asiCast

Advertising Seminars International Limited (asi)
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Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

  1. FEB 5

    asiCast 194: Aquila – where is the eagle landing?

    Exploring the latest developments in the USA’s advertiser-backed cross-media measurement initiative, asi’s John McCarthy interviewed Tina Daniels, President and COO of Aquila, and Josh Chasin, Aquila’s Chief Research Officer. The interview serves as a reminder of what Aquila sets out to do – and what’s behind the name. Seeking to… Read more

    39 min

  2. 11/11/2025

    asiCast Special Edition: Measurement in 2030, Panel #3 – the future of currencies

    Following our two earlier asiCasts on the theme of Measurement in 2030 (Panel 1 and Panel 2), this third panel was recorded live on November 5th at this year’s conference in Copenhagen and considered the future of currencies. Traditionally in Europe, JICs and MOCs provide industry research and a single… Read more

    32 min

  3. 10/31/2025

    asiCast 193: Unexpected friends? – YouTube, TikTok and broadcasters

    YouTube turned 20 years old this year and TikTok turns 10 years only in 2026. In the years since their arrival many broadcasters and TV networks felt they represent a threat, seizing audiences from long-form to short-from content and fostering a reduction in consumer attention. So how do the many… Read more

    34 min

  4. 10/13/2025

    asiCast 192: Measuring YouTube – towards a media measurement loop?

    In July of this year, Barb Audiences started to include TV set viewing to certain YouTube channels in its service. In his first asiCast John McCarthy, the latest recruit to the asi team, interviews Barb’s Chief Executive Justin Sampson and Chief Operations Officer Caroline Baxter to find out what has… Read more

    28 min

  5. 07/31/2025

    asiCast 191: MRC – perception and reality

    We interviewed the Media Rating Council’s CEO George Ivie for the first time some three years ago and, in this interview, our Research Director, Richard Marks, asks him to help resolve some misunderstandings about the Council’s role that seem to have arisen over this period. Of the two main functions… Read more

    43 min

  6. 06/25/2025

    asiCast Special Edition: Measurement in 2030, Panel #2 – skills and structure

    This is the second edition of our special series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. The first panel published in May focused on transparency and auditing, and the final panel in September will look… Read more

    1h 14m

  7. 06/12/2025

    asiCast 190: Is the era of US creative dominance about to end?

    Now would be a good time for Europe to challenge the creative and technological dominance of the US in video production and distribution argues Christian Knaebel, Founder Director of Global Media Consult in this conversation with our Research Director Richard Marks. How can the use of subtitling, dubbing and AI-powered… Read more

    35 min

  8. 05/28/2025

    asiCast Special Edition: Measurement in 2030, Panel #1

    Our latest podcast is a special edition, the first in a series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. In later episodes we’ll look at the skills the industry are going to need and how… Read more

    1h 15m
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About

Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online

Information

  • Creator
    Advertising Seminars International Limited (asi)
  • Years Active
    2015 - 2026
  • Episodes
    198
  • Rating
    Clean
  • Copyright
    © 2015 Advertising Seminars International Ltd
  • Show Website
    asiCast