User Defenders – UX Design & Personal Growth

Jason Ogle

Being a great UX designer begins and ends with being a great human. We can't pour an empty cup into another. We can't lead others where we are not. This UX podcast helps UX'ers become the best, most powerful designers (and humans) they can be. Yes, you'll discover how-to's, but much more importantly you'll discover why-to's. Every episode is sure to inspire and equip you on how to better fight for your users and business, and dare I say change the world (even if only for one human at a time) in a much deeper and more tangible way than you ever thought possible.

  1. 09/30/2021

    Everything I Know (So Far) on Landing a Job in UX with Jason Ogle

    This is the last episode of 2021. After nearly two years of outlining the content for this episode and nearly two months (at time of writing) of recording & editing, here’s everything I know (so far) on landing a job in UX. I hope this content is not only useful to you and anyone you know looking to land their first (or next) job in UX, but I sincerely hope this episode is greatly inspirational and even life-changing for you. I forgot to say it at the end of the episode, so Merry Christmas, Happy Holidays and Joyous New Year dear Defenders! Take care of yourself and each other, and I’ll see you on the other side of this year with more amazing UX/Design content! Jason Ogle Bio Jason Ogle is human, not dancer. He’s a growth-minded, avid reader and listener whose vehicle is a rolling university. He’s an innovative and strategic design leader focused on product creation, growth and conversion. He’s a passionate user defender who fights for the users who are victims of bad design decisions. He’s an influential podcaster who uses the enchanting magic of audio to inspire and equip an audience of hungry and ambitious designers. He’s an evocative (often contrarian) writer who believeth in the power of the written word. He’s a confident, highly self-aware servant-leader who believes that humans are so much more than resources. He’s a loving husband (22 yrs and counting) and father of six here on earth (which speaks to his leadership abilities), and one already in heaven (which speaks to his deep capacity for empathy). Fun facts: He once had to get a manicure to be a hand-model for a tech ad, got his uvula surgically removed while recovering from ankle surgery, and has a rare essay titled “Altars of Satan” given to him and signed by Eldridge Cleaver. Timestamps Origin (4:50) Count the Costs (9:53) Portfolio (21:18) Resume (29:49) Networking (35:03) Applying (40:38) Interviewing (50:11) Negotiating (1:02:32) In Closing (1:09:45) Links Jason Ogle LinkedIn Jason Ogle Website Jason Ogle Resume (Before) [PDF] Jason Ogle Resume (After) [PDF] Land a Job in UX Series 079: Listener Spotlight – Landing My First UX Job [PODCAST] 055: How to Get Your Foot in the Door with Andy Budd [PODCAST] 056: Building an Effective UX Portfolio with Sarah Doody [PODCAST] 057: Interviewing Like a Boss with Andy Vitale [PODCAST] 058: Finding the Right Cultural Fit with Justin Dauer [PODCAST] Ken Coleman Show [PODCAST] Ken Coleman Resume Guide [PDF] Imposter Syndrome: Why We Have it and How to Kick it in the Privates [PODCAST] Radical Empathy with Seth Godin [PODCAST] Best Advice for Someone Looking to Land Their First UX Job (LinkedIn Thread) Build your design portfolio around one awesome story [ARTICLE] 2022 UX Salary Guide (US + Canada) – Vitamin T aText (Text Expander) Song credit at the end Comeback Kid by The Midnight Merch “Your Ego is Not Your Amigo” Unisex T-Shirt (double-sided) $24.97 Select options This product has multiple variants. The options may be chosen on the product page Transcript Show transcript Origin So, let me kick things off with a quick backstory. Toward the end of 2019, actually just before the holidays, worst possible time to be told you don’t have a job. Spoiler alert. I was called into an office, and immediately saw one of the VP’s of design, and also an HR person, and I knew immediately, okay, this is the end of my tenure. I had been at my company for nearly seven years. I was working for an extremely toxic leader. The first moment I realized that, my goal was to get as far away as possible from this person. An opportunity opened up for me to help out on more of a user experience focused team within the organization. And so, what I ended up doing was I ended up moving onto that team and into a user research capacity, which is really out of my wheelhouse, honestly. I’ve done little bits here and there, but I’ve never actually taken on that responsibility. But, it was a good stretch for me. And I learned a lot in a short amount of time was able to conduct some important research. I found myself sort of in limbo because there were a lot of changes that were actually started beginning to happen on this new team that I was on new leadership, and you know how that can happen. It’s happened to me before. You get hired by a specific leader, that person leaves, and a new leader comes in, and maybe they don’t like you for whatever reason. Maybe you’re not a yes man or yes woman. And they have an ego trip. This is a true story. And they don’t like that. And maybe there’s some age-ism issues, that