The Campaign Podcast

Campaign
  • 5.0 (4)
  • Marketing
  • Updated Weekly

Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

  1. 2d ago

    Tim Peake: "Put a human and our best robot with AI on Mars today... and a human will still do more."

    What is the true balance between human spaceflight and robotic exploration when it comes to science, inspiration, and decision-making capabilities? How is space transitioning from a niche frontier to an everyday commercial workplace? What role do regulatory frameworks, such as the United Nations, the Artemis Accords, and the Astra Carta, play in keeping orbit and the lunar surface safe and sustainable? And how can the UK Government act as an "anchor customer" to bridge the commercial "valley of death" for domestic space startups? Join Alice and Jonners in this special episode recorded in Chichester Marina with British astronaut Tim Peake as he shares insights on space adaptation syndrome, commercial space stations, lunar research bases, global space traffic management, and the future of human exploration to Mars. Contributors: Alice Bunn, President of UKspace Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn UKspace: Overview | LinkedIn Jonathan Davies, The Karman Line Jonathan Davies | LinkedIn The Karman Line | LinkedIn Tim Peake, Astronaut Tim Peake | LinkedIn Key topics covered: Human spaceflight vs. robotic explorationSpace Adaptation Syndrome (nausea & gravity adjustment)Normalising space as a commercial workplaceTransition from space stations to commercial Low Earth Orbit (LEO)Artemis programme & sustainable lunar research basesAstronaut selection mindsets, psychological profiles, and stress testingInternational space cooperation & soft power (ISS legacy)Governance, leaseholds, and regulatory frameworks on the MoonThe Astra Carta & space sustainabilityHuman exploration of MarsGovernment as “anchor customers Hosted on Acast. See acast.com/privacy for more information.

    Tim Peake: "Put a human and our best robot with AI on Mars today... and a human will still do more."

  2. 5d ago

    Which TV campaigns have defined the medium?

    Campaign's TV Advertising Summit took place in September, in partnership with Netflix, Sky Media and Dailymotion, questioning how the TV ad landscape has been remodelled, and what advertisers need to do to get ahead. Brands, media owners and agencies spoke at and attended the event, which ended with a session hosted by Lindsey Clay, chief executive of the TV marketing body Thinkbox, with three panellists: Elisabetta Farroni, brand director and executive creative director at Visa; Regan Warner, executive creative director at M&C Saatchi UK; and Aidan McClure, co-founder and chief creative officer at Wonderhood Studios. This episode features a recording of the session, where the panellists take us through their top TV campaigns that have defined the medium, both from their own work and the ads they wished they made. Before the session, Campaign’s deputy media editor Shauna Lewis joins tech and multimedia editor to discuss the top takeaways from the day, including competition with Big Tech and how Sky's acquisition of ITV impacts media buying. The ads mentioned: Waitrose & Partners "The perfect gift" by Wonderhood Studios Visa "Level up your game" by VaynerMedia EMEA The Department for Education “Get out of the everyday. Get into teaching” by M&C Saatchi Group UK Magnum ad shows how buying copycat ice-cream can destroy a relationship Confused.com brings familiar sayings to life through puppetry Monzo “Get busy living” by BBH London Nike “Stairs” by Wieden & Kennedy Portland Anthropic Super Bowl ad highlights its AI assistant Claude Twix "Camping" by Adam & Eve/DDB Further reading: Netflix UK's Ed Couchman: You can build a whole media plan on SVOD Channel 4 calls for 'robust scrutiny' of ITV-Sky merger UK competition watchdog launches inquiry into Sky/ITV deal Will ITV generate enough ad revenue to earn £200m payout from Sky? 'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV 'I don’t think advertisers care enough yet': ITV's Kelly Williams on Meta Hosted on Acast. See acast.com/privacy for more information.

    Which TV campaigns have defined the medium?

  3. Sep 22

    What happens when DEI is centralised?

    Omnicom has moved to centralise impact and inclusion capabilities at group level. This led to Lucky Generals cutting its social impact lead Lameya Chaudhury. Other holding companies including WPP and Publicis also have central DEI teams, so in this episode we are asking what it means to “centralise inclusion” and the impacts of doing so. Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode includes Dino Myers-Lamptey, founder at The Barber Shop and trustee of Brixton Finishing School, former media editor Beau Jackson and data journalist Jamie Rossouw. Further reading: Professor Arday’s death should make brands consider the media ecosystem they fund Podcast: Should an agency be judged by its diversity? Xavier Rees: Adland leaders have “responsibility to speak up for inclusivity” Hosted on Acast. See acast.com/privacy for more information.

    What happens when DEI is centralised?

  4. Sep 15

    Does Publicis' PepsiCo coup mean pitching is changing?

    Over the last two weeks, adland has seen some major changes for two of the biggest global media accounts: PepsiCo and Coca-Cola.  In a shock move, Publicis Groupe took PepsiCo’s global media account from longtime incumbent Omnicom without a pitch, and pulled out of the contest for Coca-Cola’s international media, tech and data account in a two way pitch against WPP. As a result of Publicis taking rival Pepsico’s global account, Coke’s North America media account is now set to review with Omnicom and Dentsu understood to be in the running, and WPP not competing. In this episode, Campaign's tech and multimedia editor Lucy Shelley is joined by editor-in-chief Gideon Spanier and UK editor Maisie McCabe to look into how Publicis managed to swipe PepsiCo's business without any pitch and what it means for purpose and value of the pitch process. Further reading: Omnicom ‘proud’ of PepsiCo media work as it reels from global loss and stock drops 5% WPP closing in on Coca-Cola’s international media, data and tech account Pepsi-Publicis coup will change how other brands and agency groups behave Hosted on Acast. See acast.com/privacy for more information.

