates Tune in for some killer insights on some of today’s biggest concerns in real estate and also be sure to checkout D.J.’s Keeping it Real podcast at http://keepingitrealpod.com or wherever you get podcasts.
    Click HERE to check out D.J.'s recent episode about the NAR lawsuit on his podcast. 

    • 1 hr 4 min
    Why Your Google Business Profile Matters w/ Scott Vancea

    Why Your Google Business Profile Matters w/ Scott Vancea

    In this episode of Keeping It Real, Scott Vancea, the co-founder of Optimize5, joins us to explain why your Google Business Profile is even more important than you may realize.
    Scott dives into:
    The key elements to optimize your Google Business Profile Why your Google Business Profile important  How to avoid common mistakes Ways to differentiate yourself by showcasing your unique offerings Additional tips to get your Google Business Profile to rank higher If you want to get more organic leads and stand out above your competition, you will want to tune in for all of Scott’s killer tips.
    To get a free branding consultation, go to https://optimize5.com/

    • 46 min

Customer Reviews

4.7 out of 5
55 Ratings

55 Ratings

Anzel360 ,

Best Podcast of a Real Estate Agent

These guys don’t waste any time. Everything they talk is actionable TODAY. Love the business growth hacks without the fake motivational drivel.

S H Elliott ,

Such an addicting podcast!

So motivational, great guests and very relatable topics especially for aspiring entrepreneurs. and investors.

J. Barshop ,

Awesome show, highly recommend!

Jeff and his guests provide some incredibly compelling and actionable content geared to help you become better, more well-rounded real estate investor and business owner.

Highly recommend listening and subscribing to Keeping It Real if you want the knowledge AND mindsets to confidently invest in real estate (and inch closer towards financial freedom as a result)!

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