happened to me too at the same place. This guy just wanted young people who would just comply and just do whatever he said and not challenge his decisions. So he got rid of me. Anyway, that’s sort of what happened again to me, just in a little bit of a different capacity. New leadership came in and I kind of found myself the new guy. And last one hired first one fired kind of thing. And so I ended up. Getting the talk and told, “Hey, we got to let you go.” And so of course that was, it’s always a gut punch, right? Especially when you’ve been committed to a company for so long and everything, but, all that to say they handled it extremely graciously with me. And gave me, like, I think two more months to kind of wrap things up and gave me time to even work on my portfolio. Got the severance, and everything, so I was super grateful for how they handle that. It was a just total pro way to do things and companies listening. I know you have to lay people off. I know it’s business, it’s not personal, but it certainly feels personal to the person being laid off. Really, please try your hardest, do your best to let that person off as gently as possible. Don’t just give them like a day and to just be gone. Right. It’s not cool. Especially when somebody served there, and been loyal for a while. Please take that to heart and please be respectful and empathic about how you go about doing these things because it hurts. It just, it just does it’s it may not hurt you because you still have a job, but it hurts the person being told they no longer have the means to provide for their family. So, the very beginning of January, 2020 before the great plague, I found myself in transition. It had been seven years nearly since I had to pound the pavement, and all of a sudden, here I am. I’m like scrambling to get a portfolio together and you’ve heard me talk about it before my website. I wanted to hand code it, and it’s still not done. And I had started it even before this happened. I was able to at least get a project on there and I was able to at least kind of get a homepage together. It was a rude awakening for me to all of a sudden find myself on the hunt. To all of a sudden find myself searching for work. And I really, honestly, I felt like a fish out of water. That’s the best way I can put it. It’s been a long time. I didn’t know what the market was like. And honestly, even in 2020, the supply of designers, I felt like was much higher than the demand. It’s been a journey, and I’m very grateful that my transitional period was only about a month, honestly, I’ve been in transition for a year before and that sucked. That really sucked. That was hard. And, I was able to thankfully do some freelancing in the midst of that, but, man it’s hard. I have empathy for you having been in your shoes not long ago. Count the Costs So, before I jump into really giving you as much information and knowledge that I’ve learned about landing a job to date. I really want to actually take a second here to sort of challenge you. And I, honestly don’t do this and I haven’t really done this before. I want to ask you sincerely, and I want you to ask yourself, do you really want to do this? Do you really want to do this? I was reflecting on this a little bit and I love this stuff so much. Obviously. I love this work. I love talking about it. I love talking to others about it. And I love inspiring new designers. It’s one of my favorite things. And honestly, I never get sick of hearing when you tell me, thank you so much for what you’re doing, because of your podcast and this information that you shared or your guests shared. I got my first job in UX. I never get tired of hearing that. But I realized something about myself in reflection, and particularly before even thinking about doing an episode like this. I found myself really reflecting on how I can tend to possibly over-glamorize this field and only talk about the great parts. And that sort of stopped me in my tracks and it made me want to take a step back and try to make sure that I’m honest with you that even though this work is really, really awesome. It is really, really challenging. And it can be very trying. It can be very stressful. It can be deflating. I’m going to take a few minutes here and I’m going to challenge you. I’m going to challenge all of us, especially Defenders, especially you who are trying to get your first foot in the door. That you haven’t worked in this field before, but you have done enough research. You’ve listened to this show. Maybe listen to a few episodes and they inspired you, and I’m glad for that. I really want to talk to you, especially because folks that have been doing this for a while, you may already have an idea, but still tune in, listen to this. Because I really think this is important to count the cost of this work. One of the big challenges, which is again, is a great thing and I enjoy this particularly, but it also makes my head hurt, is solving some really big problems. UX is all about problem solving and trying to make life better for people you’ve never met. Think about that. There’s a lot of sacrifice and that’s why I say it a hundred times, but the superhero metaphor really works in this field. Because you are laying yo