    Does Publicis' PepsiCo coup mean pitching is changing?

  5. Sep 8

    What should adland prioritise for the final quarter of 2026?

    The final three months of the year are some of the most important in adland. Known as the golden quarter, the year closes with a final push to meet targets, helped by some of the biggest commercial moments of the year including Black Friday and of course, Christmas. In this episode, Campaign is looking into how agencies and advertisers should approach the final three months, what their top priorities are and how this golden quarter will be different from previous years. Hosted by tech and multimedia editor Lucy Shelley, the episode includes Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and creativity and culture editor Gurjit Degun. Plus, Campaign has today (8 September) launched a new website with a refreshed look and revamped navigation. Further reading: Will Andy Burnham’s social media strategy work? UK competition watchdog launches inquiry into Sky/ITV deal Will ITV generate enough ad revenue to earn £200m payout from Sky? 'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV Is there a new 'big four' in adland? Publicis pulls out of Coca-Cola global media pitch after PepsiCo win PepsiCo appoints Publicis Groupe to global media without a pitch Hosted on Acast. See acast.com/privacy for more information.

    What should adland prioritise for the final quarter of 2026?

  6. Sep 1

    Does Dish from Waitrose’s success prove branded entertainment works?

    Waitrose's branded podcast recently passed one billion downloads, views and listens, staking a claim as the world’s most successful branded podcast, while also receiving the most nominations for this year's British Podcast Awards. Media and entertainment are becoming more ever closer, so in this episode, Campaign digs into why branded content is on the rise, what makes it good and questions whether Dish’s success can be achieved by other brands.  The team discusses how brands don't want to "rent" their audiences, but own them, the struggle of too many chief executives wanting to be on the podcast and how branded content performs compared to other forms of media. Hosted by tech and multimedia editor Lucy Shelley, this episode features Lucinda Rouse, multimedia editor of Campaign’s innovation team, deputy media editor Shauna Lewis and deputy creativity and culture editor Charlotte Rawlings. Further reading: Aardman moves into branded content partnerships LBC sees record quarter amid geopolitical unrest British Podcast Awards 2026 shortlist revealed Hosted on Acast. See acast.com/privacy for more information.

    Does Dish from Waitrose’s success prove branded entertainment works?

  7. Aug 25

    Will Andy Burnham’s social media strategy work?

    Since Andy Burnham became Prime Minister in July, he has been producing social media content with creators and has garnered over half a million followers in TikTok and over 700,000 on Instagram. But will a social media-focused strategy work for the PM? Benedict Pringle, partner and global client lead at T&P and host of The Political Marketing Podcast, joins the episode this week to discuss why Burnham has chosen social media to speak to voters, the risks involved and if it will work or not. Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode also includes UK editor Maisie McCabe and deputy creativity and culture editor Charlotte Rawlings. Further reading: What Andy Burnham's social-first strategy teaches agencies Andy Burnham is 'proactive' towards online safety, Ian Russell says Adland reacts as Andy Burnham reappoints Lisa Nandy as culture secretary Could Andy Burnham's rise put the accent on regional pride in adland? Which party won the social media election? Alastair Campbell on combative politics, social media and who will lead the UK ‘A headache to enforce’: What does adland think of Andy Burnham’s subscription crackdown? Hosted on Acast. See acast.com/privacy for more information.

    Will Andy Burnham’s social media strategy work?

  8. Aug 18

    Q2 results: Is Cindy Rose’s Elevate28 plan working?

    WPP reported its Q2 results in the last few weeks, six months after chief executive Cindy Rose launched its three year Elevate28 plan to turn the holding company’s fortunes around. Now almost a year into her role, Rose said the network has “everything it needs” to achieve its plan, with analysts calling the results “better than expected” and a “glimmer of hope”. In this episode, Campaign's journalists look at how Rose is “fighting” for business, whether the Elevate28 plan is actually working and how the holding company and its competitor set are doing. Hosted by tech and multimedia editor Lucy Shelley, this episode features Campaign's UK editor-in-chief Gideon Spanier, UK editor Maisie McCabe and deputy media editor Shauna Lewis. Further reading: Five key charts behind WPP’s Q2 2026 results Cindy Rose more than doubles WPP's bonus pool Can we talk about WPP's cuts? Is the agency sector ‘in a good place’? Havas' Yannick Bolloré: Agency sector is now ‘in a good place’ as perceptions have ‘flipped’ Omnicom records 6.1% increase in organic growth in Q2 2026 Publicis raises 2026 guidance and reports 4.8% growth in Q2 Publicis’ Arthur Sadoun: 'We have never wanted to be an AI company' Havas reports 2.5% expansion in Q2 but UK growth 'slightly negative' Will Cindy Rose's plan save WPP? Hosted on Acast. See acast.com/privacy for more information.

    Q2 results: Is Cindy Rose’s Elevate28 plan working?
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Ratings & Reviews

5
out of 5
4 Ratings

About

Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Campaign
  • Years Active
    2015 - 2026
  • Episodes
    417
  • Rating
    Explicit
  • Copyright
    © Campaign
  • Show Website
    The Campaign Podcast

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