  2. 07/12/2021

    078: There and Back (and Forward) Again with Bob Baxley

    Artwork by Eli Jorgensen Bob Baxley, a Silicon Valley pioneer, takes us back in time through the history of Silicon Valley and gives us a glimpse into the future of it. Spoiler alert: He’s got concerns. He reveals how every little interaction matters and motivates us to be proud enough of the work we do to want to show our friends and family…otherwise, we’ve got more work to do. He challenges us to challenge the status quo and constantly be looking for ways to improve our work by asking, ‘How could this be better?’. He also likens our work to building sandcastles on the beach, causing us to reflect on the brevity and temporal nature of it, and inspires us to make everything we make with our friends (for others) count. Bob Baxley is a design executive, advisor, mentor, and advocate that has built, managed, and led UX teams at some of Silicon Valley’s most respected companies. With a career spanning three decades, Bob’s work at Apple, Pinterest, Yahoo!, and elsewhere has touched hundreds of millions of users around the world. Currently, Bob serves as the Senior Vice-President of Design at ThoughtSpot, a business intelligence and data analytics platform. An advisor to Project Invent, Bob is committed to recruiting and inspiring the next generation of designers by mentoring individuals and advising organizations that are working to improve the profession and practice of digital product design. When he was a kid, he was attacked by a baby goat at a petting zoo and to this day he can’t stand goats. Crash Course History of Silicon Valley (7:52) Love at First Byte: (Re)Discovering the Magic of Computing (14:17) The Beautiful ‘Burden’ of Doing Great Work That We’re Proud Of (21:11) The Question Steve Jobs Was Known to Ask In Design Reviews (24:55) Technology: Wonderful Servant, Terrible Master (26:53) Employing Analogue Tools for Deeper Creativity (34:10) There Are No Rolling Credits for Interaction Designers (52:51) We Need More Designers and Less Roadblocks (54:45) Is There a Growth Trajectory for IC’s Besides Mgmnt? (1:10:01) What’s Your Recommended Path for Design Leadership? (1:21:54) Where is Silicon Valley Going? Do You Have Concerns? (1:27:35) What’s Your Design Superpower? (1:34:28) What’s Your Design Kryptonite? (1:35:19) What’s Your UX Superhero Name? (1:37:41) Habit of Success? (1:38:23) Invincible Resource or Tool? (1:42:37) Recommended Books (1:45:25) What’s the Best Lesson You Learned From Steve Jobs? (1:48:30) Best Advice? (1:53:44) Connect & Keep Up (2:03:16) (more…)

  3. 06/14/2021

    077: Conflict Resolution for People Who Hate Conflict with Josh Mauldin

    Artwork by Eli Jorgensen Josh Mauldin shows us how resolving conflict not only makes us better humans, but better designers. He challenges us to approach conflict with a growth mindset and the question, “What can I learn from this?” to help us become less anti-conflict and more pro-resolution. He articulates the difference between healthy and unhealthy conflict and teaches us why healthy conflict is good and even worth pursuing. He reminds us that it all comes back to empathy which does not mean agreeing with someone, but making an active effort to understand where they’re coming from. He also reveals how embracing conflict is the catalyst for building the best teams, the best products, and the best you. Joshua Mauldin is Director of Design at Artium and an expert who speaks all over the world on conflict resolution. He is currently writing a book on the subject. He’s also written and spoken extensively about design for Smashing Magazine, O’Reilly Media, and more. Joshua loves approaching design with as much curiosity and humanity as he can muster. Also, he’s a big fan of dogs. Cats, too. But mostly dogs. His nickname in high school was Gumby because he could tie himself into a pretzel and jump rope with his arms. How Long Have you Been Thinking About Conflict Resolution? (4:38) Has Team Conflict Increased Since We’ve Gone Remote? (9:48) How Can We See Past the Emoji’s? (13:53) What Does Your Conflict Resolution Framework Look Like? (18:54) How Does Your Cranky Conclusions Approach Work? (20:53) Conflict Resolution for Leaders (28:14) How Do You Address Conflict with Your Leadership? (32:08) What’s the Difference Between Healthy and Unhealthy Conflict? (35:10) How Does Healthy Conflict Create Better Products? (38:28) Is Agile a Double-Edged Sword When it Comes to Team Conflict? (41:20) Design Superpower? (46:13) What’s Your Design Kryptonite? (47:08) UX Superhero Name (47:57) Habit of Success (48:36) Invincible Tool or Resource (49:26) Best Advice (54:11) Connect & Keep Up (55:44) (more…)

  4. 03/19/2021

    076: User Research? Game On with Steve Bromley

    Artwork by Eli Jorgensen Steve Bromley shows us how to level up our user research skills. He illuminates the path to getting started as a Games User Researcher. He inspires us to use our user research superpower and insights to make things better for our users. He teaches us techniques he’s used to actually enjoy synthesizing data more. He reveals how many user’s is enough–spoiler alert…it depends. He challenges us ethically to be responsible for the consequences of what we’re designing. He also motivates us to document as we go, but also to be sure and stop to reflect every once in a while. Steve Bromley is an experienced user researcher. He works with organizations to help them start new user research teams. He writes all about this the book Building User Research Teams. He also works with game studios to help them use insight from players to make games better. Some titles he’s worked on include Horizon: Zero Dawn, No Man’s Sky, SingStar and the PlayStation VR launch lineup. Fun fact: As a child, he was once on the Disney Channel advertising Land Yachting. Get Steve Bromley’s Great Book Pick up How to be a Games User Researcher through my Amazon affiliate link, and help User Defenders at no additional cost to you. Win/win! Own this Gem Most Important Question (4:40) History + Evolution of Games User Research (6:59) Differences Between Games UR vs. Software UR (16:55) How Do You Measure Delight? (20:30) The Dark Side of Gaming (26:39) Who’s Responsible? (29:59) Recommended Path to Games UR (37:42) The Light Side of Gaming (42:21) How Can We Enjoy Synthesizing Data More? (46:00) How Many Users is Enough? (49:59) What’s Your Why? (53:32) What’s Your UX Superpower? (55:30) What’s Your UX Kryptonite? (57:35) What’s Your UX Superhero Name? (60:00) Habit of Success (60:33) Invincible Resource (61:24) Best Advice for Aspiring Games UR’s (62:09) Connect & Keep Up (63:00) (more…)

  5. 02/15/2021

    075: You Belong Here with Jessica Gaddis

    Artwork by Eli Jorgensen Jessica Gaddis motivates us to realize that we belong here. Not only in the field of design, but in this often painful and perplexing world we call home. Why? Because somewhere, sometime, somehow…someone needs us. She inspires us to find our community because they’re already out there, searching for us and waiting for us to connect with them and even lead them. She reveals how she was able to on a very limited budget go all in and learn UX and go on to get her foot in the door as a Product Designer. From 0 to Netflix, and now Twitter. She touches on the unwelcome voice in many of our heads known as imposter syndrome, and reveals how she’s been able to successfully combat it. She also shares with us how advocating for black women in design by opening up her calendar as a mentor has been one of the most rewarding and impactful design decisions she’s ever made. Jessica Gaddis is a Midwest transplant living in the Bay Area. Her mission is to create more thoughtful user experiences and to bridge the gap between usability and accessibility. She has a background in journalism and PR and her love for storytelling is at the heart of every experience she makes. She’s passionate about designing products that solve problems and creating moments that excite. Fun Fact: When she was a freshman in college she got an internship at a TV station back home in Detroit. Towards the end of her internship she had the opportunity to do an on-air spot about a museum exhibit. She was terrified and not very good but it was a great experience that taught her how much she did not want to be a reporter! Origin Story (5:05) Growing Up In a Techie Home (8:48) Journalism + UX? (11:42) The UX of Learning UX (18:21) Teaching Should Be Every Company’s Core Value (32:15) Have You Overcome Imposter Syndrome? (44:14) How Do We Find Community? (50:00) The Deep Value of Mentoring (57:59) What Do You Want On Your Headstone? (70:13) UX Superpower? (74:09) UX Kryptonite? (75:37) UX Superhero Name (77:38) Habit of Success? (78:02) 
UX Resource or Tool (81:04) Recommended Book (83:11) Best Advice (84:56) Connect & Keep Up with Jessica Gaddis (87:21) (more…)

  6. 10/19/2020

    074: Designers, Mind Your Business with Pek Pongpaet

    Artwork by Cesar Lemus Pek Pongpaet teaches us how to be business-minded designers. He reveals how designers with business knowledge and more tools in their tool belt will get hired more often than ones without and with less. He shows us how to get a seat at the table while challenging us to count the costs of actually having one. He motivates us to measure and quantify our designs. He also inspires us to get out of our comfort zones and talk to other disciplines and become consumers of information in the area(s) we desire growth in. Pek Pongpaet is the Managing Partner at Chicago-based studio imPekable. He crafts outstanding mobile and web products for clients that include Google, HP, Motorola and Groupon to name a few. He’s quite the ninja…literally. He’s an actual motion capture model in the Mortal Kombat games. He’s one of the rare and coveted breeds we would call a unicorn, but he would call a Diviner (Developer/Designer). One of the things you may not see on his resume is his experience working as a stock photography model. Why Should We Listen to Pek? (05:04) Why Should Designers Understand Business More? (7:07) How Do I Begin to Care More About Business? (11:05) How Do I Learn More About the Business Model? Who Do I Talk To? (14:22) How Can Designers Influence Product/Business Strategy and Quantify Their Work? (16:52) How Do I Know That Something I Designed Achieved Its Business Goal? (20:18) What Do You Look For In a Designer When Hiring? (24:50) Why You Should be Best Friends with Your Analytics Person/Team (26:20) How Can Designers do a Better Job Communicating the Business Value of Design to Non-Believing Stakeholders? (30:21) How Does a Designer Get a Seat at the Round Table? (33:29) What’s Your Best Advice for Designers Wanting to Grow in Business Side of Design? (40:45) Best Way to Connect and Keep Up? (45:45) (more…)

4.8
out of 5
202 Ratings

About

Being a great UX designer begins and ends with being a great human. We can't pour an empty cup into another. We can't lead others where we are not. This UX podcast helps UX'ers become the best, most powerful designers (and humans) they can be. Yes, you'll discover how-to's, but much more importantly you'll discover why-to's. Every episode is sure to inspire and equip you on how to better fight for your users and business, and dare I say change the world (even if only for one human at a time) in a much deeper and more tangible way than you ever thought possible.